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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Coaching Corner - Getting Your Team Up to Your Standards So You Can Hand Off Clients with Emily Moore of EBM Lash Bar Dec 03, 2021

Show notes

On today's episode of Coaching Corner - I'm bringing on listener Emily Moore of EBM Lash Bar of Indianapolis Indiana. Emily wanted some coaching on the podcast specifically about how to manage her team. She wrote in saying: I need help with Onboarding and training valuable employees, and making each lash artists work similar so that we can proudly say that all of our clients can see anyone here. Trying to copy and paste 'me', and let clients know that the other lash artists are just as great, so that I can move into more education + supply + science and keeping up with how we can offer the BEST services. I can't lash 6 clients a day and run my business AND make sure that we are doing all of the things. ya feel me?

I do feel ya Emily - can some of you relate to her struggles - even if you don't have a team - maybe some of these challenges are what's stopping you from doing so!

So on today's episode you'll hear me coach Emily just how to create an army of Emily's that can create consistent results that are equal to or better than Emily herself AND how her role shifts from managing to leading in her business.

And this is a final call for any of you who are wanting to build out your team and create a scalable business where you stop trading your time for money. Applications for our Momentum Mastermind close on December 12th. MOMENTUM MASTERMIND is a select small group of women that will work closely with myself over a 6 month period to learn the step by steps of how to source, hire, onboard, lead and manage a team PROFITABLY and LEGALLY. Spots are very limited and this program WILL SELL OUT.

If you are SERIOUS (I mean you are already building a team or you are making steps towards building out your team already kind of serious) then we want to invite you to apply for MOMENTUM MASTERMIND! Send me a DM on Instagram that you're interested in the Mastermind or you can email me at hi@thelashpreneur.com and we'll send you the details on how you can apply.

Episode Highlights:

[7:40] How to establish or maintain consistency across multiple team members [15:23] What to do in order to minimize the number of unsatisfied clients [34:58] Why documenting procedures is a big advantage for your business

This Holiday Marketing Strategy is GENIUS! Nov 26, 2021

Show notes

Today's a quick episode so you can enjoy your holiday weekend with loved ones - but I wanted to tell you to NOT compete with Black Friday deals and INSTEAD I share with you the strategy I shared with my coaching clients and students that has them carrying their holiday demand over to the January and February slump!

This is a quick - yet juicy episode that will change how you market during the holiday season forever! And if you want to get your hands on that holiday promotions planner I mentioned in the episode, click here: www.thelashpreneur.com/holidayplanner

SAVE THE DATE for our 2022 Best Year Ever Goal Planning Masterclass on January 10th, 2022! We will be releasing more details and registration information in the upcoming weeks - but block that day off on your calendar NOW so you can join me live as I walk you through the steps of how I goal plan each quarter to reach my annual goals Every. Single. Year!

Happy business building!

Have a good one!

Episode Highlights:

[2:15] - How and why both businesses and customers spend a lot of money during Thanksgiving season
[3:54] - Why "you are not on top of mind" for your customers this Black Friday
[5:35] - Tara's tip and recommendation this Black Friday weekend
[6:39] - The psychology behind creating a promotional package for December

Why 50% Commission is Bad for Business and Other Team Building Tips Nov 19, 2021

Show notes

On today's episode, I'm sharing with you an Instagram live I did in response to a salon owner who was struggling to find any decent talent for less than 50% commission and I also share WHY 50% commission is detrimental to the long term success of your business.

If you have a team or you've ever considered building out a team to work under you - this episode is a must-listen!

If you're interested in joining the Momentum Mastermind where I will coach you and a small group of fellow salon owners in the steps to hiring, onboarding, and managing a team profitability and legally - hit me up in the DMs on instagram @thelashpreneur

Episode Highlights:

[1:57] - The financial ramifications or benefits that come with building out a team [7:12] - The reason why 50% commission is a thing in our industry [14:17] -Why having a clear vision statement is essential for your business growth [19:58] -The relevance of understanding business finances to ensure a great amount of profit [33:40] - What you'll get from joining the Momentum Mastermind

How to Hire a Social Media Manager with KNS Studios' Kileigh Scott Nov 12, 2021

Show notes

Love it, like it or absolutely despise it - it's hard to ignore the power that social media has to grow your business! I find that the primary reason most Lashpreneurs hate social media is two fold:

1). They don't know how to utilize the platform to get clients - thus they spend a lot of time creating content that never gets seen, engaged with and ultimately never drives any new clients into their business so it feels like a waste of time and energy

2). They blur the line of using social media for personal and business use so there is a lot of heaviness and toxicity a business owner is exposed to when there's not a clear distinction between being on social for personal reasons vs being on social media for marketing and business growth reasons.

