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LifeChanger Podcast | How to Grow Your Fitness Business — Business
LifeChanger Podcast | How to Grow Your Fitness Business

THE PODCAST FOR PERSONAL TRAINERS AND HEALTH COACHES GROWING THEIR ONLINE BUSINESS.

Are you a personal trainer, fitness coach, or health coach who wants to build a personal brand, become wealthy, and leave a legacy?

Hi, I’m Sterling, and after helping hundreds of coaches quit their jobs, and go full time online doing what they love, I created the LifeChanger Podcast to show you how to do the same thing.

On each episode of the LifeChanger Podcast, I’ll share with you how to

– Attract a HIGH VOLUME of leads for your online training business. (So you get tons of leads whether you, work, play, or sleep.)
– Convert those leads into HIGH TICKET ONLINE coaching clients ($500 per month at a minimum)
– Create a HIGHLY LEVERAGED delivery process so you transform your client’s lives on autopilot. (No more trading hours for dollars)
– Oh, and BTW do it while having freaking FUN!

Make sure you subscribe, rate, and review ASAP! I read every one ;-))

P.S. If you screenshot the podcast and tag me on Instagram @sterling, then I’ll respond and we’ll be friendzzz #becausegainz #lifechanger #letsgrow

Latest Episodes:

EP48: How to CRUSH HIGH TICKET online sales and grow rapidly Aug 29, 2018

Show notes

Welcome to the LifeChanger podcast! I've got AnnMarie Colburn and I'm feeling like a boss today! I'm excited because of GAINS, and I'm excited to have Ann back on the podcast today. I'm excited to have a conversation about her podcast and how to help her best with lead generation and the next level of her business. In today's conversation, we talk about how to efficiently revamp and draw more attention to her podcast For the sake of the world, we need more people listening to this podcast so they can WTFU!

Celebration vs. rebranding
Realities of listener's habits
Importance of incentives
Promoting obsessively
Determining who your podcast is trying to help
Successful sales process: script and vulnerability
Breaking down customer's WHY
Value of authority and connection

Ann is a client of mine and I am so impressed with how much her business has grown in the past 10 months. When I first met her, she had no online business or coaching experience and now she is killing it! AnnMarie shares her questions, struggles, and what she believes has truly worked to help grow her business. I love talking with AnnMarie and we both understand at the end of the day, it's about getting paid, helping others, and being a LIFECHANGER!

At the end of this episode, please leave Sterling a review. Screenshot it and blast it on Facebook and Instagram!

As always, Peace, Love, and Gains

Things Mentioned In This Episode:

LifeChanger Academy

C1000 Community for Coaches

Change Lives and Get Paid

Wake TF UP Podcast

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP47: The 3 BIGGEST mistakes online PT's make (I learned this after coaching 1000 online PT Coaches)....this episode is FIRE! Aug 27, 2018

Show notes

Welcome to the LifeChanger podcast! For today's episode, we're talking about three of the biggest mistakes that personal trainers make when trying to grow an online training business. This episode is going to be so valuable for you is because I have coached close to 1000 online personal trainers, health coaches, fitness coaches; I started to reflect on the core issues people face when trying to grow their online business. I'm a little bit crazy obsessed; I'm constantly looking at my students and figuring out what are the students doing that are winning constantly and what are those that tend to not do as well, that struggle a little bit more? What is it that the high performers are doing that the other people seem to miss? What is it they believe? What is it that they think about? I take that, learn it, then implement it to upgrade the content in the academy and then impact the legacy of our programs.

What I want to share with you today are three of the core things that I see hold online trainers back from succeeding. I want you to succeed because my life was forever and endlessly changed by being coached by an online fitness coach and an online trainer, and becoming an online trainer myself. I feel there is nothing better for the world than to fill it with successful, wealthy, and life-changing LIFE CHANGERS. I recorded this episode with pure passion and fire and am so ready to share it with you!

