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    Business

    Life at Ten Tenths

    Inspiring people to live at the pinnacle of their ability and purpose.

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    Copyright: © Copyright 2024 Matt Bonelli and Garrett Frey

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    • Google Play
    • Spotify

    Latest Episodes:
    Renowned Expert Shares Best Real Estate Agent Advice Apr 01, 2026
    Show notes

    For full enjoyment, we highly recommend watching this one on YouTube.

    Just trust us. (You can find it here.)

    For this very special April Fool’s episode, the legendary (in select circles), wildly successful, deeply inspirational Brandon Bafooney joins us to share his “wisdom.”

    You won’t want to miss his:

    • ABC rule

    • PHORDW relationship-building device

    • Special buyer “motivation” tactics

    • Updated yard sign strategy

    • Affirmations straight from the coccyx

    • And rapid-fire questions guaranteed to build “rapport” fast

    Under the humor, there’s actually a serious reminder:

    Not every strategy builds relationships.

    Not every script creates trust.

    Enjoy the laughs.

    Happy April Fool’s.


    We Let AI Price Our Homes. Here’s What Happened. Mar 30, 2026
    Show notes

    What happens when you let AI price your home?

    In this episode of Life at Ten Tenths, Garrett and Matt decided to run a real-world experiment. They each asked AI to:

    • Analyze their homes
    • Suggest a list price
    • And generate an offer strategy from the buyer side

    The results? Jump into the conversation...

    We unpack:

    • How AI analyzes real estate pricing
    • Why buyer and seller bias still shows up in the data
    • Where AVMs fall short (especially on unique properties)
    • How emotional fair market value actually gets created
    • Why agents shouldn’t fear AI — but must understand it
    • And the real question: will consumers trust AI more than you?

    This isn’t about whether AI is accurate today. It’s about where this is heading.

    Buyers and sellers are already using these tools. The agents who understand how they work — and how to add value beyond them — will be the ones who win in the next decade.


    Are You Stuck in the Friend Zone With Your Clients? Mar 26, 2026
    Show notes

    Are you building relationships… or just staying in the friend zone?

    In this episode of Life at Ten Tenths, Garrett and Matt unpack a subtle trap many real estate agents fall into — surface-level communication that never turns into real trust.

    You text. You respond. You stay in touch. But when it’s time for referrals or business… you’re not the first call.

    We get into:

    1. The difference between texting and true connection
    2. Why voice-to-voice or face-to-face changes everything
    3. How agents accidentally put clients in the friend zone
    4. The fluid nature of your database (and why that matters)
    5. Why ownership — not blame — builds stronger relationships
    6. How to look for “overlaps” that deepen connection

    This isn’t about forcing phone calls. It’s about understanding depth.

    If you want more referrals and stronger long-term relationships, this episode will challenge how you show up — and how you communicate.

    🎧 Listen now and take ownership of the connections in your world.


    Are You Still Operating Like It’s Your First Year in Real Estate? Mar 23, 2026
    Show notes

    Many real estate agents don’t realize it, but they’re essentially repeating their first year in real estate over and over again.

    Same (or similar income). Same inconsistent prospecting.

    Same “busy → slow → panic → restart” cycle.

    In this episode of Life at Ten Tenths, Garrett and Matt unpack why so many agents stay stuck operating like it’s their first year — even after 5, 10, or 20 years in the business.

    We discuss:

    • Why real estate income can plateau for years

    • The “bronze handcuffs” trap (good enough, but not great)

    • How inconsistency keeps agents stuck in the same cycle

    • Why repetition without practice doesn’t create mastery

    • The difference between being busy and actually improving

    • How to build systems that create long-term growth

    • And how to define success beyond just higher income

    If you’re a real estate agent wondering why your business isn’t growing — or why every year feels similar — this episode will challenge you to rethink your approach.

    Growth doesn’t happen accidentally. It happens intentionally.

    🎧 Listen now and start building a business that actually improves year after year


    FORD Questions Done Wrong (And How to Fix It) Mar 19, 2026
    Show notes

    What happens when you implement a “strategy” meant to build relationships… but it starts feeling mechanical, scripted — or worse, manipulative?

    In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but critical difference between asking great questions and “Fording” people.

    This conversation started with a phone call that felt off.

    All the right questions were asked — but none of it felt genuine.

    Inside the episode, we talk about:

    1. Why scripted curiosity can quietly backfire
    2. The difference between commonality and forced connection
    3. How to anchor conversations in what’s real and present
    4. When professional calls are powerful (and when they’re awkward)
    5. Why real estate is always there — you don’t have to chase it
    6. And how genuine care unlocks referrals you simply can’t manufacture

    You can ask the right questions in the wrong way.

    And people can feel the difference.

    If you’re building a relationship-based business, this episode will challenge how you show up on your next client call — and help you make sure your systems feel human.


    The Time vs. Money Trap - Why You’re Stuck in the Gray Area Mar 16, 2026
    Show notes

    At some point in your business, you hit the same frustrating loop:

    “I don’t have the money to invest.”

