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    Business

    LifeChanger Podcast | How to Grow Your Fitness Business

    THE PODCAST FOR PERSONAL TRAINERS AND HEALTH COACHES GROWING THEIR ONLINE BUSINESS.

    Are you a personal trainer, fitness coach, or health coach who wants to build a personal brand, become wealthy, and leave a legacy?

    Hi, I’m Sterling, and after helping hundreds of coaches quit their jobs, and go full time online doing what they love, I created the LifeChanger Podcast to show you how to do the same thing.

    On each episode of the LifeChanger Podcast, I’ll share with you how to

    – Attract a HIGH VOLUME of leads for your online training business. (So you get tons of leads whether you, work, play, or sleep.)
    – Convert those leads into HIGH TICKET ONLINE coaching clients ($500 per month at a minimum)
    – Create a HIGHLY LEVERAGED delivery process so you transform your client’s lives on autopilot. (No more trading hours for dollars)
    – Oh, and BTW do it while having freaking FUN!

    Make sure you subscribe, rate, and review ASAP! I read every one ;-))

    P.S. If you screenshot the podcast and tag me on Instagram @sterling, then I’ll respond and we’ll be friendzzz #becausegainz #lifechanger #letsgrow

    Advertise
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    Latest Episodes:
    EP38: Do You Need to be an In-Person Personal Trainer Before You Make the Switch to Online Training Jul 23, 2018
    Show notes

    Hello again my kick ass tribe of LifeChangers! Welcome back for another information packed episode of The LifeChanger Podcast. We are on a mission to change the world! Today's podcast addresses the question… Do I need to be an in-person personal trainer before I make the move online? Am I ready even if I do not have the certification and have not done in-person coaching yet? The real question is... do I need experience before I start online, high-ticket, fitness coaching? Here are all the answers!

    In this episode Sterling talks about the following:

    • His personal story of cutting the fat and using the meat to save time.
    • How to get out of the cycle of trading hours for dollars.
    • How make huge financial gains from your own transformation.
    • How to make equally huge financial gains if you have not had a personal transformation.
    • The shortcut past experience.

    How many of you want to be ready to charge high ticket prices? You assume you are not ready before you even know what you need!

    Sterling shares his personal story of being a fitness coach online with zero experience doing it as an actual career before going online. All from a smartphone and an iPad. What was so powerful was when people came up to Sterling in public and asked about his physical transformation and asked if he could show them how to transform their lives. In their eyes, he was an experienced authority.

    Have you had a physical transformation? Have you helped yourself in any way? Gone from a dark place in your life to a place of confidence? People will notice and they will ask. There is where your experience comes in!

    Now, if you haven't had a profound personal transformation, there's no need to worry. Here's the secret. Here is how you shortcut past the certification, experience, and time. Get other people's experience. Trade money to get their download. Cut the fat and get just the meat!

    This is a perfect system because you can never get your time spent back. The money will always show up so spend the money to purchase the experience and preserve your most precious commodity… your time! Drop that cash, Sterling is the first to tell you, the best is not the cheapest and he and his team are the best.

    Model your process based on what is proven. What already works. Learn how to create leads from yourself and your audience. Now sell those leads through a powerful gains making process to get paid at the high ticket level. You are learning how to help others for a living and to no longer trade your hours for dollars. You will set up systems to do this online.

    Finally, it is key to know how to deliver POWERFULLY. Just as if you have had the in-person experience even if you have not. Go all in and make it happen!

    There are two ways in life that you pay to create your dream business. Through money or through time. By trading money for the right experience, you keep your time. You become the biggest winner.

    So take that plunge and just start. If Sterling can do it, what can be possible for you? Obliterate those excuses and you will win!

    Peace, Love, & Gains!

    Things Mentioned In This Episode:

    LifeChanger Academy

    C1000 Community for Coaches

    Links To Resources:

    Sterling Griffin's Website

    Sterling's Facebook

    Sterling's Instagram

    EP37: How to turn 'Likes' into CASH MONEY from High Ticket Fitness Coaching clients Jul 18, 2018
    Show notes

    Hello again my amazing tribe of LifeChangers! Welcome back for another legendary episode of The LifeChanger Podcast. I am excited about the conversation we are having today, because it is something that will help all of you achieve more in your online coaching businesses. I have Clif Brooks on the show with me today and we're talking all about cash money, and how to take your business to the next level. In this episode Sterling talks about the following:

    • Generating leads from social media engagement.
    • Sustainability.
    • Hiring the right people to help you with routine work.
    • Mastering high-ticket selling.
    • Don't be the bottleneck in your own business.
    • Learn to be a leader.
    • You've got to give up to go up.

