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Latest Episodes:

Ep 187 The Injector Diaries (Chapter 10) | Dr Jenny Kimmins Nov 04, 2022

Show notes

Episode 187 hosts Dr Jenny Kimmins (GP and Cosmetic Physician based in Melbourne, Australia)

Jenny joins us in the 10th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction 01:03 Meet Dr Jenny Kimmins 04:55 Early Days Starting a Small Clinic 10:59 Growth From Two Rooms to Full Practice 18:27 Transition From GP to Aesthetic Medicine 26:25 Importance of Mentorship and Hands On Training 33:29 Challenges of Starting a Business 41:37 Separating GP and Aesthetic Practice Models 48:53 Patient Satisfaction and Career Fulfillment 52:09 Perceptions of Leaving Traditional Medicine 61:45 Training Standards and Education Pathways 68:49 Competency, Safety and Managing Complications 76:38 Role of Ultrasound and New Technology 80:09 Managing Patient Expectations and Risk Discussions 86:34 Rise of Biostimulators and Holistic Treatment Plans 90:43 Favorite Products, Trends and Final Advice

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Ep 186 The Business Of Injecting (Chapter 4) | Jessica Halliday & Maria Reid Oct 27, 2022

Show notes

Episode 186 hosts Jessica Halliday & Maria Reid (Registered Nurses based in Tasmania, Australia)

Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017.

Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector.

Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business.

In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilities of this type of agreement.

00:00 Introduction 01:03 Meet our Guests: Jessica Halliday & Maria Reid 04:55 From Nursing and Midwifery to Aesthetic Medicine 10:59 Building a Clinic in a Regional Market 18:27 Forming a Business Partnership 26:25 Dividing Roles and Complementary Skills 33:29 Customer Service and Boutique Clinic Positioning 41:37 Selling Half the Business and Valuing the Brand 48:53 Due Diligence and Partnership Agreements 52:09 Understanding the Tasmania Clinic Licensing Rules 61:45 Compliance, Safety and Industry Standards 68:49 Costs and Challenges of Regulation 76:38 Competition From Chain Clinics 80:09 Measuring Business Performance and Growth 86:34 Product Choices, Loyalty and Profit Margins 90:43 Key Lessons for Clinic Owners and Final Thoughts

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Ep 185 The Global Economical Crisis & it's Impact on Aesthetics | Babak Moini Oct 20, 2022

Show notes

Episode 185 hosts Babak Moini (Co-founder of Laser Clinics Australia)

Babak previously joined us back in episodes 45 and 59, where he shared his story and his predictions for what the COVID-crisis would mean for aesthetic businesses.

Two years on, we reflect on the post-COVID era and the current as well as predicted global economic crisis that is looming.

We explore:

Babak's current view of the Australian aesthetic market
Some of the key trends that have emerged since our last podcast

We then discuss the financial issues including:

Whether the predictions he made in April 2020 were right, wrong or are simply delayed and still going to happen
The post-COVID demand for injectables and what this showed about the resilience of the market
What our governments did to cope during COVID and the hang over effects of these including:

- stimulus payments and printing money to fund it

- borrowing more money, increasing national debt

- the effect of lockdowns & stimulus payments on the labour force

- why this has caused hyperinflation, climbing interest rates and the implications of these problems

We then brainstorm some countermeasures that clinics can take including:

How to audit your business and better understand your margins and profitability
How to improve cash flow
How to negotiate with suppliers
Managing debt

00:00 Introduction 01:03 Industry Changes Since the Pandemic 04:55 Rising Costs and Staffing Challenges 10:59 Competition Increasing Across Clinics 18:27 Why Prices Have Not Kept Up With Costs 26:25 The Problem With Constant Discounting 33:29 Understanding Loss Leaders and Value Proposition 41:37 Why Many Clinics Are Not Profitable 48:53 Knowing Your Break Even and Financial Numbers 52:09 Managing Cash Flow and Business Risk 61:45 Client Acquisition Costs and Marketing Strategy 68:49 Building a Strong Brand and Patient Experience 76:38 Why Not Every Clinic Will Survive 80:09 Long Term Industry Consolidation Ahead 86:34 Advice for New Clinic Owners 90:43 Final Business Lessons and Wrap Up

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Ep 184 The Tox Talks (Chapter 4): Micro-toxin | Dr Rungsima Wanitphakdeedecha Oct 13, 2022

Show notes

Episode 184 hosts Dr Rungsima Wanitphakdeedecha (Dermatologist, laser and injectable expert based in Bangkok, Thailand)

Rungsima has a wealth of experience using all of the commerically available toxins, has led research in the field and has published peer-reviewed journals on the topic.

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 4 we focus on a niche use of toxins most commonly referred to as 'micro-toxin treatments'.

00:00 Introduction 04:55 Meet Dr Rungsima Wanitphakdeedecha 10:59 Injectables Trends in Thailand and Asia 18:27 Skin Quality Versus Facial Augmentation 26:25 What Microtoxin Actually Is 33:29 Early Research and Clinical Evidence 41:37 Patient Selection and Realistic Expectations 48:53 Treatment Technique and Dilution Principles 52:09 Risks, Complications and Facial Asymmetry 61:45 Common Indications Including Pores and Oil Control 68:49 Using Toxin for Hyperhidrosis 76:38 Other Uses Including Rosacea and Flushing 80:09 Off Label Applications and Emerging Research 86:34 Safety Considerations and Treatment Planning 90:43 Final Thoughts and Future of Microtoxin

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Ep 183 The Injector Diaries (Chapter 9) | Dan Julien Sep 08, 2022

Show notes

Episode 183 hosts Dan Julien (Nurse Practitioner from Ottowa, Canada)

Dan joins us in the 9th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

00:00 Introduction 00:45 Meet Dan Julien 02:35 Nurse Practitioner Explained 03:45 From Infectious Disease To Aesthetics 09:15 Training And Certification Gaps 13:00 Ottawa Market And Growth 16:30 Mentors And Evidence Versus Showmanship 22:35 Starting A Clinic From Scratch 28:50 Social Media Strategy And Mindset 32:20 Sports Psychology For Confidence 40:30 Client First Ethics 41:25 Calipers And Consults 45:05 Avoid Cookie Cutter Faces 49:30 Dissolving And Rebuilding 56:45 Ultrasound In Practice 01:00:10 Slow Down Scheduling 01:07:05 Choosing Social Platforms 01:10:55 TikTok Feel And Authenticity 01:13:45 Platform Roles And Skincare 01:16:05 Skincare Content Strategy 01:17:25 Followers to Bookings 01:19:30 Playful vs Professional 01:21:35 Confidence on Camera 01:29:10 Investing in Education 01:31:05 Quickfire Product Picks 01:40:15 Clinic Tools and Technique 01:41:50 Biggest Business Mistake 01:44:30 Best Course and Wrap Up

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Ep 182 The Business Of Injecting (Chapter 3) | Dr Simone Doriean Sep 02, 2022

Show notes

Episode 182 hosts Dr Simone Doriean (Cosmetic Physician from Melbourne, Australia)

Simone is one of Australia's leading aesthetic physicians with over 18 years of aesthetic practice. She is an KOL for Galderma and shares her knowledge, facial assessment expertise and techniques at local and international meetings.

In Chapter 3 of 'The Business of Injecting' episodes, we focus on the unique challenges that a very experienced injector might face - including some of the aspects of their business that they may have never properly addressed or understood.

