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    Business

    Lessons of a Lashpreneur

    Hello My Fellow Lashpreneurs!

    – Are you toying with whether you should venture out on your own to start your very own lash business?

    – Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

    – Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

    – Are you sick of Groupon clients?

    – Are you tired of working harder and not smarter?

    – Are you an accidental business owner and are clueless about the ins and outs of running a business?

    If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

    Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

    I welcome and congratulate you on taking the first step towards stepping into your badass business self!

    Have a good one!

    Tara

    Advertise
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    Latest Episodes:
    How Do You Reach 6 Figures In Your Business? The Answer Might Surprise You Jan 23, 2023
    Show notes

    Want to build a multiple 6 and even 7 figure business? Then build a "boring" business!

    Say what? It's true! Getting to your first $100,000 in sales is usually filled with new ideas, new services, learning and hustling and pouring a lot of YOUR time into the business to generate sales.

    Getting past that six figure mark into multiple six and even seven figures - well that can't be reliant on how much time YOU can put into your business because you only have so much time to give.

    So how do you leverage your time so that you can focus on tasks that will grow your business - like creating efficiency in your systems and processes or marketing to get multiple clients in the door?

    Where can you find the answers to questions like: Does your business need more leads and clients? Or does it need to get better at keeping the new clients that come in? Does it need to hire a new team member because we have more demand than we can handle? Or do you need to increase profitability cause the biz is losing money every month or not paying the owner regularly?

    How do you get clear on what decisions need to be made next?

    That's what I'm talking about in today's episode.

    Episode Highlights:

    • [4:56] STOP running your business on feelings - "I feel like I did well this month…" - and start making decisions based on DATA.
    • [13:00] Do you have proof of success? Turn it into a step by step, repeatable and teachable process.
    • [14:43] How tracking metrics will tell you what areas of the business need your attention as the owner.

    If your goal is to build a team so you can scale your business and stop trading your time for money - and you're unclear where to begin - send me a DM on Instagram with #hire and let's chat about what's going on in your business!


    Coaching Corner: How To Turn Your DMs Into Paying Clients with Lupita Arellano Jan 16, 2023
    Show notes

    Have you ever had a potential new client reach out to you asking for your prices, and after you tell them, you hear…crickets? They ghost you and you never hear from them again!!

    When you give your price point right off the bat - you give the potential customer no other buying factors to make an informed choice on - just price point. And y'all know there's some chop shop down the street who charges way less than you.

    The question "How much do you charge?" is an OPPORTUNITY to start a conversation to uncover what is really the determining factor for them to book with you.

    On today's episode, I'm talking with podcast listener Lupita Arellano about how to turn those "How much do you charge?" DMs into paying customers. I teach her my process on how to respond to those questions in a way that not only helps improve your bookings and lets you stand out from the competition - but also gives you valuable feedback that you can use in your future marketing.

    Episode Highlights:

    • [5:39] What's stopping people from booking your services?
    • [9:08] Why you shouldn't use your booking software as your website.
    • [19:09] What's the pain point that your lashes specifically solve?
    • [25:46] Questions you should ask before giving your prices.
    • [41:04] My tips for marketing when you want to become an educator or sell your own products.

    Want the EXACT step by steps on how to convert clients off of social media and into your business? Check out my mini course - "Dominating The DMs" !

    You'll Walk Away Knowing...

    • EXACTLY what to say when a client asks "What's Your Price?" (seriously... I give you a copy and paste template that works like a charm!)
    • HOW TO START CONVOS inside of DM's WITHOUT coming off like a desperate STAGE 5 CLINGER
    • The TOP STRATEGIES to contacting and working with INFLUENCERS
    • The genius strategy your COMPETITORS WISH THEY KNEW that will get clients blowing up your DMs TO BOOK AN APPOINTMENT!
    • 13 PROVEN COPY AND PASTE TEMPLATES you can use to get that follower to BOOK AN APPOINTMENT!

    To sign up today and get 30% off, go to www.thelashpreneur.com/dms


    The Difference Between 1099s and W-2s Jan 09, 2023
    Show notes

    If you are interested in building a team, or have already hired a team member or two - THIS IS THE MOST IMPORTANT HIRING PODCAST EPISODE YOU SHOULD LISTEN TO!!!

