Leveling Up with Eric Siu

Latest Episodes:

GE Ep 26 [2014]: How Peter Keller Built A Crossfit E-Commerce Business That Continues To Grow Explosively Today Jan 31, 2018

Show notes

Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with FringeSport founder Peter Keller. With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched FringeSport from the cozy confines of his garage.

The company designs, manufactures and sells sports equipment catering to the CrossFit market. FringeSport raked in over $1 million in revenue in its second year, with a current projected earnings of $10 million for 2014. Peter also runs "The Mistake" podcast with Peter Shankman and blogs about getting sourcing physical products at ProductSimple.net.

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GE Ep 25 [2014]: How Adam Wilson, Co-Founder of Orbotix, Plans To Change The World With His Robotics Company Jan 30, 2018

Show notes

Today we're talking with Sphero Founder and and Chief Software Architect Adam Wilson. Adam grew up with a healthy obsession for robots, but with a software focus.

After getting involved with a NASA project working with Internet controlled robotics, Sphero Co-founder Ian Bernstein got in touch and he and Adam got rolling with TechStars to pursue their passion. Sick of huge robotic consoles, Ian and Adam had an epiphany to control robots from your cell phone.

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GE Ep 184 [2016]: Jacobo Lumbreras On Why New Hires Cost 30% More Than Their Salary & How Yoi Helps Retain Them Longer Jan 27, 2018

Show notes

Hey everyone, in today’s episode I share the mic with Jacobo Lumbreras, co-founder of Yoi Corp, a SaaS company that leverages advanced analytics to significantly accelerate an employee’s ramp to productivity.

Listen as Jacobo takes us through his unexpected journey of founding Yoi, the importance cultivating authentic relationships, how his connections linked him to Keith Ferrazzi, and why mindset is the most crucial element in business and personal outcomes.

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GE Ep 183 [2016]: How Canva Grew From 1K to 10M Users Without Paid Advertising Jan 26, 2018

Show notes

Hey everyone, in today’s episode I share the mic with Melanie Perkins, co-founder and CEO of Canva, an app that makes design simple for everyone.

Listen as Melanie shares how she grew Canva to 10 million users in 3 years with just word of mouth marketing, why being rejected by so many investors was a good thing, how taking up kite surfing (one of the most dangerous sports in the world) allowed Melanie to raise capital for Canva, and how she found the members of her awesome tech team.

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GE Ep 24 [2014]: Mailbird CEO Andrea Loubier On ‘Fixing’ Windows E-mail And Winning 7,000 Customers Jan 25, 2018

Show notes

Today we're talking with Mailbird CEO Andrea Loubier. Known in the email world as the Sparrow for Windows, Mailbird launched in April, 2013 and to date has over 7,000 users.

Andrea's background doesn't come from the start-up, or even from the technology world. Instead, she decided she wanted to live in Bali and started Googling for a job, ultimately landing a job as the CEO of Mailbird. Her job perks include gathering in a co-working space with like-minded entrepreneurs on the oceanfront in Bali.

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GE Ep 23 [2014]: The Bit.ly Factor – A Service That Manages 40,000 Of The World’s Biggest Brands And Has Eclipsed 7 Billion Clicks Jan 24, 2018

Show notes

Join me as I talk with Bitly.com CEO Mark Josephson. Mark has a 20-year history working with start-ups and new media. He launched his career at an agency with exposure to an eclectic mix of clients before following the skyrocketing growth of new media.

Bitly exploded with the rise of Twitter when the business saw a need for shortened links. But Bitly took link shortening leaps and bounds further with tools to help marketers and brands study their customers' online habits in-depth.

To date, Bitly shortens 500 million links with up to 7 billion clicks every month. 40,000 of web's most important brands use Bitly to help manage its online presence.

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GE Ep 22 [2014]: BuzzStream Founder Paul May Teaches You How To Recover From A Total Product Launch Disaster Jan 23, 2018

Show notes

Join us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands.

Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place.

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GE Ep 182 [2016]: How ConvertFlow Customers Drive a 30-80% Conversion Rate Jan 21, 2018

Show notes

Hey everyone, in today’s episode I share the mic with Ethan Denney, co-founder of ConvertFlow, a new SaaS company that helps business owners convert their website visitors into customers.

Listen as Ethan shares how ConvertFlow converts better than any other conversion tool out there by showing website visitors personalized calls to action (and not the same message over and over), how they acquired their first hundred customers after winning a battle of the apps competition at InfusionSoft's annual user conference, and how their customers are driving 30-80% conversions on the second conversion.

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GE Ep 20 [2014]: How Scott Gerber Went From Nearly Bankrupt To Building An Organization Of The World's Most Successful Young Entrepreneurs Jan 17, 2018

Show notes

Join me as I talk with serial entrepreneur, Scott Gerber, founder of the Young Entrepreneur Council (YEC), internationally syndicated columnist, and the host of Founders Forum on Inc.com and author of ”Never Get a “Real” Job".

Scott's invite-only organization attracts some of the world's most successful young entrepreneurs in the world under 40 who generate at least $1 million in sales or financing. His group includes founders and leaders of Hootsuite, Thrillist, Threadless and Kissmetrics among others.

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GE Ep 19 [2014]: : Oliver Emberton On How He Became A Top Quora Contributor With Over 4.93 Million Views Jan 16, 2018

Show notes

Join me as I talk with Silktide founder Oliver Emberton. Oliver started his company on the cusp of graduating from University at 21-years old with £14,000 in debt and no clue what he was doing with his life. He spent nearly a decade building up the largest design business in his city only to switch gears at the peak of his success and turn it into a software agency instead.

Oliver is also prolific blogger with over 6 million visits, and accomplished writer whose novel-in-progress was launched off a Quora question he answered on a whim.

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