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LifeChanger Podcast | How to Grow Your Fitness Business — Business
LifeChanger Podcast | How to Grow Your Fitness Business

THE PODCAST FOR PERSONAL TRAINERS AND HEALTH COACHES GROWING THEIR ONLINE BUSINESS.

Are you a personal trainer, fitness coach, or health coach who wants to build a personal brand, become wealthy, and leave a legacy?

Hi, I’m Sterling, and after helping hundreds of coaches quit their jobs, and go full time online doing what they love, I created the LifeChanger Podcast to show you how to do the same thing.

On each episode of the LifeChanger Podcast, I’ll share with you how to

– Attract a HIGH VOLUME of leads for your online training business. (So you get tons of leads whether you, work, play, or sleep.)
– Convert those leads into HIGH TICKET ONLINE coaching clients ($500 per month at a minimum)
– Create a HIGHLY LEVERAGED delivery process so you transform your client’s lives on autopilot. (No more trading hours for dollars)
– Oh, and BTW do it while having freaking FUN!

Make sure you subscribe, rate, and review ASAP! I read every one ;-))

P.S. If you screenshot the podcast and tag me on Instagram @sterling, then I’ll respond and we’ll be friendzzz #becausegainz #lifechanger #letsgrow

Latest Episodes:

EP28: How to Sell Your Fitness Coaching Program Without Building It First Jun 18, 2018

Show notes

Hello hello my fellow LifeChangers! Thank you for hanging out with me once again for another awesome episode of The LifeChanger Podcast! Today I am going to share with you something extremely important, another frequently asked question at the LifeChanger Academy - how do I sell a program without having my program already finished? Hector is back for his third week in a row - and we are going to tackle this important topic. In this episode Sterling talks about the following:

Selling your program THEN perfecting your program.
Move your business from hobby to reality!
"How Do I Do This?" Vs. "Who Do I Know Who Has Already Done This?"
Mentors, mentors, mentors - invest in yourself!
Programs vs Marketing & Sales - master the hard skills first.
You get better and better as a coach, by coaching.

The way to move your business from hobby to reality - it is by selling your program to more clients. It is okay if you don't have your program finished yet - I sure didn't before my first sale! Sell yourself first and that will give yourself the time, money, and ability to build your program/plan. You can still get the plan built by someone who is certified, even if you aren't certified - and you can pay them for it because you've already made the sale! The easiest part about building a fitness business is building the program or the plan, you need to master marketing and sales first. Sell first, build later!

Things Mentioned In This Episode:

LifeChanger Impact

LifeChanger Live

Sterling's Script

Sterling's Facebook

Links to resources:

Sterling Griffin's Website

Sterling's Instagram

LifeChanger Academy

Sterling's Blueprint

EP27: How to Sell to Super Successful People Jun 14, 2018

Show notes

Welcome back fellow LifeChangers! I am so excited that you decided to lend me your ear for another great episode of The LifeChanger Podcast! Hector is joining me once again and we are back to tackling the questions that we get asked most often at The LifeChanger Academy - and today it's all about connection! In this episode Sterling talks about the following:

The importance of connecting with clients.
How to connect with a client base that you aren't necessarily apart of.
You have to sell high ticket items to people who have some money.
See yourself as worthy of those higher level connections.
Learn the needs of those you want to serve.
Sharing your story to get people to connect with you.

The thing is, clients don't need you to be successful in the area that they are successful in - what they need is to relate with you and respect your opinion on your profession and ability to help transform their lives. People think that selling is all about the salesperson, but really, it's about what does this person need? Figure out what your ideal clients want/need and tell your story in a way that those clients will connect with. If you speak to the emotions of your ideal clients and then share your story in a way the relates to their core challenge and their core desires - people will be pulling out their cards for that purchase every single time.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

LifeChanger Podcast Episode 2

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP26: How Can Online Coaching Be More Expensive Than Personal Training? And How to Sell More Online Jun 11, 2018

Show notes

Welcome back my fellow LifeChangers and thank you so much for joining me again today. This episode of The LifeChanger Podcast is a very special one, because my guest, Hector Gonzales, and I tackle one of the most asked questions we get at the LifeChanger Academy. In this episode Sterling talks about the following:

The # 1 question LifeChanger Academy Students get asked by potential clients.
Differences between high ticket coaches and low ticket trainers.
The 3 things Sterling learned about becoming a successful online coach.
Building a community of support
The 5 things online fitness coaching can offer that an in person low ticket trainer does not.

The # 1 question we get asked by fellow LifeChangers in the LifeChanger Academy is "why should my clients hire me over a less expensive personal trainer?" Truth is, there are many reasons why an online fitness coach is often a better option when people are really looking to change. Online coaching offers way more support than what an in person fitness trainer could ever deliver in just a few hours at the gym each week. High performers, and people who are really dedicated to themselves will pay more for the luxury service that online coaching offers. When people are going to spend money on something like this, they are buying the connection and community. They want more than just the content or strategies - those things can be found online just about anywhere. See, what people want and will pay for is the culture, connection, and personal mentorship.

