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Latest Episodes:

How to Go Beyond Being a Tech Marketer #1717 Apr 27, 2021

Show notes

How to Go Beyond Being a Tech Marketer

In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Beyond Being a Tech Marketer.
[00:30] A look into what a tech marketer is and the work they do.
[00:35] Eric’s experience working at a variety of tech companies.
[01:23] Why tech marketers are good at acquisition and outstanding at retention.
[02:22] Neil’s top tip for being a great tech marketer: get good at tech!
[03:13] What to do if you want to go to the next level as a tech marketer.
[03:52] The peer groups Eric held at his home when he was 26.
[04:29] It’s all about reframing and mindset if you want to make it to the top.
[04:43] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot Sean Ellis

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How to Go Beyond Being an Internet Marketer #1716 Apr 26, 2021

Show notes

How to Go Beyond Being an Internet Marketer

In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Beyond Being an Internet Marketer.
[00:32] Skills and niched knowledge a great internet marketer would typically display.
[00:57] Characteristics of scammy marketers who think short-term.
[02:09] How internet marketers approach acquisition and retention.
[02:40] Be a great internet marketer by starting with your passion.
[03:20] What long-term thinking involves and the gains it offers.
[04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Coffeezilla

Gary V

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Is Everything Right From This Podcast? #1715 Apr 25, 2021

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Is Everything Right From This Podcast?

In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Everything Right From This Podcast?
[00:28] Should you agree with everything we say?
[00:55] We are constantly learning and open to new information.
[01:08] Testing whether the things we say work for you or not.
[01:35] Using this podcast as one of many sources to get 1% better each day.
[01:55] We don’t know everything but do use data as our guide.
[02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy.
[03:31] Accepting that nothing one does will be 100% perfect.
[04:01] Don’t forget to rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Marc Andreessen

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How to Set Your Blog Apart from the Rest #1714 Apr 24, 2021

Show notes

How to Set Your Blog Apart from the Rest

In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Set Your Blog Apart from the Rest.
[00:35] There are over a billion blogs out there, so it's a competitive space.
[00:50] How unique expert content can help set your blog apart.
[01:24] Why Brian Dean is a good example of someone who produces expert content.
[02:05] Different ways you can go about creating unique content.
[02:47] It is not just about creating new content; take the time to update your old posts too.
[03:26] Think about the full experience when people visit your blog.
[04:09] Neil's most clicked on part of his website and what you can learn from it.
[05:06] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

'The Paradox of Content Marketing to Beginners vs. Experts'

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7 Marketing Tools to Help Level You Up #1713 Apr 23, 2021

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7 Marketing Tools to Help Level You Up

In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Tools to Help Level You Up.
[00:29] Tool 1: Sendoso, the platform that allows you to send gifts.
[00:52] Tool 2: Attentive, an innovative text messaging solution.
[01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale.
[01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool.
[02:00] Tool 5: Revealbot, a powerful tool to help automate your ads.
[02:31] Tool 6: PicSnippets, which lets you customize your emails.
[02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags.
[03:34] That’s it for today!
[03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The Difference Between Organic Social Vs. Paid Social #1712 Apr 22, 2021

Show notes

The Difference Between Organic Social Vs. Paid Social

In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social.
[00:44] Organic is what you get for free; paid is what you get when you spend money.
[01:23] How you can use paid to help you get more organic traffic.
[02:23] Eric's take on paid versus organic and how he leverages them.
[03:30] Marketers often forget to double down on what's already working.
[03:53] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MightyScout

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How to Build an Email Newsletter From Scratch in 2021 #1711 Apr 21, 2021

Show notes

How to Build an Email Newsletter From Scratch in 2021

In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build an Email Newsletter From Scratch in 2021.
[00:26] Current email trends that we have noticed around the rise of the creator economy.
[01:58] Using blog content to grow over time and convert into traffic.
[02:55] Creating quizzes and engaging content to grow an audience and engagement.
[03:09] The strength of your offer is the number one factor for determining conversions!
[04:32] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

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Old Marketing That Is New For 2021 #1710 Apr 20, 2021

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Old Marketing That Is New For 2021

In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Old Marketing That Is New For 2021.
[00:30] The impact of handwritten notes and letters as a means of communication.
[01:24] Sending out signed copies of a book that you have published!
[02:13] Utilizing old-fashioned texting as a way to get your message out there.
[02:42] Do not forget about the television; this branch of advertising still works!
[03:20] Making use of automated gifting services to show how much you care.
[03:52] That’s it!
[04:01] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

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How We Would Do Blogging in 2021 #1709 Apr 19, 2021

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How We Would Do Blogging in 2021

In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We Would Do Blogging in 2021.
[00:29] The statistics that prove that blogging is not dead or dying!
[01:05] Buying a blog when starting out to skip a few steps.
[01:21] The difference between expert and beginner content.
[02:34] Aiming for search traffic, and social shares and backlinks through diverse content.
[03:18] The power of consistent content creation over an extended period of time.
[03:34] That is it for today!
[03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

The Paradox of Content Marketing to Beginners vs. Experts

Ubersuggest

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How to Talk Directly to Your Customer's Desires #1708 Apr 18, 2021

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How to Talk Directly to Your Customer's Desires

In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Talk Directly to Your Customer's Desires.
[00:27] Early lessons in 'product/market fit'; getting to grips with your customers.
[01:33] Getting out of a vacuum and meeting your customers where they are.
[03:38] The power of customer conversations for understanding your business!
[04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

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