Marketing Against The Grain

Latest Episodes:

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135) Jul 04, 2023

Show notes

There’s a lot of shitty marketers out there.

Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers.

About Patrick Campbell

CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing.

Connect with Patrick!

Twitter www.twitter.com/patticus
LinkedIn www.linkedin.com/patrickccampbell
Paddle www.paddle.com
Profitwell https://www.profitwell.com/

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
Patrick’s tweet on the Budlight controversy https://twitter.com/Patticus/status/1669019632307511298

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AutoGPT 2.0: GPT Author and GPT Engineer (#134) Jun 29, 2023

Show notes

How will this affect engineers, writers, and businesses?

Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an ultra-personalized media experience, what the new era of 1:1 experience means for your business, and why people with better ideas will win.

Mentions

Matt Shumer tweet https://twitter.com/mattshumer_/status/1671231938219130894?s=46&t=qo0rMvYEbESguv0k2b7KGw
Lior tweet https://twitter.com/AlphaSignalAI/status/1670488316532379648

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why It’s SO Much Harder To Grow A Startup In 2023… (#133) Jun 27, 2023

Show notes

Is ROI total BS now?

Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think.

Mentions

Packy’s newsletter https://www.notboring.co/
Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202
Poptarts https://www.poptarts.com/en_US/home.html
Lucky Charms https://www.luckycharms.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Complete A.I. SEO Guide for Beginners (2023) (#132) Jun 22, 2023

Show notes

A.I. in search is going to evolve slower than people think…

Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team.

Mentions

EP with Guillaume https://link.chtbl.com/NkfZwpLS
Chat GPT https://openai.com/blog/chatgpt
Google Bard https://bard.google.com/
Eric Ravenscraft tweet https://twitter.com/LordRavenscraft/status/1665722553644601346
Perplexity.ai https://www.perplexity.ai/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131) Jun 17, 2023

Show notes

AI-driven personalization needs to be as personal and engaging as a handwritten letter.

Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.

Mentions

Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth
Gorgias https://www.gorgias.com/
Ramp https://ramp.com/
Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392

About Guillaume Cabane

Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.

Connect with Guillaume

Website: www.hypergrowthpartners.com
Linkedin: https://www.linkedin.com/in/cabane/
Twitter: https://twitter.com/guillaumecabane

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130) Jun 15, 2023

Show notes

Are we moving from an era of out-work to out-think?

Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupted, the understanding of complex topics are now commoditized, the rise of natural language, and why information asymmetry no longer exists.

Mentions

ChatGPT https://openai.com/blog/chatgpt
Sam Altman Secret Roadmap EP https://link.chtbl.com/dl7-T9bg
Vision Pro https://www.apple.com/apple-vision-pro/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129) Jun 13, 2023

Show notes

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate.

Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized.

Mentions

The Hustle https://thehustle.co/
Midjourney https://midjourney.com/
AI Explained https://www.youtube.com/@ai-explained-
Open AI API https://openai.com/blog/openai-api
Zapier https://zapier.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128) Jun 09, 2023

Show notes

Apple’s new headset is huge for the AI world. Here’s why.

Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our society and business more than ever, how Apple is changing the AI landscape with the Vision Pro, and how it’s going to change how people consume video and entertainment content.

Mentions

Apple VIsion Pro https://www.apple.com/apple-vision-pro/
Tweet by OperaGX https://twitter.com/operagxofficial/status/1665808329463980035
Tweet by Aaron Levie https://twitter.com/levie/status/1665807676553691136
Article by The Verge https://www.theverge.com/2023/6/5/23750096/apple-vision-pro-headset-persona-facetime
Tweet by Jason Fried https://twitter.com/jasonfried/status/1665885183839727616

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s Future (#127) Jun 08, 2023

Show notes

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B?

Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services.

Mentions

OpenAI https://open.ai/
Sam Altman leaked interview https://web.archive.org/web/20230601000258/https://website-nm4keew22-humanloopml.vercel.app/blog/openai-plans
ChatGPT https://openai.com/blog/chatgpt
Innovator’s Dilemma by Clay Christensen https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126) Jun 06, 2023

Show notes

With new AI design tools, the cost to produce is getting lower…

Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space.

Mentions