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    Business

    Inside Insights

    Marketing and insights teams speak different languages.

    Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

    The cost?

    Missed opportunities and marketing that doesn’t connect.

    Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

    No fluff. Just value you can apply today.

    Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

    Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

    Join us as we explore what works, what doesn’t, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

    Advertise
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    Latest Episodes:
    #14 - Putting the consumer at the heart of creative development May 12, 2021
    Show notes

    Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary.
    Pressed for time? Check out the key takeaways at the 34 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #13 - Leveraging software (and trust) to save time and maximize impact Apr 28, 2021
    Show notes

    Alex Peters, Global CMI Lead, and Lucy Lindsley, Global Insights Lead, at Reckitt, share complementary perspectives on how to use market research software strategically and give four pieces of advice on insights transformation.


    Pressed for time? Catch the key takeaways at the 36 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #12 - From intel to insights: How to empower teams to drive change Apr 14, 2021
    Show notes

    Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021.
    Pressed for time? Catch the key takeaways at the 44 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #11 - How to be the professional and the partner Mar 31, 2021
    Show notes

    Karen Kraft, Senior Consumer Insights Manager at Johnsonville, shares her three practical tips on how to navigate insights as the professional and the trusted partner, as well as the importance of staying curious, taking calculated risks and building relationships.
    (Pressed for time? Catch the key takeaways at the 39 min mark)

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #10 - Setting up a world-class knowledge management system Mar 17, 2021
    Show notes

    Frank Santiago, Global Knowledge Management Manager at Colgate-Palmolive, shares how - and why - to invest in a knowledge management system, the benefits it brings, and the key mistakes to avoid.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #9 - How to stay agile in 2021 Mar 03, 2021
    Show notes

    Joseph Chen, Insights Lead at Mondelēz, shares his five mantras for agile insights, and ultimately, what it takes to be a successful insights leader in 2021.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #8 - The innovation game Feb 17, 2021
    Show notes

    Cedric Steele, Assistant VP of Global Innovation at Coca-Cola (McDonald’s division), shares ten points to live by during the innovation process as well as tangible takeaways on how to innovate in a way that actually moves the financial needle.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #7 - Elaine Rodrigo: Embracing the twists and turns of life Dec 09, 2020
    Show notes

    If there’s one thing this year has reminded us, it's that life happens. And it’s okay if everything doesn’t go exactly as planned – because life is truly unpredictable. In this episode, Elaine Rodrigo (Chief Insights & Analytics Officer at RB) shares her thoughts on being flexible and getting things wrong, how she's seen the insights industry evolve, and three key pillars of advice for up-and-coming insights professionals.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #6 - Michael Brereton: Shaping insights professionals of the future Nov 25, 2020
    Show notes

    What skills do you need to succeed as an insights professional in today’s world? Now what about the future? In this episode, Michael Brereton (Executive in Residence at Michigan State University & former CEO of Maritz Research) shares the work he's doing now to help mold insights professionals of the future and what he predicts for this next generation of leaders.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #5 - Kate Schardt: Transforming the world of insights Nov 11, 2020
    Show notes

    Kate Schardt (Sr. Director of PepsiCo’s Ada Global Insights Platform) shares her journey to becoming the woman running digital transformation at one of the world’s biggest snack brands and lends her advice to those just starting out in their careers.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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