    Great entrepreneurs are strategically lazy - there comes a stage in business where you have to do less to make more by surrounding yourself with the right support. Don't be the bottleneck in your own business - hire people to take on the tasks that fit their zone of genius and allow you to be in your own zone of genius more often. It can be hard to to give up control, but sometimes that is the very best thing you can do for yourself and your business.

    Move from coach to entrepreneur. Learn how to be a leader and then lead your team to help you make that jump, taking your business to the next level. Think of it this way - don't try and fill an 8oz glass with 30oz of liquid - you need to expand in order to be able to hold that 30oz. It never fails that after you reach a certain point in your business, it plateaus and unless you change the way that your business is functioning to allow for that expansion and growth - you'll never be able to scale it up. What you did to get your business to this point isn't going to work to get you to that next level. You need to have adaptability and make the necessary adjustments to allow that growth to happen.

    Things Mentioned In This Episode:

    LifeChanger Academy

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    Sterling's Instagram

    C1000 Community for Coaches

    EP36: The Five Money Mindset Beliefs You MUST NOT MISS if you want to MAKE MORE MONEY, HONEY! Jul 16, 2018
    Show notes

    Hello again my amazing tribe of LifeChangers! Welcome back for another fantastic episode of The LifeChanger Podcast. This episode is one that you are sure to find value in, and I am so excited to share it with you! You see, this is the episode that will help you get into the right mindset, the money making mindset that will help take your online business to the next level! In this episode Sterling talks about the following:

    • Our thoughts create our reality.
    • How to attract more money into your life.
    • The 5 money mindset beliefs to follow now.
    • Create freedom in your life and business.
    • Doing good for others, serving more people.
    • The love of money can lead to all things good.

    Money is not the root of all evil; I've been broke, desperate, & in debt and I've also been financially stable, so believe me when I tell you that having more money brings more joy. Make these mindset shifts in your life and begin attracting more money into your life, allowing you to help, serve, and transform even more people! Get paid to serve more people, experience the beauty of life and spend more time doing the things that you love and less time doing the things that you hate.

    5 Money Mindset Beliefs To Follow NOW

    1. Money is the root of all things that feel good.
    2. Money is the root of all freedom.
    3. Money is the root of all kinds of growth.
    4. Money is the root of all kinds of value for others.
    5. Money is the root of all charity.

    Things Mentioned In This Episode:

    LifeChanger Academy

    Sterling's Facebook

    Sterling's Instagram

    Lifewater International

    Links to resources:

    Sterling Griffin's Website

    C1000 Community for Coaches

    EP35: How to get enough leads to create a 20K PER MONTH online coaching business Jul 11, 2018
    Show notes

    Hello again my fellow lifeChangers! Welcome back and thank you for joining me again on the LifeChanger Podcast. On this episode, I chat with Anneliese Swingle about a topic I feel is important to a lot of you LifeChangers out there! We're going to tackle how you can get enough leads to start making 20k a month in your online coaching business! Are you ready for these gainz? In this episode Sterling talks about the following:

    • Transformation takes time.
    • Think about the "next stage" program.
    • Point your clients to the long-term - especially when they express frustration about the time it's taking to see transformation.
    • Networking is the skill that can take you to the next income level.
    • Getting referrals from your clients.

    Anneliese and I dive right in and talk about a few key elements in scaling your online coaching business. Have multiple programs - transformation is a process, it's a journey, it doesn't just happen overnight or in a single 12-week program. You need to have a phase 2, a phase 3, and different platforms where you can keep your clients on the right track to complete their goals and reach their fullest fitness potential. Getting clients to sign up for the next step each time is a great way to keep them as clients AND to gain referrals by offering referral bonuses. Asking your current clients for the referral - don't be scared to ask your current clients for a referral - especially if they've been seeing positive results! Share those referrals, and ask your client to do the same. Networking is the single skill that can take you from hobby to full time job when it comes to an online coaching business.

    Things Mentioned In This Episode:

    LifeChanger Academy

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    Sterling's Instagram

    EP34: How to OVERCOME the BIGGEST objection in HIGH TICKET SALES Jul 09, 2018
    Show notes

    Hello hello my favorite LifeChangers! Welcome back for another epic episode of The LifeChanger Podcast. Today I've got a special something for you, something that will take your business to the next level and help you keep making those gainz. Today is all about you taking action and making the changes you want to see. In this episode Sterling talks about the following:

    • Action is everything, do it - don't think about it.
    • Money is the highest form of commitment.
    • Later ends up being never.
    • #Actio
    • Becoming the leader you are destined to become.
    • Be the example your clients need to see.

    Have you ever wanted to do something in your life or in your business - but you put it off and said to yourself "I'll do it later"? Be honest with me here, how many of you actually circled back to that and did it later? Probably not that many, designating something as a "later" task is a great way to put it off forever. If you want to see changes in your life, in your business, and in the lives of those you wish to serve - you have to take action. Don't just think about it - you can't think changes into your life if you aren't actually making any changes. I can think about making a million dollars all that I want, but without action I won't achieve it.

