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LifeChanger Podcast | How to Grow Your Fitness Business — Business
LifeChanger Podcast | How to Grow Your Fitness Business

THE PODCAST FOR PERSONAL TRAINERS AND HEALTH COACHES GROWING THEIR ONLINE BUSINESS.

Are you a personal trainer, fitness coach, or health coach who wants to build a personal brand, become wealthy, and leave a legacy?

Hi, I’m Sterling, and after helping hundreds of coaches quit their jobs, and go full time online doing what they love, I created the LifeChanger Podcast to show you how to do the same thing.

On each episode of the LifeChanger Podcast, I’ll share with you how to

– Attract a HIGH VOLUME of leads for your online training business. (So you get tons of leads whether you, work, play, or sleep.)
– Convert those leads into HIGH TICKET ONLINE coaching clients ($500 per month at a minimum)
– Create a HIGHLY LEVERAGED delivery process so you transform your client’s lives on autopilot. (No more trading hours for dollars)
– Oh, and BTW do it while having freaking FUN!

Make sure you subscribe, rate, and review ASAP! I read every one ;-))

P.S. If you screenshot the podcast and tag me on Instagram @sterling, then I’ll respond and we’ll be friendzzz #becausegainz #lifechanger #letsgrow

Latest Episodes:

EP19: Clarifying your BRAND MESSAGE to attract IDEAL customers May 16, 2018

Show notes

Hello again my life changer tribe! Thank you so much for joining me on another episode of The Life Changer Podcast! On this episode, I invited Mary Chapman onto the podcast to discuss finding your own voice and brand. In this episode Sterling talks about the following:

Clarifying your brand for yourself and your clients.
Picking one market and one problem that you solve.
Choose ONE thing, and go all in!
Decide on a name, but also figure out your outcome and achievements.
Authenticity! Connect your story to your brand.
Don't spread yourself too thin - get great at one platform where you'll make the most impact.

When you try to be everything to everybody - you end up being nothing. You need to decide exactly who you want to help and the ONE challenge you want to help them with. Once you figure that out, it becomes your brand message and ultimately will attract those ideal clients to your business.

In your business and brand message, you want to come from a place where you have specific personal experience and have helped change others lives in the past. Relate your own personal story of transformation in that same struggle to create instant connection and instant authority with your ideal clients. When you focus in on one particular market and problem - that is when you are going to make the most impact. Hone in on your one market and problem, magnify that with your experience and branding - and watch how many lives you'll begin to change.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

Life Changer Academy

EP18: How to Sell $5k Coaching Packages May 14, 2018

Show notes

Hello again my friends! Thank you so much for joining me on another episode of The Life Changer Podcast! This is a very special episode because I am going to break down for you how to offer and sell your first $5k coaching package! I am going to focus on what you need to focus on for this package, how to deliver the package, what all this package should have in it AND how you need to sell it! In this episode Sterling talks about the following:

How to create and sell a $5k coaching package.
Deciding your business goals for programs.
Becoming comfortable with your pricing.
Focus on the intangible to receive the financial - that's the root motivation for them to buy.
Being a life changer!

I want you to be the best life changers that I know you can be! Offering programs and packages to your ideal clients is a fantastic way to increase your reach and change multiple lives with one program. These are the principles that you need to follow in order to create, market, deliver, and sell your very own $5k coaching package!

Decide that you are worthy of selling this program!
Change the person, not the package/program. (Create your ideal $5k package client profile.)
If the program you're offering feels expensive to you, it'll feel expensive to the client.
Drive the Emotion!
Rub shoulders with the elite, because they will spend more.
Network, network, network!
Be comfortable with your pricing, practice saying it outloud and with pride.
Outline your package/program!
Learn how to influence more powerfully.
The life of an executive is hard, make it easier.
Give them gifts - little acts of kindness that show you care.

Let's fill the world with life changers, and make a positive impact on those around us. I'm here with you on this journey!

Things Mentioned In This Episode:

Sterling's Instagram

The Prosperous Coach

Rich Litvin - Provocative Questions For High Performers

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

Links to resources:

Sterling Griffin's Website

Life Changer Academy

EP17: Your FIRST Hire: Hiring an Assistant May 09, 2018

Show notes

Hello fellow Life Changers! Welcome to a special episode of The Life Changer Podcast, where I sit down with fellow Life Changer, and Academy member - Emily MacDonnell! I'm going to chat with her about where she feels stuck in her growing business, figuring out how and when to bring in outside help to achieve her business desires. This is the first of two, so get yourselves ready and let's dive right in! In this episode Sterling talks about the following:

Emily's success in her business and the Life Changer Academy.
How and when to bring in outside support.
What you need to have ready in order to hire the best help for you.
Discovering your personal bests and discover where you could use some help.
Three Lists To Freedom exercise.
What The Four R's in hiring outside help.
DISC Profile's
Interviewing tips for hiring outside help.

