LifeChanger Podcast | How to Grow Your Fitness Business

Rev Transcription Services

Links to resources:

EP08: The KEY Exercises to Grow Your Coaching Business in 2018 (Miss these at your peril) Apr 02, 2018

Show notes

Hello again coach and welcome back to the LifeChanger Podcast! I've got another great episode planned for you today, full of valuable information for your own coaching business. I'm going to break down a key topic that is often overlooked by business owners, your "ideal client"! In this episode Sterling talks about the following:

The power of serving your ideal client.
Breaking down who your ideal clients are.
Exercise to discovering your ideal coaching client.
The energetic exchange of in person interactions.

Sterling gives you a great breakdown and exercise to find out exactly who your ideal clients are, that way you can start attracting those clients to your business and watching it grow from there!

Your Ideal Clients:

Who your ideal client is by a tangible / physical perspective?
Who your ideal client is from an emotional perspective?
How that type of client will benefit you?

Ideal Client Exercise:

Fun! Start with what's fun, what is fun is sustainable.
Lucrative - will happily pay you what you ask for.
Your ideal clients should be highly impactable.
What are the demographics of your ideal client?
What is their emotional state? (Fears, Pains, Goals)

Sterling breaks down what each of his key points for discovering who your ideal clients are, finding out how to connect with them and watch your business substantially grow in 2018!

Things Mentioned In This Episode:

Ideal Client Worksheet

Links to resources:

EP07: 12 Things More Coaches Need to Know in 2018 Mar 27, 2018

Show notes

Welcome back to another episode of the LifeChanger Podcast. This is an exciting episode, because we are going to discuss the 12 things that every coach should be doing in 2018. Follow these action items and you will crush in for the remained of this year! Sterling talks about the following:

The 12 things that ALL coaches should be doing this year.
Invest in yourself!
Giveaway on Sterling's Instagram!
The C100 Facebook Community

The 12 Steps - broken down by Sterling:

You're never going to feel ready.
Ask for the sale, every time.
Put up lots of content!
Video is instant intimacy and authority.
Bring energy to your videos - be passionate!
Focus on getting results for clients and share those results like crazy.
Make friends and watch the followers grow!
Spend as much time as you can learning.
Love people.
Give more than you ask for in return.
Don't waste time, energy, money on a website until you're making money
Find your tribe! Surround yourself with like minded individuals while you grow your business.

Sterling breaks down each of these 12 action items that all coaches should be following. He explains how and why each of these 12 items are so important for your business and why you'll see results from following them.

Things Mentioned In This Episode:

C1000 Facebook Community

Links to resources:

EP06 Personal Training vs. Online Coaching: Which should you do? Mar 26, 2018

Show notes

Hey coach! Welcome back and thank you for joining me for this episode of the LifeChanger Podcast. Today we're going to talk about Personal Training vs Online Coaching and deciding which best fits you and your business dreams. In this episode Sterling talks about the following:

Differences between online coaching and personal trainers - in person work vs online work.
Impact over intimacy
Sterling's preferences for online coaching vs personal training

Sterling highlights some of his key desires when it comes to work, and describes how that aligns either more with online coaching / owning your own business or being a one to one personal trainer.

Differences in Online Coaching / Personal Training

Freedom in your schedule - online coaching
Expressing your creativity - online coaching
Fewer clients - personal training / unlimited number of clients around the globe - online coaching
Wealth - can be great in either, but generally online coaching has much more earning potential and at a faster growth rate.
Hands On - personal training you'll get more hand on, in person interactions.

Things Mentioned In This Episode:

Links to resources:

EP05: How to get Clients from ATTENDING events...Coach Networking Secrets Mar 19, 2018

Show notes

Hey coach! Welcome back to the LifeChanger Podcast. Today we are talking about an exciting topic, one that I think you'll find a lot of value in! We are going to discuss how to use networking and in person interactions to gain new coaching clients for your online business! In this episode Sterling talks about the following:

Using both in personal and online elements to build your coaching business.
Sterling's strategy to generate high ticket clients on the regular.
The strategy of connection. Connection isn't only by accident, it's by intention.
The energetic exchange of in person interactions.

Sterling suggest that you go to events with other entrepreneurs for business networking but also go to personal development events. At personal development events, the other attendees have already spent money on change in their life, so why not spend also with you?

What to do at the events to get noticed and start conversations.

Be visible! Visibility = Profitability
Don't wait for conversations to happen, initiate them!
What to say - creating valuable conversations
If you want to be interesting, be interested.
Name your coaching program - that with a name takes on an identity.
Share your story and inspiration.
Be passionate, have good energy, be focused, and present.
Don't just give out business cards, actually schedule something with them!

