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LifeChanger Podcast | How to Grow Your Fitness Business — Business
LifeChanger Podcast | How to Grow Your Fitness Business

THE PODCAST FOR PERSONAL TRAINERS AND HEALTH COACHES GROWING THEIR ONLINE BUSINESS.

Are you a personal trainer, fitness coach, or health coach who wants to build a personal brand, become wealthy, and leave a legacy?

Hi, I’m Sterling, and after helping hundreds of coaches quit their jobs, and go full time online doing what they love, I created the LifeChanger Podcast to show you how to do the same thing.

On each episode of the LifeChanger Podcast, I’ll share with you how to

– Attract a HIGH VOLUME of leads for your online training business. (So you get tons of leads whether you, work, play, or sleep.)
– Convert those leads into HIGH TICKET ONLINE coaching clients ($500 per month at a minimum)
– Create a HIGHLY LEVERAGED delivery process so you transform your client’s lives on autopilot. (No more trading hours for dollars)
– Oh, and BTW do it while having freaking FUN!

Make sure you subscribe, rate, and review ASAP! I read every one ;-))

P.S. If you screenshot the podcast and tag me on Instagram @sterling, then I’ll respond and we’ll be friendzzz #becausegainz #lifechanger #letsgrow

Latest Episodes:

EP 68: How To Make Content Which Attracts Your IDEAL Clients To You Nov 07, 2018

Show notes

Your social media is one of the most POWERFUL tools that you have at your disposal.

The purpose of the content you put on these platforms is to initiate conversations.

It's to create a space where people are interested in a conversation with you.

You might have people watching your videos and reading your content. But if they're not reaching out to you, your content doesn't really speak to them.

On this episode of the LifeChanger Podcast, I dig into the art of creating content which gets clients to reach out.

I talk more about what your social media content should do for your online training business. And I share THREE rules to help you post content that gets a response.

What You'll Learn

How shared values create HUGE growth (3:20)
Running Facebook ads versus content marketing (5:55)
The TRUE purpose of the content that you share on social media (9:10)
Rule #1 – Why who's listening is more important than what you say (12:20)
Rule #2 – How talking with clients about their goals and challenges reveals what your audience REALLY want from your content (16:30)
Rule #3 – Why annotating your conversations with clients helps you confront THEIR challenges (21:10)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP67: Three More Rules of Fitness Marketing (That Will Help You to Target Your Perfect Audience) Nov 05, 2018

Show notes

I've already shared THREE rules of fitness marketing with you.

If you missed it, go check the podcast out RIGHT MEOW! I promise that you need those rules to build the foundation of your online training business. They'll help you get more leads consistently.

But marketing is a deep game.

There's a TON more to learn if you're gonna make those #gainz! (Which is what happens when you sign up a client for your online training!)

With fitness marketing, you've got to learn how to speak to people's PAINS and DESIRES. If you can do that, you've put a BIG piece of the puzzle in place.

I know what you're thinking…

"Sterling…HOW do I do that?"

That's exactly what I cover in this episode of the LifeChanger podcast. I give you THREE more fitness marketing rules that will help you to target the perfect audience for your online coaching business.

What You'll Learn

How coaching online leads to clients results SKYROCKETING (2:20)
Why learning the skill of marketing AT SCALE helps you grow your fitness coaching business faster (2:40)
How being able to explain someone's problem BETTER than they can explain it themselves gives you permission to solve the problem (4:45)
Why sharing more of your process makes your coaching LESS inviting (10:00)
How showing clients what happens if they DON'T change will ignite their passion (14:15)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP66: A Shitty Situation I Had This Morning And How The Mistake I Made Could Cost You Real Money In Your Online Training Business This Year Oct 31, 2018

Show notes

Welcome to the LifeChanger podcast! For today's episode, I talk about three principles that can not only lead to some shitty situations but could also wreak havoc on your business!

In this episode I discuss:

How living unconsciously will mask problems as they appear.
The results of the lack of action
The risk you run when trying to solve a problem alone.

If any of these ideas resonated with you, send me a message on Facebook. I want to know if this is you! I want to know if this connects with you and if you feel this right now. I am obsessed with giving more to others and I will never stop! I love helping other people that are crazy, passionate, LIFECHANGERS like me!

At the end of this episode, please leave the podcast a review. Screenshot it and blast it on Facebook and Instagram and tag me @sterling!

