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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

BEST OF - Coaching Corner: Getting Clear on your Marketing Process and Checking Your Ego at the Door with Podcast Listener Lilly Moore Jul 24, 2023

Show notes

I recently had a podcast listener, Lilly, write to me asking for help to get more clients. She shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar?

I invited her to come on the podcast to get some coaching and work through what may be happening in her business to get the lackluster results she's been experiencing.

This episode helped her get clarity on what her current sales and marketing process is (spoiler alert – you ALL have a sales and marketing process you're using – you likely just aren't aware of what it is which means you can't improve it) and where there's room for improving her process to get closer to converting more clients.

BONUS – in this episode I also share a killer influencer marketing strategy that I've never shared publicly before (shout out to Society members who have had this strategy for years!).

We also hit on a major mindset shift that's likely been holding Lilly back in how she runs her business and where her ego was actually preventing her from experiencing the beauty of what she does and the services she provides.

Episode Highlights:

[19:17] – Create systems that utilize marketing styles with intention
[30:55] – Attract the right audience suitable to your business
[41:54] – Address client's behavioral problems
[50:57] – Separate ego from your output
[55:50] – Set expectations and have conversations with clients from the get go

I'm Sneaking You into a Lashpreneur Society Coaching Call Jul 17, 2023

Show notes

In this week's podcast episode I'm sneaking you into a recent Coaching + Coffee call that I host once a month inside of my group business coaching program for solo beauty biz owners, The Lashpreneur Society.

Inside of this episode - you're hearing real life coaching conversations from my members and getting a feel for how we tackle marketing, growth strategies, overwhelm, goal planning and simplifying your business' growth!

Here are some of this episode's highlights:

[08:17] Member, Kimberly, asks if she should start planning holiday marketing now
[14:48] Member, Georgette, asks how she should structure her booth rental agreements so she can go on maternity leave!
[18:12] Member, Angela, is battling some major overwhelm and can't figure out how to get more time back and quit her soul-sucking franchise job
[55:59] Member, Shelby, lost 6 out of her 16 clients last month and is freaking out about how to replace them

If you're ready to take your business from Overlooked to Fully Booked and you want to join us inside of The Lashpreneur Society, you can get access to our group business coaching membership for $7 for 7 Days. Click here to learn more and get started: www.thelashpreneur.com/7daytrial

Myth Busting the 3 Top Beliefs About Becoming an Educator Jul 10, 2023

Show notes

In this week's episode we're busting through 3 of the most common myths I find people have about becoming an educator! And if you've ever chewed on the idea of moving on from providing lash services to becoming an educator - I want to give you the real, real of what becoming an educator in our industry REALLY looks like.

I'm going to share the 3 most common beliefs I hear from students and followers when they're asking me about how they can become an industry educator.

Episode Highlights:

[01:14] The Typical Lash Artist "Success Path" Beyond the Treatment Room
[04:45] Myth #1: There's more money in becoming an educator
[10:31] Myth #2: I'll be able to mentor and pour into a women's professional development as an artist
[13:17] Myth #3: I'll be able to travel the world as an educator
[15:24] Marketing struggles in education
[18:01] Building a team vs becoming an educator

If you recognize that maybe being an educator is NOT the solution for your next steps in business and you're considering building out a team… DM me #hire on Instagram and let's have a chat about team building vs. becoming an educator. Together, we'll explore the possibilities and find the best path for your growth and impact!

No More Detours! Find the Quickest Path to Success Jul 03, 2023

Show notes

In this episode I share my Google Maps analogy to explain the importance of clarity in achieving business goals that makes goal planning CLICK for my students. Without a clear destination, it's impossible to determine the fastest and most effective route to the successful business you're trying to create. I'll also help you get clear on defining success on your own terms and how it impacts decision-making and I'll highlight the role of a coach in providing guidance and accountability.

Episode Highlights:

[01:45] Introduction to the Google Maps analogy for business goals
[02:30] Importance of clarity on the destination
[03:20] Defining success in your own terms
[04:49] The role of obstacles and adaptability
[07:44] Making informed decisions based on the desired outcome
[10:04] The value of having a business blueprint before exploring new ventures
[11:17] Embracing clarity as the key to effective decision-making

I encourage you to gain clarity on your business goals before making important decisions by joining me inside of my Free Overlooked to Fully Booked Masterclass by registering for an upcoming class time at www.thelashpreneur.com/masterclass.

