Leveling Up with Eric Siu

Latest Episodes:

GE Ep 133 [2016]: How Smart Marketer Generated $41K in E-commerce Sales From Just $775 in Pinterest Ad Spend Sep 24, 2017

Show notes

Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing.

Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification.

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GE Ep 132 [2016]: The Strategy That Skyrocketed Hotjar to $1 Million ARR in 6 Months Sep 23, 2017

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Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers.

Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important.

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GE Ep 129 [2015]: How GovDelivery Acquired More Than 100 Million Users And Is Growing 20-40% YoY Sep 16, 2017

Show notes

Hey everyone, today’s interview is with Scott Burns, CEO of GovDelivery, a digital communications platform exclusively for governments, serving over 1,000 public sector organizations around the world.

Today we’re talking about the need for government agencies to connect with the public and how GovDelivery manages to do that, the difference between marketing to public companies versus government agencies, and their unique approach to user acquisition.

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GE Ep 128 [2015]: How 10X Content Marketing Got SnackNation 10x in ARR in 1 Year Sep 15, 2017

Show notes

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.

Click here for show notes--as well as to get a sample SnackNation box and a FREE 100-page guide to creating an awesome office!

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GE Ep 127 [2015]: Automation Master Brad Martineau on How to Set Up Successful Sales & Automation Funnels Sep 10, 2017

Show notes

Hi everyone, today's interview is with Brad Martineau, Cofounder of SixthDivision, a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. Today we're talking about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that.

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GE Ep 126 [2015]: How Rob Walling Increased Drip’s Trial-to-paid Conversions By 50%! Sep 09, 2017

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Today’s interview is with Rob Walling, founder of Drip, an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week ago and I’ve been very happy with both the team and the product itself.

In this interview, Rob and I talk about how the idea for Drip manifested as a result of the problems he was having with the email marketing tool he was using at the time, why a simple change in the software features was the key to finally growing the business, and how acquiring just one marketing skill at a time is the path to success.

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GE Ep 125 [2015]: How Mutual Mobile Generates $40M A Year With Only 15 Customers Sep 08, 2017

Show notes

Hey everyone, today's conversation is with Tarun Nimmagadda, co-founder and CEO of Mutual Mobile, which is an emerging tech company that builds breakthrough products for a more connected world.

Today we'll talk about their unique approach to business and building products that allows them to maximize their profits while working for a minimal amount of clients at any given time.

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GE Ep 124 [2015]: Pipedrive's Unique Marketing Approach That Earned Them Customers in 100+ Countries Sep 03, 2017

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Hey everyone, today's conversation is with Timo Rein, co-founder of Pipedrive, a software that helps sales people close more business by using a well-designed pipeline interface.

They've got over 10,000 customers in over 100 countries, and have raised over $13.4 million. I'm a huge fan of the work they do, but today we'll focus on their approach to growth and how well it's served them.

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GE Ep 123 [2015]: LeadPages CEO Clay Collins Talks About How To Ramp Up Your Conversion Rates (Up To 75%!) Sep 02, 2017

Show notes

Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator.

LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods.

I’m a big fan of LeadPages and have been using it for a couple of years because it’s just a great tool. In this interview, Clay and I talk about why it's critical to use landing pages wherever you're creating content, lead generation at "branding" events, and how content upgrades can increase conversion rates enormously.

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GE Ep 122 [2015]: A Simple Pre-launch Strategy That Got Creative Market 70,000 Users In 9 Months Sep 01, 2017

Show notes

Today's interview is with Aaron Epstein, one of the co-founders of Creative Market, which is a platform for hand-crafted, mouse-made design content from independent creatives around the world. In our discussion, we dive deep into the strategy Aaron and his co-founders used to get 70,000 user signups in their nine month pre-launch period.

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