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    Business

    Life at Ten Tenths

    Inspiring people to live at the pinnacle of their ability and purpose.

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    Copyright: © Copyright 2024 Matt Bonelli and Garrett Frey

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    Latest Episodes:
    Blind Trust vs. Earned Trust: How Real Estate Agents Should Use AI Sep 21, 2026
    Show notes

    Join us LIVE this October in Greenville, SC for LIMITLESS'26.

    Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses.

    We only have a few spots left.

    Get all the details here: https://limitless.tentenths.co

    It’s going to be epic.

    Until then... let's talk about trust. And more specifically, where AI fits in your business in relation to trust.

    This conversation breaks down the difference between blind trust and earned trust, and why the gap matters more now that agents run so much through ChatGPT, Claude, and other AI tools.


    Earn More Referrals: The Client Experience Details Real Estate Agents Miss Sep 17, 2026
    Show notes

    Getting the deal closed doesn't earn referrals. The small details in your client experience do, and most agents skip them.

    Matt and Garrett explain why "job done" is only the baseline in real estate, and where agents can stand out without adding much work.

    We get into how your emails, texts, and calls come across, and why a mistake handled well can create your biggest fan.

    They also look at a pre-listing packet that wins listings before the appointment, and who property descriptions are really written for.

    You'll leave with a simple plan: pick one detail and improve it this week.


    Selling a House That Needs Repairs: What to Fix, What to Sell Around Sep 14, 2026
    Show notes

    What do you fix and what do you sell around? As real estate agents, we all know that the fewer problems a house presents, the better the chances it goes under contract faster and closes for more money. But you also know that not every seller is willing or in a position to make the repairs.

    Based on recent coaching sessions, more agents are finding themselves guiding sellers through these decisions right now. What to fix, what to leave as is, and what a seller can realistically commit to even when everyone agrees the work would help.

    Matt and Garrett break down a framework for separating the deal breakers from the flaws buyers will overlook, a way to frame repairs around risk instead of a laundry list of demands, and a listing prep strategy that guides buyers toward what makes the home worth buying.

    Selling around something is not hiding it. It's knowing which story the house should tell first.

    What's the biggest thing you've ever sold around? Drop it in the comments. And what's on your absolutely-must-fix list?

    Looking for more tools to help you grow a business that doesn't run you?

    Join us for coaching, your weekly diagnostic, online business tracker and a community that will help you go further, faster at https://TenTenths.co

    Hosted by Matt Bonelli and Garrett Frey, dedicated to helping real estate agents build a business that fuels their life, doesn't consume it.


    Lowball Offers: A Compliment in Disguise and How to Use Them Sep 10, 2026
    Show notes

    LIMITLESS 2026 | October 18-20 | Greenville, SC | Join us: limitless.tentenths.co

    Lowball offers can feel like a slap in the face. And if they aren't handled well, they can send your odds of selling into a tailspin.

    In reality, those offers are a gift. Matt and Garrett break down what to do when an offer comes in low and the seller takes it badly: the upfront conversation that keeps sellers from taking it personally, the strategy that keeps negotiations alive, and the parts of a contract worth mining when the price is wrong.

    Grab a pen. You're going to want to write down the question to ask your seller in the moment they want to reject, so they aren't blindsided when a price reduction takes them past that same number 30 days later.


    Your Goals Aren't Motivating You. Here's What Will. Sep 07, 2026
    Show notes

    Motivation isn't the problem. Most agents have never built a reason big enough to pull more out of them.

    Garrett and Matt break down why motivation problems are almost always clarity problems, and why "I want to make more money" collapses the second you ask what the money is actually for.

    This is where a Life List comes in.

    A Life List is a running record of who you want to be, what you want to do, have, and give, that you keep adding to instead of filling out once at business planning and shelving.

    This episode gets personal. Let's talk about how a Life List, aka understanding why, can be the thing that pushes you forward and lights a fire every morning.


    Why a 30 Year Veteran Gets Outsold by a Rookie Sep 03, 2026
    Show notes

    This may seem harsh, but it is important to talk about. Time in real estate does not translate to skill. Every office has a 30-year agent who proves it.

    In this discussion, Matt and Garrett take a critical look at the 10,000 hour rule and explain what actually separates agents who compound from agents who plateau.

    You will get a clear way to choose what to genuinely master, upgrade the environment you practice in, and borrow skill straight from the people already doing it well, including who in your office to take to lunch this week and exactly what to ask them.