On today's episode, I brought on a new friend of mine who runs a social media marketing agency for beauty business owners just like you. Her name is Kileigh Scott of KNS Studios where her social media marketing services help you to free up your time & create digital success through creativity, confidence, and community!

She is STELLAR at what she does and if social media is something you want to learn more about OR you want to know what it would be like to hand off the social media marketing to someone else so you can get some much needed time back - this episode is for you!

If you'd like to learn more about KNS studio services or you'd like to book a Free Success Call head over to www.knsstudios.com or send Kiliegh a DM @kns.studios on Instagram. Mention the LASHPRENEUR and you'll get $100 off of 1 Month Of Services.

Episode Highlights:

[2:23] Benefits of social media marketing
[6:26] Best Practices for utilizing social media in your business
[8:23] Showing your face in social media can help build trust
[10:27] Hire a social media manager that can strategize and track your business growth in social media
[16:07] Social Media Marketing tips and best practices from KNS Studios

The Next Level Beyond Fully Booked With Claudia Sternquist of Your Beauty Financial Friend Nov 05, 2021

Show notes

Have you noticed that it seems like the typical "LASH ARTIST CAREER PATH" is:

Step 1: Work for someone else - realize they have no idea how to run a business and think you can do it better

Step 2: Open up your own business only to realize you have no idea on how to run a business and you panic

Step 3: Hustle your a$$ off to build a clientele and become fully booked only to then realize that you can't make any more money cause you have zero time to get new clients in

Step 4: Start the search to hire a team who can take on your excess clients so you can start to make more money and hopefully, 🤞🏻someday🤞🏻, get your time back

This is the "dream" for MOST lash artists. Yet - MOST lash artists have zero idea what it takes to make steps 3 and 4 work and become SUCCESSFUL to get to the desired results.

Those desired results are… More Time and More Money.

But the reality is with building out a team in your beauty business - more time and more money doesn't happen for months if not years for the owner because the learning curves are incredibly expensive when done incorrectly AND in most cases of those that build out a team without guidance - it means less time and less money in the owner's personal life to set a team up for long term success.

Look - building out a team can be VERY rewarding and VERY profitable when done correctly - hence why the "dream" is there… however you have to WANT your TEAM'S SUCCESS more than your own and to foster a culture and environment for the TEAM TO THRIVE - and if you're building a team out just for the money…

Let me tell you there are SO MANY OTHER WAYS TO INCREASE YOUR REVENUE WITHOUT THE OVERHEAD AND EXPENSE OF A TEAM!

My VIP Coaching Client is proof of just that! On this week's episode, my guest is Claudia Sternquist who has built out a beauty financial coaching business over the last year while also working as a lash artist. She took her love of finances and budgeting to start coaching others on how to master their personal and business finances. Her business is called Your Beauty Financial Friend or your BFF - how cute is that?!?! And she shares what her journey has been like in working with me to build out her next level business after having major success in her lash business.

So if you're interested in what possibilities may be next for you beyond being a lash artist - then you'll definitely want to pay close attention to Claudia's story!

Here's some of the biggest highlights from today's episode:

Episode Highlights:

[6:07] The beauty of working together 1 on 1
[8:11] Claudia's experience with the 90-day road map session
[10:30] Empowering aspects of being a financial and beauty business coach
[11:13] The struggles and hardships of Claudia in building out her own business
[14:13] What motivated Claudia to stay on track with her goals
[18:20] Claudia's business plan ideas

If you're looking to create a scalable business model where you're no longer trading your time for money OR if you're looking to build out a team easier, faster and more profitably than DIY-ing - I have 2 more 1:1 coaching spots opening up soon. So to apply for one of those coaching spots and to schedule a chat with me to discuss your business goals and how working with a business coach can help you reach those goals - head on over to www.thelashpreneur.com/coaching to get scheduled today.

Coaching Corner on Figuring Out What's Next in Your Career With Hailey Barber of FACEShealthyskinandlashes Oct 29, 2021

Show notes

On today's episode, we've got another podcast listener coming on for our Coaching Corner segment - where one lucky podcast listener comes on to ask their lash biz question and gets coached by me to help them plan out the next moves in their business!

