Leveling Up with Eric Siu

Latest Episodes:

GE Ep 179 [2016]: How SkyBell Went from Zero Investment Dollars to Raising $100,000 in 5 Days on Indiegogo Jan 14, 2018

Show notes

Hey everyone, in today's episode I share the mic with Andrew Thomas, co-founder of SkyBell, which is a startup pioneering a Wi-Fi-enabled video doorbell that allows people to monitor and open the door with their smartphone.

In this interview we talk about the future of innovation, how SkyBell went from a company that nobody wanted to back to a earning a 9-figure valuation, why you can’t go after the decision-maker right off the bat, and why a video is one of the most powerful things you can do to market your product.

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GE Ep 17 [2014]: The Sales Process that Grew EchoSign to $100M in Revenues with Jason Lemkin Jan 10, 2018

Show notes

Today's interview features EchoSign Co-founder and CEO Jason Lemkin, who built EchoSign's annual revenues to over $100 million and sold it to Adobe.

He's now a Managing Director at Storm Ventures, a top business contributor on Quora, and writes a wildly popular software-as-a-service blog, SaaStr, reaching 500,000 visitors every month.

Even while a corporate VP of Adobe, Jason knew he wanted to share his journey to success with others. He launched SaaStr and grew it to 500,000 visitors each month with a mission to teach others how to do it better than himself.

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GE Ep 16 [2014]: 23 Year Old AdStage CEO Sahil Jain's Background Will Blow Your Mind Jan 09, 2018

Show notes

Learn about how Sahil Jain dropped out of high school to work at Yahoo! at age 17 and then college to work at AOL and then eventually go on to co-found two technology startups. Here's the thing - he's only 23.

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GE Ep 175 [2016]: How Landon Ray Took ONTRAPORT from a Dozen Customers to 1,000 Customers in Just 2 Months Jan 06, 2018

Show notes

Hey everyone, in this episode, I share the mic with Landon Ray, founder and CEO of ONTRAPORT, which is an award winning, all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs.

Listen as we discuss how he went from day trader to entrepreneur, why losing one business resulted in building a new, better business, how he took ONTRAPORT from a dozen customers to 1,000 customers in just 2 months with a $0 marketing budget, and why having a great product is still the best customer acquisition plan.

Click here for show notes and transcript.

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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GE Ep 174 [2016]: SEO Expert Glen Allsopp Talks About How Your Brand Can Still Win at SEO Today Jan 05, 2018

Show notes

Hey everyone, in this episode, I interview SEO expert Glen Allsopp of ViperChill, which is a blog that covers viral marketing, SEO and blogging advice. Glen has been doing this for a very long time and he's willing to talk about the things that most people aren't, especially regarding startups where people seem to neglect SEO and think about paid advertising all the time instead.

Listen as we discuss how he got started when he was 16 and into DJ-ing, how he transformed his business with zero clients into a success with over 300 clients, the importance of link building in SEO, and why PBN is effective. Get ready to have your mind blown and hear stuff that you should be thinking about!

Click here for show notes and transcript.

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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GE Ep 15 [2014]: Amy Balliett On Using Infographics To Drive Business Growth Jan 04, 2018

Show notes

Amy built a $2 million dollar business creating infographics for businesses. Learn about how infographics can help propel your business growth online in this fascinating discussion.

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GE Ep 14 [2014]: Raven Tools Co-founder Jon Henshaw on How To Acquire Your First Users With Participation Marketing Jan 03, 2018

Show notes

Today's interview is with Raven Tools co-founder Jon Henshaw. Jon's company made the transition from a service based company to a SaaS product and talks about the challenges he faced while making the pivot. You'll learn about what participation marketing is and how you can acquire your first 300 users by doing it. Lots more in this episode - enjoy!

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GE Ep 13 [2014]: Wistia CEO Chris Savage On Using Frugality To Increase Your Business' Runway Jan 02, 2018

Show notes

Today’s interview is with Wistia CEO Chris Savage. Learn about how he hacked his spending habits to extend Wistia’s runway and why t-shirts are still a valid marketing tactic. You’ll also learn about the direction in which video is going and why it’s important to be using video as part of your content marketing strategy today.

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GE Ep 173 [2016]: How Website Brokers FE International Sold $60M Worth of Online Businesses Very Quickly Dec 31, 2017

Show notes

Hey everyone, in this episode, I share the mic with Ismael Wrixen, CEO of FE International, an experienced website broker who offers highly personalized service and access to a large network of investors looking to buy and sell successful websites.

Listen as we discuss FE International’s content marketing strategy and why they invest in people rather than distribution, the power of building client trust, the unique value adds that give them a 95% success rate, and why you shouldn’t over-value churn rate.

Click here for show notes and transcript.

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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GE Ep 171 [2016]: How Thinkific Uses YouTube to Organically Drive $3-4K a Month in Additional Revenue Dec 29, 2017

Show notes

Hey everyone, on today's episode we've got Greg Smith, CEO of Thinkific, an all-in-one platform for independent experts and entrepreneurs to create, market and sell online courses.

Listen as we discuss how cold calls got Thinkific their first 50 customers, how Greg created an online course that got $10,000 in MRR which allowed him to start Thinkific, the simple funnel that Thinkific uses to grow revenue 30% MoM, and how they saw success by figuring out why people read their content and then monetizing the ‘why’.

Click here for show notes and transcript.

Leave some feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, leave a short review here.
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