Inside Aesthetics

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Latest Episodes:

Ep 207 An Assessment of the Australian Chain Clinics | Babak Moini May 10, 2023

Show notes

Episode 207 hosts Babak Moini (Founder of Laser Clinics Australia)

LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls.

Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved.

00:00 Introduction 01:03 Meet Babak Moini 04:55 Founding Laser Clinics Australia 10:59 Growth of the Chain Clinic Model 18:27 Private Equity and Selling the Business 26:25 Challenges Facing Chain Clinics Today 33:29 Pricing Pressure and Unsustainable Discounts 41:37 Why Franchise Models Are Struggling 48:53 Retaining Nurses and Talent Shortages 52:09 Competition and Market Saturation 61:45 New Regulations and Compliance Costs 68:49 Impact on Large Clinic Networks 76:38 Advice for Franchise Owners 80:09 Opportunities for Independent Clinics 86:34 Future of Chain Clinics and Market Share 90:43 Industry Outlook and Final Thoughts 95:25 Wrap Up and Outro

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Ep 206 Dr Jake's trips to AMWC Miami, Zurich & AMWC Monaco | Dr Jake Sloane & David Segal Apr 14, 2023

Show notes

Episode 206 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were.

00:00 Introduction 01:03 Travel Updates and Conference Highlights 04:55 Visiting Clinics and Learning From Peers 10:59 First Impressions of AMWC 18:27 Planning Conferences and Avoiding Overwhelm 26:25 Networking and Building Community 33:29 Key Lessons From Live Demonstrations 41:37 Risks of Copying Techniques Too Quickly 48:53 Balancing Education With Patient Safety 52:09 Ethical Considerations in High Volume Treatments 61:45 Managing Patient Expectations After Conferences 68:49 Realistic Treatment Planning and Follow Up 76:38 New Ideas From Miami Conference 80:09 Changing Perspectives on Toxin Dosing 86:34 Applying Conference Lessons in Practice 90:43 Final Reflections and Wrap Up

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Ep 205 Platelet Rich Plasma (PRP) & Bio-filler | Dr Philip Singh & Helen Planting Mar 30, 2023

Show notes

Episode 205 hosts Dr Phillip Singh (Dermatologist based in Perth, Australia) & Helen Planting (Clinical Development Manager for Alocuro)

Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. We revisit the topic of PRP having first covered it way back in episodes 19 & 20.

00:00 Introduction 01:03 Meet our Guests: Dr Philip Singh & Helen Planting 04:55 What PRP Is and How It Works 10:59 How PRP Is Prepared and Delivered 18:27 Differences Between PRP Systems 26:25 Choosing the Right Patients for PRP 33:29 Setting Realistic Treatment Expectations 41:37 Common Reasons PRP Results Disappoint 48:53 Combining PRP With Other Treatments 52:09 PRP for Skin Rejuvenation 61:45 PRP for Hair Loss and Treatment Limits 68:49 Importance of Patient Health and Lifestyle 76:38 Role of Platelet Dose and Technique 80:09 Introducing Biofiller and How It Works 86:34 When to Use Biofiller vs Traditional Fillers 90:43 Future of PRP and Regenerative Treatments 95:25 Final Thoughts and Wrap Up

This episode was supported by Alocuro.

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Ep 204 The Business of Injecting (Chapter 7) | Melissa Isaia & Nicole Schmid-Sanele Mar 24, 2023

Show notes

Episode 204 hosts Melissa Isaia (Co-founder of Juvae and the CNA - Cosmetic Nurses Association) & Nicole Schmid (Registered Nurse, Co-founder of Juvae & the CNA)

Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.

In Chapter 7 of 'The Business of Injecting' episodes, we explore:

Melissa and Nicole's backgrounds
How and why they created Juvae
Get insight into how Juvae assesses 'competency' amongst their injectors
The dilemma with new student nurses specifically training to become injectors
What the CNA is and why Melissa and Nicole helped found it
What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
The future of injecting and the how the market might evolve over the next few year in Australia

00:00 Introduction 01:03 Meet our Guests: Melissa Isaia & Nicole Schmid-Sanele 04:55 Starting a Business in Early Aesthetics 10:59 How the Industry Has Changed Since 2009 18:27 From Employees to Nurse Entrepreneurs 26:25 Challenges With Clinic Partnerships 33:29 Building a Support and Training Network 41:37 Education Standards and Competency Gaps 48:53 Role of the Cosmetic Nurses Association 52:09 Protecting Nurses and Patient Safety 61:45 Training Requirements for New Injectors 68:49 Ongoing Skills and Competency Development 76:38 Working With Regulators and Policy Changes 80:09 Growth of the Cosmetic Nursing Workforce 86:34 Oversupply Risks and Market Sustainability 90:43 Future of the Aesthetics Industry 95:25 Final Thoughts and Wrap Up

