Lessons of a Lashpreneur - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Top 5 (Proven!) Ways to Build a Clientele Sep 12, 2022

Show notes

Ever panic when you have a slow day on the books? Or a slow week? Or you're just starting out and you're like "shoo! My whole month is slow!" I know the feeling of being overwhelmed when building a clientele!

Inside of The Lashpreneur Society, my online coaching program for beauty business owners, I teach you EXACTLY how to build a clientele - but today I'm sharing what my current students are doing that is working really well for them!

Episode Highlights:

[1:45] Why you MUST have a website.
[2:55] What is Word of Mouth marketing and does it really work?
[5:20] How to get your work in front of your ideal client's eyes.
[9:04] How to handle the dreaded "how much do you charge?" DM.

If you are interested in joining me inside of The Lashpreneur Society, head over to my instagram at www.instagram.com/thelashpreneur and DM me "#society".

"How Do I Avoid Looking Desperate to Fill Appointments?" Sep 05, 2022

Show notes

Today, we're going to be answering a question I got on Instagram which is:

"How do I advertise that I have appointments available? Without looking desperate to fill them?"

There's really two parts to this question…the first part is "how do you advertise available appointments" and the second part is "How to not look desperate". And what I'm going to share today is probably the complete opposite of what you think…

Episode Highlights

[1:53] No Advertising Is Necessary

[3:37] Clients Aren't Booking Because They Don't Trust You

[9:01] IT'S OK TO BE DESPERATE - But Not For the Reasons You Might Think

If you want to learn more about how The Lashpreneur Society can help you learn the steps on implementing this inside of your business - send me a DM on Instagram at www.instagram.com/thelashpreneur

If you have "no longer accepting clients" anywhere on your marketing - I want you to listen to episode 75 - "Closing your books will close your doors" to learn why this strategy is not a wise business move and what to do instead.

How Do You Single-Handedly Run a Business? Aug 29, 2022

Show notes

Today I'm answering this question I received in an Instagram DM:

"How do you single-handedly run a business? There is no time to grab a sip of water, let alone get up and give each client the proper hello and see you later I would desire. Or getting back to potential and current clients during the day. I feel like my entire focus goes into when I'm in the chair, and there's no time for anything else."

You are not a victim of your time…

You are the CEO, the business owner, the boss - and the ONLY person who is in control of your schedule. If you don't give yourself the time to rest, stretch your hands, go to the bathroom, or have a sip of water - that's on you boo, your name is on the door!

Ain't nobody coming to save you.

Let go of your need to please/serve everyone and focus on the business you're creating that maximizes YOUR impact on others. Create a business that YOU LOVE, and not one that other's love but you hate.

What are your goals? You have to figure out what your goals are and prioritize the action steps that are going to get you closer to your goal and forget about the rest - or at least put it aside for now.

Episode Highlights:

[3:41] You are the ONLY person in control of your schedule.
[10:45] What I would do to free up more time in my schedule without sacrificing income.
[19:13] Prioritize the actions that are going to get you closer to your goals - and not just the ones that keep you busy.
[20:39] Why you must block out time to work ON your business and not just IN it.

If you have questions about running a business, send me a DM and let's talk about it. And let me know if this episode helps. You can find me at www.instagram.com/thelashpreneur

Want To Immediately Improve Your Marketing? Here's How. Aug 22, 2022

Show notes

How I got SO GOOD at marketing and how you can improve your marketing too!

I want you to GET OBSESSED with your ideal type of clientele.

Anytime you feel like your marketing isn't working or you're stumped on what to do to market your business CONNECT BACK TO YOUR IDEAL CLIENTELE.

My CHALLENGE to you - write out 5 reasons why someone would love to receive lashes or whatever service you provide from YOU. Once you've written out a minimum of 5 reasons - I want you to just brain dump all the different ways you can say each of those 5 reasons. Voilà! Now you've got content and caption ideas!

Let me warn you - if you can't come up with 5 reasons - THAT's why your marketing is in trouble. If you can't communicate why you're different/better/or the best at what you do for your ideal client - how will they ever know?

If you're struggling with this - I want to invite you to join me inside of my free OVERLOOKED to FULLY BOOKED masterclass if you haven't yet.

In this class we'll spend about an hour talking through

The 3 biggest mistakes everybody makes in business and why they're costing you clients.
How successful businesses build a clientele consistently.
How to keep money in your business and in your pocket.
How to create financial and time freedom to live the lifestyle you want as a business owner without endlessly discounting or competing on price.

You can register for one of my upcoming calls at www.thelashpreneur.com/masterclass

Episode Highlights

[2:45] WHO are you marketing to?
[4:39] How can you serve?
[10:30] My Challenge to you - this will help you quickly come up with content and caption ideas!

Why you don't have to be on social media Aug 15, 2022

Show notes

I recently had a conversation with one of my mastermind members who has so much DEMAND for her and her team that she needs to hire several more team members to keep up with the demand.

We were discussing her goals and she said a big focus of her's was "I need to start making reels for the business" and I asked why.

Her answer: "Because I need to market the business."

She ALREADY has more demand than she can handle for her AND her team. But it's not wise to ever stop marketing your business, right? Her goal of learning how to be better at marketing is great - but from my perspective it's not the best use of her time and energy right now, why?

Because she has marketing that is ALREADY killing it for her! And she hasn't posted one reel… weird, right? This is the conversation that sparked today's episode.

Episode Highlights

[3:28] Fully booked beauty businesses don't rely on just ONE marketing platform
[7:49] Social media should be FUN
[14:34] IMPROVE what's already working instead of starting from scratch.

Looking to get ideas and easy inspiration to get more clients to notice your business? Use these 10 Marketing Tips to help your business go from OVERLOOKED TO FULLY BOOKED! www.thelashpreneur.com/top10tips

P.S. Here is my personal invite to you to join me for a one hour BUSINESS CLASS where I teach you how to create financial and time freedom to live the LIFESTYLE you want as a business owner without endlessly discounting or competing on price! To join me in an upcoming class head to www.thelashpreneur.com/masterclass

Is Your Lash Business Recession-Proof? Aug 08, 2022

Show notes

Lately we've had several members inside The Lashpreneur Society asking about this topic and I thought - if I'm seeing this come up with this level of frequency with our members - chances are, a good percentage of you are thinking the same thing.

And that is about a recession.

There is a lot of talk on the radio, media, and social media - pretty much anywhere you get your news and information from - about a looming recession. What to do, how to prepare, will your business survive, what should you be doing with your finances right now….it's enough to make anyone want to bury their heads in the sand.

Today I dare you to walk down the worst-case scenario path with me (just for a moment) and I also offer you a perspective shift that I believe will change the way you look at your business and your life.

Episode Highlights

[2:56] Be Careful What You Feed Your Brain
[5:36] "What do we do IF" and Other Fear-Based Statements
[6:34] What are "price sensitive clients'' - and why are they a problem for the future stability of your business.
[12:00] Choose Better Thoughts

If you need help with fear-based thoughts and beliefs, send me a DM on instagram at www.instagram.com/thelashpreneur and let's chat. We can come up with some better, more empowering thoughts together!

Using Premade Lashes: Worth It or Not? Aug 01, 2022

Show notes

In today's episode…

My guest is Premade Lash Expert Michelle Smith of Imperfection is Beauty and we are talking all about Premade lashes. The myths, the benefits, and the CONTROVERSY!

Here are just a few of the things that we cover today:

⭐What's the difference between the various types of premades?

⭐How you could be making more money and saving time by utilizing premades - even though the product cost is significantly higher.

⭐Some things to consider when shopping for premades.

⭐Michelle's best practices and tips for using premades.

Episode Highlights

[12:36] Most common objections people have to using premades.
[20:59] What makes a quality premade?
[30:15] Why you shouldn't be so quick to judge someone who runs their business differently than you.

Want to connect with Michelle online - follow her on Instagram at www.instagram.com/imperfectionisbeautylashes

Visit her website: www.imperfectionisbeautyco.com

For more Lash Biz Building tips, follow The Lashpreneur on Instagram at www.instagram.com/thelashpreneur

Mental Health and Business Ownership - It's OK to Not Be OK (Part 2) Jul 25, 2022

Show notes

In Part 2 of this two-part episode, I continue my conversation with Cheryl of Untamed Artistry on mental health issues and what that looks like in business ownership. Today we're talking about what it means when you reach a goal that, by society's definition, makes you successful (like earning six figures in revenue) - but it doesn't bring you the feeling of joy or happiness that you thought it would.

We also discuss how learning to love yourself will make you a better CEO, finding the balance between anxiety and depression, and the reason why using the work and hustle of entrepreneurship is not a healthy escape.

Missed Part 1? Check it out HERE

If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.

Where you can find Cheryl:

Website: www.untamedartistry.com
Instagram: @untamed.artistry
Cheryl's Personal Instagram: @agoodenoughhuman
Podcast - Untamed

Episode Highlights:

[7:05] Happiness vs. Contentment: Which one should you aim for?

[13:33] What does it feel like to be content?

[17:45] The difference between anxiety and depression.

Mental Health and Business Ownership - It's OK to Not Be OK (Part 1) Jul 18, 2022

Show notes

It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they've got it all "figured out". Like they're just living the highlife.

I want to assure you that this is NOT always the case - in fact it rarely, if EVER is. I've gone through the experience of having my mental health tank, as I'm sure many of you listening have. I still go through big ups and downs, they're just not as scary for me anymore because I gave myself permission to do what was scary back when I shut down my business and walked away for 4 months - unsure if I'd ever go back to it.

In Part 1 of this two-part Lessons of a Lashpreneur episode, I talk with Cheryl of Untamed Artistry. Cheryl shares her journey of dealing with mental health struggles, anxiety, and depression - all while trying to run a seven figure business. By society's standards, she is considered a "successful" business owner - but reaching that milestone didn't give her the happiness or fulfillment she thought it would.

Instead, she realized that she had an unhealthy relationship with her business where she was working crazy long hours, feeling burned out, and struggling mentally. She had all the external results that she thought would make her happy - but she was MISERABLE. She also talks about a moment - that most business owners may inevitably face at some point - where she considered giving it all up."

Today we peel back the curtain to give you a behind the scenes look of what it's REALLY like to to run a six figure business, our mental health journeys and what that looks like in business ownership - and offer you some hope that you're not alone, you will get through it, and nobody has it all "figured out".

If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.

Where you can find Cheryl:

Website: www.untamedartistry.com
Instagram: @untamed.artistry
Cheryl's Personal Instagram: @agoodenoughhuman
Podcast - Untamed

Episode Highlights:

[9:34] Mental health issues and what that looks like in business ownership

[21:25] How feelings of "burnout" is really "misalignment"

[29:22] The difference between KINDNESS and NICENESS

My Secret Weapon For A Better Customer Experience Jul 11, 2022

Show notes

I recently attended an event for one of my biz buddies, Britt Seva - a stellar business coach for hairstylists, called Thrivers Live. One thing that really resonated with me that one of the speakers spoke about was having EMPATHY in how you handle the clients in your business.

When a client gets unhappy - It's usually caused by two factors - either they don't like the results, OR they didn't like the experience. Depending on their comfort level of communicating with the business on their undesired results or experience will determine how they feel they can be heard. Sometimes that means contacting you and giving you the opportunity to fix the error and sometimes that means putting you on blast online by way of a bad review and telling anyone who will listen about their results/experience.

It's totally normal when we feel like somebody's upset with us or we feel threatened to go on the defensive and try to protect ourselves by making the client out to be wrong or that we're the wronged party - but this approach to running your business doesn't solve anything - and often times ends up back firing on you and your business. So today's episode is really going to give you a different perspective that I wanted to offer you on handling upset clients - and that is by using empathy.

Episode Highlights:

[3:41] What is empathy?

[5:14] The downward spiral that can happen when you get a negative review.

[8:17] The perspective shift that is a game-changer in how to handle upset clients.

Related Podcasts