Scarcity Sells: Mastering the Art of Limited-Time Discounts Jun 26, 2023

Show notes

In today's episode, we dive into a powerful strategy to increase sales and create urgency in your marketing efforts. Understand the importance of communicating the value of your services and pricing them accordingly. You'll also learn about the EFFECTIVE way to use discounts in your business using scarcity marketing and steps on how to implement them in your business cause creating a sense of urgency can prompt customers to make decisions they've otherwise been chewing on for months and months.

If you're ready to stop trading your time for money and you're itching to grow your business without growing your time spent in it - DM me #HIRE on Instagram and let's chat about how you can stop trading time for money with building a team.

Episode Highlights:

[05:23] Understanding the value of your services and pricing them accordingly.
[10:01] Creating urgency with scarcity-based discounts.
[10:46] The importance of attracting repeat clients for consistent sales.
[11:40] Breaking down sales goals into actionable steps.
[12:01] Overcoming mindset barriers and taking the first steps towards success.

Transforming Pain into Power: The Beauty of True Healing Jun 19, 2023

Show notes

Join me on a profound journey of self-discovery and acceptance in this enlightening episode as I share the transformative power of true healing and the beauty that lies within our scars.

Many of us carry hardened shells over our wounds and childhood experiences, afraid to let them fully heal. But imagine a life where pain and fear no longer controlled our decisions, where emotional wounds become scars that no longer cause us distress.

This episode offers hope and guidance, urging us to embrace our scars as symbols of strength and growth. Whether you've experienced Big T traumas or Little t traumas, this episode encourages you to acknowledge and accept your past, knowing that it has shaped the person you are today and that you don't have to carry the pain and hurt with you. Take a step towards healing by seeking trauma-informed therapy or coaching or DM me if you're interested in learning more about Somatic Breathwork which has been the most powerful tool I've used to overcome major fears, panic, anxiety and trauma.

Episode Highlights:

Starting at [4:36], we explore the concept of "healing" and how most people label themselves as healed - but still make decisions from a place of pain and underlying trauma.
Then, at [13:45], I unveil a definition of healing that has helped me overcome trauma, abuse, and "bite my nails until they bleed" kind of anxiety.
And get ready for some serious inspiration as I share how the progress I've made on my healing journey has me making decisions in business and life not based on avoiding past pain - but from a place of self love and being empowered that I'm going to be ok no matter the outcome of a decision a personal story at [16:34] and how this is possible for you too.

Don't forget to share your thoughts and support the podcast by leaving a review on iTunes!

Get the Inside Scoop on LashCon 2023 with Paul + Tussannee Luebbers Jun 12, 2023

Show notes

Get ready to take your lash game to the next level at Lash Con 2023 where I'll be closing out the conference on how to Turn Inspiration into Action! In today's episode, I've invited LashCon organizers and fellow Lash podcast hosts Paul and Tussanee Luebbers on to spill the beans on why attending conferences like LashCon is a game-changer for your career. We'll chat about the power of networking with fellow lash professionals and the importance of implementing what you learn to fuel long-term growth. They also share their insights on personal reflection and celebrating your progress as a business owner and even how you introverts can maximize your Lashcon experience.

Lash Con 2023 will be held in Anaheim, California, just a stone's throw away from Disneyland. With ticket prices starting at $647 and a budget-friendly payment plan available so there's no excuse to miss out! Rub shoulders with industry experts, uncover cutting-edge techniques, connect with like-minded lash lovers and MEET ME in person on October 14th-16th.

Ready to level up your lash business? Head over to www.thelashconference.com to register for Lash Con 2023 today. Don't wait, as tickets are selling like hotcakes! Secure your spot now and get ready for an unforgettable lash extravaganza. See you in Anaheim!

Timestamp Highlights:

[16:23] The power of networking
[25:37] Implementing what you learn
[41:51] Reflection and celebrating progress
[46:20] Event details and ticket prices

Break Free from the Time-Money Trap: Building a Business Beyond Trading Your Time Jun 09, 2023

Show notes

In this powerful episode, we delve into the challenges that salon owners face and how they can break free from the time-money trap to experience true business growth and fulfillment. Join us as we uncover the mistaken beliefs that hinder success and explore practical strategies to overcome these challenges.

Main Challenges Faced by Salon Owners:

Overwhelm and Lack of Structure: Many salon owners wake up feeling attacked by the demands of their business, lacking a solid structure and accountability to guide their day effectively.
Ineffective Team Management: Hiring team members who lack integrity, punctuality, or the ability to represent the brand properly can be a recurring issue, affecting the salon's reputation.
Trading Time for Money: Salon owners often find themselves trapped in the cycle of trading their time for money, limiting their growth potential and leading to burnout.
Bottlenecking and Mindset Blocks: Being the sole decision-maker and not delegating effectively can hinder business growth, while limiting beliefs can prevent salon owners from seeing their true potential.