    You see, that "later" is just the illusion of progress, but really you're lying to yourself. By saying you'll do something later you feel as though you've made some progress on the matter - in reality you haven't done anything at all. Don't let the fallacy of "later progress" lure you into inaction - if you want something to do be different, get out there and make the changes! Make a difference in your own life and in the lives of those you will change by taking #actio and making the commitment to yourself to get things done. You attract what you are, not what you want. So if you want to attract clients who are ready to make changes and transform their lives - you need to be willing to do the same for your own.

    Things Mentioned In This Episode:

    LifeChanger Academy

    LifeChanger Closers

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    Sterling's Instagram

    C1000 Community for Coaches

    EP33: How to CRUSH IT as an online fitness and health coach in a competitive marketplace Jul 04, 2018
    Show notes

    Hello again my fellow lifeChangers! Welcome back and thank you for joining me again on the LifeChanger Podcast. I have a very very special episode for you today, because I did an interview with my first ever business coach for my fitness business - AJ Mihrzad! So get ready for some knowledge, because we jump right into everything you need to do in order to crush it as an online business coach in this competitive market! In this episode Sterling talks about the following:

    • Invest money in the right places.
    • Creating income on demand.
    • Making your passion your day job.
    • Skills you need to master to grow your business online.
    • Marketing yourself the right way. .
    • Getting into the right mindset to scale your business

    I am super stoked to be sharing this episode and AJ with you today! He helped me to get my online business off the ground and I know the information he shares today will bring you value too. The top two skills you should starting working on now are offering outstanding service to your clients and up your marketing game. You should all focus on creating and delivery a good online program. Here are a few tips to help you get started!

    1. Have bomb diagnostic tools. Use questionnaires and intake forms. Do all the pre-work with your client to figure out their lifestyle, background, habits, and needs to get them the best results overall.
    2. Technology - use it! Technology is making so many things easier for us, so learn how to use it as a tool. Between fitbit, heart rate monitors, communication programs, video conferencing - use these awesome tech tools within your program! Bonus, you can sell your program at a higher price point if it comes with tech bells & whistles.
    3. Position yourself as an authority in your field - you need to make the mindset shift from begging people to buying your program like a used car salesman to being the expert in the that everyone wants to come to.
    4. Research! Know your stuff, you need to stay on top of new studies, supplements, diets, software, and technology - that is how you will have the upperhand in your field.

    We all face hard moments in our lives and in our businesses. I've been there - so has AJ. What we've both learned from those difficult times is that big moments will either build you or they'll break you. So when those moments hit, we want you to remember these two important sayings. Power of proximity - surround yourself with other successful people in the industry and you too will be successful. Never worry alone - there is always support out there for you!

    Things Mentioned In This Episode:

    LifeChanger Academy

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    Sterling's Instagram

    EP32: Why Gary Vee is WRONG and What Platforms to Create Content on to Grow Your Fitness Coaching Business Jul 02, 2018
    Show notes

    Welcome back LifeChangers! Thank you for tuning into another great episode of The LifeChanger podcast. This is an episode that I am very excited for - because it is a topic that comes up often in the LifeChanger Academy. How should you create social media content for your online coaching business and what platforms should you use? Don't fall into the mindtrap of quantity over quality my friends, it won't do you any good! In this episode Sterling talks about the following:

    • Creating content for social media.
    • More does not always equal better.
    • Finding your ideal client - and speaking to them.
    • Mastering your story - don't be 1 of a million, stand out!
    • Networking.
    • Referrals

    Too many online coaches incorrectly assume that they need to be making social media content on every single platform, every single day. But my friends, that is just not true and will be a waste of your time/energy. Focus on creating content for 1 platform (I like Facebook)- where the most intimate and genuine connections will happen with your ideal clients. It's not about reaching everybody online, but about reaching those people who will actually buy from you. Knowing and focusing on your ideal client is imperative when it comes to creating good social media content for your business. Master your own personal story AND the way in which you tell it - stand out! Don't be just another one in thousands of online coaches marketing themselves online, if you can master your own story people will want to connect with you. Remember, the number of followers someone has does not guarantee them a successful business or income. Put your energy into targeting your ideal clients and making personal connections with them, master high ticket selling, and then you'll be building a business where YOU control your income and you know it will be consistent.