Entrepreneurs do their best in their own "genius zone" where you do your best work and change the world when doing them. Every person has a "genius zone" and tasks that they are brilliant at, but we all also have zones in which we are just "competent" and the zone of "idiot". That is the zone that you need to stay away from! But it's up to each entrepreneur to figure out what tasks fall into their own "zone of idiot" and then figure out a way to hire those specific tasks out! By hiring those tasks out, you can focus on your genius zone, changing more lives and growing your business how you want faster.

It is scary to hire out certain tasks to someone else, but trust me - finding someone who looks at your "idiot zone" with "genius eyes" is the way to get things done. What isn't your strongest suit will be the strong suit for someone else, it's all a matter of finding them and changing more lives.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Business Blueprint

Tony Robbin's DISC Profile

Active Campaign

Links to resources:

Sterling Griffin's Website

Life Changer Academy

EP16: The Six Figure Mindset - The Most Important Beliefs of the Most Successful Coaches I Know May 07, 2018

Show notes

Hello hello my friends! Thank you so much for joining me on another episode of The LifeChanger Podcast! This is a special episode (and not just because I recorded it on my birthday) because I am going to dive into the mindset behind being a successful life changer. This is the first of two, so get yourselves ready and let's dive right in! In this episode Sterling talks about the following:

Becoming a Life Changer!
What types of mindsets 6-figure coaches have
The five identity shifts you need to make right now.
Don't go with the flow, challenge the status quo.
Sterling's Birthday Fundraising Drive

One of the things I'm always asked is "what do I need to do to succeed?" Though there are strategies that you can follow to become an even better life-changer and really hit all the goals you desire - the first step will always start within yourself. Before you jump into the strategies or operations, you need to first make these 5 identity shifts. These 5 identity mindsets are what sets apart the outstanding 6 figure life changers from the rest.

The 5 Identity Shifts:

I am a life changer!
I am worthy of success.
I am an authority.
I am a giver.
I am an influencer.

Next week we will continue this conversation, and I'll outline 5 strategies you should be following in order to grow your business and become a more effective life changer. Let's fill the world with life changers, and make a positive impact on those around us. I'm here with you on this journey!

Things Mentioned In This Episode:

Sterling's Instagram

Links to resources:

Sterling Griffin's Website

Life Changer Academy

EP15: How to IDENTIFY and ATTRACT your Ideal Clients May 02, 2018

Show notes

Welcome back life changers! Today I have a great episode to share with you with a very special guest - Jessi Jean, founder of Shevolve Wellness. Figuring out your own ideal client and then figuring out how to attract them is a huge player in the coaching business. If you really want to be a life-changer, it is important for you to figure out exactly who you want to serve and who you don't. In this episode Sterling talks about the following:

More about Jessi and her business!
Finding your ideal clients.
Attracting your ideal clients and repelling those who are not.
Why serving only your ideal clients is best for everyone.

Every individual and business has their own version of an "ideal client" and the faster you can pinpoint who that is for you, the faster you'll be changing the lives of those you serve. But it's more than just figuring out who you want to serve, you've also got to attract those clients to your business and repel those who aren't a good fit.

Ideal Clients

Fun is # 1. Have clients that you would love to spend an entire day with
Ideal client needs to be lucrative - willing to pay you what you want.
Highly impacted by working together.

Attracting Ideal Clients

Do the T Bar Exercise!
Inclusivity is hurting the world, exclusivity is helping the world.
Serving your ideal clients will bring energy to you and help deepen your impact, serving anyone (not your ideal clients) will drain energy from you.
You aren't going to have a significant change or impact on your non-ideal clients.
5 all in clients is better than 100 kind of in clients.

This is important, so write this down - Inclusivity is hurting the world , exclusivity is helping the world. When it comes to your ideal clients and making an impact on the world - being particular or exclusive in who you serve is one of the best things you can do. The more authentic you are with yourself and your business the easier it will be to attract those clients you should be working with. Working only with your ideal clients will deepen your impact, create significant change for others, and push you to be an even greater life changer.

Things Mentioned In This Episode:

Sterling's Instagram

Links to resources:

Sterling Griffin's Website

EP14: The New LifeChanger Podcast Apr 30, 2018

Show notes

Hello my fellow life-changers! I am so excited that you're back for another fantastic episode of the Life Changer Podcast! That's right, the Wealthy Coach Podcast has evolved into something bigger and better, serving authentic coaches all across this world who want to be life changers for those that they serve. In this episode Sterling talks about the following:

The new name and rebranding - Life Changer Podcast
Coaching can be the gift of changing someone's life!
Filling the world with life-changers.
Create freedom for yourself and transformation for others.

