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Latest Episodes:

How to Collect Feedback That Matters #1697 Apr 07, 2021

Show notes

How to Collect Feedback That Matters

In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Collect Feedback That Matters.
[00:29] What we mean by ‘feedback that matters.’
[01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made.
[02:08] The importance of getting feedback during the right phases of people using the product.
[03:11] Lessons from The Mom Test about collecting feedback.
[03:30] What Eric learned from Rahul Vohra about feedback and customer development.
[04:07] Eric’s experience with Levels and how they did their surveys.
[04:36] Some tools you can use to conduct your surveys.
[04:45] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey UserTesting The Mom Test

Superhuman

Rahul Vohra Levels

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7 Marketing Predictions #1696 Apr 06, 2021

Show notes

7 Marketing Predictions

In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: 7 Marketing Predictions.
[00:30] We will see an NFT bubble in the short-term.
[00:59] Voice search commerce will explode.
[01:30] Communities are stronger than audiences.
[02:03] People will build media companies before they build businesses.
[02:49] You will see a lot more M&A activity.
[03:21] Podcasts will overtake video.
[04:07] Tracking will subside more and more.
[04:47] That is it for today!
[04:48] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Kylie Cosmetics

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Is SEO Dying in 2021? #1695 Apr 05, 2021

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Is SEO Dying in 2021?

In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: Is SEO Dying in 2021?
[00:30] Many believe that SEO is dead, but are they right?
[00:56] SEO is harder for newer companies, but it does well long-term.
[01:30] Findings of AJ Kohn’s survey on SEO.
[02:33] Buying websites that are under-monetized and taking advantage of SEO.
[03:07] If you have no resources, start where organic reach is strong
[03:54] That is it for today!
[03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Eric Siu on Pomp Podcast

AJ Kohn on Twitter

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How To Grow Fast On Youtube Shorts #1694 Apr 04, 2021

Show notes

Today we are going to talk about how to grow fast on Youtube Shorts!

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How To Grow Faster On Linkedin #1693 Apr 03, 2021

Show notes

How To Grow Faster On LinkedIn

In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: How To Grow Faster On LinkedIn.
[00:50] Consistency is important.
[01:33] Post unique industry research.
[02:06] Put your Instagram carousels in PDF form on LinkedIn.
[02:25] Keep sentences short so users click the ‘more’ link.
[03:13] Post content that asks questions and encourages engagement.
[03:54] That is it for today!
[03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Marketing Millennials

Gong

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7 marketing trends we are excited about #1692 Apr 02, 2021

Show notes

7 Marketing Trends We Are Excited About

In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: 7 Marketing Trends We Are Excited About.
[00:32] Investing in cohort-based courses.
[01:25] Podcasting is starting to get bigger in places where it wasn’t before.
[02:42] The drop-in audio feature should expand even more.
[03:22] Expanding your audience by translating your content.
[03:57] Pollution in the NFT space for the next few years.
[04:32] Hosting your podcast on the Live feature of different social platforms.
[05:11] The organic reach of shorter format videos.
[05:59] That is it for today!
[06:00] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Didactic

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The Cons of Clubhouse #1691 Apr 01, 2021

Show notes

The Cons of Clubhouse

In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: The Cons of Clubhouse.
[00:54] The tendency for people to lie and boast about their success.
[01:45] You have to be logged in on Clubhouse to get attention.
[02:42] Excessive Clubhouse time ruins your good habits.
[03:55] The juice is not worth the squeeze.
[05:07] You can be banned by saying offensive things.
[05:43] That is it for today!
[05:44] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Craig Clemens

Golden Hippo

Marie Forleo

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The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino Mar 31, 2021

Show notes

In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there from Tricia’s perspective, and the main channels she is using to market her company currently. Tune in to hear about how just one top-tier VA can turn your business around today!

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino.
[01:10] The importance of good VAs and how Tricia sources hers for BELAY.
[02:30] Metrics for the success of BELAY as far as how many VAs they have under contract.
[03:24] Different specializations BELAY VAs provide in the virtual marketing space.
[05:26] The level of service the BELAY Social Media Strategist VA can provide.
[06:49] The rate clients can expect to pay for a BELAY VA.
[07:54] More specialized services that BELAY VAs are trained to provide.
[09:47] The value that one BELAY VA can provide to entrepreneurs.
[11:36] Which type of clients at which level will get the most value from a BELAY VA.
[13:34] Tricia’s approach to building relationships with her VA.
[15:30] How much time Tricia requires from her VA each week.
[15:58] Whether it works to have a main VA that delegates to a team of VAs.
[17:30] The argument about the value of VAs to be found in Tricia’s book.
[19:05] Tricia’s utilization of podcast interviews as a branding exercise.
[20:05] Tricia and Eric’s thoughts on the value of showing up on Clubhouse.
[21:43] Favorite business books of Tricia’s.
[22:43] Why Tricia’s favorite business tool is Zoom.
[22:57] How to find Tricia online and read her blog post about effective VA use.
[23:37] That is it for today!
[23:38] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tricia Sciortino on LinkedIn

Tricia Sciortino on Instagram

’25 Things You Can Delegate to an Assistant Today’

Rise Up & Lead Well

Leveling Up with Tricia Sciortino

BELAY

Michael Hyatt

Clubhouse Guide

Leadership on the Line

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7 Ways To Grow Fast on Clubhouse #1690 Mar 30, 2021

Show notes

7 Ways To Grow Fast On Clubhouse

In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively.

TIME-STAMPED SHOW NOTES:

[00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse.
[00:40] Stand out by hosting your own rooms.
[01:12] Cross-pollinate audiences by doing interviews on Clubhouse.
[02:12] Grab extra airtime by talking for as long as possible.
[02:38] Consistency is as important on Clubhouse as on other social media.
[03:21] Use old earphones to make farming less distracting.
[04:15] Quotes do well on social media, so drop knowledge bombs.
[05:08] Remembering to repurpose Clubhouse content on other channels.
[05:45] That is it for today!
[05:46] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

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How to Hire A Community Manager #1689 Mar 29, 2021

Show notes

How To Hire A Community Manager

In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task.

TIME-STAMPED SHOW NOTES: