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    Business

    Inside Insights

    Marketing and insights teams speak different languages.

    Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

    The cost?

    Missed opportunities and marketing that doesn’t connect.

    Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

    No fluff. Just value you can apply today.

    Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

    Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

    Join us as we explore what works, what doesn’t, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

    Advertise
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    Latest Episodes:
    #64 - The power of researching early and often (and doing sh*t that scares you) Feb 21, 2024
    Show notes

    Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #63 - How to perform while you transform Dec 20, 2023
    Show notes

    Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead of join the Navy, it’s good to have access to the Navy’s resources.


    Pressed for time? Catch the key takeaways around the 47 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #62 - Why sample consistency is everything Dec 06, 2023
    Show notes

    Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king.


    Pressed for time? Catch the key takeaways around the 51 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #61 - Best in snow: The UK’s top Christmas ads 2023 Nov 29, 2023
    Show notes

    Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it’s such a critical time of year for brands.


    Want more? Get our full analysis ofthis year's top Christmas ads here.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #60 - Drinking the honey: Customer centricity as a superpower Nov 22, 2023
    Show notes

    Ivan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need to do to to move from vendor to partner, the benefits of jumping on new software tools and reveals why researchers should think like journalists.


    Pressed for time? Catch the key takeaways around the 50 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #59 - Losing the fear: How to embrace AI for creativity Nov 08, 2023
    Show notes

    Simon Berg, CEO at Ceros, discusses how AI is revolutionizing the creative process, when it’s a good idea to curse at your computer, how not to suck at briefing a project and what your kids should focus on to have relevant skills in the future.

    Pressed for time? Catch the key takeaways around the 44 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #58 - Breaking down the stereotype of a one-size-fits-all work system Oct 25, 2023
    Show notes

    Lizzie Penny and Alex Hirst, co-CEOs of Hoxby and Workstyle authors, share what a work style actually means and how to define your own, as well as what the future of work looks like — from choosing how and when you work, to the importance of unlocking collective intelligence and how to be more effective and happy in what you do.

    Pressed for time? Catch the key takeaways around the 45 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #57 - Creating impact: AI, LinkedIn, coaching and beyond Oct 11, 2023
    Show notes

    Febronia Ruocco, Strategic Insight Specialist & Executive Coach who has worked with Cadbury Schweppes, Diageo, Heineken, Heinz & GSK, shares how her and Ryan’s relationship started on LinkedIn several seasons back, why having fun is key to building an authentic LinkedIn presence, how she sets up contracts and creates safe spaces in her coaching practice and why she thinks researchers, not AI, will be the death of the researcher.


    Pressed for time? Catch the key takeaways around the 37 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #56 - Kicking short-termism to the curb: Unlock your team's full potential Sep 27, 2023
    Show notes

    Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fresh eyes.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #55 - Putting foresight on the map Sep 13, 2023
    Show notes

    Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.

    Pressed for time? Catch the key takeaways around the 47 min mark.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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