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Latest Episodes:

5 Easy Ways to Diversify Your Income #1727 May 07, 2021

Show notes

5 Easy Ways to Diversify Your Income

In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Easy Ways to Diversify Your Income.
[00:27] The value of diversifying businesses, income streams, and marketing.
[01:12] Different ways to diversify marketing to earn separate income streams.
[01:47] How to build a service business to reach seven income streams.
[02:28] Ways to measure if you need to add new income streams.
[02:51] Hiring staff to add extra streams of income.
[03:19] Using partnerships to expand without putting in too much cash.
[03:34] How to buy other media properties or websites.
[04:11] Text us at 310 349 3785 for updates and feedback.

Links Mentioned in Today’s Episode:

Flippa

feinternational.com

microacquire.com

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Why You Need to Remove Yourself From Your Business #1726 May 06, 2021

Show notes

Why You Need to Remove Yourself From Your Business

In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Need to Remove Yourself From Your Business.
[00:30] Lessons Neil learned in his early days of running a business.
[00:49] You won’t grow your business unless you implement systems.
[00:57] The value of hiring staff that is smarter and better than you.
[01:10] Replacing yourself using premier staff and systems.
[01:54] The three jobs of the CEO: vision, recruiting, and financing.
[02:56] Measuring your time using Dan Sullivan’s task prioritization chart.
[03:53] Even if you are the best, you are only one person.
[04:00] What to look for in people you intend to hire.
[04:20] Check out marketingschool.io/pro and join our community today!

Links Mentioned in Today’s Episode:

Dan Sullivan

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Why NFTs Will Impact the Future of Marketing #1725 May 05, 2021

Show notes

Why NFTs Will Impact the Future of Marketing

In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing.
[00:45] Recent lucrative NFT drops and the dynamics involved.
[01:00] NFTs are creating more buzz and revenue for already famous names.
[01:41] The leveraging that happened in the example of the burned Banksy NFT.
[02:20] You can use NFTs to sell access to tiered services and products.
[03:32] How people can recoup their costs by reselling NFTs.
[03:53] Resources to help you learn more about NFTs.
[04:43] The parts about the NFT craze that are here to stay.
[05:03] How the blockchain is creating scarcity around NFTs.
[06:17] How artists are using Clubhouse to launch NFTs.
[06:54] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

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5 Ways to Leverage Twitter to Build Your Network #1724 May 04, 2021

Show notes

5 Ways to Leverage Twitter to Build Your Network

In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network.
[00:33] DM people to collaborate with them.
[01:10] Reaching out to people tweeting on competitor URLs.
[01:50] Writing tweet storms to maximize reach.
[02:50] Do some targeting Twitter advertising.
[03:24] Use Twitter lists and condense your Twitter focus.
[04:02] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Michael Dubin

Josh Constine

hunter.io

Shaan Puri Tweet Storm

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5 Trending SEO Hacks You Need to Start Using #1723 May 03, 2021

Show notes

5 Trending SEO Hacks You Need To Start Using

In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using.
[00:29] Optimizing your site for more voice traffic.
[01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness.
[01:44] Advanced posts generate more backlinks, improving authority.
[02:35] Look into ‘on SERP (Search Engine Results Page) SEO’.
[03:28] Getting backlinks by releasing free tools.
[04:21] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Jetson.ai

What is E-A-T?

'The New Way To Blog'

CodeCanyon

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How to Get a Great NPS Score in 6 Months #1722 May 02, 2021

Show notes

How to Get a Great NPS Score in 6 Months

In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get a Great NPS Score in 6 Months.
[00:27] What is NPS or Net Promoter Score?
[01:08] How to incorporate feedback from people who leave bad reviews.
[01:55] Getting a better NPS score is not just about improving one thing.
[02:20] Separating the signal from the noise.
[02:34] How Eric runs his NPS measuring automatically.
[03:47] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Ask Nicely

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How to Find Great Employees on LinkedIn #1721 May 01, 2021

Show notes

How to Find Great Employees on LinkedIn

In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Find Great Employees on LinkedIn.
[00:32] Using referral recruiting and how to do this.
[01:00] Giving team members a bonus for referring their friends.
[01:26] Poaching staff from your competitors.
[02:40] Finding great leads on Clubhouse.
[03:17] Keeping in touch with great people who aren’t ready.
[03:53] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

SaneBox

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Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720 Apr 30, 2021

Show notes

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads

In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
[00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
[01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
[01:55] The organic reach on LinkedIn is great.
[02:00] Strategies for advertising and finding new clients on LinkedIn.
[02:50] Allocating not just advertising but social budget to LinkedIn.
[03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Gary V

The Marketing Millennials

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Should You Buy a Business as a New Entrepreneur? #1719 Apr 29, 2021

Show notes

Should You Buy a Business as a New Entrepreneur?

In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur?
[00:30] The value of making rookie mistakes before buying a business.
[01:45] The mistakes Eric made in the first few businesses he bought.
[02:56] Making junior mistakes can bring a higher level business down.
[03:08] If you don’t beat your current level, you cant get to the next one.
[03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

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How to Spend Less Time on Your Phone (and More Time Building A Business) #1718 Apr 28, 2021

Show notes

How to Spend Less Time on Your Phone (and More Time Building A Business)

In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business).
[00:30] Why trying to do business on a phone does not work well.
[00:45] How to monitor the time you spend on your phone.
[01:30] Eric’s experiences with too much screen time after using Clubhouse.
[02:18] How screen time compromises higher leverage activities.
[03:04] Only using your phone for the most important things.
[04:23] Remembering to enjoy the moment and life’s important things.
[05:39] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

RescueTime

Timeular

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