Peace, Love, and Gainz baby!

Things Mentioned In This Episode:

LifeChanger Academy

LifeChanger Community

Change Lives and Get Paid

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP65: Radical Consent And A Practice Which Started Making My Sales Calls A Breeze And Challenging For Anyone I Got On The Phone With Oct 29, 2018

Show notes

Welcome to the LifeChanger podcast! For today's episode, I talk about how learning about radical consent changed the way I interact with people and how I catered it to help crush my sales calls.

In this episode I discuss:

Communicating is not what is said, it is what is heard.
Tough love is real love.
Creating the container of permission allows a person to trust you more.

If any of these ideas resonated with you, send me a message on Facebook. I want to know if this is you! I want to know if this connects with you and if you feel this right now. I am obsessed with giving more to others and I will never stop! I love helping other people that are crazy, passionate, LIFECHANGERS like me!

At the end of this episode, please leave the podcast a review. Screenshot it and blast it on Facebook and Instagram and tag me @sterling!

Peace, Love, and Gainz baby!

Things Mentioned In This Episode:

LifeChanger Academy

LifeChanger Community

Change Lives and Get Paid

Links to resources:

Sterling Griffin's Website

Sterling's Facebook

Sterling's Instagram

EP64: How A Former Bartender Barely Making $2k A Month Became A $20k Per Month Online Trainer In 3 Months Flat Oct 24, 2018

Show notes

Do you know what happens when you spend years planning and not time taking ACTION in your fitness business?

NOTHING!

While you're thinking about all of the things that you've decided you need to do first, somebody else is getting out there and changing lives.

My amazing client Ashlyn Showalter is one of those people.

She went from being miserable in her bartending job to earning $20k per month in her online training business. In just THREE MONTHS!

You've GOT to hear her story. And you might just learn a few secrets along the way.

Ashlyn's an inspiration, and there's no way you can't love her for how AWESOME she is!

The Key Questions

What effects did Ashlyn's bartending work have on her physical and mental state? (2:19)
Did Ashlyn already know that she wanted to be an online fitness trainer? (6:24)
What was it that made Ashlyn move into fitness coaching? (9:53)

What You'll Learn

Ashlyn's previous career and how it made her miserable. (2:19)
Why Ashlyn joined the LCA community (10:25)
Why money is the highest form of commitment and why charging more forces clients to pay attention (12:11)
How becoming a LifeChanger gave Ashlyn the flexibility she's always craved (18:05)
Why you've got to take the leap and invest in YOURSELF (20:54)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP63: The Big A$$ Elephant in the Room (That Steals Your Attention Away From Your Fitness Business) Oct 22, 2018

Show notes

What do you think might hold YOU back from being a successful online fitness trainer?

There's a BIG A$$ elephant in the room that's holding you back. You may not even realize that it's there but you need to confront it to grow your online training business.

I'm talking about the people who drain you.

During this episode of the LifeChanger podcast, I reflect on the journey that I've taken over the last 18 months. And I reveal the BIG lessons that fitness coaches need to learn to reach their goals.

It's time to get BRAVE and ditch what drains you. Invest in yourself and you'll do GREAT things with your online training business.

But to do that, you have to figure out what truly energizes you and what drains you.

I discuss all of that and more in the podcast.

What You'll Learn

Why GOOD conversation is so important in personal development (2:20)
The BIG question that will change your ENTIRE PERCEPTION (4:40)
Why making an Energizes vs. Drains list helps you make crucial breakthroughs for your fitness business (6:05)
How valuing certainty can STOP you from being happy (13:16)
How you can create your own Energizes vs. Drains list (15:50)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP62: Six Figure Online Trainer Oct 17, 2018

Show notes

You're completely BROKE, and you're going NOWHERE!

Maybe that's not your exact situation. But it's where Nate Forse found himself.

Nate lost his job, his car, and his apartment all in the span of FOUR DAYS.

He ended up crashing on his buddy's couch.

It's there that he committed to the goal of becoming a fitness trainer. But to do it, he'd have to make changes and take action.

Now, he's running a successful online fitness coaching business and he's changing lives EVERY DAY.

Are you ready to listen to a truly TRANSFORMATIONAL story?

