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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Coaching Corner: How to Stay Motivated Long Term While Running Your Business with Ashley Lopez Part 2 May 09, 2022

Show notes

In Part 2 of this two-part Coaching Corner episode with Ashley Lopez, we talk about the importance of improving the structure of your business and setting financial goals that will keep you motivated long term.

Missed Part 1? Check it out HERE

Talking with an accountant is a great place to start to understand the financials, I think it's also going to work better for you to start to look at your business as a BUSINESS and get yourself on payroll and get structure in your business. If you're only paying yourself when you want something, that also comes with the downside of the opposite-when you want something and you can't pay yourself, because you didn't have the structure of the business in place.

Episode Highlights:

[12:31] Childhood Beliefs That Could Be Holding You Back

[13:58] Setting Lifestyle Goals Vs Money Goals

[19:42] The One Thing You Must Do In Order To Have A Successful Business

If building out a team is something that you really want to do we have our momentum mastermind applications opening up again at the end of May.

That is a six month group coaching program for those that want to build out teams legally and profitably and we're gonna have a whole lot more conversation around what that is in the coming weeks.

You can get on the waitlist for it by going to www.thelashpreneur.com/mastermind and that way you'll be notified when we open up applications.

Coaching Corner: Finding the Balance Between Business and Family with Ashley Lopez Part 1 May 02, 2022

Show notes

In Part 1 of this 2-part Coaching Corner Episode, I talk to lash business owner Ashley Lopez about finding balance between working on her business and spending time with her husband and kids.

Ashley is from Galloway, New Jersey and prior to opening her lash business in December 2018, she was in the corporate world. The corporate world was not very friendly with kids. Since she had a cosmetology license she thought, "What can I do with this to have a more flexible schedule, be with my kids, but still make the money that I was making at my corporate job?"

Her main struggle right now is finding the balance between investing in the business and also being able to have the capacity to be present with her kids.

Some business owners experience mom guilt- when they're paying attention to their business, they're like "I should be with my kids". You can also experience the opposite- "I'm with my kids, but I should be with my business". Isn't that interesting?

So if you were spending so much time in your business, and you felt guilty that you weren't spending time with your kids, we would look at when can you spend time with your kids that's dedicated and focused on them so that you feel like they're getting what they need? You can do that in reverse with the business as well. How much time in a week do you want to be able to spend working on the business, not in it-but ON the business?

In Part 1 of this 2-part episode, we talk about:

[14:23] The one factor that is to blame for you not having clarity in your business and feeling like you're all over the place.

[34:39] What does it mean to illegally misclassify your team members and how to fix it.

[38:35] How to overcome overwhelm when you just don't know where to start.

If building out a team is something that you really want to do, we have our momentum mastermind applications opening up again at the end of May. It is a six month group coaching program for those that wanting to build out a team legally and profitably. You can get on the waitlist for it by going to www.thelashpreneur.com/mastermind and that way you'll be notified when we open.

Lash Biz FAQ - Should you offer a membership/subscription for your services? Apr 25, 2022

Show notes

Recently a long time student of mine asked "I want to offer a monthly subscription for my clients so I get paid on the 1st of the month. I'm thinking of including 2 services in their payment, with perks of getting first dibs on appointments - and offering the services at a discounted rate. This would help my clients save money and help me manage my time and money AND create a secure income. I think this would give me more consistency in my business - what do you think?"

As someone who has run a membership business model for the last 5 years with The Lashpreneur Society - I would consider myself an expert in membership or subscription based business models.

And I am NOT a fan of the membership or subscription based business model for solo lash artists for a variety of reasons which I share in today's episode.

Episode Highlights:

[2:58] Common reasons why businesses have memberships.
[7:10] The two main membership structures and how they work.
[11:28] Why having a membership as a solo lash artist is going to COST you in the long run.

Want more consistent and predictable income in your business? Well my friends - that's what we can teach you inside of The Lashpreneur Society - my business coaching program - membership for beauty business owners. And the cool thing is - we don't lock you into a long term contract - the membership is month to month, cancel anytime. This puts the risk on myself and team Lashpreneur to make it a no brainer for you to stay a member because of the results YOU are getting from your membership.

And if you don't get the results you want - cancel anytime.

If you want to get on the waitlist to be notified when we open the doors to the society again - head to thelashprneur.com/society and sign up to be first in line when we open enrollment again - and keep an eye on that email cause we're opening up the doors to the society VERY soon. VERY SOON!