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Ep 203 IMCAS: Paris 2023 | Dr Steven Land, Tanya Khan, Dan Julien & Bonnie Hawthorne Mar 16, 2023

Show notes

Episode 203 hosts Dr Steven Land (Cosmetic Physician based in Newcastle, UK), Tanya Khan (Nurse Prescriber based in Belfast Northern Ireland), Dr Bonnie Hawthorne (GP & a Cometic Physician based in Newcastle, Australia) & Dan Julien (Nurse Practitioner based in Ottowa, Canada)

We explore:

What is IMCAS?
Our guests personal motivations for attending one of the world's largest aesthetic conferences
Their journeys to Paris and insights into just how tricky international travel has become post-COVID
How to best prepare for a meeting like IMCAS
The logistics of very large conferences and how to navigate them
The pros and cons of the exhibition hall
What lectures our guests enjoyed
Networking at events - how to approach speaking to KOL's and speakers
The Gala event
The social side of conferences
How often these types of events should be attended

00:00 Introduction 01:03 Introducing the IMCAS Panel Guests 04:55 Why Attend International Conferences 10:59 Travel Challenges and Planning Tips 18:27 Costs and Accommodation Considerations 26:25 Getting the Most From Conference Sessions 33:29 Navigating Large Events and Avoiding Overwhelm 41:37 Networking and Building Industry Connections 48:53 Social Events and Industry Relationships 52:09 Learning Opportunities and Key Takeaways 61:45 Managing Conference Fatigue and Expectations 68:49 Choosing Which Conferences to Attend 76:38 Comparing Local vs International Events 80:09 Business Value of Attending Conferences 86:34 Long Term Benefits of Networking 90:43 Final Reflections and Part Two Preview

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Ep 202 The Deep Digital Dive: Websites (Chapter 3) | Rick O'Neill Mar 09, 2023

Show notes

Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter 3 focusses on websites and website design.

00:00 Introduction 01:03 Why Social Media Alone Is Not Enough 04:55 The Role of a Website in Patient Conversion 10:59 Planning Your Brand and Positioning 18:27 Choosing the Right Website Platform 26:25 Design Mistakes and First Impressions 33:29 Using Real Images Instead of Stock Photos 41:37 Website Structure and Patient Journey 48:53 Removing Friction From Booking Systems 52:09 Improving Conversion With Simple Tools 61:45 SEO Basics and Getting Found on Google 68:49 Why Content and Blogs Still Matter 76:38 Website Security and Data Protection 80:09 Cost of Building a Professional Website 86:34 Future Trends With AI and Chatbots 90:43 Final Advice for Clinic Owners

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Ep 201 The Injector Diaries (Chapter 12) | Dr Patricia Barrera Mar 05, 2023

Show notes

Episode 201 hosts Dr Patricia Barerra (Cosmetic physican based in the city of Paraná, Argentina)

Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since.

00:00 Introduction 01:03 Meet Dr Patricia Barrera 04:55 Patricia's Medical Background and Career Path 10:59 Choosing Aesthetic Medicine Over Surgery 18:27 Lack of Regulation and Industry Challenges 26:25 Building an Aesthetic Medicine Association 33:29 Training Standards and Patient Safety 41:37 Why Complication Management Matters 48:53 Learning From CMAC and Ongoing Education 52:09 Role of Ultrasound in Modern Injecting 61:45 Resistance to New Technology and Change 68:49 Cultural Trends in Aesthetic Treatments 76:38 Managing Patient Expectations and Saying No 80:09 Planning a Multidisciplinary Clinic Model 86:34 Business Challenges in Growing a Practice 90:43 Final Reflections and Advice for Injectors

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Ep 200 Episode 200 | Dr Arthur Swift Feb 23, 2023

Show notes

To celebrate our very special 200th episode, we were honoured to host Dr Arthur Swift (Plastic Surgeon based in Vancouver, Canada)

Arthur has been at the forefront of injectables from the very beginning, starting in the early 1990's when there were no mentors or guidelines. Originally trained as a plastic surgeon, Arthur very quickly identified how transformative non-surgical treatments would be and self-trained himself.

Over the past 30 years, Arthur has established himself as one of the most revered thought leaders in the injectable world. He has lectured in every continent, is a speaker for every injectable brand and has trained tens of thousands of injectors.