Sterling breaks down what each of his key points for meeting new clients at live-events looks like. Walking you through the best way to stand out, gain new clients, and make the most of a successful networking event.

Things Mentioned In This Episode:

Tony Robbins - Unleash the Power Within Event

Lewis Howes - Summit of Greatness Event

Christian Mickelsen Live Events

Links to resources:

EP04: How to Get Your Clients to SELL for you and Create a Raving Fan Culture Mar 19, 2018

Show notes

Welcome to another extremely energetic episode LifeChanger Podcast! Today we are talking about something everyone need to get on board with - creating a tribe. And not just any tribe, no I'm talking about a tribe that sells for you and helps to build you a raving fan culture! In this episode Sterling talks about the following:

Creating a raving fan culture.
8 Steps to follow when building your tribe.
The powerful impact that all types of coaches can offer to others.
Your message matters, if you want to serve others there is a place for you in this world to do that.

Sterling shares the 9 steps you must follow in order to create your very own raving fan culture, which will build you a tribe of people that make selling even easier - by doing it for you!

Over-deliver!
Systemize your delivery.
Create a culture of WINS!
Action-taking.
Give unexpected gifts.
Become a culture of givers.
Let go of those who can't let go (the negative).
Highlight and acknowledge the winners.
Pay those who refer you clients.

Sterling breaks down what each of those 9 steps look like, and puts you on the right track for building a fantastic tribe of your own. Having a raving fan culture surrounding your coaching business will not only help you sell more, but help you reach more people and positively impact a great number of individuals - which is always the goal!

Things Mentioned In This Episode:

Links to resources:

Hardcore Ainsley Instagram

EP03 (Part Two): THE ONLY 5 TYPES of Social Media Content you NEED to grow your Coaching Business Mar 19, 2018

Show notes

Welcome to the LifeChanger Podcast! Today we are discussing such an important topic that will benefit any business owner, but especially coaching businesses! Have you ever struggled with what type of content you should be creating and posting? Look no further because this is the episode for you! In this episode Sterling talks about the following:

Sterling's "fool proof" way to creating successful content.
The 3 main areas connected with creating content.
The 4 Rs of getting content ideas.
The 5 types of content you should be creating.
The 5 steps to following when producing and posting your content.
When creating content, respond - not react.

Three Main Ideas for Creating Quality Content

How to gets ideas for your content - not just any ideas - ones that will actually work and create results for you.
How to create an audience and an audience of buyers from your quality content.
Remember to create content that creates transformation as it's end result.

Four Rs of Creating Content.

Realize - know your clients. Who is the perfect person to sign up for my program? What is their income, budget, family life. What are their fears, pains and goals? Know exactly who your ideal client.
Request - if you already have ideal clients in your life, request to work with them. Questions equal content. If clients or potential clients ask you questions, that's a great topic to create content on.
Reflect - what helped you transform?
Redo - copy other people, look at other influencers who are serving the people you want to be serving. Look at their content and gather ideas.

Five Types of Content You Should Be Creating.

Personal story -you sharing something from your own life, from your experience and what lesson you learned from that.
Personal philosophy - certain way of thinking (which was a lie) and now you believe the truth. Or popular belief in the culture you're talking to that is actually misinformation.
Social proof- highlight give praise to a client. Show the powerful results of someone you've been helping.
Lifestyle- sharing a portion of your life.
Pure Strategy - know what your clients problem is , do this to solve those problems.

Produce and Post

Do all of one type of content at a time.
Do this once or twice a week
Create a schedule so you know when each of these items are going up each week.
Post it out at the right time instead of using an app to post it for you.
Know your platforms and where you will get different types of followers from the different platforms.

Things Mentioned In This Episode:

The C1000 Facebook Community

Links to resources:

Hardcore Ainsley Instagram

EP03 (Part One): THE ONLY 5 TYPES of Social Media Content you NEED to grow your Coaching Business Mar 19, 2018

Show notes

Sterling's "fool proof" way to creating successful content.
The 3 main areas connected with creating content.
The 4 Rs of getting content ideas.
The 5 types of content you should be creating.
The 5 steps to following when producing and posting your content.
When creating content, respond - not react.

Three Main Ideas for Creating Quality Content

How to gets ideas for your content - not just any ideas - ones that will actually work and create results for you.
How to create an audience and an audience of buyers from your quality content.
Remember to create content that creates transformation as it's end result.

Four Rs of Creating Content.

