Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

Our Most Profitable Marketing Funnels Revealed #1707 Apr 17, 2021

Show notes

Our Most Profitable Marketing Funnels Revealed

In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed.
[00:47] Neil's experiences with webinars and the lessons he learned about his audience.
[01:49] A simple model that starts with content creation and promotion.
[02:55] Differences between funnels and cycles; adopting a longer-term vision.
[03:34] Learning in public and why Eric has used this to build an audience.
[04:27] Offering value and assistance and the organic opportunities that can result from this.
[05:24] Doubling down on your own strengths to boost business.
[05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What's Neil and Eric's Biggest Marketing Regret? #1706 Apr 16, 2021

Show notes

What's Neil and Eric's Biggest Marketing Regret?

In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret?
[00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot.
[02:02] Eric's regrets around focusing on too many different channels.
[03:24] Mistakes are a part of business; learning from them is what counts.
[03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

HubSpot

Dharmesh Shah

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Marketing Channel Has the Best ROI? #1705 Apr 15, 2021

Show notes

What Marketing Channel Has the Best ROI?

In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Marketing Channel Has the Best ROI?
[00:33] The results of Neil's survey on ROI: the power of SEO!
[01:27] Compounding effects of organic traffic through quality content.
[02:34] Weaker short term ROI from SEO and sticking it out through this.
[02:35] Why conversion rate optimization ranks highest as an overall channel.
[03:33] Links between SEO and the mindset of an investor.
[04:07] That’s it for today!
[04:13] Go to marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Clubhouse

Clearbit

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Instagram vs LinkedIn - what's better for ROI #1704 Apr 14, 2021

Show notes

Instagram VS LinkedIn – What’s Better For ROI?

In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI?
[00:39] Main channels where Instagram beats LinkedIn and vice versa.
[01:05] It depends on where your audience is.
[01:10] Why LinkedIn works best for both Eric and Neil
[02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Difference Between Audience vs Community #1703 Apr 13, 2021

Show notes

The Difference Between Audience VS Community

In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Audience VS Community.
[00:27] Audiences are not as engaged and active as communities.
[01:24] Why Eric puts effort into fostering community.
[02:08] The idea that communities are like motes and how to build one.
[03:16] Why people flock to like-minded communities.
[03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
Links Mentioned in Today’s Episode:

Greg Isenberg

community.club

Jayson Gaignard

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Genius Growth Strategy of Logan Paul and Charli D'Amelio #1702 Apr 12, 2021

Show notes

The Genius Growth Strategy of Logan Paul and Charli D’Amelio

In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio.
[00:35] Starting on one channel and then diversifying.
[01:20] Focusing on other business strategies after blowing up.
[02:00] Use one channel to promote your content on another.
[02:56] Early adopters have a huge advantage.
[03:40] Applying this concept to business more generally.
[04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Logan Paul

Charli D’Amelio

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Culture Helps Scale a Company #1701 Apr 11, 2021

Show notes

How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Culture Helps Scale A Company.
[01:00] The top CEOs in the world are obsessed with culture.
[01:20] Types of activities that fall under culture.
[01:37] Keeping everybody marching in the same direction.
[02:00] Neil’s approach to building culture at Neil Patel Digital.
[03:10] How to recruit people and see if they are a good fit.
[04:00] Eric’s approach to finding out if job candidates have long-term vision.
[05:07] Mirroring the approach to culture found at the great companies.
[05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Delivering Happiness

Tribal Leadership

What You Do Is Who You Are

Neil Patel Digital

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Build The Best Team #1700 Apr 10, 2021

Show notes

How to Build The Best Team

In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build The Best Team.
[00:28] How Neil and Eric’s mindsets about teams have changed over time.
[01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times.
[02:33] Businesses are not built off of one person; it takes a team.
[03:17] What Andrew Wilkinson means by lazy leadership.
[03:58] Advice on how to incentivize A-players.
[04:33] Always be on the lookout for talent on various platforms.
[05:00] Hiring is one of the most important levers in your business.
[05:28] That’s it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

iProspect Lazy Leadership Who

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Eric and Neil Would Invest In #1699 Apr 09, 2021

Show notes

What Eric and Neil Would Invest In

In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Eric and Neil Would Invest In.
[00:26] Why Neil and Eric are talking about investing.
[00:52] The value of understanding macroeconomics and valuable educational resources.
[01:54] Why Eric is interested in buying more cashflow at the moment.
[02:48] Neil’s interest in buying media and the growing value of it.
[03:19] Find websites similar to yours and see how they are monetizing.
[04:03] That’s it for today!
[04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

George Gammon

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Coaches and Course Creators Scammy? Biz Ops #1698 Apr 08, 2021

Show notes

Are Coaches and Course Creators Scammy? Biz Ops

In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops
[00:34] What Jason Calacanis said on Clubhouse about coaches and courses.
[01:00] There are scammy coaches and courses and legitimate ones.
[02:36] Legitimate courses help people who might not have access to other opportunities.
[02:55] When you feel pressure in a course, that is usually a red flag.
[04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam.
[04:58] Who Eric’s business coach is and the importance of vetting a coach properly.
[05:42] You can easily do research about courses and coaches that might be scams.
[05:50] That’s it for today!
[05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!