00:00 Introduction 01:00 Episode 200 Celebration 01:20 Special Guest: Dr Arthur Swift 01:50 Symposium Travels Update 03:30 Prize Details LA Masterclass 04:50 From Music to Medicine 05:30 Discovering Plastic Surgery 07:30 Rocker Days and Tastes 11:30 Early Injecting Pioneer Era 13:45 Struggles and Consistency 16:50 Da Vinci and Golden Ratio 20:55 Measuring Beauty Research 22:25 Inventing the Calipers 25:25 Proportion Over Overfilling 28:20 Calipers as Confidence Tool 31:25 Handling Patient Requests 33:10 Educating Patients in 3D 35:05 Systematic Face Assessment 36:45 Educate Patients to Ask 38:15 Balance and Facial Attention 39:35 Early Botox and Fillers 43:15 Practice Shift to Injectables 46:10 Corporatization and Passion 51:35 Avoiding Price Wars 58:40 Learning Beyond Pharma Training 01:00:45 Building Swift Beauty Education 01:06:40 Collagen Stimulators Return 01:12:25 Future Tech and Predictions 01:15:35 Microneedle HA Patches 01:16:10 Robotics and Gene Editing 01:19:05 Tear Trough Risks 01:22:25 Safer Injection Tips 01:26:25 Blending Fillers Explained 01:29:20 Best Tear Trough Products 01:30:55 One Up One Over Temples 01:37:05 Toxin Longevity Tradeoffs 01:39:50 Ultrasound in Practice 01:44:25 Cannulas Cheeks and VO 01:48:10 Winner and Wrap Up

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Ep 199 Introducing Our Subscription Service for Listeners - IA Patreon | Sarah Graham & Mischell Christmas Feb 16, 2023

Show notes

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA)

In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it.

If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits.

We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron).

The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore:

Who our guests are
How and why they listen to IA
What Patreon is and why we started IA Patreon
The benefits that IA Patreon offers injectors
What it costs to join IA Patreon
What content IA Patreon offers:

Three Whatsapp chat groups: For general, injectable & business discussions

IA Lives: periodic live and interactive Zoom sessions for our IA Patrons (David leads the IA Business Lives & Dr Jake will launch the IA Lives in May 2023)

IA Webinars: re-watch eight webinars with global experts (recorded in the lockdown of 2020 Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

IA Library: Our growing clinical paper bank and other injectable resources

00:00 Intrdocution 04:55 Moving From Chain Clinic to Solo Practice 10:59 Feeling Isolated as an Injector 18:27 Why Community and Peer Support Matter 26:25 What Makes the Patreon Group Different 33:29 Real Time Advice and Clinical Discussions 41:37 Learning From Other Injectors Worldwide 48:53 Business Mentoring and Practical Education 52:09 Understanding Profit and Loss Basics 61:45 Live Training Sessions and Case Discussions 68:49 Using Feedback to Improve Clinical Decisions 76:38 Pricing Models and Treatment Planning 80:09 Building Confidence as a Solo Injector 86:34 Future Plans for Education and Community 90:43 Final Thoughts

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Ep 198 The Business of Injecting (Chapter 6) | Dr Felix Bertram Feb 09, 2023

Show notes

Episode 198 hosts Dr Felix Bertram (Dermatologist based in Zurich, Switzerland)

Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof.

In addition to this, various side businesses compliment the clinic including:

- the Swiss Aesthetic Institute training centre (co-founded with Julie Horne)

- Skinmed Doctors skincare range

- Skins restaurant (that has already won two Michelin stars since opening in October 2022)

In Chapter 6 of 'The Business of Injecting' episodes, we explore:

Felix's background and early career in dermatology
Balancing life between being a Doctor and an Entrepeneur
His business enterprises
- @skinmed_switzerland
- @swiss_aesthetic_institute
- @skinmed_doctors
- @skins_the_restaurant
His definition of an entrepeneur and what it takes to become one
The lessons he has learnt during his career
The 'Inner Circle' conference
The qualities, skills and mindsets that other medical professionals need to be better at business
How and why he built a Michelin star quality restaurant attached to SkinMed
His process for creating a new business
How he sees the healthcare industry evolving
How technology and innovation may impact the healthcare industry in the future
His thoughts and observations on how aesthetics is taught and practiced around the world
How he came to be the father of 13 dogs!

00:00 Introduction 04:55 Meet Dr Felix Bertram 10:59 From Solo Practice to Large Clinic 18:27 Finding Purpose in Business 26:25 Why Clinics Need a Clear Vision 33:29 Building and Scaling a Premium Brand 41:37 Hiring the Right Team and Culture 48:53 When and How to Grow a Clinic 52:09 Creating Teams Instead of Solo Providers 61:45 Choosing Devices Carefully and Avoiding Costly Mistakes 68:49 Training, Education, and Industry Leadership 76:38 Branding, Design, and Patient Experience 80:09 Retention, Referrals, and Long Term Success 86:34 Future Trends in Technology and AI 90:43 Final Business Advice and Wrap Up

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