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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

COACHING CORNER with listener Zoe Yip (Part 2) Aug 20, 2021

Show notes

Zoe Yip Coaching Question:

I am the most expensive in my area and I'm hardly getting any clients through my door. I feel like my prices are the main reason why I'm not getting any clients but I don't want to reduce my price as I don't feel like my price is unreasonable.

I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I'm still finding that it's not working.

So I'm running out of ideas and also MONEY to keep this business running!

~ Zoe of @beautychairbyzoe

Part 2 Episode Highlights:

[6:02] Success leaves clues - what has WORKED in the past to bring in clients
[6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper)
[7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you!
[12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse
[13:50] What problems/pain points do lashes solve?
[14:07] Why your marketing should attract the ideal client AND repel the wrong types of clients
[15:41] Tips on marketing to clients who are moms

Happy business building!

Have a good one!

COACHING CORNER with listener Zoe Yip (Part 1) Aug 13, 2021

Show notes

Zoe Yip Coaching Question:

I am the most expensive in my area and I'm hardly getting any clients through my door. I feel like my prices are the main reason why I'm not getting any clients but I don't want to reduce my price as I don't feel like my price is unreasonable.

I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I'm still finding that it's not working.

So I'm running out of ideas and also MONEY to keep this business running!

~ Zoe of @beautychairbyzoe

Part 1 Episode Highlights:

[6:02] Success leaves clues - what has WORKED in the past to bring in clients
[6:48] Test your theory if your price point is why nobody is booking with you (or your competition is cheaper)
[7:45] The role social media plays in your overall marketing - hint - your booking website does not do the marketing for you!
[12:24] Target market explained (Zoe nailed this!!!) and how to market to your marketing muse
[13:50] What problems/pain points do lashes solve?
[14:07] Why your marketing should attract the ideal client AND repel the wrong types of clients
[15:41] Tips on marketing to clients who are moms

Happy business building!

Have a good one!

Protecting Your A$$(ets) with Hairstylist turned Attorney - Reonna Green of SHEtrademarks Aug 06, 2021

Show notes

On today's episode, I bring on a nail tech and hair stylist turned attorney, Reonna Green of SHE Trademarks. She gives some great tips on how to ensure you personally AND your business are legally protected, what to do if someone steals your photos or content online, the trademark process and why Trademarking is a valuable asset to your business and so much more! So i'm excited to have Reonna on the podcast! And because Reonna is an attorney - I do need to include a bit of a disclaimer for this episode: Reonna Green is licensed to practice law in the state of California and Georgia. The content available in this episode is for informational purposes only and not to be taken as legal advice and does not create an attorney-client relationship.

Episode highlights:

[4:51] Policies and Waivers: Best Practices and how to ensure they're legally binding and enforceable
[11:46] What to do if someone steals your photos or your material
[14:04] How Trademarks work and why brand ownership is a huge asset for your business
[35:05] The business owner perspective on legally protecting your business
[42:56] The difference between running a business and treating your business like a hobby

Want to connect with Reonna - you can find her on Instagram at www.instagram.com/shetrademarks

Want my Ultimate Beauty Biz Prep and Planning Guide? This guide is where I recommend all aspiring and brand spanking new business owners to start to "Get their Ducks in a Row". It's the first steps on taking idea to action in getting that business open and ready for clients. Download your free guide at www.thelashpreneur.com/prepandplanning

You CAN Do This - A Motivational Episode Jul 30, 2021

Show notes

Entrepreneurship is NOT the easiest way to make money in this life - but it sure as heck is the most challenging and hopefully - rewarding choice you'll make for yourself. Being a business owner and being the one fully responsible for the results and outcomes of not only your business - but your future - it's a scary undertaking.

It's MEANT to challenge you!

It's MEANT to make you uncomfortable.

It's MEANT to feel difficult - because you've never done it before and you're in a learning phase to prepare yourself for whatever obstacles are headed your way.

I encourage you to get comfortable knowing that pursuing your goals and dreams is going to come with fears, and challenges and tears… DO IT ANYWAY!

If you've enjoyed this episode, I invite you to rate this podcast and leave a review on iTunes so you can help pay it forward and get these episodes in front of more Lashpreneurs just like you. To rate this episode and leave a review - Head to www.thelashpreneur.com/review

Why I Can't Stand Charging by Time Jul 23, 2021

Show notes

On today's episode, I'm going on a rant that I REALLY want you to think thru… cause girlfriend - it is the most common way lash artists price their services and ALSO we don't do common here on the Lessons of a Lashpreneur cause those Facebook groups that recommend doing this are the blind leading the blind.

I'm going to share with you the ONE and ONLY reason why you should NOT price your services by time - and I would love to hear just how eye opening this episode is for you! Hit me up on social media after you've listened to this episode and let me know why you agree OR why you disagree.

Keep in mind - these episodes are just my opinion… I look at a lot of factors when I share my opinions on business - but I'm certainly not the only opinion you need to follow. Do you boo - but know that my goal is to help you grow your business the way YOU want - and part of that is opening you up to unlimited growth - and not handicapping your income which to me - is what charging by time does to your business.

Thank you to Today's Sponsor - Dominating the DMs - Get more clients from Instagram WITHOUT worrying about followers or engagement. Get the exact steps on how to CONVERT clients off of social media and into your business with the strategies you'll learn from this course. Head to www.thelashpreneur.com/dms to get 30% off this course for a limited time!