In this episode Sterling discusses:

What it means to take time for yourself
Lifechanger Community
3 "TPs" for PTs: They perfectionzie, they pride, they plateau
How perfectionism leads to inaction
Pride vs. Support and results
The enemy of real potential
Client success stories
The negative comfort of success
What really matters vs. money
Life mission and purpose

If any of these common mistakes resonated with you, send me a message on Facebook. I want to know if this is you! I want to know if this connects with you and if you feel this right now. I am obsessed with giving more to others and I will never stop! I love helping other people that are crazy, passionate, LIFECHANGERS like me!

At the end of this episode, please leave Sterling a review. Screenshot it and blast it on Facebook and Instagram!

As always, Peace, Love, and Gains

Things Mentioned In This Episode:

LifeChanger Academy

LifeChanger Community

Change Lives and Get Paid

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP46: How to become an INFLUENCER in a CROWDED social media world Aug 22, 2018

Show notes

Welcome to the LifeChanger podcast! I'm super excited to have Gerard Adams on; today's going to be fun! Be sure to add Gerard Adams on Instagram. One of the biggest things people know him for is that he founded a company called Elite Daily and sold it for $50 MILLION, which is unheard of to grow a company that fast and at that size. Today I ask him what it means to be an influencer, and you definitely don't want to miss what he shares with me:

What it's like to fear the future vs. have faith in the future
The influence and power of a strong mentorship
Motivation and mindset
Leveraging your story to serve others and build community
How to decide on partnerships
The value of character, intuition, skills
What makes a video go viral: emotion, entertainment, education

Gerard opens with the story of how wanting to truly follow his first mentor led him to walking out of a college final and into the world of being an entrepreneur. His first mentorship literally changed his entire world and he discusses the decision to use his story to create a positive impact and be a role model for others since he feels like he wasn't given the same opportunity while growing up in Jersey.

From mentorships, to motivation and feeling like you have to prove yourself to others, Sterling and Gerard discuss what it means to actually show up daily and be a Life Changer!

At the end of this episode, please leave Sterling a review. Screenshot it and blast it on Facebook and Instagram!

As always, Peace, Love, and Gains

Things Mentioned In This Episode:

LifeChanger Academy

C1000 Community for Coaches

Change Lives and Get Paid

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP45: The only 3 things to create a full time online training business... and how to eliminate overwhelm along the way Aug 20, 2018

Show notes

Hello again LifeChanger Tribe, and thanks again for taking the time to lift your business as a part of our growing community. We've got another packed episode of the LifeChanger Podcast that I'm sure you'll enjoy. In this episode, Sterling talks about an obstacle that almost all entrepreneurs face, especially when first starting their fitness coaching business: eliminating overwhelm. Related to this, Sterling covers:

The 3 C's you need to create your full-time, online fitness coaching business
The core issue of time management
How to do the tasks that have the highest priority and highest efficiency
How "busy-ness" is only a statement of excuse
How he helped his client Hillary go from scared to scaling her online fitness business

Before you begin scaling a successful online fitness coaching business, you're going to have to master yourself, your priorities and your fears. Sometimes, people who are physically fit may be just as mentally unfit, especially as it relates to the fear of failing at something we're uncomfortable with.

Things Mentioned In This Episode:

Sterling's Instagram

Sterling's Blueprint

Links to resources:

Sterling Griffin's Website

LifeChanger Academy

LifeChanger Community

Sterling Griffin Sales Script

EP44: Join my client, Heather McConochie and I, as we lay out her 20k per month online health strategy Aug 15, 2018

Show notes

I'm here with the one, the only Heather McConochie! She's signing up clients and changing lives! LifeChanger! I'm excited to do this interview coaching session experience. I want to give you the full game plan on the 20K PER MONTH strategy for the online fitness or health coach. Want to increase your take home revenue? Pay attention! In this episode Sterling and Heather discuss the following:

Five core functions in all business models.
Pushing your take home income to the next level.
Turning a part-time side hustle to full time income.
Transitioning to high six-figure level earnings.
Building long-term client relationships.
Understanding the cost/benefit of initial client acquisition.
Owning the worth of your services.
Changing your hustle and selling process at each stage of growth.

