Marketing Against The Grain

Latest Episodes:

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115) May 04, 2023

Show notes

Is this the end of analytic companies?

Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business.

Mentions

Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter
Chegg https://www.chegg.com/
Ethan Mollick tweet https://twitter.com/emollick/status/1653189190354452480
Jason Calacanis tweet on code interpreter https://twitter.com/Jason/status/1653133567495667712
Rowan Cheung Twitter https://twitter.com/rowancheung
Rowan Cheung newsletter https://www.therundown.ai/
Share GPT plug-in https://chrome.google.com/webstore/detail/sharegpt-share-your-chatg/daiacboceoaocpibfodeljbdfacokfjb?hl=en-GB
Jason Calacanis tweet on Share GPT https://twitter.com/Jason/status/1653134440544219137
Packy Mccormick’s article https://www.notboring.co/p/intelligence-superabundance
Ethan Mollick's tweet on creating a gif https://twitter.com/emollick/status/1653451648826757121
Stack Overflow https://stackoverflow.com/
Sequoia Capital on AI Agents https://www.sequoiacap.com/article/ai-agents-perspective/
Tweet on Midjourney 5.1 https://twitter.com/maxescu/status/1653649479541637122

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114) May 02, 2023

Show notes

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide.

Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally.

Mentions

Tweet about Zillow teams https://twitter.com/altcap/status/1644717489165676546?cxt=HHwWhMC9mfT1mtMtAAAA
ChatSpot.ai https://chatspot.ai/
Workbounce https://workbounce.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113) Apr 27, 2023

Show notes

How will AI impact decision-making and human interaction?

Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative.

About Phil Agnew

Phil works for Buffer. He is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He is also the host of Nudge, a podcast that helps marketers understand the science behind good marketing.

Check out Phil’s work!

Nudge Podcast https://www.nudgepodcast.com/

Twitter https://twitter.com/p_agnew

Mentions

iCat unplugging https://www.youtube.com/watch?v=7Kf9coMuVuI
Eliezer Yudkowsky on Lex Fridman Podcast https://www.youtube.com/watch?v=AaTRHFaaPG8
Von Restorff effect https://thebehavioursagency.com/von-restorff-effect/#:~:text=What%20is%20the%20Von%20Restorff,ll%20remember%20the%20red%20one.
Evolutionary Ideas by Sam Tatam https://www.harriman-house.com/evolutionaryideas
Blindsight by Matt Johnson and Prince Ghuman https://www.amazon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes/dp/1950665062
Labor Illusion https://www.hbs.edu/faculty/Pages/item.aspx?num=40158

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Twitter: https://twitter.com/matgpod

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112) Apr 25, 2023

Show notes

Are entry-level jobs going away?

Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your own time in AI.

Mentions

Neil Patel Episode https://link.chtbl.com/gSbbVkES

Zapier https://zapier.com/

Prompt Storm https://promptstorm.app/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AutoGPT: EVERYTHING You Need To Know (#111) Apr 20, 2023

Show notes

There’s a new A.I. on the block that makes ChatGPT sound like old news.

Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing itself.

Mentions

AutoGPT code https://github.com/Significant-Gravitas/Auto-GPT
Meditations and Moloch https://slatestarcodex.com/2014/07/30/meditations-on-moloch/
Lex Fridman #243 https://www.youtube.com/watch?v=3pvpNKUPbIY
Kipp Tweet https://twitter.com/kippbodnar/status/1648294281671585795
Tweet on Scaleout AI Readiness Report https://twitter.com/nonmayorpete/status/1648075299618435073
Neil Patel EP https://link.chtbl.com/gSbbVkES
Booking.com https://www.booking.com/
Kayak https://www.kayak.com/
About Project Magi https://neilpatel.com/blog/project-magi/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Neil Patel Makes The Case Against ChatGPT (#110) Apr 18, 2023

Show notes

Will AI disrupt advertising?

Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.

About Neil Patel

New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.

Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow.

His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers.

Connect with Neil!

Mentions

Bard https://bard.google.com/
OpenAI https://open.ai/
McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies
AdWords https://ads.google.com/home/?pli=1
UberSuggest https://neilpatel.com/ubersuggest/
Clubhouse https://www.clubhouse.com/
Kayak https://www.kayak.com/
Booking.com https://www.booking.com/
Sequoia Capital https://www.sequoiacap.com/
Mail Chimp https://mailchimp.com/
Paychex https://www.paychex.com/
UnitedHealthcare https://www.uhc.com/
Answer The Public https://answerthepublic.com/
Dentsu https://www.dentsu.com/
Bezos Expedition https://www.bezosexpeditions.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why free stuff makes us crazy Apr 16, 2023

Show notes

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?

It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost.

About The Hustle Daily Show

A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle.

Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Twitter: https://twitter.com/matgpod

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Executives React To Hilarious 1980s TV Commercials (#109) Apr 13, 2023

Show notes

What can we all learn from commercial marketing during the golden age of TV?

Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video.

Mentions

Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60
Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492
Pepsi Ad https://youtu.be/tgoUa2wWvAQ?t=522
Black & Decker Ad https://youtu.be/tgoUa2wWvAQ?t=741
Wendy’s Ad https://youtu.be/tgoUa2wWvAQ?t=920
Trung Phan EP https://link.chtbl.com/7ewMHO1f

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108) Apr 11, 2023

Show notes

Will B2C be disrupted by creators?

Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption?

About Trung Phan

The Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy.

Connect with Trung!

Twitter https://twitter.com/TrungTPhan

LinkedIn https://www.linkedin.com/in/tp23/

Bearly.ai https://bearly.ai/

Newsletter https://trungphan.substack.com/

Mentions:

The Hustle https://thehustle.co/
Bill Simons https://twitter.com/BillSimmons
New York Times https://www.nytimes.com/
Wall Street Journal https://www.wsj.com/
Financial Times https://www.ft.com/
The Economist https://www.economist.com/
Quora https://www.quora.com/
Reddit https://www.reddit.com/
Bearly.ai https://bearly.ai/
Jim Rome https://www.jimrome.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Midjourney V5 Update: Everything You Need To Know (#107) Apr 06, 2023

Show notes

Video/image-based AI is going to transform marketing.

Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt.

Mentions

Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F

Canva https://www.canva.com

Matt Wolfe’s tweet https://twitter.com/mreflow/status/1642997929362472960

Jim Fan’s tweet https://twitter.com/DrJimFan/status/1642921475849203712

Getty Images https://www.gettyimages.com/

Jenny AI’s tweet https://twitter.com/jenny____ai/status/1642895693672255492

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!