Leveling Up with Eric Siu

Latest Episodes:

GE Ep 145 [2016]: Drift CEO David Cancel (Formerly @ Compete, HubSpot) Explains Why Free Products Are The Best Acquisition Method Oct 28, 2017

Show notes

Hi everyone, today's interview is with David Cancel, the CEO of Drift, which is a tool that provides the easiest way to grow your customers with live chat right on your site. David is a 5x founder and has helped grow such companies as Performable, Ghostery, Lookery, and Compete. He is also the co-host of the Seeking Wisdom podcast.

In today's interview, we'll be talking about how David has been able to start five companies, including Drift, how his obsession helps businesses communicate better with their customers, and why the default that he takes is that he's wrong about everything.

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GE Ep 143 [2016]: David Nevogt Shares the Strategies He Used to Grow Hubstaff’s Revenue to $72,000 Per Month Oct 22, 2017

Show notes

Hello everyone, today's guest is Dave Nevogt, co-founder of Hubstaff, a timekeeping SaaS that tracks time, progress, and projects for freelancers and virtual staff.

Today we'll be talking about how Dave got his start with an e-commerce golf business, how his personal needs and pain points translated into the creation of Hubstaff, and how hard it is keeping track of a virtual team and what everyone is working on.

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GE Ep 142 [2016]: The Secret Behind The Rideshare Guy’s Content Strategy That Gets Him 500K Page Views Per Month Oct 15, 2017

Show notes

Hello everyone, today we have Harry Campbell, creator of The Rideshare Guy blog, an authoritative resource drawn from his own experience to help other drivers.

In today’s interview we’ll be talking about how Harry helps rideshare drivers with everything from getting started, to insurance and taxes, to maximizing profits, as well as how he earns $10,000 per month on driver referrals alone and the secret behind his content strategy that brings in $20,000 a month.

Click here for show notes and transcript.

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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GE Ep 141 [2016]: How Bobby Edwards Sold $20M in Squatty Potties In Just One Year (And Changed How We All Poop) Oct 14, 2017

Show notes

Hi everyone, today we have Bobby Edwards, CEO of Squatty Potty, the toilet stool that helps you poop better.

In today’s interview we’ll be talking about how they sold about $1M in Squatty Potties in the first year (and have grown about 200% a year), how a pooping unicorn video that got 30M shares in 5 days took the company to the next level, and how they converted people into Squatty Potty believers—and customers—on organic web traffic alone.

Click here for show notes and transcript.

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GE Ep 140 [2016]: How Lloyed Lobo Got—and Kept—10,000 Users in Speakeasy’s Pre-Launch Oct 13, 2017

Show notes

Hi everyone, today we have Lloyed Lobo, head of growth at Speakeasy, a tool that provides superior conference calling, screen sharing, and collaboration to close more business, faster, as well as the co-founder of Traction Conference.

In today's interview we'll be talking about how Lloyed Lobo got—and kept—10,000 users in Speakeasy’s beta launch, why the conference calling business is inherently viral, and how startups in particular need to focus on one channel first rather than going after 6 or 7 at once.

Click here for show notes and transcript.

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GE Ep 139 [2016]: How Content Marketing Institute Founder Joe Pulizzi Got 165,000 E-mail Subscribers with 10x Content Oct 08, 2017

Show notes

Hey everyone! Today’s interview is with Joe Pulizzi, founder of Content Marketing Institute whose mission is to advance the practice of content marketing through online education, print, and in-person events. Joe is one of the leaders behind the entire content marketing movement and the author of Content Inc.

In today’s interview, we talk about why web traffic is a meaningless metric, the biggest mistake that startups make when it comes to content marketing, and how to deliver value to your audience that has nothing to do with your product or service.

Click here for show notes.

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GE Ep 138 [2016]: SendGrid CEO Sameer Dholakia Shares How Content Marketing Got Them 60,000 Customers Oct 07, 2017

Show notes

Hey everyone! Today’s interview is with Sameer Dholakia, CEO of SendGrid, a marketing and transactional email service that helps companies do a better job of delivering their e-mails.

Today we’ll be talking about tech debt and why it’s a good thing, the power of e-mail marketing (they send out 22 billion e-mails on behalf of their customers every month), and their 30-90 day sales cycle.

Click here for show notes.

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GE Ep 137 [2016]: MongoDB CMO Meagen Eisenberg On Building Specific Nurture Programs Based on Buyer Persona Oct 06, 2017

Show notes

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.

Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona.

Click here for show notes.

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GE Ep 136 [2016]: Patrick Campbell Shares How Price Intelligently Can Increase Overall Revenues and Growth by 30-40% Oct 01, 2017

Show notes

Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip.

Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key point that 99% of companies don’t do).

Click here for show notes.

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GE Ep 134 [2016]: How Former Amazon Employee Jörg Kundrath Made $4M Last Year Selling Only on Amazon Sep 29, 2017

Show notes

Hey everyone! Today's interview is with Jörg Kundrath, co-founder of KAVAJ, an internationally-top-selling leather case manufacturer that has sold over 500,000 cases—only on Amazon.

In this interview, we talk about how to compete in such a crowded space, getting those first 500 customers, and what this former employee does to rank well on Amazon.

Click here for show notes.

Leave some feedback:

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