Leveling Up with Eric Siu

Latest Episodes:

GE Ep 51 [2014]: InsideSales.com CMO Mick Hollison Talks About How To Increase Your Lead Response Rate By 400% Mar 29, 2018

Show notes

Join me as I talk with InsideSales’ Chief Marketing Officer Mick Hollison. Mick previously served as the Director of Sales at IBM, the Director of Enterprise Marketing at Microsoft and the VP of Marketing at Citrx—now worth over $2.6 billion. Today he uses his knowledge in sales to dominate the inside sales market.

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GE Ep 50 [2014]: Interview with Jesse Farmer, Founder of Codeunion and former Dev Bootcamp Co-Founder Mar 28, 2018

Show notes

Today we're talking with Jesse Farmer from CodeUnion. Jesse's story starts like many startup founders who made their way to San Francisco to take on the world.

While his first venture didn't really go anywhere, Jesse went onto build Everlane to 25,000 subscribers during its pre-launch. He was also a Co-founder of Dev Bootcamp before launching a remote learning model for aspiring coders called CodeUnion.

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GE Ep 49 [2014]: How To Know When To Pivot Into An Emerging Marketplace Mar 27, 2018

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Join me as I talk with Yoni Assia from social investment network eToro. With a background in investing and developing, Yoni started his first successful company with his Army buddies and sold it to Kodak at the age of 26. Today eToro has over $30 million in revenue and is inventing a new marketplace combining financial tech, gaming and social media.

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GE Ep 47 [2014]: How A Finance Guy Turned Into A Technology Startup Founder Mar 21, 2018

Show notes

Join me while I talk with LiveDial founder Yali Elkin. With a background in corporate finance, Yali had an idea after watching the 2012 Presidential debates and ran with it to create LiveDial, an app empowering users to convey their thoughts and opinions with a survey creation platform used by media, friends, leaders, and businesses. To date, LiveDial has over 7,000 downloads and growing.

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GE Ep 46 [2014]: How Flippa Became The #1 Market Leader For Buying & Selling Websites Mar 20, 2018

Show notes

Today we're talking with the General Manager of Flippa, Nick Kenn. Nick is a marketer by trade working with agencies and businesses like Learnable, Betfair and Flippa's parent company, SitePoint. Before serving as the General Manager for Flippa, Nick was in the gaming space for 7 years before looking for a smaller company he could take a bigger ownership role in. To date, Flippa's has over 500,000 registered users and their biggest website sale was $1.5 million dollars.

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GE Ep 45 [2014]: How BCDVideo Grew Its Business By 40% During A Recession Mar 15, 2018

Show notes

Today we’re talking with BCD Video Founder Jeff Burgess. Working in the IT business since 1979, Jeff opened his own company in 1999. A chance meeting steered the course of his business into IP video in 2008. After a few tough years, the business thrived and today earns $30 million in revenue with a projected $50 million by 2015.

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GE Ep 42 [2014]: How Ridesharing App Sidecar Competes With Uber & Lyft With A Unique Pricing Model Mar 08, 2018

Show notes

Join us as we talk with Sidecar Co-founder and CEO, Sunil Paul. A serial entrepreneur, Sunil is the Founding Partner of the cleantech venture fund Spring Ventures, an angel Investor in LinkedIn and Co-founder of Brightmail. He helped found Sidecar with an intention to change the world and make owning a car obsolete.

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GE Ep 41 [2014]: How A PR Agency Converts 30% Of Their Leads Mar 07, 2018

Show notes

Join me while I chat with Publicize Founder Conrad Egusa. A serial entrepreneur, Conrad also co-founded Espacio, a co-working space in Medellin, Colombia. He also served as a mentor at The Founder Institute, owns the English speaking news outlet Colombia Reports, and is a former Venture Beat writer. His newest start-up Publicize is looking to disrupt the PR industry.

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GE Ep 199 [2017]: How Mixmax Acquired 5,000+ Customers Via Word of Mouth & Has a 20% Growth Rate Mar 02, 2018

Show notes

Hey everyone, in today’s episode I share the mic with Olof Mathé, CEO and co-founder of Mixmax – which is one of my favorite tools.

Listen as Olof discusses what it takes to build a successful remote team at a quickly growing startup, how they acquired their first 5,000 customers through word-of-mouth, and the art of product prioritization.

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GE Ep 197 [2017]: Hooked Author Nir Eyal On Mastering the Art of Habit-Forming Products Feb 24, 2018

Show notes

Hey everyone, in today’s episode, I share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book Hooked: How to Build Habit-Forming Products.

Listen as Nir discusses the power of manipulation (and the two types of manipulation), the four essential elements that create a hook to forming a habit, why it's not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter—key, successful companies who have mastered the art of forming habits.

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