Today's Coaching Corner guest is Hailey Barber of FACES - Healthy Skin and Lashes of Gillette, WY and she asked:

"I need help with transitioning from being a solo lash artist. I love lashing but I'm ready to find out what's next for me. I've been lashing for 9 years and I'm so burned out. But also completely obsessed with lashes and my clients. Ive built and awesome clientele and a great life, it's freaking me out that it's no longer satisfying me. I would love to possibly head in the direction of trainings or just showing other women how to make money! I also find myself so jealous of women who get to work from home and hang out with their children. Or stay at home moms. But I also LOVE MAKING MONEY. Help 😅 PS , I'm obsessed with you and your podcast. Implementing your teachings have taken our business to a whole new level of success in a short amount of time. Thank you Tara!"

Well we got Hailey some major clarity on what her ultimate vision is and started to develop a kick ass idea on how her love for empowering women, serving others, her obsession with lashes and travel could all tie together in an EPIC way that she is now crazy excited and motivated to start working towards! If you want in on what Hailey is planning on creating in the future - you can reach out to her on Instagram at www.instagram.com/faceshealthyskinandlashes.

If you would like to be a guest on an upcoming episode of the Lessons of a Lashpreneur show and get business coaching with me - we invite you to apply here: www.thelashpreneur.com/lolcoach and a member of our team will reach out to you if you're selected for our next round of Coaching Corner guests!

Episode Highlights:

[9:25] The importance of asking yourself, "what is fulfilling and rewarding to me?"
[11:13] Hailey's definition of success
[13:42] The first thing Tara teaches inside The Lashpreneur Society
[24:38] Tara gives Hailey a business model idea/plan
[35:46] The importance of documenting and planning

How 2 Women Sold their Lashbiz for 7-figures Oct 15, 2021

Show notes

In today's episode I'm interviewing two incredible women who founded Lash Bee Pro and who I credit to being the ones who breathed life back into the Lashpreneur because they reached out to me about a week after I announced I was stepping away from The Lashpreneur and wanted to discuss acquiring the business.

Erin Soletski and Anjali Bhatia are the Co-founders of Lash Bee Pro - whose mission is to empower lash artists to succeed both as artists and as professionals through superior products, comprehensive education, and community support as part of the LashBeePro family.

In our interview today, Erin and Anjali are sharing their journey to selling their brick and mortar business for a hefty price AND give you some tips on what you can start to do to get the foundations of your business ready to grow OR sell if that's something you're hoping to do some day and the incredible importance of clean financials and documenting processes to be able to create a Money Making Machine as a business.

They've also been very generous to our Lessons of a Lashpreneur show by offering 20% off your first purchase of any of their LashBeePro Products! Just use code "Lashpreneur20" at checkout to receive 20% off your first order at www.lashbeepro.com.

Anjali and Erin recommend trying out their Honey-Do Lash Shampoo and their Retention Queen Super Bonder (link to https://lashbeepro.com/collections/bestsellers ) for anyone looking to try out some of their Bestsellers.

Alright - let's dive into today's episode with Erin and Anjali of Lash Bee Pro.

Episode Highlights:

[6:22] Understanding the business before diving into the lash industry is key
[9:15] The good and the bad of getting a business ready to sell
[14:12] Why processes are crucial in a business
[17:54] Having a standard lash service process will help build your business foundation
[20:16] Bad reviews are a reflection of your processes
[22:40] The sale process Anjali and Erin followed in selling their business
[25:26] Having clean financials is crucial

Happy business building!

Have a good one!

From Maternity Leave to Fully Booked in TWO MONTHS with Lashpreneur LEGEND - Ashley Higgins Oct 01, 2021

Show notes

On today's episode, I am bringing on one of my students from The Lashpreneur Society to share her journey from maternity leave to fully booked in two months. When Ashley shared her win inside of our Facebook community - I knew her journey - would be relatable and valuable to both the working mom listeners and to any women listening who wants to become a mom someday but fears what would happen to her business and her livelihood if she did. Ashley does not hold back in sharing the fears she had going into having a baby, the naiveness in how long she thought she would be away from work because lets' face it - nobody plans to get postpartum depression - but you can't run from it if it strikes and how she now is experiencing the most success as a mom of two under 3 including recently making $576 from ONE CLIENT… yes… ONE CLIENT. And she shares just how she did that in this episode! This is a good one guys - let's get to my interview with Ashley Higgins of LashLove New Hampshire

