Leveling Up with Eric Siu

Latest Episodes:

My Complete AI Operating System for Business Oct 20, 2026

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Get help implementing AI in your business: https://singlebrain.com Connect your tools through SingleBrain Gateway: https://singlebrain.com/gateway More AI tools won’t fix a broken workflow. You need a system for handing off work, reviewing important decisions, and checking what actually happened. I share the AI operating models we use across our companies: a bot fleet with a human in charge, the 1-3-1 decision rule, Trusted Continuation, recruiting, our AEO / SEO content loop, and daily workflows for review, content, and sales calls. The diagrams show how these workflows are organized. Recruiting goals and content volumes include targets and tests, not guaranteed results. Important decisions still require human approval. CHAPTERS 00:00 AI operating models across the business 02:17 The 1-3-1 decision rule 03:05 Trusted Continuation 04:24 SingleBrain — implementation 05:17 Recruiting funnel 06:47 AEO / SEO content loop 07:55 Storage and safety rails 08:39 SingleBrain Gateway 10:14 Daily review, content and sales workflows 11:58 Building AI fluency How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu 👉 Single Grain — AI marketing firm https://www.singlegrain.com 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Why AI Fails for 90% of Businesses & How To Fix It Oct 19, 2026

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Why buying AI tools and running training sessions only solve part of the adoption problem. Eric walks through the recruiting workflow and seven screening questions his team uses to find AI-native people, including real-work demonstrations and learning habits. Screening rates discussed are his company’s reported experience, not a population benchmark. SingleBrain: https://singlebrain.com SingleBrain Gateway: https://singlebrain.com/gateway CHAPTERS 00:00 Why recruiting matters 00:29 What AI-native means 02:13 The recruiting workflow 04:18 SingleBrain 05:27 Seven questions 09:02 SingleBrain Gateway 09:32 Screening rates and context 09:56 Tools and judgment 12:01 Closing takeaway How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

How We Cut 80 Hours of Business + Marketing Work Using These Workflows Oct 15, 2026

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Eric walks through business and marketing workflows for content production, recruiting, outreach, speed to lead and design. See how the workflows gather inputs, check work and keep human review in the process. The 80-hour figure is Eric’s reported estimate; no recurring time period is specified. 00:00 How we cut 80 hours of work 00:28 Workflow outputs and AEO/SEO 07:32 Recruiting workflow 08:01 Single Grain 08:32 Recruiting checks and outreach 12:43 Speed to lead 13:59 Workflows and the content engine 16:14 Careers 16:50 Content engine, design and adoption How to Connect IG: / ericosiu X: / ericosiu 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Why The Forward-Deployed Marketer Is the Most Desirable Marketer Oct 13, 2026

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What does a forward-deployed marketer actually do? In this walkthrough, Eric shows how to build marketing workflows, give AI agents clear roles, and improve their output through team feedback. Topics include workflow ownership, Dots as a chief of staff, Meta Muse, context management, and why human judgment and editorial taste still matter. Recorded October 7, 2026. CHAPTERS 00:00 Build. Then Delegate. 00:25 The forward-deployed marketer 01:10 Build a workflow your team can improve 09:52 Give the workflow an accountable owner 13:26 Assign each agent a clear role 15:05 Using Dots as a chief of staff 16:33 Protect your number-one priority 17:02 AI usage × good judgment 18:02 Human taste still matters 19:56 Keep agents focused 20:23 Where Muse fits—and its limits 22:06 Should you switch agents? 23:57 How do you manage context? 24:50 How do you help a team adopt AI? 25:58 Choose one useful next action How to Connect IG: / ericosiu X: / ericosiu 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

This AI skill 50x'd my YouTube views Oct 12, 2026

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I show the AI skill workflow I use to run my YouTube channel: titles and thumbnails, long-form editing, timestamped feedback, and preparing a video for upload. The 50x comparison is my reported experience with average views per video. The examples in this recording do not establish a matched before/after baseline or prove that the skill alone caused the change. My focus is on qualified leads, and human taste and review still matter. Get access to the skills: https://skillsdojo.com/ AI marketing skills: https://www.singlegrain.com/skills Work with Single Grain: https://www.singlegrain.com/ Full-time creator and editing roles discussed in this episode: https://www.singlegrain.com/careers This walkthrough includes a recorded example from a Cody Schneider webinar edit, plus the marketer and founder videos used to demonstrate the workflow. CHAPTERS 00:00 Reported results and the focus on leads 01:54 Thumbnails first 02:58 Directing the packaging 03:31 From packaging to the full edit and human taste 03:55 Reviewing a real edit 04:45 The timestamped review workspace 05:07 Join the Single Grain team 06:01 Review, repurpose and iterate 08:18 Specific thumbnail feedback 09:04 The improved result 09:45 A repeatable handoff 10:15 Work with Single Grain 10:38 Getting the edit ready to upload 11:11 YouTube Studio and upload friction 12:41 Operator, creator and team workflow 14:07 The business payoff and skill access