    Join us in October for LIMITLESS'26. Register at https://limitless.tentenths.co


    The Belief Capping Your Real Estate Business: Goal Setting Lessons From the Fastest Mile Ever Run Aug 31, 2026
    Show notes

    Join us at LIMITLESS'26 October 18th - 20th. Details at https://limitless.tentenths.co

    Here is the deal, most agents are not capped by ability. They are capped by one belief they have never actually questioned.

    Josh Kerr broke a mile record that had stood for 27 years, and Matt and Garrett dig into what actually went into it, which by the way is the same thing that goes into anyone breaking any imagined barrier!

    Let's dig into the role intention plays, leveraging pace setters, and all the unseen energy that leads to breakthroughs.

    What we see in our one on one coaching, is there is usually a singular belief holding back agents and it is almost never about production.

    This episode is about naming that belief and testing whether it is even true.

    Hosted by Matt Bonelli and Garrett Frey

    Life at Ten Tenths.

    —

    More about coaching and the Inside Track can be found at https://tentenths.co

    #realestate #realtor #realestateagent #realestatecoaching #mindset #goalsetting #limitingbeliefs #businessgrowth #prospecting


    The Real Estate Assistant Blueprint: From Task-Taker to Director of Operations Aug 27, 2026
    Show notes

    If you are a real estate agent and been thinking about or struggling with hiring an assistant, you need to stop what you are doing and listen to this interview with agent Andrea Tuell and her Director of Operations, Amber.

    We unpack how Andrea decided what she needed and then how to fold Amber into her business in a way that made sense and benefited everyone involved.

    Hiring for organization, business sense, and people skills over real estate experience turned out to be the right move. They also share why the title matters more than you think. Hiring an “assistant” can unintentionally limit a role.

    During this conversation we get into how changing Amber’s title changed the way she saw herself and her responsibilities. We also get into what it takes for an agent to truly let go instead of micromanaging.

    If you’re overwhelmed by the operational side of your real estate business, thinking about hiring your first assistant, or wondering how to help your current support person take greater ownership, this episode offers a practical look at what can happen when you hire for the right strengths, build trust through repetition, and give someone the opportunity to truly own their role.

    Because the goal isn’t simply to find someone who can help you do more. It’s to build a business where the right people can do what they do best, so everyone can operate at a higher level.


    Unrepresented Buyers: A Listing Agent's Process, Start to Finish Aug 24, 2026
    Show notes

    October 18-20th: LIMITLESS'26 Join us for a transformative 2 days. Get the details here: https://limitless.lifeattentenths.com/

    __________________

    More and more of you are reporting the increasing number of unrepresented buyers showing up. Yet most listing agents have no process for handling them. Steal this.

    Matt and Garrett walk through the whole arc: what to do when a buyer with no agent calls about your listing, how to give them access without opening a legal can of worms, what to do when they want to write an offer, and how the buyer fee actually gets handled once there's no agent on the other side.

    Matt and Garrett host Life at Ten Tenths, coaching agents into high performing businesses that fuel their lives.

    Find coaching, community and tools to make running your real estate business easier. https://lifeattentenths.com

    #realestate #realtor #listingagent #buyeragreement #realestateagent #commission #realestatecoaching #dualagency #openhouse


    Navigating Noise and FAKE Facts! Aug 20, 2026
    Show notes

    Join us at LIMITLESS'26 - Get all the details here: https://lifeattentenths.com/limitless

    That viral graphic claiming 84% of realtors haven't closed a deal this year is fake. Here are the real NAR numbers.

    This misleading stat circulating in our feeds is a sign of a much bigger problem. It has Matt and Garrett wondering how much unverified information are working agents consuming, believing, and passing along to their own databases?

    Let's get into the actual member profile numbers, a simple gut check for spotting manufactured data, and a reframe on what the real estate landscape actually looks like when you count the agents who are producing.

    Also covered: why confirmation bias hits hardest when your business is slow, and why the scariest headline is usually the one that deserves the most research.

    "Stop, drop and roll before you do anything else." - Garrett

    Drop a comment below with the most ridiculous real estate "stat" you have seen in your feed. We want to see it.

    ===========================

    To find Matt Bonelli out in the wild, aka on social media ➡︎ https://www.facebook.com/matt.bonelli.7 https://www.instagram.com/matthewjbonelli/ https://www.linkedin.com/in/mattbonelli/

    To find Garrett Frey out in the wild, aka on social media ➡︎ https://www.facebook.com/garrett.frey.507 https://www.instagram.com/garrett_lifeatten

    https://www.linkedin.com/in/garrett-frey/

    ===========================

    Our mission at Ten Tenths is to raise the vibration and amplify results by bringing together positive, like-minded individuals who approach their business with gratitude, abundance, and authenticity. We strongly believe in creating businesses that fuel your life rather than consume you. Let's make great things happen together.


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