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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Here's How to Stop SNEAKY Clients Who Book Fill Appointments When It Should Really be a Full Set! Jun 27, 2022

Show notes

Today we're going to talk about the sneaky clients.

I've seen this come up in our Facebook community for The Lashpreneur Society a couple of times where people are like,"Gosh, this client, she just keeps booking the WRONG appointment cause she's just cheap!" or "I've told her a million times she has to come in by 3 weeks or it's a full set and she just keeps booking a fill" or just all of these frustrating client nuances.

So what do you do as a business owner when you think that clients are trying to GET AWAY with cheaper services, or undercut the policies that you have in place?

Enter - healthy business boundaries by way of your policies!

Are you struggling with policies in your business? Maybe you don't know which ones help avoid the most common client issues you'll face or you're not exactly sure how to word it so that it's clear and enforceable? Well you're in luck! I have my sample policies that worked extremely well in my business that eliminated 99.999% of client problems BEFORE they occurred.

To check out what policies worked well in my business - download it for free here

Episode Highlights:

[2:57] Simple mindset shift to help you keep your cool when a client books a wrong appointment.

[3:23] Steps to take when an incorrect booking happens - and what to say to your client.

[6:54] Do this IMMEDIATELY if you think your client is unhappy with her results.

The 5 Things You MUST Know Before Renting a Space for your Beauty Business Jun 20, 2022

Show notes

No matter what level you're at in your journey of being a business owner, at some point you may want to consider renting a space to operate your business out of.

On today's episode, we're gonna go over some basics of what you need to be aware of when looking for a commercial space to operate your business out of.

Whether you've started your business yet or not, or if you're thinking about expanding beyond the current space that you're in… here are 5 things to consider when you start perusing the interwebs for a commercial lease space.

EXTRA SPECIAL BONUS - I actually have a more in depth list of 23 THINGS THAT YOU SHOULD CONSIDER WHEN LOOKING FOR A COMMERCIAL LEASE SPACE that you can go download for free. This is the checklist I used when I was on a hunt for my first location!

To get the full list - Go to www.thelashpreneur.com/leasequestions

Episode Highlights:

[9:37] Why you should AVOID renting a room in a hair salon at all costs.

[14:08] What is an "anchor" store and how does it affect the price you pay for a nearby lease.

[7:50] Bonus Tip: One detail in signing a lease that you do NOT want to MISS!

How to INCREASE Your Income, WITHOUT Taking on More Client Jun 13, 2022

Show notes

Would you like to increase your income without taking on more clients? On today's episode, I'm sharing a tip that will show you how!

I have ONLY shared this tip with my mastermind students who are building out salon teams - until now!

This is a great financial exercise for you to do to see which service brings you in the most money for your time! To keep it simple and clear - this is not evaluating the profitability of your business - just the amount of SALES PER MINUTE.

Doing this simple evaluation can help you to see if you've priced your services reasonably or if there are some major red flags to how you've structured your pricing! Once you know which service brings in the most money, you just do MORE of that service-which will allow you to increase your income without having to take on more clients!

After doing this breakdown you may realize that you actually make more money doing a Classic fill per minute than doing a Mega Volume fill! And this is VERY COMMON if your pricing was never intentional and you just pulled a number out your 🍑 or copy and pasted your competitors pricing who pulled that price point out of their 🍑

Here is my personal invite to you to join me for a one hour BUSINESS CLASS where I teach you how to create financial and time freedom to live the LIFESTYLE you want as a business owner without endlessly discounting or competing on price! To join me in an upcoming class head to-www.thelashpreneur.com/masterclass

Episode Highlight:

[3:20] Simple Exercise to Find Out Your Service Price Per Minute

What Does a MILLION Dollar Lash Biz Look Like? You're Gonna Want to Meet Rose Meza Jun 08, 2022

Show notes

I got a DM yesterday asking- IS MOMENTUM MASTERMIND A GOOD FIT FOR THOSE WHO HAVE ALREADY STARTED BUILDING OUT A TEAM?

On today's episode, I'd like to introduce you to Mastermind Member, Rose Meza, of Sugar Blossom Lashes. When Rose joined this program 6 months ago - she already had two locations and a team of 14 with sales of OVER HALF A MILLION in annual revenue. Rose has now built out a team of 20 (and growing!) and is projected to do $1.2 million in annual revenue this year 🤩🤩🤩

Rose is incredibly business savvy, driven and highly motivated - so don't get it twisted - Rose wasn't hurting for success!

However, external perceived success and a big business is not always what it seems from the outside looking in. If you think the stats I shared about Rose's business have you believing she's got it MADE - I want you to hear about her experience of joining the Mastermind over the last 6 months and what impact that has had on not only her business - but her personal life as well!

If you've already taken the incredibly challenging step of trying to build out a team - whether you've experienced massive success or not with that adventure - Momentum Mastermind is going to be incredibly helpful in the process of moving you into the true CEO/Visionary role.