Overcoming Challenges and Breaking Free:

Becoming a Student of Business: Acknowledge that running a successful salon requires continuous learning and development. Commit to expanding your knowledge and skills to lead your business effectively.
Building a High-Performing Team: Learn how to build a strong, accountable team that aligns with your salon's values, ensuring they treat clients respectfully and represent your brand with excellence.
Implementing Systems and Structure: Establish a solid structure and processes within your salon to create order and efficiency, allowing you to focus on strategic growth rather than constant firefighting.
Shifting Mindset and Self-Worth: Detach your self-worth from the success of your business and cultivate a positive, growth-oriented mindset. Address limiting beliefs and embrace the belief that you are inherently worthy of success.
Joining Momentum Mastermind: Discover how the Momentum Mastermind program can guide you in building a thriving salon business. Gain insights into team management, marketing strategies, scaling your business, and freeing yourself from the time-money trap. APPLICATION DEADLINE IS JUNE 9th (TODAY!) Apply at www.thelashpreneur.com/mastermind

If you're a salon owner looking to overcome the challenges of running your business, stop trading time for money, and start enjoying the growth and freedom you desire, this episode is for you. Join us in the Momentum Mastermind program to receive expert guidance, practical strategies, and a supportive community dedicated to your success. It's time to unlock your salon's full potential and build a business and life you love.

Doubled Sales, Increased Profits and Working Less - It's not a Myth - It's a Mastermind Member! Jun 05, 2023

Show notes

Discover how Momentum Mastermind member, Irina Rudman, transformed her business and achieved remarkable success in just FOUR MONTHS of being in the Mastermind! By embracing a mindset shift and building an effective team, she doubled her sales, increased profit by 30%, and gained time freedom where she is taking more and more time off - and she's actually has time to be bored?!? This inspiring episode unveils Irina's beauty biz journey and provides valuable insights for you lashpreneurs seeking business growth and more work-life balance by building a team.

Episode Hightlights:

Learn how Irina doubled her sales and increased profit by 30% while working less.
Explore the newfound time freedom that allowed Irina to prioritize family and have a personal life.
Unveil the secrets behind Irina's success: investing in herself and her business.
Learn how being more available to work ON the business, outside the treatment room, catapulted Irina's business.
Hear Irina's advice on whether or not she would invest in herself again.

Time is running out! ⏰⏰⏰ Applications for MOMENTUM MASTERMIND are closing soon on June 9th, 2023. This is my 6-month Group Coaching program exclusively for those who want to scale their businesses and stop trading YOUR time for Money and enjoy growing your business without growing your time spent in it.

So, if you want to take your business to the next level 🚀 and create a scalable business model, this is your chance!

Apply for Season 4 of MOMENTUM MASTERMIND HERE: www.thelashpreneur.com/mastermindapplication

From Beauty Biz Burnout to a Team of 8: Mastermind Member Kimberly Johnson's Journey of Overcoming Overwhelm and Chaos Jun 02, 2023

Show notes

In this episode, Kimberly Johnson of Mandala Beauty in Lehi, UT, shares her inspiring journey from business burnout to growth through the Momentum Mastermind program. Join us as we explore the struggles of staying stuck and the breakthroughs that come from embracing change.

Kimberly's story reveals the true discomfort of staying in your comfort zone, and the "nail" that kept her trapped in struggle and survival mode. Through the Momentum Mastermind, she found a supportive community that provided the motivation and courage to take steps towards healing, hope and healthy business boundaries.

There is power in a community of like-minded women who want your success and growth as much as their own and Momentum Mastermind offers just that! Listen to just how Kimberly transformed her mindset, her marketing and her team management with the support of her fellow Masterminders that guided her and offered her support during some MAJOR challenging times she faced in her business.

If you're ready to break free from burnout and transform your business, Kimberly's journey is sure to inspire you. Tune in to this episode and discover just how you can STOP trading your time for money, build a team that works without your constant micro-managing and how you can feel confident and empowered to grow your business beyond the TIME you have to spend in it.

Apply now for the Momentum Mastermind Season 4 and get the coaching, community and confidence to grow your business without growing your time spent in it! Apply by June 9th at www.thelashpreneur.com/mastermind

Episode Highlights:

[07:44] Discover the transformative power of the Momentum Mastermind program.
[14:11] Uncover the reasons behind business burnout and the resistance to change.
[20:49] Learn how a supportive community can break the cycle of discomfort and provide motivation.
[25:32] Embrace the power of collective knowledge in overcoming challenges and making tough decisions.
[32:52] Assess your business goals and determine if joining a mastermind is right for you.

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