Imposter Syndrome Apr 11, 2022

Show notes

I have just returned from an incredible trip to Medellin, Colombia where I spoke at a lash conference for latin american lash and brow artists!

There were so many powerful moments for me over this trip that I'm incredibly grateful for - that the Tara of 2-3 years ago wouldn't have had the capacity to even recognize were big moments for me in my journey as The Lashpreneur.

As I was speaking at this conference, the idea of imposter syndrome came up for me because I had this moment where I'm like, "Who am I to be going to a country where I don't necessarily speak the language and teach other beauty professionals?"

So it kind of left me going back and forth between what my brain was telling me (you're not qualified to do this) versus what I know to be true (that I am an expert in business and I know how to teach business and that does translate across all languages).

So where does imposter syndrome show up in your life?

In today's episode I'm going to talk about imposter syndrome. What it is, how to tackle it, and how to overcome it.

Teaching Points:

[3:20] What is imposter Syndrome?
[4:38] Playing to win vs. playing not to lose.
[6:58] Mindset shift to stop imposter syndrome in its tracks.

If you have any questions about being an educator or marketing your business or how you can show up more in your business, send me a DM at www.instagram.com/thelashpreneur That's where I can help you with whatever knowledge is in my head that might be of service to you.

Coaching Corner: How Your Self-Worth Affects the Success of Your Business with podcast listener Tori Miller Part 2 Apr 04, 2022

Show notes

In Part 2 of this Coaching Corner episode, I answer Tori's question about how she can find the time to go to therapy and do the necessary work on herself to improve how she shows up in her business. My recommendation for Tori to find more time for herself and her business is to drop some of the clients she's taking.

There is a formula (which I share in this episode) for how to drop clients and create more time to work on your business-while making the SAME amount of money. I show Tori how she can free up an entire extra day of the week using my formula. What would an extra day do for you and your business?

Highlights from this week's episode:

[7:48] What is an "after hours" fee and how to use it to cut back on the hours you're working.

[11:37] How working on yourself affects how you show up in your business and allows you to make informed decisions on what the business needs.

[13:01] What I would do if I found myself in a position where I was a burned-out, people pleasing biz owner.

[15:36] How to work with the end goal in mind.

I'd love it if you would leave a review and let me know what episodes have really helped you in your business.

Happy business building!

Have a good one!

Coaching Corner: How Your Self-Worth Affects the Success of Your Business with podcast listener Tori Miller Part 1 Mar 28, 2022

Show notes

In this new Coaching Corner episode, I talk with Tori Miller who owns a sugaring business in Las Vegas, NV. In Part 1 of this 2-part series, I take her through what I call domino belief coaching. That's where we're going to get clarity on why she keeps overbooking herself despite her declining health and exhaustion-and it will start to make sense how it affects how she shows up in other areas of her business and life as well.

Tori says: "I live in Las Vegas, Nevada. I am now four years into my company and I do sugaring. I have found your episodes very helpful, especially the ones about what not to do and what to do with policies and clients. I just don't put myself in place with it. I always book days off to either give myself a break or to do office work. But if a client comes in and asks to have an appointment on that off day then I open it- and I just start stacking up more work."

Why do you set aside time to rest, get stuff done or catch up on your business, only to put that on the back burner as soon as a client comes a-callin? What thoughts go through your head when you agree to take that client at a time that's convenient for them (but not for you)? For Tori and a lot of beauty biz owners, it's FEAR. Fear of getting a negative review, fear of disappointing people, or fear of losing clients.

Here's some highlights from this week's episode:

[8:05] How to identify childhood trauma that may be affecting how you run your business.

[16:50] Why you should 'get your head out of your clients' wallet' and stop basing your prices on what you THINK they will pay.

[23:16] Why getting a one star review is not going to derail your business.

[25:46] What to do and how to respond if you DO get a bad review.

Join us next week as we dive into Part 2 of my interview with Tori where I walk her through my exact process for creating more time to work on her business without losing any money. We also discuss how to make sure that the actions she's currently taking are actually leading her in the direction of where she wants her business to be in the future.

Happy business building!

Have a good one!

Coaching Corner: How to Juggle Business and Life as a Single Mom with Podcast Listener Shyrome Hardmon Part 2 Mar 21, 2022

Show notes

On Part 2 of my coaching call with Shyrome, we talk about marketing her business and where she's stuck in a rut and needs a little guidance.