Personal training at a gym is typically only going to offer a few hours a week and the trainer is paid by the hour. At the very best that trainer would give the client other workouts for the rest of the week, and possibly a meal plan. As an online fitness coach you can and should offer so much more than that. You're a personal mentor to work through challenges in real time, you offer a community of support and a community of others who are making the same mindset shifts. Clients don't pay for the workout plan or strategy, they are paying for and want the coaching, community, support through this lifestyle change, and the strategy to make it happen for them.

5 Things Online Coaching Offers

Access 24/7
Coaching & Accountability
Connection To You
Surprise & Delight Your Clients
Community

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Facebook Page

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP25: GROWING YOUR SALES TEAM: How to HIRE your first salesperson Jun 06, 2018

Show notes

Welcome welcome my fellow LifeChangers and thank you so much for joining me again today. This episode of The LifeChanger Podcast is all about soaking in some knowledge, and I think you'll find it as valuable as I did. I am going to share with you the 6 books that every online coach must read! In this episode Sterling talks about the following:

New changes to the LifeChanger Academy
Income is directly related to the amount of lives changed - provide extraordinary value.
Always try to gain new knowledge and better yourself.
Which 6 books I recommend to every online coach and why I suggest them.
The 1 book you absolutely must read.

These are the 6 books that I highly suggest every online coach takes the time to read - I have found so much value from each of these and I hope that you will take at least one of these books and learn from it. These books are not listed in any order of importance or priority - be sure to listen in to find out which book I recommend as an absolute must read!

Influence by Robert Caildini
How Win Friends and Influence People by Dale Carnegie
The Success Principles by Jack Canfield
The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler and Rich Litvin
Expert Secrets by Russell Brunson
Secrets of the Millionaire Mind by T. Harv Eker

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Betahause Berlin

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP25: GROWING YOUR SALES TEAM: How to HIRE your first salesperson Jun 06, 2018

Show notes

Welcome welcome my fellow LifeChangers and thank you so much for joining me again today. This episode of The LifeChanger Podcast is all about soaking in some knowledge, and I think you'll find it as valuable as I did. I am going to share with you the 6 books that every online coach must read! In this episode Sterling talks about the following:

New changes to the LifeChanger Academy
Income is directly related to the amount of lives changed - provide extraordinary value.
Always try to gain new knowledge and better yourself.
Which 6 books I recommend to every online coach and why I suggest them.
The 1 book you absolutely must read.

These are the 6 books that I highly suggest every online coach takes the time to read - I have found so much value from each of these and I hope that you will take at least one of these books and learn from it. These books are not listed in any order of importance or priority - be sure to listen in to find out which book I recommend as an absolute must read!

Influence by Robert Caildini
How Win Friends and Influence People by Dale Carnegie
The Success Principles by Jack Canfield
The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler and Rich Litvin
Expert Secrets by Russell Brunson
Secrets of the Millionaire Mind by T. Harv Eker

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Betahause Berlin

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP24: The 6 Books Every Online Coach Must Read Jun 04, 2018

Show notes

Welcome welcome my fellow LifeChangers and thank you so much for joining me again today. This episode of The LifeChanger Podcast is all about soaking in some knowledge, and I think you'll find it as valuable as I did. I am going to share with you the 6 books that every online coach must read! In this episode Sterling talks about the following:

New changes to the LifeChanger Academy
Income is directly related to the amount of lives changed - provide extraordinary value.
Always try to gain new knowledge and better yourself.
Which 6 books I recommend to every online coach and why I suggest them.
The 1 book you absolutely must read.

These are the 6 books that I highly suggest every online coach takes the time to read - I have found so much value from each of these and I hope that you will take at least one of these books and learn from it. These books are not listed in any order of importance or priority - be sure to listen in to find out which book I recommend as an absolute must read!

Influence by Robert Caildini
How Win Friends and Influence People by Dale Carnegie
The Success Principles by Jack Canfield
The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler and Rich Litvin
Expert Secrets by Russell Brunson
Secrets of the Millionaire Mind by T. Harv Eker

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Betahause Berlin

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP23: How to NEVER get refunds in the first 48 hours May 30, 2018

Show notes

Hello LifeChangers - welcome back for another energetic episode of The LifeChanger Podcast! Thank you so much for joining me today, I can't wait to help you change more lives! Today I invited Dan Holguin to the show to discuss a very important topic, refunds and how to avoid them. In this episode Sterling talks about the following:

Refunds - they happen to all coaches at some point in time.
How to avoid refunds in the first place.
How to handle a refund when it's requested.
Not all refund requests are created equal - some are a blessing in disguise.
Assume and communicate future success to all clients.
It's now or never, clients either want to change or they don't.

Today Dan and I dive into everything regarding refunds - from what you should do in your sales process to avoid a refund in the first place AND how you should handle a refund request if it happens. Integrate these steps into your sales process now, and you'll see less refunds in your businesses future - which of course means… changing more lives!

