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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

121: When To Hire - My Top 3 Tips Nov 06, 2020

Show notes

So picture this: You're ready to take the next step in your business. Maybe you're even fully booked - you just know that you're ready to grow and scale. And naturally you might think, I should hire a team! Get some team members to work under you, perhaps work less hours, maybe even take some weekends off. Sounds just fine an dandy right?

Yes, yes it does. But there are so many factors that you need to consider when you are even thinking about hiring on a team. In order to be able to hire on a team, you need to be able to teach, manage, and most importantly - AFFORD those team members. In this episode I will be diving into my top three tips about how to successfully hire within your business, along with the mistakes I made when I first began hiring. Learn from mine, so you don't have to make the same ones...Let's dive in!

To find out the top ten questions you must ask yourself when you are considering expanding your business - get my free download here at www.thelashpreneur.com/expand.

120: Getting Your Clients To Purchase Aftercare - This Is Savage But It Works! Oct 30, 2020

Show notes

Ahhh retention... Such a tricky tricky beast for us lash artists! The number one question I get asked from my students is: What is the best adhesive for stellar retention? I'll let you in on a little secret: There is no such thing as a "best adhesive." However, there is a best METHOD that you can implement within your business to ensure that you get the most retention possible for your client. Retention is a two way street between artist and client, so the two of you must work together to get the amazing results your client is paying you for. When you practice the method that I am going to share with you in this episode, you will also be able to get your clients to purchase aftercare without sounding super duper salsey. And this method is a little bit savage, but I promise it works! So let's dive in!

Cleansers that we highly recommend: Lash Affair (use code LASHP15 for a discount), Mybrandlashes, Borboleta Beauty, EBL Lashes, and Prolong Lashes.

119: Preparing Your Business For The Holidays Oct 23, 2020

Show notes

It's the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW - especially since our holiday season might be looking a liiiittle different this year! (Thanks a lot 2020)

It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season. In this episode I will be sharing my TOP TIPS for getting your business holiday ready.

Find out about:

Why you need to take a leaf out of the big retailers' play book and start priming your marketing campaign now
When to run your holiday promotions
How to get your business ready for that increase in demand
How to reach new customers on social media, all in time for your holiday promotions

118: From Struggling to Seven Figures with Karen Martiz of Lash Blvd Oct 16, 2020

Show notes

On this week's episode of The Lessons of a Lashpreneur Show, I am so honored to have my friends Karen Martiz of Lash Blvd. Karen was a single mom from South America, who had a dream of building a thriving beauty business in order to support her two children. Fast forward to today, and she has built her own in person lash business in addition to a booming 7 figure online business geared toward lash artists. Today, she will be sharing her journey with us, including the mindset that she says was absolutely crucial to her success as an entrepreneur, what she wishes she would have known when she was first starting her journey, and much much more. To find out more about Karen and Lash Blvd you can find her on Instagram at @lash_blvd or head to her website at www.lashblvd.com

117: Top 3 Ways to Get & Keep New Followers on Instagram Oct 09, 2020

Show notes

One of the most common questions I am asked as an online business coach and social media strategist: How do I increase the amount of followers I have on Instagram? It's no secret that Instagram is a booming online hub for beauty businesses to showcase their business and their artistry online. But how does someone go from 10 followers to 10,000 followers? How can you use Instagram to actually make a profit for your business? In this episode, I am going to dive into my top three tips to get and keep followers on your business instagram profile. I dive into:

What you should really putting in your IG bio
The algorithm and important metrics to track
How to get the right kinds of followers

Instagram cleanse: www.thelashpreneur.com/71

Closing your books: www.thelashpreneur.com/75

The Lashpreneur Society Waitlist: www.thelashpreneur.com/society

Best Of - What To Do When You're New To Being A Lash Artist Oct 02, 2020

Show notes

If you're new to lashes, I'm going to go out on a limb and assume you've probably got a lot of questions roaming around in your head right now.

Deciding to embark on this lashing journey is exciting, but it's also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don't know where to look.

I was bitten by the lash bug in 2013 and I'd like to think I've got enough experience and credibility to be able to offer advice for new lash artists. So, check out this episode of Lessons of a Lashpreneur to discover my top tips for what to do when you're new to life as a lash artist!

Find out about:

Why you need to ditch synthetics and practice on real human lashes
The importance of finding a supportive community where you can learn and evolve as a lash artist
How to develop your lashing skills long after 'graduation'

If you're new to the lash world and you're wanting to learn how you can start to prepare yourself to go into business if that's your goal, be sure to download my free prep and planning guide here to learn the steps you need to do to get yourself ready for Lashpreneur-ship!

116: Must Know Accounting Tips with Accountant and BeautyCPA - Kenesha Coleman Sep 25, 2020

Show notes

Ahhh yes, every favorite beauty professionals favorite topic: ACCOUNTING! I know I know, the accounting, data, and numbers side of your business is not the most glamorous, but you NEED to know this side of your business in order to grow and scale. In this episode I am so honored to have award winning CPA, Kenesha Coleman of ColemanTax. She is going to provide you with the easiest and most essential accounting tips every beauty biz professional needs to know. She even explains how to simplify certain processes so that you don't have to play the number guessing game anymore. You can find her website here at https://www.colemantaxllc.com/ and on Instagram @colemantax_thebeautycpa.

115: How To Charge Your Worth Sep 18, 2020

Show notes

If you are a lash artist, or in the beauty industry in general, you've probably heard the term "charge your worth." It is thrown around in our industry so frequently, but does anyone know what it actually means? If you're new does it mean that you have to charge cheap prices? If you've been doing it 5 years less than the lash artist next door, do your prices have to be ten dollars lower than hers in order to stay competitive? There are huuuuuge misconceptions around this phrase, and a lot of them can be extremely disempowering. In this episode, I will discuss what "charging your worth" really means, and why I think it is actually kind of BS!

114: Being A Pushover Never Made Anyone Any Money Sep 11, 2020

Show notes

We've all experienced this at one time or another...You have certain clients that simply do not respect your time or your business. They show up late, cancel their appointment at the last minute, or just no show altogether. If you work in the beauty industry, this type of problematic client is basically unavoidable. But if this is a constant problem for you in your business, and these types of unruly clients are becoming a norm...

It might be time to do some self reflecting.

If you want people to treat you like a business, and pay you like a business, you need to ACT LIKE A BUSINESS OWNER. And what exactly does that mean?

THAT MEANS YOU NEED TO CREATE AND ENFORCE YOUR POLICIES. In this weeks episode of The Lessons of a Lashpreneur Show, I talk all about how to create and enforce policies, how you should be consulting with your clients, how to stop targeting unreliable clients, and much much more!

Find the raise your pice sheet here: www.thelashpreneur.com/raiseyourprices

Best Of: How To Get More Clients Sep 04, 2020

Show notes

The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, "How can I get more clients?"

So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming!

Find out about:

How to get more lash clients
The importance of talking about your business to anyone who will listen
How to use social media to drive engagement and raise your profile
Tips for making your referral program work
Why you need to have multiple marketing platforms

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