Life at Ten Tenths

Latest Episodes:

Your Limits Are Self-Imposed. Here's How to Test Them. Aug 17, 2026

Show notes

Most of the limits holding your business back aren't market conditions. You built them, which means you can move them.

In this conversation, Matt Bonelli and Garrett Frey, dig into why agents stall out at a ceiling they invented, and what it takes to find the real edge.

You'll get the case for testing yourself outside your profession, the traction control analogy that reframes burnout as sliding off the track, why the guardrails you build into your business are what let you go faster, and the habit change that can obliterate a limit six months from now.

For those of you interested in an experience that will not only allow you to break through limiting beliefs, but have a whole lot fun while also making massive improvements to your business, check out LIMITLESS'26 at https://www.lifeattentenths.com/limitless

How to Move a Frozen Buyer: Non-Negotiables, Bonuses, and the 85% Rule Aug 13, 2026

Show notes

Every real estate agent who has spent some time showing homes is familiar with the buyer who claims there is "nothing good on the market". In reality, they're stuck because there's actually too much on the market.

It really comes down to your clients being afraid they will make the wrong decision. Your job becomes helping them move past the fear, to making a decision that will serve them best.

Let's break down why buyer paralysis is getting worse as inventory grows, and how the strongest agents move people through it.

You'll get the ownership threshold that turns hesitation into "this is our house," the five year frame that kills the forever home trap, the 85% rule for knowing when you've found it, and a simple non-negotiables versus bonuses conversation you can run in your next buyer consultation. Plus why your own objections to a property have no business in your client's decision.

→ Join us for LIMITLESS'26 : https://limitless.lifeattentenths.com

Hosted by Matt Bonelli and Garrett Frey, Ten Tenths co

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#realestate #realtor #realestateagent #buyeragent #realestatecoaching #buyerconsultation #realestatetips #closingdeals

Be the Agent That Helps Your Clients Dream: 5 Questions Most Agents Never Ask Aug 10, 2026

Show notes

Most agent-to-client conversations run on a rail. You gather information. You give information. You move the transaction forward. And somewhere in there, you miss the moment where the client actually opens up about what they want their life to look like five years from now. Because, honestly, you never asked.

In this conversation, we walk through the five dream questions every real estate agent should have committed to memory: future vision for the current home, dream location, family dreams and hopes, current home fit for today's life, and the role of home in the bigger financial picture. Huge shout out to Travis Crook in Steamboat, Colorado, who brought these into a recent group coaching call and got the whole thing started.

None of these questions are hard to ask. They are hard to remember in the moment, which is why memorizing them (not scripting them) is the whole point. Know them so well that when the door opens naturally in a conversation, the right question is already in your head.

Done right, you stop being the person who transacts and start being the person your client thinks of the moment their dreams change shape.

Email us at hello@lifeattentenths.com for the one-page pdf of all five refined dream questions.

Why Your Friends Don't See You as Their Real Estate Agent (And How to Fix It) Aug 06, 2026

Show notes

Your database should contain your friends, family, and acquaintances. You know, the people you see at your kids' games. The ones who show up at the same birthday parties. The people you genuinely like people and they genuinely like you. But when they go to sell their house, are you the person they think to call?

In this conversation, we get into the limiting belief that quietly keeps your sphere from ever seeing you as their real estate agent, and the specific fix for it.

We unpack the group coaching moment where every agent raised their hand for "I have a past client whose neighbor just sold" but not one raised their hand for "I personally reached out to tell them about it."

We will get into the opportunities at your fingertips, how the reticular activating system plays a role, and how you can quietly rewire what your friends associate your name with: real estate.

You don't have to get salesy to effectively become the first real estate top of mind.

Let's dive into it. Drop a comment after you are done listening. Let us know what works for you.

The One Question That Prevents Real Estate Deals From Falling Apart Aug 03, 2026

Show notes

Today's buyers and sellers aren't entering the same market they experienced a few years ago, and that's changing everything.

In this episode, Garrett Frey and Matt Bonelli explore why asking one simple question can completely transform your client conversations.