Acknowledge - thank and appreciate them immediately after the sale.
Future Pace - paint the picture of their positive future right away.
Schedule your next meeting right then and there.
Give every client a surprise bonus resource as soon as they sign up.
Give them an immediate assignment - something to do to get their mind on the future.
Bonus: make it be your policy that the spouse (or other financial decision maker) is present during the sale call.

Refunds do happen, to every business owner - here is what you should do when that dreaded refund request comes through to your inbox or phone. Keep in mind that not all refund request are a bad thing, sometimes it is a blessing in disguise. If this client is requesting a refund and keeps pushing for one, likely you wouldn't have been a good fit to work together anyway - they are not your ideal client.

Acknowledge their uncertainty.
Set up a phone call right away
Ask why they joined in the first place - dig for their desires and bring around to a place of possibility.
Help me understand what exactly your challenge is, what is keeping you from actually having your dream right now?
Ask if they have ever faced a difficult decision before where they went through with it anyway, and what those results were.
I hope it's okay to ask this question - what's going to happen to you if you walk away now?
Share a personal experience when you made a difficult decision where you invested in yourself and the great results that followed.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP22: The 5 Most Important Strategies To Become a Six or Seven Figure Coach May 28, 2018

Show notes

Hello again LifeChanger tribe! Thank you so much for joining me for this great episode of the LifeChanger Podcast! I am excited to share this episode with you because I about about to open up the treasure chest and share some knowledge here! Today I am going to tell you about the 5 strategies that I followed to hit that 6-figure business goal. In this episode Sterling talks about the following:

Identifying your ideal client - and only working with those people.
Be picky - don't work with everyone, be exclusive with your ideal clients.
Getting out there and creating business for yourself.
Focus your efforts on things that will result in a payday.
Find a process that has worked and stick with it.
Taking responsibility for your own results.

Awhile back I talked about the 5 mindsets shifts every 6-figure coach had made, but you can't just rely on those changes alone. There are also 5 strategies that I see most 6-figure business owners follow - myself included. Getting yourself in the right frame of mind and then following these 5 strategies will help push your online coaching business to the next level and help you change more lives!

Know exactly who your ideal client is.
Create clients, don't wait for clients.
Focus on activities that get you paid!
Trust - The - Process !
I will do whatever it takes.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP21: How to generate more LEADS organically on Facebook May 23, 2018

Show notes

Hello Hello LifeChangers! Thank you so much for joining me on this excellent episode of The LifeChanger Podcast! On this episode, I invited Heather McConochie onto the podcast to discuss something very important for all coaches and online business owners, generating leads organically on Facebook! So get your pen and paper ready, because this episode is full of great information. In this episode Sterling talks about the following:

Lead generation - which social media platforms to use.
What content to use for your social media to generate more leads.
Where to focus your attention for the best lead results.
Attracting your ideal clients.
Be energized!
Organic leads vs paid ads

Generating leads is a big big part of any coaching business - online or not. But there are some specific things you can be doing to help increase the number of leads you generate, help you generate better leads, and attract more ideal clients to you all at the same time! If you are struggling to generate new leads organically then this is the episode for you!

The best way to organically generate good leads for your business, is to really really know who your ideal clients are. Then, you've got to put yourself in their shoes, and target them on the right platforms. There are so many different social media platforms out there to promote yourself on, but if you focus your time, energy, and efforts into the wrong one - you're going to have a hard time attracting the right clients. Save yourself that hassle, because Heather and I break down which platforms to focus on, what content to be putting up, and how to generate those leads without wasting your hard earned money on paid ads!

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

EP20: How to generate more LEADS organically on Facebook May 21, 2018

Show notes

Hello hello my LifeChanger Tribe! Welcome back and thank you so much for joining me on another episode of The LifeChanger Podcast! Today I am going to share with you the answers to one of the questions that I am asked most often. Get ready, because I have the 10 things you need to be doing right now to help push your business to the 6 -figure level! In this episode Sterling talks about the following:

Sterling's top tips for becoming a 6 figure business owner within 1 year.
Fear isn't something to run from, but something to run towards.
Show up for the sake of this skill.
Make connections with people wherever you can.

One of the things I am always asked from fellow LifeChangers is - what do I need to do in order to get to that 6-figure level? One of the things that I was missing was a repeatable, consistent process that worked. Which is why today I want to share with you the 10 most important things I learned when going from homeless to a 6-figure earner in just 1 year!

The 10 things I learned:

Use Video!
Hang around others who are successful!
Get scripts that work!
Put yourself out there!
Get testimonials from your past clients!
Don't be afraid to ask for help!
Be active in Facebook Groups!
Invest in mentors! And then, do it again.
Hold your dream in your mind no matter what!
Organize your time!

Let's fill the world with life changers, and make a positive impact on those around us. I'm here with you on this journey!

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's 5 Step Blueprint

The Life Changer Podcast - Episode 1 - Sterling's Story

The Life Changer Podcast - Episode 2 - Sterling's Morning Routine

The Life Changer Podcast - Episode 13 - 5 Strategies to Be More Productive

Links to resources:

Sterling Griffin's Website

Life Changer Academy

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