Applications for Momentum Mastermind close this Friday, June 10th - and we have already held over 15 interviews for the program as we are application only and capping our number of members to keep this group small for Season 2 - so APPLY NOW to get on that call with me so we can get you clarity on how to build out that dream biz of yours where you stop trading YOUR time for money! If you're all considering building out a team in 2022 - I highly encourage you to apply. You've got nothing to lose and only clarity to gain even if you decide this program is not the right next step!

Apply for Season 2 of Momentum Mastermind here: www.thelashpreneur.com/mastermindapplication

Episode Highlights:

[8:43] "Commission Breeds Competition" - how to get your employees to actually act like a TEAM.

[26:24] How to create a consistent customer experience - no matter what service provider they see.

[40:15] Why Rose says joining this program will save you so much money in the long run.

[43:33] The Steps to Apply for Season 2 of Momentum Mastermind.

1099s vs W-2 Employees - How to Set Up Your Business for PREDICTABLE and LEGAL Growth + Stability with Momentum Mastermind Member Tiffany Federico Jun 06, 2022

Show notes

On today's episode, I spoke with Momentum Mastermind Member Tiffany Federico, of Bright Eyes Beauty Bar.

Prior to the pandemic, Tiffany got pregnant, and found herself in need of hiring an employee to cover for her FAST. She quickly realized that it wouldn't be as simple as she thought-there are a lot of legalities and responsibilities that come with building out a team.

Now I'm not unrealistic - I know that it is COMMON in our industry to hire women as 1099 Independent Contractors - throw 50% commission at them and think you're creating a win-win situation for both you, the team member and the business… and that is how A LOT of salon owners choose to build out their teams without actually looking at whether or not that pay structure is LEGAL or PROFITABLE.

But OOF - did you know that 99.999999% of the time - the way the salon/contractor relationship is handled in our industry is 100% ILLEGAL and violates FEDERAL EMPLOYMENT LAWS (at least here in the US) - and just cause you don't know the laws - doesn't mean they don't apply to you sis! 🤭🚔👮‍♀️🔗☠️

Never fear - if you have found yourself in this 1099 pickle like Tiffany, she shares how she was able to transition her team members from 1099s to W-2 employees so that her business has PREDICTABLE and LEGAL growth + stability AND EVEN BETTER - She now is PLANNING FOR PROFIT in her business so she won't be tied to the treatment room forever because the profit of the business can now start to support Tiffany!!!

If you're considering building out a team, I've got ONE more free Introductory call happening TODAY at 11 am EDT/ 8 am PDT where I'll explain the details of the program and answer your questions to see if this program might be the right next step for you in creating a scalable business model.

REGISTER HERE FOR AN UPCOMING INTRODUCTORY CALL

(psst if you're ready to apply for the Mastermind NOW - here's how www.thelashpreneur.com/mastermindapplication )

Episode Highlights:

[9:24] What a scalable business model looks like where you stop trading YOUR time for Money.

[13:10] Why it's important to connect with those who are on the same journey as you, or have been where you are now.

[18:47] Why Tiffany believes Momentum Mastermind is 100% worth it for any business owner who desires to work less and make more.

Nightmare Employees and Sky High Salon Rent - How Lauren Overcame a Business Owner's Worst Nightmare with the Momentum Mastermind Program Jun 03, 2022

Show notes

On today's episode Lauren talks about her experience with her first employee who-within a couple weeks-was already stealing lashes and taking clients at home behind her back!

Lauren says,

"So I would say every time I listened to any free content out there on building a team-I was making EVERY SINGLE MISTAKE that someone who had gone through it before me was making and so I was like, I need to get help. I really need help."

Lauren was under a lot of pressure because when she first started, the whole goal was to start to pay herself more because she has $3,000 a month in rent, which is insanely high for a solo artist. So already, even if she was fully booked and doing $6,000, or $7,000 a month in sales, most of that was going to be to rent. So she made the investment into this program with the anticipation that she was going to build out a team to help support that.

Applications for Season 2 of Momentum Mastermind are NOW OPEN through June 10th. If you're considering building out a team, I've got two more free Introductory calls coming up where I'll explain the details of the program and answer your questions to see if this program might be the right next step for you in creating a scalable business model. Join my on the next Mastermind Info Call Here: www.thelashpreneur.com/mastermind

Episode Highlights:

[15:10] Why you should "work with the end in mind" to avoid being overwhelmed when creating your long term business goals.

[29:27] Lauren's thoughts on why it's better to get help from the beginning and avoid costly mistakes-like she did.

[30:15] Why having a trusted community significantly improves your business growth and mental well being.

From 1 Employee to Fully Out of the Treatment Room - Team Building Success with Momentum Mastermind Member Victoria Parrish May 30, 2022

Show notes

On today's episode, I talk with Victoria Parrish who was essentially my "test subject" when it came to creating the Momentum Mastermind program. She experienced such significant growth in just a few short months of working through the curriculum and I knew that there were more beauty business owners who could benefit from the same training.

Victoria started lashing about six years ago and always knew she wanted to grow, to have a team of ladies who had the same vision as her. She was always really good at her craft, but not necessarily the business- so she needed help. One thing that she knew she wanted to do was learn from somebody else's mistakes and gain insight into their processes. That way, she didn't have to waste her own time or go through the same mistakes as others.