Shyrome shares: "I know sometimes I get distracted by everything that's going on on my Instagram, and I'm looking at everybody else, and I'm feeling like I need to be at a certain speed. And so I decided to go in and unfollow people. I did hear that from your podcast a while ago. And I just never got to it."

Trying to copy and paste another lash artist's success and marketing will NOT serve you or your business. In today's episode, I'll share with you what WILL.

Here's some highlights from this week's episode:

[4:53] Why keeping up with your competition is keeping you STUCK.
[13:48] My best tip for always knowing what to say in your social media captions.
[24:32] How to write killer captions.

Do you enjoy these coaching call episodes? Send me a DM on Instagram and let me know!

Happy business building!

Have a good one!

Coaching Corner: How to Juggle Business and Life as a Single Mom with Podcast Listener Shyrome Hardmon Part 1 Mar 14, 2022

Show notes

Podcast Listener, Shyrome Hardmon applied to be a guest on this Coaching Corner episode. Shyrom wrote in saying:

"In 2020 I was pregnant with my 2nd child and literally had no motivation or energy to do anything. The time was also horrible because of covid and I didn't feel safe doing lashes. I kinda lost myself after. September 2020 I had my child, and it was hard getting back to business so I took it easy and started beauty school Jan 2021 which was online so it worked out for me. I just graduated Dec 2021 and I leased a space. Now I'm struggling with content, marketing, and building my clientele. I'm struggling with the business side, and branding myself. I'm trying to make money to invest in the business side also so I'm kind of in a rut and it's hard because I'm a single mom who needs a little guidance."

In this two part episode, I will address both her challenge of feeling like she doesn't have enough time to learn marketing for her business while running a household and also her struggles with marketing and building a clientele.

In this episode- I help Shyrome discover ways to free up more time to work on her business even while being a single mom to two small children.

[10:07] How to create more time to work on your business by identifying revenue-generating activities vs. non revenue-generating activities.
[10:41] What your CEO hourly rate is, why it's important, and how to calculate this number. This will help you make informed decisions about where you should be spending your time.
[20:13] Mindset shift to take the pressure off of yourself of what you THINK you should be doing and why that type of thinking doesn't serve you.

Join us next week as we dive into part 2 of my interview with Shyrome where we tackle her marketing plan, her Instagram strategy and my top tips on building a clientele. See you next week.

Happy business building!

Have a good one!

The Do's and Don'ts of Discounts Mar 07, 2022

Show notes

On today's episode, I'm diving into the do's and don'ts of discounting your services. Discounting should not be used as a strategy to compete on price - cause that's a losing game. If you're priced "too high" for someone - chances are they're not the type of clientele you want to be attracting into your business for long term growth and stability. BUT there can be a lot of ways in which discounting is an effective marketing strategy to increase new clients coming into your business.

In this episode I'll share...

✅The strategic purpose of discounts/sales/promotions

✅ What to do when your discount doesn't work to bring people in

✅ Real talk about model pricing

✅ How much to discount your services for a promo and creating an irresistible offer

✅ Determining Customer Lifetime Value to inform your promo strategy

Send me a DM on Instagram or TikTok if this chat helped you to change up how you are going to run your next promotion!

Episode Highlights:

[1:54] -The purpose of discounts and promotions
[7:39] - Build a following of potential clients that wants what you have
[13:10] - What model pricing is aimed for
[18:20] - Pricing discounts is a constant testing and adjustment

Happy business building!

Have a good one!

Your Business is NOT Your Baby - Identifying an Unhealthy Codependency with Your Business Feb 28, 2022

Show notes

YOUR BUSINESS IS NOT YOUR BABY - if you've ever said or thought the phrase "my business is my baby" - there's a strong chance you've got an unhealthy codependent relationship with your business. In this episode I share…

… the ways in which this unhealthy codependency shows up in beauty businesses

… what a healthy relationship with your business looks like

…and how to detach your feelings of worth from your business so you can make decisions based on the BUSINESS'S needs, not YOUR unmet needs.

Shoot me a DM on Instagram if you've experienced any of the struggles I shared in the episode - cause I can tell you sis - I am STILL doing this work myself!

Episode Highlights:

[8:05] – Enforcing boundaries keeps the business sustainable
[12:34] – Establishing systems and processes is a win-win for you and for clients
[17:43] – Confrontations are uncomfortable but necessary
[22:04] – Don't let codependency interfere with your business's growth

Happy business building!

Have a good one!

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