How the Top 1% of Founders Use AI Agents Today Oct 08, 2026

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How to Connect IG: / ericosiu X: / ericosiu 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

How the Top 1% of Marketers Use AI Agents Today Oct 06, 2026

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AI agents are changing how marketers work. I walk through the content loops, team bots, repurposing workflows, and paid-media preparation I use across Grokbot, OpenAI Dots, Codex, and Meta Muse—and where marketing judgment still matters. Get the skills mentioned: https://skillsdojo.com/ Join our team: https://www.singlegrain.com/careers Chapters 00:00 Results, then the workflow 02:19 Find demand and build the content loop 08:57 Put agents inside the team 10:03 Join Single Grain 16:02 Repurpose with taste 19:54 Work with Single Grain 20:18 Work across tools with OpenAI Dots 21:44 Apply marketing judgment to AI output 24:32 Prepare paid media with Meta Muse 27:13 Marketing fundamentals are the advantage How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

The AI SEO Playbook for 2027 (AEO, GEO + AI Agents) Oct 05, 2026

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👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I use Grok Bot and Jev to find content gaps, review drafts, and measure our AEO and SEO work. In this walkthrough, I show the routines, real WordPress drafts, citation checks, human review, and a mistaken hold I had to correct. I also show how Muse and Codex help turn ideas into a landing-page draft. This rollout is early. I explain the indexation issue and what I am measuring before scaling. 00:00 Show the system 00:15 Inputs and routines 01:40 Decide what to draft 05:09 Human review 05:59 Real draft outputs 07:41 Search fundamentals 08:17 Measure and correct 11:49 Repurpose with judgment 13:11 Muse to Codex handoff 16:07 Build, measure, iterate 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

You�re Using Jev the Hard Way Oct 02, 2026

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👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I was using Jev after the expensive model had already done the work. In this video, I show the mistake, the filtering workflow I changed, and how I define criteria before trusting the output. We walk through real content examples, Grill Me versus Grill Me Overview, pre- and post-work checks, and why a human still needs to inspect the evidence. In one batch, Jev passed 189 of 517 chunks to the costly model. That is a filtering result, not a measured percentage of money saved. Clarifications: The 198/225 and 189/517 figures come from different datasets, not a controlled before-and-after test. Jev’s Noul returns the probability of yes; Choice selects an option; Score rates against ordered criteria. Score is not a confidence score. Chapters: 00:00 The biggest Jev mistake 00:14 Filter before the expensive model 01:07 Define the right criteria 02:23 Grill Me: questions one at a time 02:43 Work with Single Grain 03:05 Grill Me Overview: batch the questions 04:36 Add pre- and post-work gates 05:15 The real article and evaluation path 06:08 Keep a human in the loop 06:52 Teach your team the workflow Footage and sources: Eric Siu’s original camera and screen recording. Single Grain website footage is retained from the original edit. Grill Me is credited in the narration to Matt Pocock; the article and workflow excerpts appear within Eric’s recorded screen demonstration. How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Connect your tools with Single Brain Gateway: https://www.singlebrain.com/gateway

The Biggest Jev Mistake People Make Oct 02, 2026

Show notes

👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I was using Jev after the expensive model had already done the work. In this video, I show the mistake, the filtering workflow I changed, and how I define criteria before trusting the output. We walk through real content examples, Grill Me versus Grill Me Overview, pre- and post-work checks, and why a human still needs to inspect the evidence. In one batch, Jev passed 189 of 517 chunks to the costly model. That is a filtering result, not a measured percentage of money saved. Clarifications: The 198/225 and 189/517 figures come from different datasets, not a controlled before-and-after test. Jev’s Noul returns the probability of yes; Choice selects an option; Score rates against ordered criteria. Score is not a confidence score. Chapters: 00:00 The biggest Jev mistake 00:53 Filter before the expensive model 01:33 Define the right criteria 02:49 Grill Me: questions one at a time 03:09 Work with Single Grain 03:31 Grill Me Overview: batch the questions 05:03 Add pre- and post-work gates 05:41 The real article and evaluation path 06:35 Keep a human in the loop 07:19 Teach your team the workflow Opening example footage: Simon Scrapes, “Jev for Claude is INSANE (Every Jev Concept Explained),” September 23, 2026: https://www.youtube.com/watch?v=D-Z5HnLW_ho How to Connect IG: https://www.instagram.com/ericosiu/ X: https://x.com/ericosiu 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Connect your tools with Single Brain Gateway: https://www.singlebrain.com/gateway

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