Realize - know your clients. Who is the perfect person to sign up for my program? What is their income, budget, family life. What are their fears, pains and goals? Know exactly who your ideal client.
Request - if you already have ideal clients in your life, request to work with them. Questions equal content. If clients or potential clients ask you questions, that's a great topic to create content on.
Reflect - what helped you transform?
Redo - copy other people, look at other influencers who are serving the people you want to be serving. Look at their content and gather ideas.

Five Types of Content You Should Be Creating.

Personal story -you sharing something from your own life, from your experience and what lesson you learned from that.
Personal philosophy - certain way of thinking (which was a lie) and now you believe the truth. Or popular belief in the culture you're talking to that is actually misinformation.
Social proof- highlight give praise to a client. Show the powerful results of someone you've been helping.
Lifestyle- sharing a portion of your life.
Pure Strategy - know what your clients problem is , do this to solve those problems.

Produce and Post

Do all of one type of content at a time.
Do this once or twice a week
Create a schedule so you know when each of these items are going up each week.
Post it out at the right time instead of using an app to post it for you.
Know your platforms and where you will get different types of followers from the different platforms.

Things Mentioned In This Episode:

The C1000 Facebook Community

Links to resources:

Eat That Frog by Brian Tracy

EP02: Morning Routine For a 7 Figure Coach (MY morning routine) Mar 19, 2018

Show notes

Do you ever feel like the day gets away from you or that you don't have a good handle of control on it? Go on, it's okay to admit that these things happen, and they happen to the best of us. That's why today I wanted to share with you my own morning routine and why I do the things that I do. So get comfortable, because I'm going to lay out the things that help me that I wish more coaching professionals knew about. In this episode Sterling talks about the following:

The importance of a good night's sleep.
Set yourself up for positive emotions to guide your day.
Take the time to focus on the big picture of where you are going and the little picture of what's next in your life.
Get to work! Before you check your phone or Facebook - tackle your most important action item first.

I'll walk you through my own morning routine and touch on why each of those things help me (and will also help you) have a productive day and take ownership of your life. When you start the morning off right that sets the tone for the whole rest of the day, so let me help get your mornings on track!

Get enough sleep - know how many hours of sleep your body needs and give it those hours.
Find gratitude - before you even get out of bed think of three things you are thankful for. Trust me, if you start the day off with positive emotions that will guide your day in the right direction.
Hydrate!
Journal - I have 2 journals one for my big picture and one for the little picture of what's next. Think of it as a roadmap to your destination, yeah you need to know where you're going (the big picture) but you also need to be able to use the GPS (the little picture) to help direct you there. You'll need to use both in order to make it to your destination! So write it, see it, and feel it.
Meditate - instead of jumping right into the projects you need to tackle today. Take a few moments more in a nonreactive state to gear you up for the day.
Get to WORK! Make sure to tackle your big/most important/ hard project first. Once you get it out of the way you'll feel like the rest of the day is a success!
Movement - finish off your morning with a reward such as a walk or yoga class. Get outside, appreciate what's around you and move your body.

Notice that I do ALL of these things before touching my phone, checking Facebook, or logging into my email. Start your day off on the right track, it might take some discipline to get you into the right headspace. That's okay, but trust me that you'll be happy you took ownership of your mornings and start enjoying more successful days overall.

Things Mentioned In This Episode:

John Maxwell

"What's wrong is always available, and so is what's right." - Tony Robbins

Self Journal

Calm Meditation App

Links to resources:

Lifechanger Academy

EP01: Intro to the WCP and My Story Mar 19, 2018

Show notes

Welcome to the debut episode of the LifeChanger Podcast! Hosted by Sterling Griffin, this podcast is for anyone who wants to start, maintain, or grow a sustainable coaching business, all while having fun doing it! In this episode Sterling talks about the following:

What theLifeChanger Podcast is and who it is for.
Turning the potential into the actual.
The powerful impact that all types of coaches can offer to others.
Your message matters, if you want to serve others there is a place for you in this world to do that.

Sterling will bring you relevant and practical episodes each week, giving you the tools and information to get started on a path towards building a successful coaching business. You don't have to be an "expert" or a "professional" to start your very own coaching business. If you have the desire to serve others and a message of your own to share, there is a place for you in this world to influence others.

Sterling tells you his own story, of struggle and growth. Opening up about his past hardships and how his mindshift shifted after working with a coach of his own. Sterling was successful with his coaching business fairly quickly, and now shares his knowledge and success with so many others who are looking to take charge of their lives and businesses. TheLifeChanger Podcast is here to help other coaching professionals to take charge of their life and build sustainable coaching businesses.

Things Mentioned In This Episode:

Tony Robbins

Unleash the Power Within

Jack Canfield

Lewis Howes

Links to resources: