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    Business

    Inside Insights

    Marketing and insights teams speak different languages.

    Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

    The cost?

    Missed opportunities and marketing that doesn’t connect.

    Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

    No fluff. Just value you can apply today.

    Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

    Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

    Join us as we explore what works, what doesn’t, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #44 - Bringing insights to an iconic brand after 95 years Nov 30, 2022
    Show notes

    Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

    Pressed for time? Catch the key takeaways around the 48 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #43 - Let’s talk about sex: Insights in the telehealth sector Nov 16, 2022
    Show notes

    Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch - including making space to fail - and reveals her process for attributing insights and measuring her team’s success.

    Pressed for time? Catch the key takeaways around the 52 minute mark.

    Here’s the link to the TED Talk with Will Guidara we mentioned in this episode.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #42 - Fixing the founding flaw of matrix organizations Nov 02, 2022
    Show notes

    Clay Parker Jones, Managing Director of Black Glass Consulting, discusses why companies still struggle to create great digital experiences, explores how true teamwork can slash time spent on pointless admin and gives away his three killer ways to get the most out of meetings.

    Pressed for time? Catch the key takeaways around the 57 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #41 - Making magic: Using insights to create great TV Oct 19, 2022
    Show notes

    Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators.

    Pressed for time? Catch the key takeaways around the 41 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #40 - How to approach your category like it's your first day on the job Oct 05, 2022
    Show notes

    Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team.

    Pressed for time? Catch the key takeaways around the 53 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #39 - What’s changed in marketing (and what hasn’t) Sep 21, 2022
    Show notes

    Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years.

    Pressed for time? Catch the key takeaways around the 30 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #38 - How to do marketing people love Sep 07, 2022
    Show notes

    In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.

    Pressed for time? Catch the key takeaways around the 58 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #37 - What it takes to be an (almost) perfect insights professional Aug 17, 2022
    Show notes

    In this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, leader and supplier, based on what our guests shared this past season (as well as a few of their own!).

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #36 - Lessons from a legend: Transforming insights before it was cool Jun 29, 2022
    Show notes

    Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and suppliers into the heart of her lean insights team (and in turn bringing her team into the heart of business decision-making), what it really means to be customer-centric and reveals the skills future insights leaders need to become the ‘whole enchilada.’

    Pressed for time? Catch the key takeaways around the 49 minute mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #35 - Why you need empathy to fuel growth Jun 15, 2022
    Show notes

    Previously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a growth mindset, the role of community building in creating strong customer - and internal - relationships and being comfortable with the uncomfortable to create ripples of change.

    Pressed for time? Catch the key takeaways around the 44 minute mark.

    Content we discussed in this episode:

    Time to Think: Listening to Ignite the Human Mind by Nancy Kline
    You are Awesome by Matthew Syed
    Rebel ideas by Matthew Syed
    Listening like a leader podcast episode with Nick Graham

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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