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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Getting Clients Through Social Media: Expert Tips and Tricks for Salons Apr 03, 2023

Show notes

One of the BIGGEST struggles business owners come to me with when it comes to marketing their business and getting clients in the door is Social Media.

I hear things like:

"I HATE social media." "I feel like I'm doing everything right but I'm still not getting new clients." "I'm only getting a few likes here and there. What am I doing wrong?" "I just don't understand social media."

If you've had any of these thoughts, then boy oh boy are you gonna love today's episode!! I'm talking with my new friend - who I met through Instagram by the way - about social media marketing for salons.

Some of the topics we're diving into are: who you should and shouldn't be following, the different metrics and what they each mean, how to nurture clients, and our top caption writing and profile bio tips!

If you feel at all frustrated or overwhelmed with social media, this episode will help shift your mindset and teach you how to simplify your marketing strategy to get the BEST results possible.

Episode Highlights

[18:54] How to keep up with the best tips and tricks for social media - since they're constantly changing.
[28:00] What do the different social media metrics mean and which ones should you pay attention to.
[40:00] Kayla's top caption writing tips.

Kayla is a beauty veteran turned social media guru & social media myth buster. She is passionate about combining her years of industry experience and intense social media knowledge to help salon owners reach their social media goals through her membership, Socials for Salons.

Kayla's goal is to create a world full of confident, social media savvy, salon owners, who get results, without having to spend hours daily on the platforms. She is on a mission to help all salon owners who feel overwhelmed, uninspired, frustrated with social media and teach them how to build a strong social media presence and convert followers into loyal clients.

Kayla's Instagram: www.instagram.com/socialsforsalons

Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less "lost" when it comes to running their biz - so lay it on me sis!

When Your Brain Won't Shut Up: My Trick for Managing Intrusive Thoughts Mar 27, 2023

Show notes

I want to chat with you about something that I've NEVER talked about publicly…

… and that's how I handle fears and intrusive thoughts that can pop into our heads unexpectedly and wreak havoc on our mental well-being.

Personally, I know what it's like to get stuck in an anxious cycle, especially when it feels like those intrusive thoughts JUST WON'T GO AWAY. But over time, I've learned some techniques that have really helped me work through them quickly and keep my mind from spiraling.

The amount of problems and challenges that I face now is probably more than I ever have - but get this - I am the HAPPIEST, most CONTENT, and most SATISFIED in my life that I've ever been!

On today's episode, I get personal and share some of my own struggles with these pesky thoughts that always seem to pop up at the worst possible times. But I also offer some valuable insights into how I've managed to train my brain to work around them.

So, if you're dealing with fears and intrusive thoughts too, I encourage you to listen in and try the technique I'm sharing today. It can take time and effort to train your brain to work around these thoughts, but it's absolutely worth it for your mental health and well-being.

Episode Highlights:

[8:34] What's really going on in your brain?
[12:48] Example of an intrusive thought that popped into my head right when I woke up.
[20:42] What I do IMMEDIATELY when a scary thought rears it's ugly head.
[26:05] A simple exercise to prove that your brain will look for evidence of whatever your beliefs are.

Want in on one of the THREE 1:1 COACHING SPOTS I'M OPENING UP NEXT MONTH? SUBMIT YOUR APPLICATION HERE: www.thelashpreneur.com/coaching

Is Hiring a Team For Your Beauty Biz As Scary As You Think? Mar 20, 2023

Show notes

"How much does it cost to hire someone?" "What if they leave after I train them?" "What if they steal clients?" "Do I have to stop taking clients?" "What if she opens up her own business nearby?"

Let's be real, when it comes to building out a team - these are the kinds of questions that can keep you up at night!

These are common fears and concerns beauty business owners have when it comes to hiring a team, so I want to put your mind at ease. In today's episode, we're going to tackle these topics head-on and address the most common fears around hiring a team.

We'll dive into all the nitty-gritty details and give you the confidence you need to make the right decisions for your business.

Episode Highlights:

[6:00] How much does it actually cost to hire a team member?
[18:06] My best tip to help you stand out from other salons who are also hiring.
[19:36] Why you want to hire people who align with your mission, vision and values - and are not just there for a paycheck.
[22:00] How to get your time back and stop trading YOUR time for MONEY.

And if you want to chat more about your concerns or thoughts on building a team, be sure to DM me on Instagram with #buildateam, and we can talk thru your fears so you can decide on whether or not it's as scary as you think!

Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less "lost" when it comes to running their biz - so lay it on me sis!

This Social Media Marketing Mistake Could Be Hurting Your Beauty Biz Mar 13, 2023

Show notes

STOP Posting About Policies on your Social Media!!

I get it, you want to make sure everyone knows your policies... however…when you post policies on your social media's business page - it indicates you lack an understanding of how to utilize social media for MARKETING purposes.

I know it's tempting because you see other business owners sharing their policies on social media…

SPOILER ALERT: They DON'T UNDERSTAND how to use social media for marketing purposes! And following what they're doing is like the blind leading the blind. Plus, how can you stand out from the competition if you're copying everything that they're doing??

Join me in this eye-opening chat around how to best utilize social media for marketing your Beauty Business and where it is appropriate to communicate policies in a much more EFFECTIVE way that doesn't compromise your marketing efforts!

If you're ready to STEP UP your social media marketing game and learn how to use it to your advantage - stick around and listen to this episode.

Episode Highlights:

[3:36] Does Social Media feel toxic? Here's Why.
[7:30] What is Marketing and how can you use it to draw in your ideal client?
[10:18] How to play the algorithm game to win on Social Media.
[12:22] The BEST way to communicate your policies to your clientele.
[20:27] Why posting your prices on social media sets you up to get ghosted - especially when the competition is fierce.

And hey, if you're feeling a bit "lost" in the world of beauty business marketing - a great place to start would be my signature program, The Lashpreneur Society!

Designed to help you go from OVERLOOKED to FULLY BOOKED - it's a proven step by step Business Coaching Program that has helped hundreds of beauty pros double or even triple the number of new clients in their business and MASTER the business side of beauty.

If that sounds like something that would benefit your business and the goals you're working towards - CLICK HERE to get more information and sign up!

Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less "lost" when it comes to running their biz - so lay it on me sis!

The First Hire: How to Know When Your Business is Ready Mar 06, 2023

Show notes

Have you ever wondered when is the RIGHT time to hire someone for your business?

It's a common question that we get asked in the DMs and in today's episode, we're going to tackle it head-on.

First off, let's dispel a common myth that you need to have a ton of clients and be fully booked before even considering hiring. Actually, waiting until you're at that point can create more STRESS and CHAOS for you and your business. So, what should you be considering instead?

I'm going to dive into the key milestones that you should be aiming for before making the decision to bring on a team member. From understanding your business goals, knowing your capacity and workload, and building a strong foundation for your future team members.

Beauty Business owners often reach out to me for help, and they're not even sure if they want to hire, but they believe they need to build out a team first so that they can go pursue another dream like being an educator or sell their own product line. If you're "not sure" if you want to hire or not, I'm sharing what questions you should ask yourself to get clarity on what you're actually passionate about.

Cause I REFUSE to help you build a business that's going to make you MISERABLE!

Trust me, having a team can be an extremely rewarding experience that offers you the growth, income, flexibility, and impact you desire - and it also comes with challenges and more responsibility . Which means you've got to really WANT IT if you're going to stay motivated to face the challenges that come.

So, if you're a business owner who's been pondering the question of "should I hire?", when to hire, or you're considering what your first steps should be in bringing on your first team member - this episode is a must-listen!

Episode Highlights:

[1:46] What is the "warm body" hiring strategy and why is it a problem?
[6:48] How do you find the time to train a new team member - the 1st lesson we teach inside Society Xcelerator.
[11:16] WHY do you want to hire? Questions to consider to get clarity on what you really want
[24:33] Math time! How much does it cost to hire a team member?

How to Keep Clients Coming Back During a Recession Feb 27, 2023

Show notes

Worried about how a recession will affect your business?

"It's not that people are going to want to spend less money, they just want to get their money's WORTH." -Britt Seva

In today's episode, we're diving into the ONE thing that can make or break your business: the CLIENT EXPERIENCE. It doesn't matter if you're facing a pandemic, a recession, or a new competitor who just opened up down the street - if you can deliver an amazing client experience, your customers will keep coming back.

And I've got the perfect guest to help us explore this topic, my good friend and someone who I aspire to be like pretty much every day - the incredible Britt Seva, of the Thriving Stylist Podcast!

She is a STELLAR business coach and strategist for hair stylists and salon owners and one of the top experts in the beauty industry on growing and scaling a beauty business.

In our interview, we'll be discussing how to WOW your clients every single time, what to focus on in your marketing, and how to stand out from your "competition".

Britt is sharing her expert insights and practical tips for building a loyal client base, even in the toughest economic climates.

If you're struggling with marketing, feeling lost in a saturated market, or worried about losing clients in a downturn, this episode is a must-listen!

Episode Highlights:

[14:21] What ways can you use social media to show potential clients what their experience will be like when they visit your business?
[25:45] Asking this simple question will allow you to wow your clients every single time.
[30:39] How your marketing could be turning away potential clients.
[34:09] Tips for what to talk about on social media that other business owners aren't.
[38:13] The importance of the "in between" guest experience that nobody's talking about!

Britt Bio:

Britt Seva is an industry renowned expert business coach for salon owners and hair stylists

Her Thrivers Society membership program has helped more than 10,000 stylists from 6 different continents to systematically grow their clientele with sustainable marketing systems. Her revenue-generating insights have been featured in recognizable outlets such as Modern Salon Magazine and Beauty Launch Pad, and she's been hired to keynote events for well-respected companies like Rosy, Eufora, and Sola Salons.

Based on the real-life experience of leading a single salon team to over $3 million in annual revenue while still in her 20s (top 5% of salons nationwide) to now running her own multi-million dollar education company, she and her team reach millions of beauty industry professionals with their Thriving Stylist podcast and social media outlets.

Through their proprietary 4 Stylist Archetypes coaching system, Britt and her team can help any stylist or salon owner who is experiencing unstable or inconsistent client growth to immediately stabilize and scale their income while gaining more free time and peace of mind.

Britt Seva Instagram: @brittseva

Website: www.thrivingstylist.com

Team Building Tip: Why You Don't Need A Bigger Space To Rake In The Cash Feb 20, 2023

Show notes

LISTEN TO THIS EPISODE BEFORE YOU THINK ABOUT EXPANDING - it's probably going to save you thousands!

If you think you can't add a team member to your biz without getting a larger location OR you have a team and think it's time to add a second location...

PLEASE listen to this quick training on how you can maximize your sales in your CURRENT location before ever expanding to a new or second location.

This training has saved my students THOUSANDS in increased expenses when they saw the potential of what they could do in their current location that they didn't see before I shared this with them!

If you are ready to start building out a team OR you already have started and it's just not the well-oiled machine you thought it would be - DM me #hire on INSTAGRAM and let's talk about the challenges you're facing!

Episode Higlights:

[3:05] Formula for figuring out how much money you can make when using your same location and hiring a team.
[12:55] The pitfall of opening a 2nd location before the 1st location is running like a well-oiled machine.
[14:42] Once you have a blueprint of what works on a small scale, then you can scale + grow that to be even bigger and generate more income.

The Power of Community For The Lonely Business Owner Feb 13, 2023

Show notes

As business owners, we often face challenges that our family and friends don't get. It's like trying to explain quantum physics to a rock. They're not even really sure what it is you DO for a living…

And trying to vent to your team about these challenges? Let's just say, that's like trying to put out a fire with gasoline. If you vent to your team about the challenges you're facing, it makes you look like an ineffective leader who can't "keep it together". They start to think that the business (and their job) is at risk - and may seek more "stable" employment somewhere else.

But fear not, because on today's episode we're discussing why finding a tribe of business owners who understand the struggle is crucial.

And who better to join me in this convo than one of MY biz besties - Amber Brueseke of Biceps After Babies! Amber helps women achieve their health and fitness goals in a fun and easy way. Her motto is: "Lose the weight you want without cutting out the food you love." And I'm pretty sure she's onto something there.

Listen in as we share our own journeys, plus how being a part of a mastermind has helped Amber double her business every year.

Trust me, you'll get a good laugh, some solid advice and hopefully a new business bestie out of it.

Remember, we were never meant to do this business thing alone!

So grab a cup of coffee, sit back, and let's chat about finding your tribe.

Interested in finding a tribe of driven beauty biz owners who are building out teams and ready to stop trading their time for money? We've got two programs that provide just that - Our Society Xcelerator for those who are just getting started with building out a team and our Momentum Mastermind for those that already have a team and are looking to grow their business to multiple six and seven figures without growing their time spent in it! DM me on Instagram #hire and we can share more details about these programs and the tribe of women waiting to support your growth!

Episode Highlights:

[11:12] What are the benefits of having a peer group as a business owner?
[22:53] The value and benefit of connecting with other business owners that get it.
[24:00] Why it's not appropriate to turn to your team for business advice.

Society Xcelerator: The Key to Building a Strong Team with Dreama Destiny Feb 06, 2023

Show notes

Do you ever feel like you're trying to juggle a million balls in your business, only to have one unexpectedly drop, causing everything to come crashing down? 🤹‍♀️

Well, that's exactly what happened to Dreama-Destiny when she lost a team member during the busiest time of the year. But instead of giving up and going back to the treatment room herself, she did something better... she called on the power of the Society Xcelerator program! 💪

Together, we tackled the problem head-on and came up with solutions that allowed Dreama to stay calm, focused, and in control. You can hear all about it in today's podcast episode!

Get ready to be inspired!

We're talking about how Dreama uses the Society Xcelerator tools to forecast for the future, how she hires new team members with confidence, and how her leadership has transformed since joining the program.

And the best part? You can have access to all this support + education too! If you're ready to take your business to the next level, join us in Society Xcelerator and discover how to hire with ease, train your team for success, and grow your sales and profits like never before! 🚀

With weekly calls and support from our coaches, you'll never feel alone in this exciting journey. So, if you're ready to make your business dreams a reality, DM me #hire on INSTAGRAM let's get started! 💥

P.S. Society Xcelerator is not just about hiring, it's about creating the business and life of your dreams! So, why wait? Join us today and start living the life you've always wanted!

Episode Highlights:

[20:10] How Dreama uses the Society Xcelerator spreadsheet to forecast for the next year and quickly see where they need to be to reach their sales goals.
[22:24] How onboarding a new team member works.
[32:41] How her leadership has changed since she's gotten more structure in her business.

Dreama Bio:

Dreama-Destiny, owner of Dreamy Days Beauty, is an artist with a passion to build women up. She entered the beauty industry in 2011 to become a cosmetologist and in 2018 turned her focus from hair and makeup to lash extensions. After a couple of years of being a solo lash artist she began building a team of lash artists that shared her same vision to uplift women.

Coaching Corner: A Beginner's Guide To Starting Your Own Beauty Business with Abigail King Jan 30, 2023

Show notes

Have you been thinking about starting your own beauty service-based business and you need clarity on the steps to take to get started and what to focus on first - but you feel like every successful business owner is gatekeeping the info that got them to where they are??

Like no one wants to share their "secret" to success because they don't want YOU to become their competition? #RUDE

That's exactly how podcast listener Abigail King felt when she applied to be a guest on the show. She says:

"I'm currently work for a waxing franchise, and I'm wanting to work for myself. I really just want to have a Salon Suite and do my own thing. And that's really why I got into aesthetics, was to be able to have my own business. But I find it a very big challenge to go from one [employee] to the other [business owner]. And I feel like everyone is holding this secret, and they just don't want to say, this is how they did that."

Rest assured my friends….It will be revealed today!

Today I'm sharing the first steps you should take in starting your business (even if you have 0 clients), when to make the transition from part time to full time business ownership, and how to price yourself in a way that allows you to not only pay the rent - but pay yourself too!

Episode Highlights:

[5:54] What to do if you have a non-compete agreement with your current employer?
[7:31] How to reduce the financial stress of starting a new business.
[13:13] Here's what I think about looking at other businesses to figure out your prices.

I created a FREE Beauty Biz Prep + Planning Guide for anyone who is tired of working for someone else and wants to become their own BOSS! In it you learn:

The secret to getting ahead of the competition online.
Breaking down the legalities of running a business.
Location, location, location - the key factors to know in choosing a location.
The MUST HAVE start up supplies and equipment needed to open your doors quickly.
Establishing and claiming your business name and brand online.
Discover how to get your first few paying clients so you can start to generate sales.

You can download the guide by going to www.thelashpreneur.com/prepandplanning

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