Episode Highlights:

[9:03] Offering an incentive to her regulars in exchange for their "loyalty" while she's on maternity leave
[11:08] We don't own our clients
[13:11] The upside of coming back from a maternity leave in terms of scheduling and targeting clients
[15:48] Building your business around the lifestyle and schedule you want to have
[17:15] Ashley's advice on targeting and marketing your service based on your desired schedule
[19:15] How Ashley charged $576 just from one client
[24:31] Understanding marketing - maternity leave or not - is a skill your business will benefit from in the long run
[26:05] How The Lashpreneur Society has helped Ashley in organizing and marketing her lash business

Happy business building!

Have a good one!

The Best Thing I've Ever Learned To Do for Myself Sep 17, 2021

Show notes

In my journey to becoming a business coach and from taking courses and working under mentors and coaches myself, I have learned some powerful tools that have helped to grow multiple businesses AND weather some of life's craziest and most devastating experiences.

I wanted to share with you some mindset hacks and strategies that you too can start to implement into your business and your life that will really help set you free. What I share in this week's episode helps me overcome paralyzing anxiety, it helps me stay positive and out of a victim state, and it makes me a better woman, coach, family member and mom.

Being able to shift perspectives or even see other perspectives of any situation your in is a POWERFUL skill that you can learn and practice DAILY.

The thoughts that you think ARE within your control… and even when you get some disempowering or destructive thoughts that come in - YOU can choose whether those thoughts mean something about you or that they're just thoughts that popped into you head and they have no bearing on anything about who you are.

Your mind is a powerful weapon that can be used to debilitate you and your life OR it can be used to help you rise above anything life throws your way and be used for your best good!

Episode Highlights:

[1:37] Shifting perspectives using Neuro Linguistic Programming (NLP)
[3:38] Identifying my anxiety helped me have self-awareness
[6:50] How beliefs and thoughts affect our business
[10:21] How to shift your perspectives and challenge your beliefs using "saturated market" as an example
[19:05] How to shift your perspective when it comes to money and finances
[22:33] My challenge to you this week - Be aware of the thoughts that don't serve you

I'd love it if you would leave a review and let me know what episodes have really helped you in your business.

The Pros & Cons of Being an Educator & Distributor with Brigette Doherty of Lash Box LA - Australia Sep 03, 2021

Show notes

On today's episode, I'm bringing on my friend, Brigette Doherty of Lash Box LA Australia to share her take on the Pros and Cons of being an Educator and Distributor for a major lash brand - LashboxLA.

Brigette Doherty, the Director and National Master Educator with LashBoxLA Australia. With over 13 years industry experience, Brigette loves Delivering the latest in innovation and information in the lash industry, and specializes in education centered around offering your clients density without damage, retention without risk to the health of their natural lashes and supercharging your application speed without sacrificing quality.

In my chat with Brigette today - we touch on some of the pros of being an educator and distributor of lash supplies - like how stepping away from her own successful lash business to join Lash BoxLA has transformed her life and her career and how rewarding it is to make a living teaching other women a skill with which they can provide for themselves and their families.

But we like to share the real deal behind running a business and there's definitely some cons with education and product lines like the expense, the long road to paying yourself anything worthwhile and how being a lash artist is not the same skill set as developing or selling products or teaching someone how to do what you do. It's definitely not an easy way to make a living!

So let's jump into the episode with Brigette from LashBoxLA Australia about the pros and cons of being an educator and distributor.

Episode Highlights:

[3:40] How finding a product supplier [Lash Box] that gave Brigette a level of support she never experienced from anything else changed her business
[5:03] Being an educator gives you the ability to help someone else
[8:00] Empowering other women through beauty
[11:34] Mental preparation is key to being an educator
[13:29] How accountability, ongoing education and a global network of women help Brigette provide valuable information to her students
[17:04] Incorporating ongoing support as an educator
[19:31] Lash Box as a supply system with educational support
[21:56] The pros of being a supplier or distributor
[24:22] Misconceptions on passive incomes
[34:34] Loving the innovation of product development
[35:45] As an educator, be the change that you wish to see

You can follow Brigette on Instagram @lashboxla_australia and @lashbox.brig

Want to be one of our guests to get business coaching on an upcoming episode? Head to www.theLashpreneur.com/lolcoach to apply!

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