    What's the difference between a W-2 employee and a 1099 independent contractor - and why do you need to know the difference? Well for one, if you've already hired 1099 contractors, but you're treating them like employees - then you've misclassified them.

    How do you know if you've misclassified your new hire? In today's episode, I'm going over several ways to know if someone is misclassified - but here's a quick preview…

    Here's the most common ways you'll know if you've misclassified a team member as a 1099 when they should legally be a W-2:

    1). CLIENTELE: a 1099 is self employed and they are their own business. Therefore any clients they provide services on are THEIRS. So if they want to contact them, schedule them at a different time, charge them whatever they want to charge them AND take them at a different location - a 1099 CAN.

    If you're not cool with that - then you actually need to have them be W-2 employees so the clients are property and an asset of YOUR business and therefore cannot be contacted or solicited by your service provider to receive services anywhere else without consequences.

    2). SUPPLIES and TRAINING: If you provide supplies, materials, booking software, and train your "team member" to do the services in a certain way, then they're most likely a W-2 employee and not a 1099. Imagine if your landlord came into your business and tried to tell you your isolation sucks and you need to work on your stickies cause the clients are unhappy...you would laugh at them and tell them where they can go!

    You have the same amount of control over the results produced by a 1099 as your landlord has over your business. If you want any control over the results and the experience of the clients - you need W-2s, not 1099s.

    3). PAY STRUCTURE: If you pay your 1099 with any sort of regularity (weekly, monthly) and they are paid per hour or as a part of "payroll", then they are definitely not a 1099. Think of hiring a Plumber to come in and fix a toilet. You're not paying the Plumber a commission per toilet fixed or based on how many hours he took to fix the toilet - you're paying him for doing the job of fixing the toilet.

    That is an INDEPENDENT contract based job. Most beauty biz owners I talk to who have 1099s don't even have a CONTRACT in place for any employment classification - so how can someone be an independent contractor without a contract?

    Episode Highlights:

    • [5:37] How does the IRS get involved in your employment structure?
    • [8:53] How much control do you have over your 1099 independent contractors?
    • [17:18] You need ATTORNEY-created contracts - those online templates will not hold up in court.
    • [23:47] When you're trying to legally classify somebody you cannot compare the pay structure that you're trying to give an employee to the same as what independent contractors and illegally misclassified businesses do at 50% commission - which runs rampant in our industry.
    • [25:24] If you decide to continue to cut corners and do things illegally, you're essentially putting the fate of your business in the hands of someone else - because you "trust" that no employee will ever think about reporting you.

    Ready to hire your first (or next) team member? Maybe you've already hired but this episode has got your wheels turning about some changes you need to make ASAP! Hit me up in the DMs over on Instagram with the message #hire and let's chat!

    Disclaimer: The Lashpreneur LLC is not a licensed tax, legal or investment professional. The information contained in this site and episode are provided for informational purposes only, and should not be construed as legal advice on any subject matter.

    You should not act or refrain from acting on the basis of any content included in this site or episode without seeking legal or other professional advice. The contents of this site contain general information and may not reflect current legal developments or address your situation. We disclaim all liability for actions you take or fail to take based on any content on this site or episode.


    The Real Reason Your Business Isn't Growing Jan 02, 2023
    Show notes

    I get tons of DMs everyday from beauty business owners reaching out to me for help. They share their struggles with building a clientele, pricing their services, paying themselves, structuring their biz, managing a team, being overwhelmed… you name it, I've heard it.

    But do you know what MOST of them have in common? What's the one thing that holds 99.99999% of business owners back from making the changes that will allow them to see significant growth? It's most likely the thing holding your business growth back as well…

    Sis, it's you! Yes, business ownership is a journey and there's tons of stuff that you have to learn how to do and have no current knowledge of…but many times, the business owner KNOWS exactly what they should be doing. Whether it's to learn marketing, start posting Reels, raise their prices, etc. They know. But they don't do it. They know what it will take to make their business grow and achieve their desired results - but they still don't do it.

    Why? That's exactly what we're diving into on today's episode. I'm talking with podcast listener Leah MacQuarrie about her struggles with becoming an educator. We're talking about the dreaded social media "doom scroll" and how it keeps you stuck in comparison and imposter syndrome. Plus how "perfectionism" is killing your business growth - and how to fix it.

    Episode Highlights:

    • [11:57] Market Saturation = evidence that there's demand for what you offer.
    • [23:46] What if people ignore your social media posts?
    • [43:46] "Perfectionism" is killing your biz growth.

    Are You Really Ready To Hire? Dec 12, 2022
    Show notes

    Are you SURE you want to hire a team?

    The journey of building out a team of revenue-producing employees who align with your mission and values can be incredibly rewarding - but it does not come without its challenges.

    If you're only doing it because it seems like the next logical step, or you see others have had some success with it, or you'd like to work a little less and maybe take a vacation… I need you to re-evaluate some things sis!

    It's totally normal to have fears around hiring or any major decision - even when you know 1000% that it's what you want to do and are extremely passionate about it - but if you're not too sure, then those "fears" might be your subconscious throwing up warning bells that you are out of alignment with what you truly want.

    On today's coaching corner episode, I'm bringing on listener Lauren Isaako. Lauren has been in business for 8 years, has a steady clientele, and believes that she is ready to take the next step and hire a team - and she wanted some coaching to talk through her fears about making that decision and where to even begin.

    Episode Highlights:

    • [26:11] Your team members are NOT your friends - at least they shouldn't be.
    • [38:56] Are you using your business to meet your emotional needs?
    • [45:20] Why you need to find your purpose.
    • [49:53] The first step you should do when you're ready to hire.

    If you want to go fast - go it alone…If you want to go far - go together!

    And friend, I want to help you go far…farther than you ever believed was possible for you. I don't want you to waste the next year being stuck and overthinking how to make your goals a reality.

    Today is the LAST DAY to apply for Momentum Mastermind - my 6 month, mostly virtual, group coaching program for those who have a team and want to Stop Trading YOUR Time for Money and Enjoy Growing Your Business without Growing Your Time Spent In It!

    This is not a COURSE - it's a done WITH YOU experience!

    Apply for Momentum Mastermind HERE

    P.S. Ready to hire your FIRST team member? DM me #hire on Instagram and let's chat!


    What Does It Actually Look Like To Stop Trading YOUR Time for Money? Just Ask Momentum Mastermind Coach Victoria Parrish Dec 07, 2022
    Show notes

    Does this sound familiar?

    You're trying to build out a team BUT: Your business revenue is totally dependent on YOU generating sales from your clients so you're still in the treatment room the majority of the week taking clients.

    You find that you're struggling with burnout and you don't have balance with work because you have so many administrative responsibilities and managing the team tasks that have to get done AFTER you've taken a full load of clients for the day.

    You find yourself struggling to afford to pay yourself a decent living at all, oftentimes because team members are paid such a high percentage of commission, that the business is actually losing money every time a team member takes a paying customer and the business owner has no idea this is happening cause they've never looked at what the business can afford to pay the team member.

    You regularly contemplate "easier" business models like becoming an educator or having a product line because it's just "not worth it" to have a team because you are STILL trading your time for money.

    Before joining Momentum Mastermind, Victoria was stressed, overworked, and her health was suffering. Victoria is SEVERELY allergic to lash adhesive, but her business income was so dependent on HER taking clients in the treatment room (despite having hired an employee) that she could not see a way out.

    Fast forward to 1 year later and she is fully out of the treatment room, has the capacity to "leave work at work" so when she goes home she can be present with her family, and because her business is so profitable - she even has enough funds left over from the business revenue to host fundraisers and charity events in her community (which is a dream come true for her)!

    Oh and did I mention that she's been able to take several trips with her family plus some much needed time off due to sickness - and her business still ran like a well oiled machine while she was away?

    She is the true testament of what's possible when you Stop Trading YOUR Time for Money and Start to ENJOY Growing Your Business without Growing Your Time In It!

    Episode Highlights

    • [8:08] How to strategically hire so you can weed out the people who are not aligned with your mission and core values.
    • [15:23] Systems and processes will allow you to take time off from your business (hello vacation!) - and the biz will still run like a well oiled machine while you're away.
    • [33:35] How do processes get you to the freedom that most business owners want?
    • [41:25] Victoria's advice to anyone thinking about joining Momentum Mastermind.

    If you've already taken the incredibly challenging step of trying to build out a team - whether you've experienced massive success or not with that adventure - Momentum Mastermind is going to be incredibly helpful in the process of moving you into the true CEO/Visionary role.

    Applications CLOSE on Monday, December 12th, 2022 - so even if you're on the fence about it - go ahead and apply so we can jump on a call to talk through your business goals and challenges and see if the program would be a good fit!

    CLICK HERE TO FILL OUT YOUR APPLICATION


    How to Grow Your Business to The Next Level With Momentum Mastermind Member Danielle Todd Dec 05, 2022
    Show notes

    What got you HERE, won't get you THERE.

    What does that mean? Whatever you've done to grow your beauty business up to this point has allowed you to get to where you are today, but to get you to the next level - you'll need to do MORE.

    That's exactly what we're talking about on today's episode with Momentum Mastermind Member Danielle Todd. She has been a business owner with a team for 7 years already, and while she felt the business was doing well - she also knew it was capable of doing more.

    She realized that she didn't know all the steps and processes involved in growing her business to the next level - and she needed help. She needed someone to show her how to get there.

    Other masterminds she attended failed to teach her how to understand the data of her business and where her attention needed to be focused. And although her business is profitable - and she's on track to make over $200k in revenue this year - she still has some money-mindset issues to work through.

    This is actually not uncommon in beauty business owners - they put every dollar back into their business thinking that's the right thing to do. Or they feel "greedy" for taking a cut for themselves. If the thought of paying yourself or making "more" money also stirs up feelings of guilt or fears of being too greedy - that's a limiting belief you need to work through sis!

    That's why today I'm sharing the INCOME vs IMPACT philosophy that helped me in my own business.

    Episode Highlights

    • [4:34] Diving into data and understanding what data to look at and where to look.
    • [6:41] How to combat a negative money-mindset and find the balance between paying yourself and investing back into the business.
    • [14:07] How Danielle's business has changed over the last 6 months of the program.
    • [18:09] The mindset that gets you to $100k in sales is not the same mindset that will get you to six figures and beyond.

    Stop trading YOUR time for money and ENJOY growing your business without growing your time spent in it!

    If you have a team and you're ready to create a well oiled machine that works WITH or WITHOUT you in it… I want to invite you to join me on one of my upcoming "Build A Team and Live Your Dream'' calls!

    In this call, we'll go over:

    • What does a business need to grow beyond the time/energy capacity of the owner.
    • The #1 block multiple 6 and 7-figure businesses face and how to overcome it!
    • Why working IN your business is costing you tens of thousands of dollars (or more!)
    • Why your team is struggling to see you as an effective leader.
    • How to double or triple your business in the next year without double or tripling your time spent in it!

    There are only two calls left! Register for an upcoming class here: www.thelashpreneur.com/buildateam


    From Service Provider To CEO (Practically Overnight!) with Momentum Mastermind Member Ashley Loya Dec 02, 2022
    Show notes

    The same skills that made you successful as a solo artist do NOT translate to success in building out a team.

    It's a whole different ball game building out a team of revenue producing machines who help you grow your business and where you are no longer trading your time for money.

    This is exactly what Momentum Mastermind Member Ashley Loya had to learn - when she suddenly went from service provider to CEO.

    Today we are talking about the unconventional way she became a salon owner and how the Momentum Mastermind program is helping her to set her employees up for success so she can finally get out of the treatment room.

    Episode Highlights

    • [7:20] Being able to problem-solve with other business owners will help you achieve faster results.
    • [11:34] How to stay on top of your team members' progress and keep them motivated using Key Performance Indicators (KPIs)
    • [13:05] What's it like to start to look at your business more as a business rather than as a service provider?
    • [15:21] When you start to have a process-dependent business, it takes the weight off the owner.

    If you have a team and you're ready to create a well oiled machine that works WITH or WITHOUT you in it... I want to invite you to join me on one of my upcoming "Build a Team and Live Your Dream" calls!

    ⭐In this call, we'll go over

    • What does a business need to grow beyond the time/energy capacity of the owner
    • The #1 block multiple 6 and 7-figure businesses face and how to overcome it!
    • Why working IN your business is costing you tens of thousands of dollars (or more!)
    • Why your team is struggling to see you as an effective leader
    • How to double or triple your business in the next year without double or tripling your time spent in it!

    REGISTER HERE FOR AN UPCOMING "Build a Team and Live Your Dream" CALL


    Whoa! Her Secret Weapon For Marketing Is…Groupon! Nov 28, 2022
    Show notes

    This interview SHOCKED me!

    I've been in the beauty service-based industry a long time, first as a master lash artist and then a business coach - so I didn't think anything could surprise me anymore.

    But on today's episode I spoke to podcast listener Asha Foster who is not only using Groupon to attract clients into her business - but she's KILLING it!

    She's been able to convert 85% of those groupon users - who typically only show up for the cheap deal - into loyal repeat customers.

    If you know me, you know I'm pretty much anti-groupon for marketing for a whole host of reasons - which we'll get into today - but the numbers don't lie!

    It's really working for Asha's business.

    Episode Highlights:

    • [10:31] How to increase customer lifetime value with Groupon.
    • [15:15] How do you know if/when it's time to get rid of Groupon?
    • [18:09] Asha's biggest struggle with using Groupon. It's probably not what you think.
    • [27:54] How to scale your business quickly (when you have a team) so you can eventually get out of the treatment room.

    If you have a team and you're ready to create a well oiled machine that works WITH or WITHOUT you in it... I want to invite you to join me on one of my upcoming "Build A Team and Live Your Dream" calls!

    In this call, we'll go over

    • What does a business need to grow beyond the time/energy capacity of the owner
    • The #1 block multiple 6 and 7-figure businesses face and how to overcome it!
    • Why working IN your business is costing you tens of thousands of dollars (or more!)
    • Why your team is struggling to see you as an effective leader
    • How to double or triple your business in the next year without double or tripling your time spent in it!

    Register for an upcoming "Build A Team and Live Your Dream" - class dates/times are extremely limited!


    How To Go From STRESS to SUCCESS with Momentum Mastermind Member Nikki Ferris Nov 21, 2022
    Show notes

    Today I'm talking with Nikki Ferris of Dollhaus Beauty Co who - prior to working with me - had never heard of such a thing as hiring a business coach. But after watching a Tik Tok video, doing some research, and sliding into my DMs…she joined the Momentum Mastermind Program and completely transformed the way her business was run.

    "We've all heard of personal training, right? For learning how to use certain machines at the gym, or working out for a certain body type that you want, or whatever. But like someone that can help you one on one personally with your business, that is totally genius, right?" - Nikki Ferris

    Maybe you're like Nikki and you struggle with bending over backwards trying to make your team happy - to the detriment of your own work/life balance - in the hopes that they will never want to leave!

    You've given all of your time, attention, resources, and income to your team and NOTHING IS LEFT OVER FOR YOU.

    You paid them waaaay more than you could afford to keep them happy, but they still weren't happy?

    In this episode we talk about why it is so important to leverage your time as the CEO and create the processes and structure that keeps EVERYBODY happy - including the business owner.

    Epsiode Highlights:

    • [14:55] Why hiring an assistant manager should be a priority when you have more than 3-4 employees.
    • [28:33] Some exciting new updates to the Momentum Mastermind program!
    • [29:38] Nikki's advice for anyone who's curious or on the fence about joining the mastermind program.

    If you want the benefits and growth and joy that can come from building out a team and you are confused as to how you can do that legally AND profitably so YOU can stop trading YOUR time for money…

    We are opening up applications for SEASON 3 of our MOMENTUM MASTERMIND program on November 28, 2022. Momentum Mastermind is a high level of support, coaching and community of like minded beauty business owners who are building out their dream teams and who are ready to stop trading their time for money. If you want to learn more about Momentum Mastermind I want invite you to join me on a free class I'm hosting next week called "Build a Team, Live your Dream" so you can learn just how business owner's like Nikki stop trading their time for money and actually start to ENJOY working on their business without growing their time spent in it! So if you're interested in attending a call, you can sign up at www.thelashpreneur.com/mastermind


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