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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

113: How to Stop Giving Away Free Fills Aug 28, 2020

Show notes

It's a tale as old as time... One of your clients comes in and her lashes are not looking the way that you thought they would look. They're way less full than you thought, with barely any lashes left, and suddenly that "fill" appointment practically turns into a full set for a fill price. Every once in a while, if a client has retention issues, it's not a huge deal. But if you are constantly having clients that are coming in every two to three weeks with little to no lashes, and you're charging them for a fill, or perhaps not charging them at all, this becomes extremely problematic for your business. This is a waste of your time and money, on top of causing major inconsistency in your business. In today's episode, we're going to tackle this problem and I will give you all the information you will need so you will never have to give away a free fill ever again! Additionally, I talk about the importance of policies and how I used them in my business. For my free policies download head to www.thelashpreneur.com/policies.

112: How to Spend Money Like an Entrepreneur Aug 21, 2020

Show notes

As a business owner, there are certain things you need to take into consideration when spending money on your business. However, I often see beauty business owners thoughtlessly spending money, not properly tracking their spending, and making many more money mistakes. So today, we are diving head first in how to spend money as a business owner, not a consumer. And you NEED to know this difference if you want to succeed as an entrepreneur. There is a major difference between spending money like a consumer vs. a business owner, such as tracking a return on investment and longevity of your spending. Additionally, we will be diving into your relationship with money, and how it could be negatively impacting your business.

111: The Formula for Becoming a Six-Figure Beauty Business Owner Aug 14, 2020

Show notes

I know when you hear the phrase "six figure earning beauty business owner" it may sound impossible and out of reach. The term "six figures" seems to be some sort of unreachable standard that only the die hard, beauty biz experts can attain. You might be asking yourself: How do they get there? What is their secret? But coming from someone who quite literally achieved it, I can promise you it is not only very possible, but there is also an exact calculation to ensure this amount of income. In this episode I will be giving you the step by step, mathematical formula to figure out how much income you need to make daily in order for you to earn six figures in one year. There is no secret, no hidden gem that will suddenly give you six figure superpowers, just plain and simple MATH! It is tangible, and best of all, more than possible for you and your business. Download my free six figure planner here at www.thelashpreneur.com/sixfigures to follow along with me during this episode and calculate this math for your own business!

110: Diversifying Your Revenue Streams with Kelly Ann Callaghan Aug 07, 2020

Show notes

In this episode of The Lessons of a Lashpreneur Show, I am honored to have Kelly Ann Callaghan, who is a salon owner and spray tan specialist and educator. During the COVID-19 pandemic, salons worldwide have been shut down, and are still shut down in certain places. This means that salon owners are unable to work in their business, and therefore are not earning an income while they are shut down. I brought Kelly on because she is an expert in creating alternate forms of revenue for herself during the shutdown. She shares with us how she was not only able to earn an income while shut down, but was able to grow her online business exponentially. Click here to join her free Facebook group for beauty biz owners or head to www.facebook.com/groups/beautybusinessbabes.

LOL 109: Content Creator Tips & Tools with Nicole Melton of Beauty Content Studio Jul 31, 2020

Show notes

In this special edition of the Lessons of a Lashpreneur Show, I am honored to have Nicole Melton of Beauty Content Studio as my guest. Nicole is an incredibly talented digital content creator who helps women in the beauty industry create valuable content in order to grow their businesses. She reveals the steps you must take in order for your content to be useful for your audience, how you can use your content in order to grow your platform, and most of all, how you can use your content to make a PROFIT. Before she started her own businesses, she got her masters degree in digital marketing along with working for one of the most renowned beauty platforms in the world, essence.com. So if you ever struggle to understand how you can make the most of your content and have a remarkable digital footprint, this episode is a must listen. To check out her Instagram Highlights bundle that helps women organize their IG bio and highlights head to >>> www.highlightshero.com

LOL 108: From Corporate Employee to Fully Booked Biz Boss With Kelsey Speros of Pure Bliss Beautique Jul 24, 2020

Show notes

In this special edition of The Lessons of a Lashpreneur Show, I am so happy to have one of my Lashpreneur Society Legends, Kelsey Speros, of Pure Bliss Beautique in Tampa, Florida. Kelsey shares her story of how she went from unhappy employee to owning her own, fully booked beauty business, despite the disruption from the shutdown. She talks about her journey and crucial mindset shifts that it took for her to make that leap from employee to business owner. To join the waitlist to be the first in line when the doors to The Lashpreneur Society open, head to www.thelashpreneur.com/society.

LOL 107: $20,000 in Sales During the Shutdown with Kendra Harris of Wildflower Beauty Bar Jul 17, 2020

Show notes

In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Kendra Harris of WildFlower Beauty Bar in Phoenix, AZ. She shares her incredible story of how she sold 20,000 in retail sales during the initial shutdown that took place during the COVID-19 Pandemic. Like many of us, when her salons were first shutting down, Kendra had a moment of sheer panic. Her fear was that she was going to lose everything she had worked for since she was 18 years old. However, Kendra decided that she was not going to just throw in the towel and become a victim to her circumstance. In less than 24 hours, she did $2500 worth of sales from creating and selling at home facial kits. Which soon, turned to $20,000. Join me to learn the business side of beauty here >>> www.thelashpreneur.com/bookt

LOL 106: Getting Your First (or Next) 5 Clients Jul 10, 2020

Show notes

With so many different ways to market your business, trying to narrow down a couple of fool proof ways can leave your head absolutely SPINNING! Especially if you are new to the beauty industry. There are so many clever, and damn near effortless ways that you can easily market yourself and your business that will actually have you seeing results... AKA, clients in your door! In this episode I will be giving you 5 marketing tactics that anyone can practice in their business. It works great for newbies, but can totally be helpful for anyone who's been in the game for awhile! If you need further help assessing your marketing and areas of opportunity in your biz, join me for Bookt Bootkamp, my FREE 5 day challenge challenge for beauty biz owners! To learn more head to www.thelashpreneur.com/bookt!

LOL 105: The Secret to Massive Growth in Your Business Jul 03, 2020

Show notes

We all have dreams. Whether we choose to allow ourself to see what's possible for our life, or we hold ourselves back, play small, and live inside of our comfort zone… there's one thing that can determine how the rest of your life will unfold. And that is your mindset and perspective. On today's episode I'm talking all about choosing possibilities over limitations, and how choosing to operate from a place of possibilities rather than your circumstances is going to completely change your life for the better. Get ready for some major mindset work and WOO to help you overcome ANY obstacle standing between you AND the future reality where you are living your dream life! To sign up for me free five day challenge for beauty business professionals head to www.thelashpreneur.com/bookt!

LOL 104: The 1st Step in Marketing Jun 26, 2020

Show notes

If you were to guess the answer to the question, "what is the first step in marketing?" You might say, create some social media accounts. Or start by sending an email or two. Maybe even a couple of paid ads to start getting your name out there. Normally, this would make sense, but it is definitely NOT the first step you take in marketing... The first step in marketing is to figure out who you are trying to market TO! You might be thinking, okay yeah, obviously... But unless you establish the very specific type of client you are trying to market to, unless you know what makes YOU unique as a beauty service provider, and unless you know who's problem you are solving, your marketing tactics will not have intention. And intention is KEY in marketing. So to hear how you can begin to market your biz WITH INTENTION, listen up!

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