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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Behind Closed Doors: Real Talk with the Employees of Lashtastic Lounge May 30, 2023

Show notes

Today I'm doing something that I've NEVER done before…

… and that is interviewing the team members of one of my former Momentum Mastermind members (and now coach) Victoria Parrish.

Say whaaaaat? That's right - her employees spill the beans on what it's really like to work for Victoria, how the team culture is, and how their experience working for Lashtastic Lounge compares to the toxic work environments from their pasts. Hearing their perspectives was extremely eye-opening and a bit emotional. 😪

I'm always hearing beauty business owners say "it's too hard to find good people", or "all employees are lazy", but I want you to see that it is possible to build a team not only that you can TRUST, and that trusts and supports each other - but also a team that feels INSPIRED and PASSIONATE about their jobs because of the business owner's ability to be an effective leader.

Episode Highlights:

[29:32] What is a healthy team culture look like?
[33:17] The best gift you can give your team as an owner is your own emotional regulation.
[21:42] How the job description and interview process (that we teach inside of our programs) was unlike anything the team had experienced before.

Can You Work Less and Make More with a Team? Mastermind Member Susie Montanez Shares if it's Possible May 26, 2023

Show notes

On today's episode we are featuring Season 3 Momentum Mastermind member, Susie Montanez of Lash. in Twin Cities, Minnesota.

Susie shares her journey of having a home based lash extension business, moving to a commercial location as a solo artist, then hiring her first team member and more recently - opening up a second location!

Susie joined our high level coaching program, Momentum Mastermind, in January and so far… has increased her sales by 40% from last year AND Susie has pulled back to only working in the treatment room 2-3 days a week 🤗 as a result of what she's learned and how she's evolved inside of Momentum Mastermind.

Episode Highlights:

[07:56] Susie's journey to two locations and what led to her realizing she really needed help and support to learn how to grow her business with two locations.
[10:08] The biggest impact Momentum Mastermind has had on Susie's ability to handle the problems and challenges she was facing in building a team and pulling back on servicing clients herself.
[18:27] Susie gives a sneak peek into a pivotal coaching conversation we had that shows how our FEELINGS lie to you… and how NUMBERS don't lie.
[32:02] How Susie has stopped trading her time for money so she can grow her business without growing her time spent in it.
[24:43] Susie shares how she underestimated how much growth she could have in her business this year inside of Momentum Mastermind and how she's now ready to play a bigger game!
[36:50] Lastly, Susie's advice to those of you who are considering joining Momentum Mastermind

If you're ready to stop trading YOUR time for money and start growing your business without growing your time spent in it - I invite you to register for one of my upcoming free Team Building class called "Build a Team, Live Your Dream" and learn

The #1 block multiple 6 and 7-figure businesses face and how to overcome it!
Why working IN your business is costing you tens of thousands of dollars (or more!)
Why your team is struggling to see you as an effective leader
How to double or triple your business in the next year without double or tripling your time spent in it!

Register for an upcoming class at www.thelashpreneur.com/buildateam

A Salon Walkout Happened - Right After She had a Baby - with Mastermind Member Demi Papastamatatos May 22, 2023

Show notes

Today's episode is going to blow your mind!! In this episode, we sit down with Demi Papastamatos, owner of two lash studios in Denver, who experienced 3 EMPLOYEES WALKING OUT ON HER right after she had her baby!

Yes, you read that right. But don't worry, it's not all bad news. Demi joined the Momentum Mastermind program and got the SUPPORT she needed to turn things around and build a better business - with stellar employees - who align with her mission, vision, and values AND she knows exactly how she's going to minimize the possibility of a salon walkout from happening again.

During our chat, Demi talks about how - prior to joining the mastermind - she made business decisions based of emotions and would REACT to problems that arise - instead of making decisions based on data and numbers from the business. Our Momentum Mastermind program helped Demi shift from being a reactive and stressed owner into an INCREDIBLE LEADER who has built a POSITIVE team culture where communication, accountability, and data guides everyone - especially Demi!