Learn how to uncover hidden expectations, reduce decision paralysis, navigate information overload, and create a smoother buying and selling experience through better upfront education.

If you want more confident clients and fewer surprises during negotiations, this episode is for you.

Market Impact Reports Are the Free Throw of Your Real Estate Business Jul 30, 2026

Show notes

Free throws: the unglamorous, repeatable shot that anybody can practice and that the best players in the world drill every single day. The Market Impact Report is that to your real estate business and most agents are not putting in the reps.

In this conversation, we unpack what an MIR actually is (a report that shows how the market has impacted someone's home value over time, not a comparative market analysis and not an estimate), the three-layer "lasagna" build (FHFA national and state data, MLS area stats, similar neighborhood sales), why adding an estimated value turns an MIR into a CMA and quietly kills the intention behind it.

Even if you are a rookie with zero closings you can start doing these tomorrow. This is the most learnable, most repeatable, lowest-barrier business builder in real estate. It comes down to keeping it simple, sending them out consistently, and letting the frequency of value delivered do what it's supposed to do.

Done right, MIRs become the practice that separates the agents who scramble every year from the ones who never worry about where the next listing is coming from.

Don't Let One 'Unsubscribe' Kill 100 Referrals Jul 27, 2026

Show notes

Someone hits unsubscribe. Someone says "take me off your list." Someone tells you the postcards are "too much." And in that one moment, you rethink your whole marketing plan for a database of hundreds.

One voice out of a hundred just canceled your strategy, and the ninety-nine people it was quietly working on never got a say.

It can be really easy to fall into the trap of making marketing decisions off insufficient data. A few (or even just one) loud voice whether it be positive or negative can change what you're doing, but should they?

We unpack a lot in this discussion. If you ever question your marketing, you will want to listen to this one.

And for those of your looking for a little guidance, more community, and endless ideas on how to make your business start working for you instead of against you.... join us in the 11 Circle. Get all the details at https://tentenths.co

Chasing Success or Actually Living? (The Chicken or Egg for Real Estate Agents) Jul 23, 2026

Show notes

"I'll be happy when..." Ever thought to yourself, if I could just make ______ amount of money I will be happy? Or maybe, once I close ___ transactions I can relax? But then you find yourself moving the goal post out, letting that sense of satisfaction never materialize.

In this conversation, we get into the chicken-or-egg question every real estate agent runs into eventually: does success come first, or does happiness?

We unpack the all-or-nothing mindset that traps agents in "all in or all out" thinking (and why life doesn't work that way), the "burning feet in the sand while standing on a beach in the Bahamas" perspective problem, decision fatigue and the blank calendar that lets other people fill your time, the "attract like for like" energy principle and why your mindset is quietly hiring your peer group, and the gratitude practice Garrett swears by.

Gratitude does not slow you down. It sharpens everything. It comes down to starting with the life you already have, being honest about what already deserves your appreciation, and building the plan around the person you actually want to become, not the number you think will finally make you feel okay.

Why George Lucas Paid $250,000 to Cut the Credits from Star Wars (And What It Teaches Every Real Estate Agent) Jul 20, 2026

Show notes

In 1977, George Lucas released the original Star Wars without any of the standard opening production credits. No studio card, no director credit, no scroll of names. Just the words "A long time ago in a galaxy far, far away..." and straight into the story.

Did you realize the Directors Guild actually fined him $250,000 for it? Lucas paid the fine. He cared more about the audience's experience than about who got named in front of it.

We explore what it actually looks like to put the customer first in a real estate business, and why most agents say they do it but really don't. This conversations unpacks alot!

We also dive into whether putting the customer first is expensive or sustainable.

It comes down to asking one honest question of every process, every touch, and every hiring decision in your business: is this about me, or is this about them?

The money stops being the goal and becomes the byproduct, and the referrals stop being something you chase and become something you receive.

The Real Estate Agent Awarded $48 Million (And What It Actually Means for Your Business) Jul 16, 2026

Show notes

Another epic session with Matt Bonelli and Garrett Frey.

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