    3 Things To Master in Order to Grow Your Business & Income

    1. Master the art of storytelling.
    2. Networking
    3. Referral lead generation

    Things Mentioned In This Episode:

    LifeChanger Academy

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    Sterling's Instagram

    EP31: How to get WAY MORE LEADS outside of your personal network Jun 27, 2018
    Show notes

    Hello my friends! Welcome back to another fantastic episode of The LifeChanger Podcast! Emily MacDonnell joins me for a conversation that you cannot miss. We're going to share a few secrets with you, about how to generate WAY more leads outside of your own personal network. Could you use more leads that turn into sales? Of course! So get ready to soak in some knowledge. In this episode Sterling talks about the following:

    • Find support - you don't have to do it all on your own.
    • Growing your network & finding multiple sources of leads.
    • A divided mind goes nowhere... Focus on your business & clients.
    • Hire help where you need it.
    • 4 Key Things to Growth.
    • Creating more leads - from ads to funnels to events.

    The difference between making a few grand a month to a six figure income is all about your leads. Organic leads are great, but there are tons of other places you can generate leads from - and once you hit a certain point in your business you need to expand to those other options in order to keep growing. In order to scale your business and keep growing you need to focus on unlimited lead generation, consistent mastery of high ticket sales, systemize your backend delivery, and develop a retention program.

    Lead Generation

    1. Hire an assistant!
    2. Develop a retention program!
    3. Create a referral marketing program!
    4. Investing in paid ads!
    5. Set up a marketing funnel!
    6. When able - quit dividing your time with other jobs!

    You do not have to do everything yourself, hiring an assistant or salesperson can be a lifesaver for you and your business. Find a way to keep current clients on as customers - put a solid retention program into place and build a referral program into that too! Not only will you keep your current clients you'll get new ones from them too. When you start making enough money each month you need to set up both paid ads and a marketing funnel to bring you new leads. Similarly, when you are financially able to - quit any other part time or full time jobs you have. Focus your time, energy, and effort on growing your business. This allows you to put more energy into generating leads from all over and will help to scale your business!

    Things Mentioned In This Episode:

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    LifeChanger Academy

    EP30: What you NEED to start your online coaching or PT Biz Jun 25, 2018
    Show notes

    Hello again my fellow LifeChangers! Welcome back to another great episode of The LifeChanger podcast. This is a really special episode, one that I call the Gainz Maker show - because I am going to break down what you really need to start your online coaching business & start making those gainz baby! In this episode Sterling talks about the following:

    • What you need to start and scale your online coaching business.
    • Knowing your ideal client & your own transformation story.
    • "Who has already figured this out" and use that knowledge to your advantage.
    • If you don't warm up your clients by design it won't happen by default.
    • Selling high-ticket items.
    • Delivery is the best from of marketing.

    There are 5 things that you really need to know and own to create and scale your own online coaching / fitness business. Only 5 things, really! Today I'm going to help you change the lives of others, by breaking down what you need to start your business and how to begin! From knowing your ideal client to making the sale - this episode is all about helping you to make those gainz!

    5 Things You Need Now

    1. Ideal client - know who you want to serve.
    2. Know the "Bridge" - Your story/transformation process
    3. Warm up process
    4. Gains Makers - a dynamic sales process
    5. Process to get plans

    Things Mentioned In This Episode:

    Sterling's Blueprint

    Sterling's Facebook

    Sterling's Instagram

    Links to resources:

    Sterling Griffin's Website

    LifeChanger Academy

    EP29: How to deliver on your fitness coaching program Jun 20, 2018
    Show notes

    Hello LifeChangers! Welcome back and thank you for hanging out with me once again for another awesome episode of The LifeChanger Podcast! Today I Invited Dan Holguin to the show to discuss reaching and following your business vision . Sit back and soak in the knowledge, because I am really excited about this episode! In this episode Sterling talks about the following:

    • Defining your vision for your business.
    • Group coaching vs individual coaching.
    • Leadership - adding another coach to the team.
    • Three month outline for group coaching
    • Growing your business and team.

    One of the great things about doing online group coaching, is that you can reach and affect so many more lives! Think of all the lives you can change at once! Like any other business, once you hit a certain level in your online group coaching program - you'll need to expand your team. Your focus should shift from soley coaching to becoming a leader! Take what you've learned about coaching others and impart the knowledge of what you are doing & how to somebody else! Are you willing to step up and become a powerful leader in order to affect more lives overall?

    3 main stages in business

    • Zero to full time.
    • How to get to 20k a month.
    • How to automate everything and lead a team.

    Setting up an online group coaching business:

    Month One:

    • Open up enrollment to the program.
    • Set up modules, record them so they're ready to go in the future.

    Month Two:

    • Create more content
    • Generate more leads and sales

    Month Three:

    • Be ready to bring on your first coach and teach them the process

    Things Mentioned In This Episode:

    LifeChanger Impact

    LifeChanger Live

    Sterling's Script

    Sterling's Facebook

    Links to resources:

    Sterling Griffin's Website

    Sterling's Instagram

    LifeChanger Academy

    Sterling's Blueprint

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