Leveling Up with Eric Siu

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GE Ep 6 [2013]: Zapier CEO Wade Foster Talks About Building A Company Remotely, Growth & More! Dec 14, 2017

Show notes

Today’s guest is 26 year old Wade Foster, who is the Co-founder and CEO of Zapier, which is a tool that lets you easily connect web apps that you use. Wade walks us through how the company started out as a remote team and how it has flourished by creating efficient internal processes.

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GE Ep 5 [2013]: Rick Perreault, Unbounce CEO, On How To Build A Business With No Sales Team & Minimal Paid Marketing Dec 13, 2017

Show notes

Rick Perreault is the CEO and co-founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly. His company does not have a sales team nor do they spend a lot on paid acquisition. Instead, they invest heavily into inbound marketing.

Inbound marketing is something that I interviewed Rand Fishkin about and it’s good to see other people embracing it. Quite a few takeaways in this one. Enjoy!

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GE Ep 4 [2013]: How Todd Garland, Founder of BuySellAds, Started an $18 Million Dollar Company While Working a 9-5 Job Dec 12, 2017

Show notes

Have you wanted to take the plunge into entrepreneurship but aren’t quite ready to give up your day job yet? Well, that’s exactly what Todd Garland, CEO of BuySellAds did as he worked at HubSpot from 9-5 and orchestrated a multimillion dollar business during off hours. I should also mention that everything was bootstrapped and profitable in the first year!

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GE Ep 164 [2016]: Irv Shapiro on Why Using Phone Numbers as Part of Your Ad Campaigns Can Double Conversions & Reduce Ad Spend by 10-30% Dec 10, 2017

Show notes

Hey everybody, today we have Irv Shapiro, CEO of DialogTech which helps companies drive sales through calls.

In today’s interview we’ll be talking about how DialogTech raised over $60 million in funding and has well over 5,000 customers, why the leads with the highest conversion rates are from phone calls, and how they acquired their first 100 customers and built highly qualified links at the same time by using PR services.

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GE Ep 163 [2016]: How Codesmith Acquired Its First 20 Students for $120 Who Went on to Earn an Average Salary of $114K Dec 09, 2017

Show notes

Hi everybody, today we have Will Sentance, CEO and Cofounder of Codesmith, a software engineering immersive program that prepares graduates for roles as software engineers at top companies.

In today’s interview we’ll be discussing what makes Codesmith different from other bootcamps, how they leverage a lot of customer/student acquisition from Meetup. com, and why the average salary of their graduates is a $114,000.

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GE Ep 162 [2016]: Tim Matthews on How Incapsula Protects over 5,000,000 Websites and Still Manages to Double Business YoY Dec 08, 2017

Show notes

Hey everyone, today our guest is Tim Matthews, the Head of Marketing at Incapsula, which is a cloud-based application delivery platform that accelerates and secures websites of any kind. He is also the author of The Professional Marketer and The SaaS Marketing Handbook.

Today we’ll be talking about how Incapsula doubles their business every year, why their number one customer acquisition method is SEO and quality content, how changing two words resulted in a 280% increase in conversions, and how to get good conversion rates from influencer reviews about your product.

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GE Ep 3 [2013]: Former Facebook and Twitter Growth Expert Shares His Thoughts On User Acquisition.mp3 Dec 07, 2017

Show notes

Today’s interview is with Andy Johns, who was on the user growth team for Facebook, Twitter and Quora. He was recently an Entrepreneur in residence at Greylock Ventures and just joined Wealthfront‘s user growth team. There aren’t many people that are privileged enough to have worked on the growth team for massive businesses like Facebook so we’re very fortunate to have Andy join us.

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GE Ep 1 [2013]: Pat Flynn Shares The Processes That Helped Him Get To $116,757.39 In Monthly Revenues Dec 05, 2017

Show notes

Today’s interview features Pat Flynn of Smart Passive Income. Pat got into entrepreneurship after being let go from his job and hasn’t looked back since.

He’s very transparent about everything he does and has a knack for helping others achieve success. In this interview, you’ll learn some strategies and tactics he uses to stay productive.

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GE Ep 161 [2016]: How Content Marketing as a Growth Channel Propelled BuildFire into a 7-Figure ARR SaaS Company Dec 03, 2017

Show notes

Hi everyone, today we have Ian Blair who is the CEO of BuildFire, which provides the easiest way to build mobile apps in under five minutes. It’s a no-coding-required app-building platform where people can quickly build their own mobile apps and it works in any industry because every brand can benefit from an app.

Today we're chatting about how BuildFire grew to a seven-figure ARR by using content marketing rather than paid advertising, the main factors that got them there in the very competitive SaaS industry, the reason keyword research is essential, and why you must have a methodology for creating and tracking your content's progress and success.

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GE Ep 159 [2016]: Austin Neudecker On How Rev Got 50,000 Customers (& Doubling Every Year!) by Having the Fastest Turnaround Time & Highest Quality Dec 01, 2017

Show notes

Hey everybody, today’s guest is Austin Neudecker, head of Growth at Rev, which provides transcription services for audio and video formats, translation services, and caption and subtitle services.

On today’s show we discuss how Austin went from startups to venture capital to the head of Growth at Rev, why they get 10-20% conversions even without a “beautiful” website, what their primary channel for new customer acquisition is, and the importance of learning to fail quickly.

Click here for show notes and transcript

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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