The Key Questions

What lead Nate to want to try online fitness coaching? (2:30)
Can you do network marketing and coaching together? (7:35)
What's more important – pride or results? (14:50)

What You'll Learn

How to be a jack of all trades and a master of ONE (6:30)
Why setting goals doesn't help if you don't take ACTION (8:23)
Why you've got to give up your pride and be coachable (13:11)
Overwhelm is just a product of being unorganized (16:47)
It's OKAY to ask for help (18:45)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP60: The Three Simple Rules of Fitness Marketing (That Help You Generate Consistent Leads) Oct 15, 2018

Show notes

How do fitness and health pros create sustainable six-figure businesses while having FUN?

It all comes down to being able to generate leads consistently. This is one of the biggest challenges that any new trainer faces.

After all, you haven't built your credibility yet. How can you generate leads when nobody really knows who you are?

I've got THREE rules that are gonna help you becoming a fitness marketing BADA$$!

And they're so simple to follow!

Just listen to the podcast where I give you all of the details. Make MASSIVE GAINZ in your marketing today so you never have to worry about where your next group of online training clients will come from.

What You'll Learn

Business and marketing are a lot like dating. (1:13)
The concept of RADICAL AUTHENTICITY (4:31)
Rule #1 – Be who you are! (8:40)
Rule #2 – Be who they need you to be (12:45)
Rule #3 – Be more than you were yesterday (17:00)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP61: Not All Advice is Created Equal (Words of Wisdom From Fitness Marketing Genius Angie Lee) Oct 15, 2018

Show notes

When you start a fitness business, it can feel like you're EVERYONE has an opinion on how you should run it.

The worst thing is that most of this advice SUCKS! It either comes from people who have no experience being successful or people who have no idea how to help others.

"You should start by running ads," someone says. "Start with a podcast," says someone else.

All of this conflicting advice can lead to fitness professionals feeling overwhelmed.

It's probably why "Where do I start with online training" is one of the most popular questions that fitness pros ask me.

I've got a treat for you because I've talked to the awesome Angie Lee.

She's the host of the Angie Lee Show, which has 6 million downloads and counting. She's a former health and fitness biz owner who made 7 figures from organic marketing alone.

She's a MARKETING NINJA.

And she's going to help you overcome overwhelm so you can build your fitness business.

You CANNOT afford to miss this one. Angie's diving deep on all of the marketing advice that's going to help you make huge GAINZ!

Come along for the ride!

The Key Questions

How can you keep coming up with ideas for fresh content? (6:55)
How do you connect with your audience and learn what they really want (9:45)
What do you do when somebody doesn't support your dream? (27:02)
Where can you go to find out more about Angie? (37:51)
What does it mean to be a LifeChanger? (40:45)

What You'll Learn

How Angie transitioned from blogger to biz mentor and podcaster. (2:57)
Why you need to know WHO you're speaking to before you can market to them (8:43)
Everybody starts with just one person following them (and how you build from there) (14:35)
You don't have to sit at a computer to create AWESOME content (17:27)
What Angie's planning to do next (34:30)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

EP59: How Heidi Uzelak Made $15K in Her FIRST 30 Days Without Facebook Ads or ANY EXPERIENCE Oct 10, 2018

Show notes

It can feel like such a slog to get your fitness business up and running.

At least that's what people tell you.

You have to get certifications, such as NASM, ACE, IIN, etc.

Yet, even though we've seen a beneficial difference in those with certifications versus those without, all the certifications in the world still don't guarantee a successful fitness business. Most certified trainers struggle to make a good enough living.

And, you generally need some type of background in the fitness world.

On this episode of the LifeChanger Podcast, I speak to an exception to these rules.

Heidi Uzelak came to LifeChanger Academy with NO EXPERIENCE in the fitness industry.

Now, she has a full-time online training business helping people achieve the body and health of their dreams...not a bad gig!

YO! Are you ready to transform your business? Let Heidi's story inspire you to GREATNESS!

The Key Questions

What was business like before LCA? (1:51)
Did Heidi think she'd become a fitness coach? (4:17)
Did she have any skepticism about LCA? (6:52)
What do you say to someone who's struggling with fear? (10:22)
What are you waiting for? What does Heidi have to say to people who keep delaying? (16:32)

What You'll Learn

Your background doesn't matter if you have passion (2:14)

Empowerment and overcoming limiting beliefs (4:29)

How to overcome fear and go for it, no matter your background (11:03)

The importance of taking action and changing your mindset (15:48)

Learn More:

Join our Facebook Group
Apply to join the LifeChanger Academy

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