"For me, I'm a very black and white person when it comes to business. And a lot of times I was like, it's the end of the world. I ran on anxiety all the time. Tara really, truly helped me with the mindset aspect of it all. And that in itself, if I only would have gotten that it would have been amazing-but I got 10 times more out of working with her."

In only three months of working together, Victoria had her first $10,000 month- a goal she thought would take her TWO YEARS to accomplish.

If you're considering building out a team, I've got two more free Introductory calls coming up where I'll explain the details of the program and answer your questions to see if this program might be the right next step for you in creating a scalable business model.

REGISTER HERE FOR AN UPCOMING INTRODUCTORY CALL

Episode Highlights:

[14:51] The genuine community our Mastermind Members experienced and how they truly want to help each other.

[16:38] Why the program is application only and Tara does not accept everyone who applies.

[18:05] How Victoria was able to use the Momentum Mastermind In Person retreat as a tax write off and an excuse to take her family on vacation while her business was still taking clients and making money!

The Pitfall of Hiring Someone Who's "Just Like You" with Momentum Mastermind Member Erica Hjelmaa May 27, 2022

Show notes

On today's episode, I talk with Erica Hjelmaa about her experience going through the Momentum Mastermind program. Prior to the pandemic, Erica had one employee. Once her business was able to re-open, her employee- who was on a commission based salary- was asking for a raise. Erica didn't really know how to go forward with paying her more without it cutting into her profits. When she received an email about Momentum Mastermind, she felt like it was perfect timing because it was exactly what she needed at that time. She learned how offering a 50% commission was actually bad for business and what she should be looking for in hiring a new employee.

We will be having more interviews coming from our Momentum Mastermind members! Season 2 of Momentum Mastermind starts in July and applications open May 25th through June 10th, 2022. If you'd like to join us for Season 2 of Momentum Mastermind, join me on an upcoming introductory call to learn more about this program and get your questions answered HERE: www.thelashpreneur.com/mastermind

Episode Highlights:

[6:04] The reason you actually DON'T want to hire someone who's EXACTLY like you.

[12:24] The parts of the Momentum Mastermind that were the most beneficial to Erica.

[14:30] What Erica thinks you should really consider when deciding to join the Mastermind or not.

From Having No Direction to a Business Structure that WORKS with Momentum Mastermind Member Farideh Fahoul May 23, 2022

Show notes

Farideh has been a member of the Momentum Mastermind since we started in January. She was doing well as a solo artist, but when she expanded she didn't have a business structure of how things worked. She knew she didn't want to go the route of DIY-ing her business and trying to Google everything on her own because that was too cluttered and overwhelming.

On today's episode she gives an overview of what the mastermind is from her perspective and experience, how her mindset has shifted since participating in the program and what her biggest takeaways were.

We will have more interviews coming from our Momentum Mastermind members! Season 2 of Momentum Mastermind starts in July and applications open May 25th Through June 10th. If you'd like to join us for Season 2 of Momentum Mastermind, then you can go to www.thelashpreneur.com/mastermind

Episode Highlights:

[7:21] What the program is from Farideh's perspective and experience.

[15:52] How Farideh's mindset has drastically changed since participating in the program.

[23:11] Farideh's advice for anyone who is considering joining Momentum Mastermind.

5 Things to Know Before Hiring Your First Team Member May 16, 2022

Show notes

There is this illusion that once you get fully booked, then you hire a warm body to come in there and help with your overflow. And eventually, someday, out in the future, you might be able to work less and still have the business be making money. When it comes to hiring a team member, there are questions that I get asked consistently- many of those come from lash business owners who have already hired team members and are now discovering steps that they may not have been aware of or just didn't know would be an issue prior to hiring.

So I want to address the five things that you should know before hiring your first team member so that you are setting yourself, your team member and your business up for success.

Episode Highlights:

[5:58] Just because you don't know the laws-doesn't mean they don't apply to you.

[22:01] Are you afraid that your clients won't go to the new team member?

[28:30] Paying yourself is a discipline, not a destination.

I hope you'll join me next week as I breakdown why hiring independent contractors is bad for business and could cost you everything including your business and even your home! Also - I want to assure you - if it is your dream to build a team legally and profitably - I've got some crazy successful women I'm going to introduce you to in the coming weeks who have overcome incredible challenges and are KILLING it as legal AND profitable business owners with teams ranging from 1 - 14 team members!

My Go-to Beauty Industry Accounting Experts: @smallbusinesscpa @thebeautycpa

Give Gusto a try!

LOL Podcast Episode: Is 6 Figures Realistic as a Solo Beauty Business Owner- Listen HERE

If building out a team is something that you really want to do we have our momentum mastermind applications opening up again at the end of May. That is a six month group coaching program for those that want to build out teams legally and profitably and we're gonna have a whole lot more conversation around what that is in the coming weeks. You can get on the waitlist for it by going to www.thelashpreneur.com/mastermind and that way you'll be notified when we open up applications.

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