Whether you manage a team of 1 or several, this episode is going to give you a different perspective on how to handle the obstacles that come up when managing a business and team - and still keep your sanity in the process… because a successful business is not the absence of problems. It is the ability to be able to handle them as they come up.

Episode Highlights:

[10:50] YOU are 100% responsible for the results you experience in your business - good or bad.
[14:19] The unexpected bonus of joining Momentum Mastermind.
[16:50] What it's like managing TWO locations as a beauty business owner AND new mom.

If building a team is something you're passionate about and want help + support in making that dream a reality - then REGISTER NOW for one of my upcoming "Build A Team, Live Your Dream" Masterclasses! It's my most POPULAR training for beauty business owners who are building their teams or are struggling with their teams. I will be hosting a handful of these classes, so you can find a time that works best for your schedule.

Register for a "Build A Team, Live Your Dream" masterclass at: www.thelashpreneur.com/buildateam.

Team Troubles and Profitability Woes: How This Business Owner Overcame Them All May 19, 2023

Show notes

In this episode, we dive into the inspiring story of Danielle Wright, the owner of Organic Wellness Boutique - who joined the Momentum Mastermind program after realizing her business wasn't as profitable as she thought.

She encountered every challenge you can imagine with her team and business expenses, but through the mastermind, she gained valuable tools and awareness to focus on growth and improve her business.

During this conversation, she shares her personal journey and discusses the importance of having data to make informed decisions. She also emphasizes the positive impact of setting boundaries and FINALLY being able to take TIME OFF for herself and her family.

We talk about the benefits of joining the Momentum Mastermind program, including the power of COMMUNITY, SUPPORT, and COACHING to overcome fears and obstacles. It can truly be a transformative experience if you trust the process and invest the time needed to make your businesses successful!!

If you're ready to take your business to the next level and experience your own transformation - no matter what it looks like right now - don't miss this empowering episode!

Episode Highlights:

[13:40] Why creating structure in your business can cause team members to leave - and that's actually a good thing!
[22:53] Getting the respect you deserve as a leader and other perks of joining the Momentum Mastermind program.
[32:42] Danielle's advice to any business owner who's struggling with their team or business right now.

If building a team is something you're passionate about and want help + support in making that dream a reality - then REGISTER NOW for one of my upcoming "Build A Team, Live Your Dream" Masterclasses! It's my most POPULAR training for beauty business owners who are building their teams or are struggling with their teams. I will be hosting a handful of these classes, so you can find a time that works best for your schedule.

Register for a "Build A Team, Live Your Dream" masterclass at: www.thelashpreneur.com/buildateam

Money Talks: How to Build a Profitable Beauty Business May 15, 2023

Show notes

Let's get real for a sec. I know that crunching numbers and dealing with finances is not exactly the most exciting thing in the world… I mean, who wants to spend their Friday night looking at spreadsheets, amirite?

But here's the deal - as a beauty business owner, understanding your numbers and tracking your finances is ABSOLUTELY CRUCIAL.

Your owner's pay comes from the PROFIT of the business. And in order to maximize your profit, you gotta focus on it from the get-go. That means understanding and tracking your finances like a hawk. Trust me, it will be worth it.

And here's a little secret - your behavior around money doesn't magically change the more you make.

Nope, you still gotta be responsible and manage your finances wisely - whether you're managing $20,000 or $200,000. I know, it's not as fun as spending all your hard-earned cash on lash supplies and a fancy new chair, but it's what separates the successful beauty biz bosses from the ones who struggle.

That's why in today's episode, I'm sharing the one thing you must know in order to get more time and money freedom, how to pay yourself by focusing on profit first, and how to get started with tracking your finances.

I get it, dealing with finances can be a negative experience, especially when you don't know what the heck you're doing or are struggling every month to make ends meet. But the good news is that learning how to handle money is a skill that can be LEARNED.

So let's embrace the numbers!! Financial management may not be the sexiest thing, but it's the key to building a successful beauty business.

Episode Highlights:

[6:08] What is profit?
[7:45] Your behavior around money does not change the more money you make.
[12:42] How you can stop trading your time for money.

The Ripple Effect of Investing in Yourself May 08, 2023

Show notes

Welcome to what I'm calling "Lashpreneur Unplugged". In this inspiring and casual conversation, I sit down with my long time client turned Momentum Mastermind Coach, turned dear dear friend, Victoria Parrish and her husband, Chris.

In this episode, Victoria shares her journey of working with me - starting as a 1:1 coaching client to becoming a Momentum Mastermind member and now our lead coach inside of our Society Xcelerator and Momentum Mastermind programs. It's a story of how support, hard work - and the power of breathwork - can transform your life.

Victoria talks about her transformation and how the support and mentorship she received from working inside of our mastermind program has helped her to evolve both personally and professionally to experience less anxiety and more peace in her day to day life.

She explains how receiving coaching inside of our work together has allowed her to create the life and time freedom she always dreamed of, and how she is now able to give back and help others achieve their own goals whether it's thru her Charitable events that her business hosts, team retreats she's able to take her team at Lashtastic Lounge on, or by the work she's doing as a Lashpreneur trained Coach inside our team building programs Society Xcelerator and Momentum Mastermind!

To give you a full perspective of her transformation over the last two years of working together, her husband Chris also joins us in the conversation, sharing his perspective on Victoria's journey and how he has seen her grow to become a more empowered business owner, and more present and less anxious wife and mom, and a woman who has found her purpose in helping women Unleash Their Feminine!

This episode is more than just a cool story of one woman's journey; it's a testament to what's possible when you have the right people in your corner and the support for getting you outside of your comfort zone and stepping into your purpose. Victoria's story shows us that with the right knowledge, mindset and support, we can overcome our obstacles and achieve INCREDIBLE things.

Episode Highlights:

[17:14] The impact of breathwork and how incorporating breathwork into your routine can have a positive impact on your life and business.
[34:01] What Victoria feels like she would have missed out on had she not started working with us.
[32:45] Chris shares a message to anyone whose spouse/partner is considering joining Momentum Mastermind.

Beyond the Lashes: Retirement Planning For Beauty Industry Veterans May 01, 2023

Show notes

If you're like most beauty business owners - once you've reached a comfortable level of success in your business where you are fully booked and making the income you desire to make - you start to wonder…

What's next? Will I continue trucking along doing this same thing for the next 10 or 20 years? What does retirement even LOOK LIKE for a lash artist??

Is building a team the logical next step? If not, then WHAT?

That's exactly what we're talking about on today's episode.

My guest today is Natalie, a lash artist from the UK with 7 years of experience in the industry. She works from home and loves her clients, but also knows she doesn't want to be taking appointments forever. She reached out to me because she was feeling stuck in what the next step was in her business that would allow her to stop taking clients while still bringing in income and setting herself up for retirement. She says:

"In the UK, our retirement age is about 67. And I know that there's absolutely no way at 67 years old, I'm going to want to be service based. So I know I'm sort of 37 years [away from] this, but what's the point in having a business and working so hard and gaining all of these clients, if effectively in 10 years time, if you're not fit enough to do this role? What's the point of all this hard work?"

In this episode, Natalie and I talk through some of the different options she has to leverage her skills and experience to generate income in - or out - of the beauty industry that would allow her to stop trading her time for money. PLUS I lead Natalie through a simple visualization exercise that gives her that AH-HA moment of what she wants to do next in her business - and we get super clear on what the very first step should be in working towards that.

This is an exercise that anyone can use when they're feeling stuck on what their next step should be and that actually aligns with their passion and what lights them up - not just follow what they think is the "logical" next step that everyone else does.

Join us for this insightful and inspiring conversation as we explore what retirement looks like for a lash artist and offer valuable advice for anyone looking to pivot in their business and STOP TRADING THEIR TIME FOR MONEY!

P.S. If building a team is something you are passionate about and want help + support in making that dream a reality, then make sure you mark your calendars for May 30, 2023 - that's when I'll be hosting my FREE "Build A Team, Live Your Dream" Masterclass. It's my most POPULAR training for beauty business owners who are building out a team or are struggling with their teams.

You do not want to miss it, so make sure you are following me on Instagram so you know when we open up registration for that class!

Episode Highlights:

[18:16] How to combine the services that you offer and what you're truly passionate about
[41:52] Why educators spend more time MARKETING than they actually spend teaching.
[46:23] My secret weapon mindset trick that you can use when you're feeling stuck in making business decisions.

Simplifying Your Way to Success: Why One Income Stream is Better Than Many Apr 24, 2023

Show notes

Are you thinking about creating a source of "passive income" - a.k.a income that doesn't require constant effort - in your beauty business?

It may seem like offering more products, services, or becoming an educator can allow you to quickly and easily bring in the big bucks, but have you considered the time, money, and resources needed to produce that revenue?

Investing money and time to research products, creating an e-commerce store, marketing the products and giving away products to get people to try it, etc - all happens before you've ever made a sale.

Becoming an educator means establishing credibility as an educator, building an audience of people who trust you, creating your curriculum, then having sales convos to get a student to buy from you. THEN you actually can do the education part of teaching a student. Not to mention a whole hell of a lot of MARKETING to consistently get new students into your program.

These are all great growth opportunities in our industry - however - if you haven't had success and the time/money freedom you want in your life with the CURRENT business you have - you are spreading your time and money REAL THIN trying to add more complications and distractions by creating these different revenue streams.

Instead of spreading yourself too thin, use that same time, money and energy to master one income stream at a time. Focus on building out processes that work and generating sales and profits in one business before you move on to the next.

By doing this, you'll have a solid foundation for your business and be better equipped to add on more business models in the future - IF you want to!

Episode Highlights:

[2:10] Why Social Media's #hustle culture is super misleading.
[3:26] Lash services, product lines, and education are each separate businesses with their own unique business models.
[10:54] Building a team can be a fulfilling way to scratch that itch for education and mentorship - without having to constantly find new students.

How do you build out processes and create a team that can help you scale? That's where our Society Xcelerator program comes in. We'll teach you how to build out a process dependent business with a team so you can focus on what you do best and grow your business with confidence.

To learn more about how you can join our Society Xcelerator program and start building your dream team, DM me on Instagram with #hire. I'll show you how you can hire your first (or next) profitable team member and take your business to the next level.

A Conversation On Overwhelm: How to Hack Your Brain to Overcome Fear-Based Thinking Apr 17, 2023

Show notes

Life can be tough, and sometimes your mind can feel like it's working AGAINST you…

…but there's hope!

You can learn to hack your brain and TAKE CONTROL of your thoughts.

Did you know that the average person has 30,000 thoughts a day? That's a lot of mental chatter, and it's easy to feel overwhelmed by it. But, here's the thing: you are NOT your thoughts!

In this episode, I'm going to teach you how to hack your brain to overcome fear-based thinking, anxious thoughts, and that feeling of overwhelm. And, let's be real, who hasn't experienced that feeling lately?

I'm sharing practical tips and techniques - that I use with the clients I work with - that will help you take control of your thoughts and shift your mindset towards a more positive, growth-oriented perspective.

If you've been thrown a curveball in your business or life…this is something you won't want to miss!

Episode Highlights:

[15:28] Why do people stay in uncomfortable situations even though they know it's not a desirable experience?
[21:32] How to be intentional about the thoughts you think.
[19:56] What is "the middle"? (Hint: Most of your life is lived there.)

Got a burning question that you want me to answer on a future podcast episode? Head on over to Apple Podcasts and leave a rating and review with your question. I seriously love answering your questions and helping beauty business owners feel a little less "lost" when it comes to running their biz - so lay it on me sis!

What is a Process Dependent Business - and Why You Should Have One! Apr 10, 2023

Show notes

Which is better: a PEOPLE dependent business or a PROCESS dependent business?

If you ever want to stop trading your time for money and not have your income and business growth tied to how much or how hard YOU can work - you might want to think about creating a process dependent business.

Listen to today's quick episode to understand the pros/cons of each type of business.

And to help you get started, I'm giving you a great actionable step at the end to create your very first business process to get you going!

Episode Highlights:

[20:08] The importance of having time FREEDOM as a business owner.
[22:17] How to stop trading your time for money.

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