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    Business

    Inside Insights

    Marketing and insights teams speak different languages.

    Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

    The cost?

    Missed opportunities and marketing that doesn’t connect.

    Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

    No fluff. Just value you can apply today.

    Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

    Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

    Join us as we explore what works, what doesn’t, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

    Advertise
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    Latest Episodes:
    #24 - How to be a better leader (and a better human) Nov 17, 2021
    Show notes

    Dr. Nora Infante, clinical psychologist, (Ryan Barry’s) executive coach and founder of Biomimetic Leadership, shares her expertise on leadership, reveals the single most important attribute that a good leader needs and explains the amazing things that happen to your brain when you spend time in nature.

    Pressed for time? Catch the key takeaways at the 53 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #23 - Global tools, local insights, smarter decisions Nov 03, 2021
    Show notes

    Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, discusses his vision for digitized global insights, shares his journey to making research faster, cheaper and better, and reveals the three key attributes that he looks for when hiring an insights professional.

    Pressed for time? Catch the key takeaways at the 51 minute mark.

    To listen to the winning advertising episode Ryan and Stephan mentioned, click here.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #22 - Building a connected insights ecosystem Oct 20, 2021
    Show notes

    James Sallows, Head of Transformation and Capability at GSK, discusses how he's transforming the insights function in the wake of the demerger of GSK’s consumer products division, how to move away from low-value commoditized research and reveals how to tell if what you have is really an insight.

    Pressed for time? Catch the key takeaways at the 45 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #21 - How to master ‘always on’ advertising Oct 06, 2021
    Show notes

    Christine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with promotions (while creating synergy across diverse product portfolios) and shares her provocative vision for the future of advertising insights.

    Pressed for time? Catch the key takeaways at the 31 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #20 - How to research shoppers in a post-pandemic world Sep 22, 2021
    Show notes

    Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.

    Pressed for time? Catch the key takeaways at the 37 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #19 - Forging a path to real representation in research Sep 08, 2021
    Show notes

    Paula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, discusses the importance of accurate sampling and sets up a challenge for Ryan Barry — and all our listeners — that could have a real impact.

    Pressed for time? Catch the key takeaways at the 42 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    BONUS EPISODE: Top 7 takeaways from season 2 Aug 18, 2021
    Show notes

    Inside Insights season 2 gave us a lot of important tips and tricks from a number of global brand and insights leaders. In this special bonus episode, our co-hosts Ryan Barry and Patricia Montesdeoca discuss their top seven takeaways from the season. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #17 - Inside the mind of a customer transformation legend Jun 23, 2021
    Show notes

    Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #16 - Listening like a leader Jun 09, 2021
    Show notes

    Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.
    Pressed for time? Catch the key takeaways at the 40 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #15 - Landing insights without an insights team May 26, 2021
    Show notes

    Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.
    Pressed for time? Check out the key takeaways at the 43 minute mark.
    And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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