This episode focuses on how to go from making 10K per month to 20K+ per month, and discusses what's needed if you want a model that takes you to a million dollars per year and beyond.

Sterling talks with Heather about what it means to recognize the good problems a successful coaching program creates, and how to offer a next stage to solve those problems in order to increase client retention. He lists five key components of all businesses and Heather drills down to determine which area her business should give the most attention.

Clients need help with creating lifestyle habits and ways of thinking that are sustainable. Recognize the real problem your program addresses. How can your program create this sustainability and make clients want to continue working with you? You must have a process where clients can continue with you throughout the program; it's not a 12 week and done program. What does the next 12 months look like? What does the upsell process look like to keep them on board? How do you move clients from phase 1 to phase 2 of your program? Think about the difference in one client willing to stay in the entire program at 10K instead of getting new client after new client after new client that each leave after the initial program at 2K. Which investment is more beneficial in the long-term?

Be willing to change the way you work at each stage of increasing revenue. Shift your hustle and make what you're doing better. Think of small ways to begin outsourcing work to draw focus to a team and away from yourself. Realize that you have invested clients that are worth your time and effort.

At the end of this episode, please leave Sterling a review. Screenshot it and blast it on Facebook and Instagram!

As always, Peace, Love, and Gains!

Things Mentioned In This Episode:

LifeChanger Academy

C1000 Community for Coaches

Change Lives and Get Paid

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP43: How to use LAUNCHES to grow your fitness business RAPIDLY Aug 13, 2018

Show notes

Hello again my motivated tribe of LifeChangers! Welcome back for another information packed episode of The LifeChanger Podcast. We are on a mission to change the world! For today's podcast, we have one of the most badass babes in the health and fitness building business with us. Lori Kennedy is here to share her story!

In this episode Sterling talks with Lori about the following:

When does a launch really begin?
How to create a successful launch in four phases
How to combat skepticism among your clients and prove you are different
The importance of validating and supporting your clients
Why Lori's launch system works

Lori begins by describing: her background as a Registered Holistic Nutritionist and Trainer, talks about being her own boss and what lead her to do so, explains why it is important to become a coach, how she achieved her one big breakthrough, and goes in-depth about the genius behind launches.

She also details her self-described "traumatic business building experiences."

Letting us in on how she made $13,000 and change in two days, Lori explains the importance of teaching a skill and solving a problem. How she taught what she knew in her head and how she dumped the research and medical terminology. In doing so, and truly connecting with her community, sales skyrocketed!

Lori shares a case study of a client from her community and how she helped this client shift the focus of her content which lead to her business success as well.

Finally, Lori explains the power of a launch event and walks you through how to make it work in four phases.

This is definitely a life changing episode and one not to miss!

As always...Peace, Love, & Gains!

Things Mentioned In This Episode:

Lori's Facebook Group - Take Your Health Practice Online

Links To Resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP42: 4 PRINCIPLES TO GET MORE REFERRALS for your online health and fitness coaching bizzzz Aug 08, 2018

Show notes

Hello again my energized tribe of LifeChangers! Welcome back for another legendary episode of The LifeChanger Podcast. Want to learn how to generate more referrals? You are in the right place! In this episode Sterling talks about the following:

How to generate referrals while doing right by your clients.
How to ask for help.
Getting definitive proof that your system works
Four key elements to get more referrals than ever before.

This episode addresses how to generate more referrals through the gains process. Want proof that your system works? Today, you will walk away with action items that will generate more referrals while procuring high ticket clients.

Sterling explains the importance of a personal connection in achieving more referrals. He details four key elements to help you gain more referrals than ever before.

What are others doing consistently that can be modeled for success? How can you win? Through intense customer focus. Realize that people are talking about your program. Good or bad, they are talking. These are described as invisible ads. There is immense power in evaluations and recommendations via word of mouth. Do right by your clients and you win! This is a system where, no matter what your starting point, everyone wins. If you care about your clients, they bring clients to you.

Seeking out your clients before they ask for support is also crucial to the referral process. By providing compelling rewards to those who refer, you will gain amazing clients. Amazing people know other amazing people, so acknowledge your clients who refer! Do this with sincerity and support your client's goals. You won't be disappointed!