    “I don’t have the time to do it myself.”

    Back and forth.

    Time. Money.

    Money. Time.

    In this episode of Life at Ten Tenths, Garrett and Matt unpack what we call the very frustrating place of the “gray area” — that pivotal moment where growth requires a step up… but comfort, fear, or lack of clarity keeps you stuck.

    We talk about:

    1. Why many agents plateau instead of grow
    2. How hiring (assistants, transaction coordinators, marketing support) actually creates leverage
    3. Why auditing both your time and your money changes everything
    4. The real reason delegation feels so hard
    5. How clarity about where you’re going makes decisions easier
    6. And why owning your choice matters more than making the “perfect” one

    Whether it’s investing in postcards, hiring your first assistant, outsourcing photography, or simply auditing where your time actually goes — this episode will challenge you to look at the trade-offs you’re making right now.

    Because growth doesn’t happen in comfort.It happens in the gray area.

    🎧 Listen in — and decide where you need to step up next.


    Florida Man sells home using Chat GPT | Ten Tenths LIVE Mar 13, 2026
    Show notes

    Want to watch this episode? See the livestream on our YouTube channel here.

    The topics we cover on this first LIVE episode is: Man uses ChatGPT to sell his Cooper City home: ‘It exceeded our expectations'

    1. Read the article about it here.
    2. Watch the interview with the seller here.

    If you find value out of this episode (or any of them) share it out! Take a screen shot and post it to your instagram stories, tagging us @lifeatentenths.

    Learn more about our community by visiting our website at tentenths.co and downloading our app! Just search Life At Ten Tenths on your app store.


    "ChatGPT Told Me My House Is Worth More…” — The AI Pricing Trap Mar 12, 2026
    Show notes

    Like it or not, artificial intelligence is changing the way consumers buy and sell real estate — and not always in helpful ways.

    In this episode of Life at Ten Tenths, Garrett and Matt unpack a real-time situation where a seller pulled a home off the market and relisted it $100,000 higher… after asking ChatGPT what it thought the home was worth. No joke.

    Agents in today’s marketplace need to understand how AI tools actually work — and just as importantly, how to have smart conversations about them with clients.

    AI is here to stay. The key isn’t fighting it — it’s learning how to put it on your team.

    We get into:

    1. How prompting AI can unintentionally create biased pricing advice
    2. Why off-market estimates are far less reliable than most consumers assume
    3. The danger of anchoring to perceived “expert” opinions without context
    4. How emotion — not algorithms — ultimately drives real estate value
    5. And how agents can proactively educate clients about using AI responsibly

    In a world where buyers and sellers can ask ChatGPT anything, the agents who understand how these tools actually function will be the ones who build trust, prevent costly mistakes, and guide better decisions.

    🎧 Listen in — and learn how to stay ahead of the next pricing conversation before it walks into your listing appointment.


    Your Future Is Built in This Moment Mar 09, 2026
    Show notes

    Most people live in one of two places:

    the past… or the future.

    We replay old stories. We worry about what might happen. We write plans about who we’re going to become.

    In this episode of Life at Ten Tenths, Matt and Garrett unpack a simple truth - the only thing that actually shapes your future… is what you do right now.

    Inspired by a powerful concept from The Courage to Be Disliked, this conversation explores how anxiety often comes from living in the future, regret comes from living in the past, and fulfillment comes from being fully present.

    We'll dig into:

    1. Why the past and future are just stories
    2. How presence reduces anxiety and increases clarity
    3. The connection between gratitude and being grounded in the moment
    4. Why powerful life memories are created through attention
    5. How showing up fully today transforms both relationships and business

    This episode is personal. It’s practical. And it’s a reminder that the spotlight is always on the here and now.

    If you want a different future, don’t wait for it. Build it in this moment.

    🎧 Listen in and take ownership of today.


    Full or Just Busy? Don’t Fall Into the “More” Trap Mar 05, 2026
    Show notes

    Are you building a life that feels full or just one that looks busy?

    In this episode of Life at Ten Tenths, Matt and Garrett unpack the famous parable of the Mexican fisherman—and what it reveals about success, fulfillment, and the trap of constantly chasing “more.”

    More deals. More income. More growth. More recognition.

    But what if “more” isn’t actually the goal?

    This conversation explores the difference between being busy and being aligned. Between building something impressive and building something meaningful. Between following society’s version of success and defining your own.

    You’ll hear reflections on:

    1. The hidden cost of chasing “more”
    2. What it means to have a “full” life—not just a productive one
    3. How alignment impacts fulfillment in business
    4. The hedgehog concept: passion, excellence, and economic engine
    5. Why perspective matters when defining success

    Whether you're pushing hard in a growth season or stepping back to evaluate what you’re really building, this episode is an invitation to pause and ask a deeper question:

    Are you building what you actually want?

    🎧 Listen in and rethink what success really means for you.


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