Leveling Up with Eric Siu

Latest Episodes:

GE Ep 196 [2017]: How Chris Coyier Grew CSS-Tricks to 7M Page Views/Month, 300K Followers and 24K Email Subscribers Feb 23, 2018

Show notes

Hey everyone, in today’s episode, I share the mic with Chris Coyier, the founder of CSS-Tricks, CodePen and Shop Talk Show.

Listen as Chris shares the numbers (revenue, page views and listeners) for all his businesses, the most important thing he’s learned when it comes to building a community, why sponsored posts are the best revenue generators for him, and the difference between failing and giving up too soon.

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GE Ep 35 [2014]: How A 28 Year Old CEO Parlayed His $20M Company Into A Profitable Franchise Business In A Year Feb 21, 2018

Show notes

Meet Brenton Hayden, one of the nation's largest landlords who "retired" at 28. Founder and Chairman of Renters Warehouse, Brenton saw a need for a more sophisticated professional landlord service that helps everyday homeowners and real estate investors manage their properties.

To date, it's the second largest professional landlord service in the country. Brenton is also an angel investor in software companies and started franchising his Professional Landlord services and has amassed around $20 million form his various ventures.

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GE Ep 34 [2014]: How To Grow A SaaS Business In A Ultra Competitive Market Feb 20, 2018

Show notes

Today we’re talking with Blossom Co-founder and CEO Thomas Schranz.

With an unfinished computer science degree under his belt, Thomas started building web applications and high-traffic Facebook apps for the European market. Thomas saw a need for a better software project management platform and launched Blossom, attracting clients like Twitter and Doodle in the span of about 3 years. To date, Blossom serves 346 clients with no signs of slowing down.

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GE Ep 195 [2017]: How Crew President Michael Sacca Grew A Startup By Leveraging His Podcast Feb 18, 2018

Show notes

Hey everyone, in today’s episode, I share the mic with Michael Sacca. Michael is the president of Crew, a website that connects people with writers or designers for hire.

Listen as Michael delves into the reasons why relationships are key to building your startup, how starting a podcast (Rocketship.fm) helped him successfully grow his new business, how he grew Unsplash by 30% MoM, and the challenges of building a marketplace.

Click here for show notes and transcript.

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GE Ep 193 [2017]: How TEDTalk Speaker Shivani Siroya Built Financial App Tala That Has Dispersed $50M+ in Emerging Markets to 1M+ Global Customers Feb 16, 2018

Show notes

Hey everyone, in today’s episode, I share the mic with Shivani Siroya, CEO and founder of Tala, a mobile app that is revolutionizing the way that people access financial services. Shivani is also a TED speaker where she’s discussed the smart loans that people can take without having any credit history.

Listen as Shivani walks us through how Tala analyzes desirable customers from the info on their mobile device in less than 2 minutes, why they've dispersed funds to 1 million global customers but not in the U.S., and the pros and cons of building an internationally remote team.

Click here for show notes and transcript.

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GE Ep 191 [2017]: How RD Station Continues to Double Its Growth Rate Each Year (After Raising $19M) Feb 11, 2018

Show notes

Hey everyone, in today's episode, I share the mic with André Siqueira, co-founder of RD Station, a digital marketing software company based in Brazil.

Listen as André discusses how they were able to secure significant investments (the largest amount in Latin America) despite the political state of Brazil, their struggle with customer retention and their bold decision to do event marketing—something that is not very common in Brazil—and the fact that their biggest competitors in Brazil are businesses who don’t understand inbound marketing.

Click here for show notes and transcript.

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GE Ep 30 [2014]: How Productivity App Lift Got 50,000 Customers Through Its Undervalued Marketing Strategy Feb 08, 2018

Show notes

Today we're talking to Lift Worldwide co-founder and CEO, Tony Stubblebine (relaunched as a coaching platform called Coach.me on January 1, 2015). With a brand messaging to "succeed at everything", Lift helps you achieve goals by coaching you to success through guidance, encouragement and optional reminders.

Tony is a start-up junkie, previously serving as the CEO of CrowdVine Event Social Networks, part of the launch teams for companies like Wesabe, and Director of Engineering at Odeo.com and O’Reilly Media. Tony wanted to tap into the knowledge of personal coaching and package it into an app to help people become superhuman with the right support.

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GE Ep 28 [2014]: How AWeber’s Tom Kulzer Built A Top E-mail Marketing Provider That Has Over 120,000 Paying Customers Feb 06, 2018

Show notes

Tom Kulzer walks us through how he went from a wireless modem salesman and Olive Garden busboy to an accidental email marketing guru. Tom started AWeber during his Sophmore year of college after figuring out a way to automate his follow-up emails to his wireless modem customers.

Today, AWeber has amassed 105 team members and over 120,000 paid customers around the world. Tom is a college drop-out whose 1-year off from college to focus on AWeber is still going 16 years later. Has gotten in trouble with his wife for saying weekends and weekdays are equally fun and inspiring.

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GE Ep 187 [2017]: Jonathan Abrams Reveals Key Lessons Learned While Building Nuzzel (NYT Best App of 2016) and Friendster to 100M Users Feb 03, 2018

Show notes

Hey everyone, in today’s episode I share the mic with Jonathan Abrams, founder and CEO of Nuzzel, which allows you to discover top news from friends and influencers. Jonathan was also previously the founder of Friendster, which was a forerunner to Facebook and had over 100 million members.

Listen as Jonathan explains why you don’t need a social media account to engage with thought influencers and famous people, how word-of-mouth advertising and getting investors is easy when you've got something of value, what lessons he learned from founding Friendster, and how easy Nuzzel makes it to curate an email newsletter on your phone while standing in line for coffee!

Click here for show notes and transcript.

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GE Ep 27 [2014]: The Startup Story You Didn’t Hear About: The Billion Dollar Company That Was 4 Days From Going Bankrupt Feb 01, 2018

Show notes

Hear stories from the gritty frontline of entrepreneurship with Eloqua Co-founder and the CEO of Influitive, Mark Organ. A self-described serial entrepreneur, Influitive is Mark's 7th business.

Mark dove into entrepreneurship head first after realizing he couldn't hold down a regular job. His first ventures gave him exposure to everything from bootstrapping a business to generating leads and managing a board of directors. Mark survived the struggles of getting Eloqua off the ground, later seeing it sell for nearly a billion dollars.

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