Marketing Against The Grain

Latest Episodes:

Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125) Jun 02, 2023

Show notes

AI is transforming new use cases every day.

Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI.

Mentions

Adobe Firefly update https://www.adobe.com/sensei/generative-ai/firefly.html
Linus tweet https://twitter.com/LinusEkenstam/status/1663301446669053952
DALL-E https://openai.com/product/dall-e-2
Bjørn Karmann Tweet https://twitter.com/BjoernKarmann/status/1663496103998750721
Windows AI https://learn.microsoft.com/en-us/windows/ai/
Vimcal https://www.vimcal.com/
Hushl https://hushl.in/
Magicform.ai https://www.magicform.ai/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124) May 31, 2023

Show notes

Video is the future.

Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers.

Mentions

Ben Tossell https://bentossell.com/
Ben’s Bites Newsletter https://www.bensbites.co/
Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640
Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264
Capsule AI video tool https://capsule.video/
My AskAI https://myaskai.com/
HubSpot Content Assistant https://www.hubspot.com/artificial-intelligence
Kajoo https://kajoo.ai/
James Fridman twitter https://twitter.com/fjamie013
Whereto AI https://www.wheretoai.com/
Deep Sheet https://deepsheet.dylancastillo.co/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123) May 27, 2023

Show notes

Most companies are either good at brand or growth, how do you master both?

Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth.

About Joanna Lord

Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122) May 26, 2023

Show notes

Where will there be lots of innovation in AI tools? Ads.

Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases.

Mentions

Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios
Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite
Google AI-powered ad solutions https://ads.google.com/intl/en_us/home/campaigns/ai-powered-ad-solutions/
Yoodli speak coach https://app.yoodli.ai/
DraGAN https://vcai.mpi-inf.mpg.de/projects/DragGAN/?ref=theresanaiforthat
Tweet on DraGAN https://twitter.com/AiBreakfast/status/1659601613739409409
Quiver https://github.com/StanGirard/quivr
Rewind AI https://www.rewind.ai/
Glean AI https://www.glean.com/
BarGPT https://www.bargpt.app/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121) May 25, 2023

Show notes

Product-led growth is one of the biggest advantages in business today.

Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The State Of A.I. In 2023: Useful Tools Vs Hype (#120) May 23, 2023

Show notes

Lazy marketers will only use AI.

Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google’s Master Plan To Destroy ChatGPT (#119) May 18, 2023

Show notes

Google is going to win A.I.

Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world.

Mentions

Sundar Google IO announcement https://www.youtube.com/watch?v=YivUOqd91Nk
Thread from Paul AI https://twitter.com/itsPaulAi/status/1656649454726856707
Paul Graham tweet https://twitter.com/paulg/status/1655925905527537666
Dickie Bush EP https://link.chtbl.com/6CUQxBug
Similarweb https://www.similarweb.com/
Stack Overflow https://stackoverflow.com/
Reddit https://www.reddit.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of Content In An A.I. World (#118) May 16, 2023

Show notes

Content marketing will change forever.

Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers.

Mentions

Artifact https://artifact.news/
Trung on MATG https://link.chtbl.com/7ewMHO1f
Packy McCormick’s AI article https://www.notboring.co/p/intelligence-superabundance
The Hustle https://thehustle.co/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117) May 11, 2023

Show notes

What Meta is doing on the A.I. front is going to impact all marketers and businesses.

Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized.

Mentions

Google’s leaked memo https://www.semianalysis.com/p/google-we-have-no-moat-and-neither
Vicuna https://lmsys.org/blog/2023-03-30-vicuna/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116) May 09, 2023

Show notes

Are data aggregators in trouble? And what does this mean for your business/marketing?

Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse.

Mentions