Leveling Up with Eric Siu

Latest Episodes:

GE Ep 121 [2015]: How Digital Marketer Created An Effective Facebook Ads + Content Marketing Combo After Spending Over $15M On Testing Aug 27, 2017

Show notes

Hey guys, today's interview is with Ryan Deiss, CEO of Digital Marketer. Over the last 36 months, Ryan and his team have invested over $15 million into marketing tests, sent over one billion emails, and run approximately 3,000 split and multi-variant tests.

Ryan and his team are heavy-hitters in the digital marketing space, and you've got to make sure you check out their blog... what they do is amazing stuff.

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GE Ep 120 [2015]: How Simple Used Technology To Innovate In The Banking Industry (Eventually Selling For $117M!) Aug 26, 2017

Show notes

Hey everyone, today's interview is with Josh Reich, the CEO of Simple, a new bank that provides automated banking, budgeting, and savings for their customers.

Simple is growing faster than any other bank, has eliminated all the fees typically associated with traditional banking, and sold to BBVA for $117 million.

I'm a customer of Simple, and absolutely love they way they do things. Throughout the interview, Josh and I talk about what it was like for him to disrupt such a highly regulated industry, how they achieved their massive growth, and the basics of how they do business.

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GE Ep 119 [2015]: The 4 Biggest Traction-Getting Lessons DuckDuckGo’s CEO Learned From Growing to 300M Searches Per Month Aug 25, 2017

Show notes

Hi everyone, today we've got Gabriel Weinberg back on the show as Growth Everywhere's first ever repeat guest.

To refresh your memory, Gabriel's a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo.

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GE Ep 118 [2015]: How to Effectively Reduce Your Facebook Lead Acquisition Costs By 50% or More Aug 20, 2017

Show notes

Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to.

During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per click, and to optimize their Facebook budget for better bottom-line results.

He gives a lot of information to chew on, especially for those of us in the tech world who tend to run our Facebook ads to a landing page and call it a day.

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GE Ep 117 [2015]: Navid Moazzez Gives His Blueprint For Building Summits That Generate Up To $300K In Revenue Aug 19, 2017

Show notes

Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits.

I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it's over to keep generating new email subscribers and profits.

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GE Ep 114 [2015]: The SEO Framework That Helped Propel Pinterest To Over An Estimated 72M Users (And Over 50B Pages of Content!) Aug 12, 2017

Show notes

Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins.

Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ cities, making it the dominant national player in online food delivery.

Throughout the interview, Casey shares some of the best SEO tips and strategies we've heard to support drastic growth, so this interview is definitely worth a listen.

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GE Ep 112 [2015]: How Neville Medhora Grew AppSumo’s Customer Base to 750k With Email Aug 06, 2017

Show notes

Hey everyone, today we're talking to Neville Medhora, who's an entrepreneur and copywriter who's helped businesses like AppSumo exponentially. He's also established Kopywriting Kourse, a place where anyone can go to learn copywriting that actually gets results. Listen in to learn how he helped AppSumo's Noah Kagan (who used to hate sending out emails) use email marketing to grow AppSumo from zero to 750,000 customers in under 18 months.

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GE Ep 111 [2015]: How CB Insights Uses Content Marketing To Get 1,000+ Signups Per Month Aug 05, 2017

Show notes

Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter.

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GE Ep 108 [2015]: How Y Combinator Helped Olark Move From a Side Project into a Startup With 10K Customers Jul 29, 2017

Show notes

Hi everyone, today we're talking to Ben Congleton, co-founder of Olark, a tool that lets over 10,000 companies chat with their website visitors online. The tool lowers the first-touch communication barrier and helps with sales, prospecting, and funnel optimization. Today Ben's got some interesting insights on setting up a strong remote work culture and what it was like to start off with just four people in a small town house.

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GE Ep 107 [2015]: The Simple Blueprint Gideon Shalwick Used To Grow A YouTube Channel to 36M Views & 360K Subscribers Jul 28, 2017

Show notes

Hi everyone, today's interview is with Gideon Shalwick, founder of Veeroll, a company that simplifies creating and targeting true view video ads on YouTube. Their software helps you not only create videos, but figure out how to get traffic to your site that's relevant and that actually converts.

Click here for show notes.

Leave some feedback:

What should I talk about next? Please let me know on Twitter or in the comments below.
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