At the end of this episode, please leave Sterling a review. Screenshot it and blast it on Facebook and Instagram!

As always, Peace, Love, and Gains!

Things Mentioned In This Episode:

LifeChanger Academy

C1000 Community for Coaches

Change Lives and Get Paid

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP41: The BIGGEST LIE coaches have been told about making a MASSIVE income and changing the WORLD Aug 01, 2018

Show notes

What's up my LifeChangers! Welcome back for another value bomb filled episode of The LifeChanger Podcast. This weeks guest is Samy Hossney, a former pro athlete, believer, dietitian with a MS in sports nutrition, fueled by passion and love for helping people. He combines his own professional sports career and experiences along with his education to offer YOU long-lasting results, without compromising you freedom.

You'll learn how to overcome ego in your business and learn how to get your business to the next level. Sterling breaks down the steps for Sami to scale his coaching business and shares the EXACT STEPS to elevate as an entrepreneur. You wont want to miss this value packed episode!

Things Mentioned In This Episode:

LifeChanger Academy

LifeChanger Impact

C1000 Community for Coaches

Links to resources:

Sterling Griffin's Website

Sterling's Instagram

Sterling's Facebook

EP40: These 3 Words will have you CRUSH IT in HIGH TICKET fitness and health sales (listen right now if you want to make way more money) Jul 30, 2018

Show notes

Hello again my amazing tribe of LifeChangers! Welcome back for another knowledge filled episode of The LifeChanger Podcast. I am excited to share this episode with you, because I think it'll help your business grow! I am going to give you the 3 elements you need in your vocabulary to crush it when it comes to high ticket sales! Make those gainz! In this episode Sterling talks about the following:

Making high ticket sales simple.
Be seen as a unique brand - make yourself in demand.
Creating good content for your ideal client.
Be in control of your own destiny.
High ticket sales happen on high touch connection!
Ambassador Process.
Get clear on who your ideal client is.
Make it happen now! Commit to yourself and others will follow suit.

Not everyone is a natural born seller, I wasn't comfortable with sales nor was I a good door-to-door salesman. Which is today I wanted to break down a successful sales model that works for high ticket sales but is also simple. Below you'll find the 3 key items that you need to do in your business to make those high-ticket sales happen. There is a big difference when it comes to pushing a sales page on somebody and actually making money with high ticket sales.

Content from you.
Connect with your audience!
Commit to you!

It's more than just making content and pushing yourself everywhere. You have to create the content, but you also have to make a connection with your ideal client AND get your ideal clients to commit to working with you. This is a process we talk about a lot in the LifeChanger Academy as well as the free C1000 Facebook Community! Start by creating commitment to yourself and clients will follow suit. If you want to be a leader you first need to follow through with the changes and growth that will help you succeed! Become a master of influencing people to act in the moment, otherwise a majority of them will keep pushing it off until later. I hope that this conversation brought you value, and that you'll use the information to make further gainz in your own coaching business!

Things Mentioned In This Episode:

LifeChanger Academy

LifeChanger Impact

C1000 Community for Coaches

Links to resources:

Sterling Griffin's Website

Sterling's Instagram

Sterling's Facebook

EP39: Legendary Coach, Preston Smiles and I, discuss how to get you from where you are, to where you want to be Jul 25, 2018

Show notes

Hello again my inspired tribe of LifeChangers! Welcome back for another information packed episode of The LifeChanger Podcast. We are on a mission to change the world! Today's podcast contains information that will help all of you achieve maximum results in your own coaching business.

Sterling interviews Preston Smiles whose mission is to empower, inspire and ignite a mutli-generational movement of radical growth through conscious, creative content, acts of love and living boldly.

His belief is that we're here to leave the planet better than we found it, and I'm committed to motivating others to join me on that mission, and live their best life NOW.

http://prestonsmiles.com

Things Mentioned In This Episode:

LifeChanger Academy

C1000 Community for Coaches

Links To Resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

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