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Latest Episodes:

How to Succeed in Podcasting in 2021 #1756 Jun 05, 2021

Show notes

In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to improve it based on the data, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Succeed in Podcasting in 2021.
[00:28] How long we have been doing podcasting for.
[01:18] Aim for a daily podcast and be sure to repurpose it.
[01:53] How to push the marketing of your podcast hard at first.
[03:01] Play around with your calls to action.
[03:10] Show as many episodes as possible on the hosting page.
[03:35] Working out how to keep retention rates up.
[04:03] Why Neil and Eric upgraded their mics.
[05:05] Be sure to watch your analytics and optimize based on your insights.
[06:48] Advertising your podcast by doing collaborations.
[07:14] Why lots of downloads aren’t an indicator of success.
[07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best? #1755 Jun 04, 2021

Show notes

In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best?
[00:35] A brief overview of TikTok, Instagram Reels, and YouTube Shorts.
[01:08] Which of the three perform best from a traffic standpoint.
[01:30] Jake Fellman’s approach to his YouTube channel.
[02:40] The moral of the story: Use all three!
[03:20] Repurposing your content to any channel that offers a reel feature.
[03:50] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Jake Fellman

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Should You Start A Personal Brand or Business Brand? #1754 Jun 03, 2021

Show notes

In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Start A Personal Brand or Business Brand?
[00:30] Examples of personal and business brands.
[00:57] Assessing one of the biggest personal brands, Gary V.
[01:31] Corporate brands are easier to sell and have longer lasting power.
[02:17] Why building your business brand around your personal brand is risky.
[02:55] Personal brands follow from great business brands.
[03:48] It depends on your aims.
[04:14] Leveraging your personal brand and building a business brand out of it.
[05:38] Go to marketingschool.io/live if you want to master SEO!

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How to Master SEO #1753 Jun 02, 2021

Show notes

In episode #1753, we share our SEO expertise with you so that you can learn how to master it. We don’t see ourselves as SEO masters because with mastery comes complacency, but we still have a few tricks up our sleeves learned on our long journeys in the space. Tune in and hear about optimizing for user experience, obsessing over customer feedback, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Master SEO.
[00:30] Thinking you have mastered something makes you complacent.
[01:00] Google prioritizes user experience above all else.
[01:57] Building a great user experience using extensive customer feedback.
[03:00] The value of being open to new things and continuous learning.
[03:14] Omnichannel marketing and building your brand.
[03:58] Keeping your marketing in line with Google’s preferences.
[04:49] Go to marketingschool.io/live if you want to master SEO!

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3 Skills You Need to Teach Your Children #1752 Jun 01, 2021

Show notes

In episode #1752, we cover three essential life skills we think you should teach your kids so they can become the best versions of themselves. Whether it applies to marketing or not, we believe that learning creative problem solving, independent thinking, and social skills will stand your child in good stead to navigate the world of tomorrow. Tune in to hear why!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Skills You Need to Teach Your Children.
[00:30] Help your child learn how to solve problems by teaching them creativity.
[01:21] Avoiding force-feeding kids information so they learn to think for themselves.
[02:14] Getting kids off their phones and teaching them social skills.
[05:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.

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Why You Should Send Gifts to Clients #1751 May 31, 2021

Show notes

In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients will love!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Send Gifts to Clients.
[00:30] Setting yourself apart by sending physical gifts.
[01:26] What to do and what not to do when it comes to sending gifts.
[02:06] Why Neil’s wife hated the knife Eric gave her.
[03:13] Don’t give gifts with your brand on them.
[03:52] Giving gifts with long-term use cases that improve client experiences.
[05:07] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Giftology

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How to Get More Reviews Without Asking #1750 May 30, 2021

Show notes

In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get More Reviews Without Asking.
[00:30] Why reviews are important.
[00:47] How to ask for reviews without explicitly asking.
[02:22] Differentiating the signal from the noise when it comes to feedback.
[03:30] Getting more feedback opportunities by using more channels.
[03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Ask Nicely

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How to Rebrand Your Website Without Losing Organic Traffic #1749 May 29, 2021

Show notes

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
[00:30] Changing the name of your website using a 301 redirect.
[00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
[01:32] Getting an overview of your internal links using Screaming Frog.
[02:10] Using marketing to spread awareness of your new brand.
[02:31] Your homepage has the most link equity.
[03:00] Be ready to wait a few weeks or months to recover traffic.
[03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
[03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Screaming Frog

Ahrefs

Ubersuggest

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5 Ways to Stay on Top of Marketing Trends #1748 May 28, 2021

Show notes

5 Ways to Stay on Top of Marketing Trends

In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends.
[00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends.
[01:11] Number 3: Follow more traditional marketing publications.
[01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed.
[02:18] Number 4: Track your competitors and tools.
[02:55] Number 5: Make use of Twitter; some of the best marketers hang out there.
[03:30] Bonus tip: Hang out in Clubhouse and engage with people
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Trends.co Sam Parr Moz Backlinko DigitalMarketer Podcast Spiralyze.com Harry's Marketing Examples on Twitter Alex Garcia on Twitter The Hustle

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When to Say “No” to Customers #1747 May 27, 2021

Show notes

When to Say “No” to Customers

In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Say “No” to Customers.
[00:39] What happens when you always just say yes to customers.
[00:52] When you say no, give customers a reason why and provide an alternative.
[01:48] Why you won't get results if you always do what the customer wants.
[02:09] Find who you are and who you aren't as an agency.
[02:50] Set expectations, be clear on scope, and stay focused
[03:46] When you take on the wrong customers, it affects your company culture.
[04:02] An example of a form that Neil and Eric use to see whether a customer is right for them.
[04:47] You get way more respect when you put your foot down.
[04:49] That’s it for today!
[04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!