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    Business

    Inside Insights

    Marketing and insights teams speak different languages.

    Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

    The cost?

    Missed opportunities and marketing that doesn’t connect.

    Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

    No fluff. Just value you can apply today.

    Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

    Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

    Join us as we explore what works, what doesn’t, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

    Advertise
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    Latest Episodes:
    #34 - How to power your insights career Jun 01, 2022
    Show notes

    Previously recorded live at IIEX North America, Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, discusses how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.

    Pressed for time? Catch the key takeaways around the 47 minute mark.


    Content we discussed in this episode:

    Upstream: The Quest to Solve Problems Before They Happen by Dan Heath

    Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart by Liz Wiseman

    Future Imagined podcast

    Pop Culture Happy Hour NPR podcast


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #33 - How consumer insights will get its power back May 18, 2022
    Show notes

    Steve Phillips, Founder and CEO of Zappi, reflects on what he has learned through building an industry-changing company (turns out, data quality is pretty important), reveals some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.

    Pressed for time? Catch the key takeaways around the 48 minute mark.

    Read more on Andreessen Horowitz here.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #32 - Being a purpose-driven leader May 04, 2022
    Show notes

    Marie Van Blaricum, Global Head of Insights at Anheuser-Busch, explores how knowing your personal purpose is critical to modern leadership, shares the advice she wishes she had been given when making the step up to a global insights role and why we need to start an insights operations movement.

    Pressed for time? Catch the key takeaways around the 50 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #31 - How to be a global insights leader Apr 20, 2022
    Show notes

    Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles in academia, B2B and local insights have informed his global FMCG role, explains why getting innovation wrong is like being bad at golf, and reveals the three key characteristics he looks for when hiring insights professionals.

    Pressed for time? Catch the key takeaways around the 54 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #30 - Why insights leaders should think like four-year-olds Apr 06, 2022
    Show notes

    Tony Costella, Global Consumer and Market Insights Director at Heineken, reveals why insights professionals sometimes fail to influence decision making, shares his 3E model for leadership and change management and explains why it's important to think like a four-year-old but act like a seven-year-old.

    Pressed for time? Catch the key takeaways at the 48 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #29 - A masterclass in making your brand stand out Mar 23, 2022
    Show notes

    Udi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gong’s Super Bowl ads, including revealing why he had to trust data over his own intuition.

    Pressed for time? Catch the key takeaways around the 39 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #28 - Advertising as art: How ad testing enhances creativity Mar 08, 2022
    Show notes

    Jo Rigby, Strategic Channel Director at Zappi, discusses libraries and local politics, why advertising creatives should act more like musicians or comedians and shares how being targeted for abuse on Twitter has made her fearless.

    Pressed for time? Catch the key takeaways at the 40 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #27 - Why you should fall in love with the problem, not the solution Feb 16, 2022
    Show notes

    Giles Jepson, Chief Operating Officer at Been There Done That and former Chief Marketing Officer of Kraft Heinz, discusses why so many marketing failures are due to not asking the right questions, shares the two fundamental concepts that underpin the way he works and reveals why it's better to be a ‘learn-it-all’ than a ‘know-it-all’.

    Pressed for time? Catch the key takeaways at the 47 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #26 - Applying design thinking to insights Dec 15, 2021
    Show notes

    William Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of design thinking to create a hit in the market, every time, and reveals why creative leadership is more like being in a jazz ensemble than an orchestra.

    Pressed for time? Catch the key takeaways at the 50 minute mark.

    And if you’d like to learn more about how to apply design thinking to your work, read our latest blog.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #25 - Democratizing insights in a decentralized organization Dec 01, 2021
    Show notes

    Jennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized organization, explains why people come first and tools come last when democratizing the insights function and reveals what her job title actually means.

    Pressed for time? Catch the key takeaways at the 43 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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