The Wealthy Coach Podcast is going through a fantastic positive change, becoming The Life Changer Podcast - why? Because that is what successful coaches do! Not only can you create freedom for yourself, but you'll serve others and help them transform into their own best self. Let's start this Life Changer Movement, where we come together as coaches and declare our intent to change the lives of those around us for the better. The best compliment you can get as a coach is that you changed someone's life. I want to be a life changer, and I want to help you be a life changer too!

Things Mentioned In This Episode:

Sterling's Instagram

Expert Secrets - Book

Links to resources:

Sterling Griffin's Website

EP13: BONUS: 5 Strategies to Be More Productive Apr 23, 2018

Show notes

Welcome coach! Thank you for joining me on another episode of The LifeChanger Podcast! Today I've got another bonus episode for you, but it is packed full of value. I'm going to share with you 5 powerful strategies to be more productive!

The Five Strategies To Be More Productive

Use a journal!
Have a ritual before you work.
Schedule everything! (Including procrastination.)
Use alarms.
Avoid interruptions

I'll be exploring productivity in depth in a future episode, but here are 5 quick tips you can start doing today to increase your productivity!

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

The LifeChanger Academy

EP12: 5 Strategies to NEVER Get Refunds! Apr 23, 2018

Show notes

Hello hello my fellow coaches! I am so excited that you're back for another episode of the LifeChanger Podcast, because what I talk about today will help you keep revenue and grow your business even further. That's right, I'm going to break down for you how to prevent refund requests in your own coaching businesses. In this episode Sterling talks about the following:

Refunds and how to avoid them.
Turning around refund requests to keep the client on board.
Avoiding refunds without guarantees.
Making that client connection.

The best time to prevent refunds, is before they're even asked for. Undersell and overdeliver on your front end, help your clients to see where their future is heading, and make sure that you're working with your ideal clients. As soon as someone enrolls - make that client connection, over-deliver on their expectations, help them see where they are going within your program, and welcome them into your program with open arms. Give people the experience of being coached and giving them value as soon as possible.

5 Strategies to NEVER get Refunds

Future Pace - Help your client see the way forward and see the transition they'll experience in their lives from this decision. Refocus their mind on what they'll be getting out of this experience.
Enroll the right clients. Remember when I talked about finding your ideal clients, those are the people that you want to be enrolling into your program.
If you get asked for a refund, get them on the phone for another real conversation and determine if you're a good fit for you and resell the right clients back to your program.
Undersell, over-deliver.
Client connection.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Sales Script

Links to resources:

Sterling Griffin's Website

The LifeChanger Academy

EP11: BONUS: Why I Went Vegan Apr 16, 2018

Show notes

Hello coach and welcome back to the LifeChanger Podcast! Today I've got a bonus episode for you, and I can't wait to share! I recently went to Bali, and had such a great experience that I wanted to share with you - because I recently went vegan and had to share with you the changes I have felt. In this episode Sterling talks about the following:

Why he decided to go vegan.
The changes he felt in the transition process.
Try for a trial period and feel your own changes.
Raw food vs processed foods.

Sterling recalls his journey into veganism, and shares the beneficial changes that he has felt since cutting out meats and processed foods from his diet. If being vegan sounds daunting to you, or you feel like you couldn't do it - just give it a try for a small period of time (like Sterling did) and see for yourself the changes in energy and mental clarity that you experience.

Things Mentioned In This Episode:

Sterling's Instagram

Links to resources:

Sterling Griffin's Website

The LifeChanger Academy

EP10: How to Get Raving Fan Testimonials - The Easiest Way to Get More Clients Apr 16, 2018

Show notes

Hey Coaches! I am so excited that you're back for another episode of the Wealthy Coach Podcast, and this one is going to be great! Today I am going to talk to you about creating more buzz behind your business, and it is super simple to do. I'll walk you through getting raving fan testimonials that'll help grow your business to the next level! In this episode Sterling talks about the following:

Client Testimonials - why it is so important for your coaching business.
The difference between testimonials and raving fan testimonials.
How raving fan testimonials can get you new clients.
5 tips to get raving fan testimonials for your own business.

"The reward for good work, is more work." If you want more clients in the future, you need to be over-delivering to your current clients, and then your current clients will sell your program for you through their raving testimonials!

5 Tips To Get Great Client Testimonials

Undersell and over-deliver! (Success through the success of others.)
Ask your current clients how you can do things better.
Don't be shy - ASK for the testimonial!
Ask your clients for video testimonial, it's so powerful!
What to have your client share in their testimonial: tangible struggles, emotional struggles, their first reaction upon discovering you and your business, why they decided to sign up with you, what they learned while working with you, the tangible benefits were from working with you, and the emotional benefits from working with you.

Things Mentioned In This Episode:

Sterling's Instagram

Links to resources:

Sterling Griffin's Website

The LifeChanger Academy

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