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Latest Episodes:

How to Make the Most of Google Analytics to Grow Faster #1746 May 26, 2021

Show notes

How to Make the Most of Google Analytics to Grow Faster

In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
[00:26] Why you should look at more than your traffic metrics if you want to grow.
[00:50] Setting up advanced segmentation on Google Analytics to get better insights.
[02:00] Using conversion tracking to increase qualified traffic.
[02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
[03:16] Getting more repeat users using the cohort report.
[03:45] Adding multitouch attributions to track the content your conversions are seeing.
[04:10] Using the funnel report to find out what is causing people to leave your site.
[04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
[05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Annielytics

Google Analytics

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How to Actually Make Money From Podcasting May 25, 2021

Show notes

Today we are going to talk How to Actually Make Money From Podcasting?

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How to Make the Most of Your Podcast Analytics to Grow Faster #1745 May 25, 2021

Show notes

How to Make the Most of Your Podcast Analytics to Grow Faster

In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
[00:26] The tools Eric and Neil love and how they use Chartable.
[01:45] Using title metrics to know what to do more or less of.
[02:00] Insights from the 30-day download path on Chartable and Spotify Analytics.
[02:52] Looking at which older podcast episodes continue to get traffic.
[04:02] Racking up view counts by producing episodes consistently.
[04:16] Getting insights by checking the retention per episode.
[05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Chartable

Spotify Analytics

Apple Analytics

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Is It Too Late To Grow A Twitter Following? #1744 May 24, 2021

Show notes

Is It Too Late To Grow A Twitter Following?

In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It Too Late To Grow A Twitter Following?
[00:49] Putting out consistent, thoughtful tweets and using tweetstorms.
[01:07] Creating well-thought-out tweetstorms.
[01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter.
[02:54] Twitter does not push reach down as aggressively as other platforms.
[03:05] The goals of Twitter versus other platforms.
[03:40] Remember to rate, review, and subscribe to this show!

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How Rohan Seth Grew Clubhouse to 10M Users #1743 May 23, 2021

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How Rohan Seth Grew Clubhouse to 10M Users

In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users.
[00:36] Creating exclusivity by using an invite-only system.
[01:19] The tactics that Andreessen Horowitz brought to the table.
[02:09] Leveraging the cabin fever during the lockdowns.
[02:21] Making it easier to get followers with algorithms optimized for organic reach.
[03:53] Whether Clubhouse will end up being a big company.
[04:33] The many ways to grow other than SEO.
[04:40] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

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4 Uncommon Items Every Marketer Should Own #1742 May 22, 2021

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4 Uncommon Items Every Marketer Should Own

In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own.
[00:49] Taking moments for reflection and creativity with a pen and pad.
[01:21] The great ideas that come while going for walks in nature.
[02:21] Good sleep equals high performance; products for sleeping better.
[04:01] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Oura Ring

Eight Sleep

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How Neil and Eric Get Smarter #1741 May 21, 2021

Show notes

How Neil and Eric Get Smarter

In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil and Eric Get Smarter.
[00:50] Surround yourself with people who are smarter than you.
[01:32] Learn from your competition.
[03:07] How to filter good from bad people by acting like you are not smart.
[03:31] Resources to consult to learn from other successful people.
[04:25] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

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3 Quick Ways to Improve Ad Creatives #1740 May 20, 2021

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3 Quick Ways to Improve Ad Creatives

In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives.
[00:27] Ad creatives are one of the most important but overlooked strategies.
[00:54] When you launch an ad, iterate on it for three to six months.
[01:15] Get inspiration from your competition.
[01:37] Let your customers guide your messaging.
[02:12] Create variation on your ad using Fiverr and Canva.
[03:11] Make a swipe file of things you find that work.
[03:53] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

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How Eric Would Create Another Book (But Neil Won't) #1739 May 19, 2021

Show notes

How Eric Would Create Another Book (But Neil Won’t)

In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t).
[00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing.
[01:36] Timelessness and why Eric chose to write a philosophical book.
[02:07] Looking for the Lindy effect.
[02:36] Saving time and the sense it makes to co-write a book.
[03:38] That is it for today!
[03:39] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

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How to Pay Yourself Without Slowing Down Your Growth #1738 May 18, 2021

Show notes

How To Pay Yourself Without Slowing Your Growth

In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money!

TIME-STAMPED SHOW NOTES: