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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Can't Pay Yourself? Here's How To Fix It Nov 18, 2022

Show notes

CHEERS TO OUR 200TH PODCAST EPISODE!!! 🎉🥂 Thank you so much for coming on this journey with me! It's been such a joy to connect with so many amazing beauty biz bosses. To celebrate, I'm doing a special GIVEAWAY and you can get all the details about it over on INSTAGRAM - so make sure you go check that out after listening to this episode!

👇👇👇👇 Not being able to pay yourself SUCKS. If starting your business was exciting & fulfilling, but now you feel emotional, scared, fearful, afraid, mad, angry, frustrated, & overwhelmed from running your business...well that's not what any of us signed up for. If you're not able to pay yourself - even though you're taking a pretty decent load of clients - chances are, you're not being intentional about creating a business that is profitable. That would be a pretty logical reason you're not paying yourself if there's NO MONEY LEFT OVER at the end of the month. I'm showing you the EXACT formula to figure out how to make more money, how to discover the service price point that is most profitable for your business, if you should raise your prices, and more! There's always going to be a whole bunch of different decisions that you can make when running your business - but we've got to know the NUMBERS and the DATA first. Cause if you don't have data for whatever the problem is, then we can't solve for the problem you're experiencing - like not paying yourself consistently or enough.The data will help you know where the problem in the business is - cause you're already experiencing the problem's effects.. And then we can actually start to find a SOLUTION. Episode Highlights [8:58] What to do first to get clear on your numbers. [9:32] The formula I use to discover a business owner's sales per minute of time. [15:31] What options are there for increasing sales when you're already at capacity for taking appointments? So if numbers and data are confusing for you, we have trainings on how to figure this stuff out inside The Lashpreneur Society. If you want to build out a team, or you've already built out a team - we have a much more advanced level "knowing your numbers" training inside of Society Xccelerator, and Momentum Mastermind. Send me a DM on Instagram and let's have a conversation - so I can support you and guide you in the right direction, so that you don't have to continue to struggle without a plan to get you out of it.

Why I Can't Stand Commission-Based Pay For Your Team Nov 14, 2022

Show notes

Every time I speak on this topic, it ruffles some feathers…

Because hiring employees and offering commission-based pay is the "norm" in our industry - and it really SHOULDN'T BE (in my opinion).

So I will continue to shout from the rooftops that commission-based pay is bad for beauty businesses AND their team members because the way MOST businesses in our industry structure their pay doesn't provide consistency and stability for the team member NOR the business trying to build that team member a clientele. And I mean ANY commission based business model - not just the 50% commission model which, by this point, I hope you've seen the light of how unprofitable that pay rate is!

I want to release the BS (belief system) that just because everybody else is paying commission - that you should too! Because it's a broken pay system in our industry in MOST (not all) businesses.

Commission sounds great for your team members when they are FULLY BOOKED. But if you've ever hired somebody, you know they're not fully booked right off the bat. It could be months or years before they're fully booked (depending on how good your marketing and client retention is).

More often than not,commission based pay leads to:

Inconsistent Pay = Unhappy Employees who can't consistently pay their bills because of fluctuating paychecks = Employees Leave.

Employees who ONLY care about the money = They are always looking to see who pays more because there will always be 50% commission salons out there and all your team member thinks is "more money" because they don't understand the reality of what it would be like to work in a salon that pays 50% of sales to their labor and how much cutting corners and what shitty culture that breeds = Employees leave for more money or to work for themselves.

Employees think the owner is pocketing the rest of the pay so if they're paid 30% commission - the employee mindset is that the OWNER is making 70% on "her" sales = This breeds resentment and leaves employees feeling entitled to make more percentage of sales and the owner becomes the "gatekeeper" of all the money = Employees go start their own business so they don't have to "share" the sales with you.

No Money left over after paying labor/business operating costs = Biz Owner can't offer perks and benefits like bonuses, raises, medical insurance, holiday parties, donuts on Mondays = Employee Unhappy and doesn't feel connected to the culture, vision or values of the business and so employee leaves.

Episode Highlights

[3:53] Why commission-based pay isn't a great employee retention strategy. [11:04] How do you incentivize your team members? [14:02] Why commission-based pay makes your team members think you're greedy.

If you want the benefits and growth and joy that can come from building out a team and you are confused as to how you can do that legally AND profitably so YOU can stop trading YOUR time for money…

We are opening up applications for SEASON 3 of our MOMENTUM MASTERMIND program on November 28, 2022. Momentum Mastermind is a high level of support, coaching and community of like minded beauty business owners who are building out their dream teams. If you want to learn more about Momentum Mastermind and how you can apply DM me #hire over on Instagram and we can chat more about your team building goals (and challenges)!

Do You Really Need An Accountant? Nov 07, 2022

Show notes

Do you really need an accountant?

This is the perfect time of year to start interviewing and finding an accountant to help you learn the financial ins and outs of running a business and to help you understand what you need to know as far as taxes.

It can absolutely seem overwhelming to face your finances, especially when it's not exactly booming - but I can assure you if you commit to learning just the basics of business finance - you will feel so much more empowered and confident in how to grow your business.

If your goal is to pay yourself more, invest back into the business, secure your first (or bigger location), hire team members, etc - you won't get there without a PLAN.

An accountant can be your financial guru and guide to help you make informed decisions in the business that get you to reach those financial goals.

Episode Highlights:

[7:05] You need to pay yourself first.
[12:02] How to use Quickbooks - a handy bookkeeping software that takes a lot of the hassle out of your business finances.
[17:06] What's the difference between a sole proprietor and an LLC - and which one should you choose?
[18:48] Why I don't recommend using CashApp, Venmo, or Zelle for your business transactions.

Click HERE to receive 30% off 6 months of QuickBooks - our go to bookkeeping software recommendation!

And if you are searching for an accountant who gets the beauty industry - I'd like to recommend Michelle Cook who is a wealth of easy to understand accounting info for beauty service businesses - you can find Michelle on Instagram @smallbusinesscpa

Your BS (Belief System) Is Robbing You Of Growth Oct 31, 2022

Show notes

I (LOVINGLY) want to call you out on your BS (belief system) that's robbing you of growth!

Just because you don't know how to do something - doesn't mean you don't do it! It means you have got to prioritize learning how to do it!

Don't know how to market your business in a way that gets clients in the door - that would be a pretty important skill to learn, don't ya think?

Don't know what numbers or the financials that help make decisions in the business clear and simple - I would start with the basics of learning business finance and what a profit and loss statement is.

Don't know how to hire a profit producing team member that wants to help you grow your business and produce the experience and results your fully booked clientele expects - it's totally possible to learn how to do that and train your team member step by step on how you do it. It's called an onboarding process!

If you want to learn how to start, build and grow your business - DM me #society and let's chat about your biggest struggles in growing your business.

Ready to build out a team so you can get your time back - DM #hire and let's walk thru the challenges you're facing in team building!

Episode highlights

[5:55] Your head is the reason you're not successful, not your lack of knowledge.
[17:16] You have to learn how to do it first before you can teach it or delegate it to someone else.
[13:54] What to do when you're just starting out and can't pay yourself.

Stop Running Your Business On FEELINGS Oct 24, 2022

Show notes

Stop running your business on FEELINGS - cause let's face it - depending on the time of the month - your feelings be lying to you girl!

On today's episode, I am sharing some of the BEST ADVICE I have learned about letting my BUSINESS tell me what it needed to grow instead of relying on how I felt about my business - which is what led me to walking away from it 18 months ago.

Are you lost, stuck, or overwhelmed when it comes to knowing your numbers? This episode is going to help you get found - unstuck - and just your average amount of "whelmed"!

Episode Highlights

[6:44] How to get more sales in your business.
[9:13] Here's how to figure out which marketing strategies are working for your business.
[12:50] How to hack your brain and avoid anxiety from taking over your business decisions.
[15:28] How to operate a successful business long term.

Interested in hiring your FIRST (or next!) profit producing team member? DM me #HIRE on Instagram and let's chat about getting you your first (or next!) hire in the next 90 days!

I Have A TROLL!! Oct 17, 2022

Show notes

I have a TROLL!! 🤣🥳

And no, it's not the cute kind that sings catchy songs!

I was told I'm a "trend chasing moron" and look "hideous with a low IQ" on a Reel that I posted.

I know that receiving these types of comments - or any negative comment for that matter - is a FEAR for many business owners and likely why they hesitate with putting themselves out there when it comes to marketing their business online.

If you guys are afraid of putting yourself out there because of stuff like this - PLEASE understand that there is more POWER and IMPACT in putting yourself out there because of all the people that you can help.

I hope that today's episode helps you see that and feel empowered to get out there and become the successful beauty business BOSS that I know you can be!

Episode Highlights

[8:20] Why I'm unbothered by negative commenters.
[10:28] How to shift your mindset with how you view trolls
[12:15] Why having trolls means you're actually successful
[15:35] There's more POWER and IMPACT in putting yourself out there because you're helping people than the few negative comments you may get.

If you're STILL worried about trolls after watching this episode, DM me over on Instagram and let's have a conversation.

You Are NOT a Victim to Where Your Time is Spent! Oct 10, 2022

Show notes

You are NOT a victim to where your time is spent!

As an employee - sure, it can be argued that if you work more, you make more - likely when you're paid hourly and get overtime when you work past your standard hours of work.

This thinking as a CEO is WHY your business is not growing, why you're stressed and overworked or overwhelmed or just flat out OVER IT!

You are the Master Chess Player of your business and it's your role to strategically manage the resources of the business (i.e. time, money, energy, etc). So if you find yourself using the "I don't have enough time to XYZ" or "I can't do ______ because _______" I want you to put yourself back into a place of power and out of victim-based thinking with an "I choose" statement and say...

"I CHOOSE _________ because __________".

Listen to this episode to learn how I manage where my time is spent as a business owner, how to automate, eliminate or delegate 💩 I shouldn't be spending my time on AND how you can start to buy your time back by hiring team members!!!

Want to learn how to hire your first (or next!) profit producing team member in 90 days or less? DM me #hire and let's chat about where you're at in your business!

Episode Highlights

[5:15] How much of your to-do list do you actually need to do?
[10:48] Why a scarcity and lack mindset causes you to focus on stuff that doesn't matter.
[11:46] How to automate, eliminate, or delegate.

Here's How You Know If You Can Really Afford to Hire a Team Member Oct 03, 2022

Show notes

Ah, I love data. I really do! I know it can be very draining and dull and boring, but I promise you - my fellow anxiety sufferers - the data is really what's going to help you make decisions in your business that aren't based on emotion, but actual informed decisions based on data.

Know Your Numbers. Does the business need more sales? Does it need less expenses? Maybe a combination of the two? How do we create more profitability so you can pay yourself? Do you want to add on a team member? How much should you pay them? What are the costs associated?

All Of That Is Data.

The more you know your numbers, the more informed and educated you are as to what the problems are in the business - and where your time and energy as the business owner is spent.

Business ownership is like playing a game of chess. When you move something, it changes all the strategies involved. Your job as the business owner is to figure out - when you move one piece on the chessboard at the game of business - how does that affect the strategy?

You have a problem in the business that you need a solution for. You may have 70 different solutions that could get you there, but which one's the best? I tend to go with one that's easiest, but you have to figure out what the problem is and what the DESIRED END RESULT is before you can figure out a strategy to get there.

So today I'm going to share a tool with you that is going to make the math and the data part of this so much easier for you! So when you're trying to figure out how much does it cost to hire a team member, you can plug in your numbers and find out.

To plug in your own numbers and see if you can really afford to hire a new team member, go to www.thelashpreneur.com/hirecalculator

Ready to stop trading your TIME for MONEY? We are launching a new program called SOCIETY XCELERATOR. If you're interested in hiring your first (or next!) PROFIT-producing team member, DM me #hire on Instagram HERE and let's chat more about how Society X can help you do just that!

Episode Highlights

[6:37] What is the profit margin of your business?
[11:27] What is the cost of a 50% commission?
[25:19] How to Calculate Your Total Breakeven Cost.
[2:45] Why you need profit in order to stop trading your time for money.

The #1 Way to Not Fail at Running A Business Sep 26, 2022

Show notes

"How do I not fail at running a business?"

That's the question I was recently asked. And we're gonna talk about…what even is FAILURE? How do you avoid it at all cost?

I know this is going to sound really cliche - but failure is not an option. I don't want you to even give yourself failure as an option. "Failure" is typically a meaning that you give to an unknown set of circumstances where you would walk away from your business…

But starting today, I want you to redefine what failure means to you.

I love these conversations that we have in the DMS! So if you're not already following me on Instagram, please do so at www.instagram.com/thelashpreneur and then send me a DM with what's going on in your business.

Episode Highlights

[2:45] What in your past made you so afraid of failure?
[6:33] How you can completely remove failure as an option in your world.
[8:26] What to do when intrusive thoughts creep in.
[10:47] Why playing the victim role is keeping you stuck.
[12:29] How to "win" in any situation.

Why "Appointment Available" Posts Indicate a Growth Problem Sep 19, 2022

Show notes

I ruffled some feathers and created a JUICY debate in a recent Instagram post!

The post was in response to a question I was asked about "How do I advertise that I have appointments available without looking desperate?".

My answer - you don't. And I explained why you don't and what to focus on instead, which was super valuable for the 90% of my audience who is not fully booked.

If you haven't listened to that episode yet - go check out episode 189 HERE.

The followers who loudly disagreed (and respectfully I might add cause this community is amazing!!) guess what?

They are not the 90% of my audience who are struggling to build a clientele. The overwhelming majority of "I disagree and this totally works for me, so you're wrong" types of comments on this post were from those artists who are pretty much fully booked to which the original post and podcast episode I did on this was not directed at.

However - I don't let an opportunity to educate and coach pass me by cause people disagree with me - in fact - it excites me to be loudly disagreed with because I very carefully think thru the strategies I teach and how they can be done well to help you grow!

This week's episode is dedicated to WHY your business is telling you you've got a big problem in your business if posting your available appointments on your social media is working to draw in clients!

So whether posting your availability on social media works for you or not - I want you to watch this video where I share…

WHY those types of posts work for you if you're fully booked (or close to it).
WHY it's actually not a good indicator for the growth of your business if these types of posts are working for you to fill appointments.
WHAT 2 things you can do for the growth of your business if you find these types of posts work for you.

If you want to learn how to increase your prices, head over to my instagram at www.instagram.com/thelashpreneur and DM me #priceincrease for my step by step guide on "How to Raise Your Prices".

If you're interested in hiring your first PROFIT-producing team member by the end of the year, DM me #HIRE and let's chat about how I can work with you to do just that.

Episode Highlights

[3:00] Why the "I'm available" strategy doesn't work for 90% of my audience.
[6:23] What is scarcity marketing and how does it work?
[6:54] How do you know when it's time to raist your prices?

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