Mindset Matters in Business with Skin CEO Host Heather Terveen Jul 16, 2021

Show notes

Today's guest, Heather Terveen, is sharing some step by steps of how to THINK DIFFERENTLY to get RESULTS in your business. She also shares her "Belief Diamond" which has helped her students overcome the anxiety, overwhelm, and paralysis they faced during the pandemic and how THRIVING business owners take control back of their minds to overcome the most challenging of obstacles and circumstances you may face in your entrepreneurial journey.

Heather Terveen is a former licensed aesthetician turned mindset and marketing coach for beauty business owners. She helps beauty business owners become confident thought leaders and go-to experts. She's also the host of The Skin CEO podcast where she helps listeners build confidence, let go of overwhelm and establish themselves as #1 experts in their specialty. You can learn more about Heather at www.instagram.com/heatherterveen or check out her top rated podcast "The Skin CEO" anywhere you listen to podcasts.

Big thanks to this episode's sponsor, THIRDLOVE. Head to www.Thelashpreneur.com/thirdlove to take their fitting room quiz to determine your correct bra size and save save $15 when you buy 2 bras $25 when you buy 3 bras or bundle 4 bras and save $40! That's www.thelashprenuer.com/thirdlove . Your ladies will thank me!

Content Creation in Less Time with Giuliana Evangelista of Gem Social Agency Jul 09, 2021

Show notes

On today's episode, I'm bringing you a Social Media Manager for Beauty Service Businesses - yes - people like this DO exist!

Giuliana Evangelista is the founder of Gem Social Agency and she helps beauty biz owners get their time back by taking over your social media marketing and branding. She supports her clients by helping them build their target audience, get clear on their brand voice, messaging, personality, and content so that you can use social media marketing to get clients in your sleep!

In this interview - we cover:

( 3:12) How to Combat The Time Objection that Social Media Content Creation Takes Too Long?
(10:22) How to Create Content Pillars to Simplify your Content Creation Plan and be More Consistent?
(19:00) How to Niche Your Services to Create More Effective Marketing?
(25:02) Is Organic Reach on Facebook, Google, and Instagram still a thing?
(30:45) What's the best way to keep engagement up?
(34:56) How can I get the swipe up feature without having 10k followers?
(38:08) What are your top 3 recommendations for building your social media?

If you'd like to follow Giuliana you can find her on Instagram at www.instagram.com/gemsocialagency or schedule a discovery call with her at www.gemsocialagency.org

This episode is sponsored by Planoly. Easily plan & schedule your content for Instagram, Pinterest, Facebook, Twitter using Planoly. There's so many reasons why I love and recommend planoly and you can get started for free to access their basic features like planning and scheduling your posts OR get 50% off your first month on any of their premium versions to access more advanced analytics, auto post to that first comment, best time to post and share your posts to your facebook page by going to www.thelashpreneur.com/planoly

Is 6-figures Realistic as a SOLO Beauty Business Owner? Jul 02, 2021

Show notes

I DESPISE those infographics that state you can make $144,000 a year doing lashes!

Like - with an intense passion do I want to shake anyone who is being sold pure BS about making that kind of money. It's the biggest lie that someone is telling you because THEY WANT YOUR money - not cause they care about you making that amount of income.

In today's episode...

👉let's talk about what's REALISTIC about what one can make in our industry (six figures is POSSIBLE... just not how these infographics state it)

👉why "Charge your Worth" and "Raise your Prices" is TERRIBLE advice from your industry peers

👉the ONLY FORMULA to know what your actual "worth" is as a beauty biz CEO.

👉The #1 skillset you need to learn to get to that "worth"

Did you ever think to include vacation days in determining your price point before?

If you want to get your hands on my FREE Formula To A Six Figure Beauty Biz Guide - head to www.thelashpreneur.com/sixfigures and find out how much YOU need to be charging to get to six figures in sales!

This is Why Your Engagement Sucks Jun 25, 2021

Show notes

How can you make your business stand out against ALLLL that competition?

In this episode I cover:

🌈What you may be doing that could actually be TURNING CLIENTS OFF from wanting to book with you

🌈Why the marketing strategies most new beauty business owners try is ineffective

🌈The Un-Common-Sense thing you SHOULD be doing to help you serve MORE clients (this is SUCH a game changer!!!)

🌈And how do you shift your marketing to start getting more clients NOW

Want to join me in my FREE Overlooked to Fully Booked Masterclass - find a class time that works with your schedule here: www.thelashpreneur.com/masterclass

Let's Solve Why You're Struggling to Get Clients Jun 17, 2021

Show notes

Are you freaking out about having enough clients to make ends meet or maybe you're struggling to build a clientele?

I know I don't even need to ask if you're marketing on social media, or asking for referrals or handing out business cards - cause my assumption if you're reading this is - YOU ARE TRYING ALL THE BUSINESS-Y THINGS YOU KNOW TO DO!

01:54 - So what are the specific types of results a lash business owner like you needs to have to know your business is growing?
05:35 - What the heck is getting in the way of clients booking with you?
07:19 - And what's preventing you from experiencing rapid growth in your business so that you can finally experience that Lash Boss Dream Life?

Well that's what this episode is covering! Have a listen and let me know your thoughts on the episode by hitting me up on the DMs in Instagram.

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