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    Business

    Inside Insights

    Marketing and insights teams speak different languages.

    Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

    The cost?

    Missed opportunities and marketing that doesn’t connect.

    Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

    No fluff. Just value you can apply today.

    Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

    Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

    Join us as we explore what works, what doesn’t, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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    Latest Episodes:
    #4 - Diane Hessan: Diving deeper into voter behavior (Election Special) Oct 21, 2020
    Show notes

    From the California wildfires to the Black Lives Matter movement, there are a lot of eyes on the U.S. right now. And as November quickly approaches, yet another pressing matter rises to the surface: the 2020 presidential election. In this episode, Diane Hessan (CEO of Salient Ventures and former CEO and Founder of C Space), dives deep into the work she’s doing to interpret the minds of American voters – from understanding the undecided, to what influences perceptions, and why people vote the way they do.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #3 - Eric Salama: Influencing decisions in a data-filled world Oct 14, 2020
    Show notes

    Whether big or small, people are making decisions every day. And in today’s world, decisions tend to happen fast. But what influences people to make the choices they do? In this episode, industry icon Eric Salama (Former CEO of Kantar, Board Member of Morning Consults & Chair of Comic Relief) discusses the timeless power of emotion and shares what he’s learned over the course of his career – from his recent involvement in the charitable giving and polling landscape – to the biggest change he’s seen for the market research industry.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #2 - Theo Francis: Elevating conversations that matter Sep 30, 2020
    Show notes

    Lately, there have been many conversations surrounding diversity, equity, and inclusion. But even with more discussions happening in the workplace and beyond, there is still a lot of work to be done. So how can we elevate these conversations? What steps can we take as a society to make a real difference?
    In this episode, Theo Francis (Co-founder and Director of CORe & Founder and Director of GuineaPig Fieldwork) shares how he helped bring CORe (Colour of Research) to life and what we can do — in market research and beyond — to instill change.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    #1 - Litthya Burgin: Overcoming the expected and the unexpected Sep 15, 2020
    Show notes

    Making a life change, like starting a new job, can be stressful. Whether you’re getting up to speed on the business or gauging how your team mates work, there will always be a learning curve. But what if you were starting a new job in a new country? In this episode, Litthya Burgin (Shopper & Category Insights Manager at GSK) shares what it was like to leave her home in Venezuela and start a career in the USA – and what she learned from the expected and unexpected challenges along the way.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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