00:00 Introduction 01:03 Meet Dr Simone Doriean 04:55 Discovering Aesthetic Medicine and Mentorship 10:59 Transitioning From Employee to Clinic Owner 18:27 Starting a Solo Practice Slowly and Safely 26:25 Building a Patient Base Through Word of Mouth 33:29 Managing Expectations About Growth Timelines 41:37 Keeping Overheads Low in the Early Years 48:53 Setting Boundaries With Patients and Communication 52:09 Moving From Paper to Digital Systems 61:45 Common Business Mistakes and Lessons Learned 68:49 Importance of Accountants, Lawyers and Advisors 76:38 Structuring Your Business and Protecting Assets 80:09 Planning for Succession and Future Exit 86:34 Legacy, Mentorship and Long Term Vision 90:43 Final Advice for Sustainable Clinic Growth

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Ep 181 How New Anatomical Concepts Can Help Improve Your Injecting | Professor Sebastian Cotofana Aug 25, 2022

Show notes

Episode 181 hosts Professor Sebastian Cotofana (Associate Professor of Anatomy at the Mayo Clinic, USA)

Sebastian is the world's best well-known anatomist for facial aesthetics, a prolific researcher and has published well over 100 peer reviewed articles and book chapters.

We discuss:

Sebastian's background and training
What a typical day looks like for him
Who does his research and how he coordinates this
The hierarchy of authorship on academic papers

We then do something different for this episode and drill down into the details of four of his recent and best known clinical papers. We discuss for each paper:

- What the paper is about and why it was done?

- What were the methods and the main outcomes?

What is the learning point and relevance to injectors?

Paper 1: 'To click or not to click – The importance of understanding the layers of the forehead when injecting neuromodulators – A clinical, prospective, interventional, split-face study' (30 November 2020)

https://doi.org/10.1111/jocd.13875

Paper 2: 'The Bidirectional Movement of the Frontalis Muscle: Introducing the Line of Convergence and Its Potential Clinical Relevance' (May 2020)

DOI: 10.1097/PRS.0000000000006756

Paper 3: 'Facial Soft Tissue Repositioning With Neuromodulators: Lessons Learned From Facial Biomechanics' (April 2022)

DOI: 10.1093/asj/sjac090

Paper 4: 'Quantitative Analysis of the Lifting Effect of Facial Soft-Tissue Filler Injections' (May 2021)

DOI: 10.1097/PRS.0000000000007857

00:00 Introduction 01:03 Meet Professor Sebastian Cotofana 04:55 Balancing Research, Teaching and Clinical Work 10:59 From Trauma Surgery to Facial Anatomy Research 18:27 How Research Questions Start in Real Practice 26:25 Understanding First and Last Author Roles 33:29 Why Many Studies Are Not Industry Funded 41:37 Click or Not to Click Study on Injection Depth 48:53 Deep Versus Superficial Toxin Results Explained 52:09 Line of Convergence and Forehead Movement Patterns 61:45 Using Toxin to Rebalance Facial Muscles 68:49 Facial Biomechanics and Midface Repositioning 76:38 How Small Changes Create Visible Results 80:09 Debating Science and Managing Social Media Criticism 86:34 Importance of Critical Thinking in Aesthetic Medicine 90:43 Final Thoughts on Research and Patient Outcomes

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Ep 180 The Injector Diaries (Chapter 8) | Kylie Duncan Aug 19, 2022

Show notes

Episode 180 hosts Kylie Duncan (Registered Nurse based in South Wales, Australia)

Kylie joins us in the 8th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction 01:03 Meet Kylie Duncan 04:55 Moving From Hospital to Aesthetic Injecting 10:59 Relocating to Regional Australia and Seeing Opportunity 18:27 Starting a Clinic During the COVID Pandemic 26:25 Financial Risk and Personal Loans to Launch 33:29 Building a Team and Creating Clinic Culture 41:37 Challenges of Running a Business in a Small Town 48:53 Word of Mouth Marketing and Community Reputation 52:09 Competing With Chain Clinics Without Discounting 61:45 Managing Staffing, Training and Retention 68:49 Lessons Learned From Early Business Mistakes 76:38 Importance of Mentorship and Industry Support 80:09 Growth Plans and Expanding Into Other Regional Areas 86:34 Balancing Clinical Work With Business Responsibilities 90:43 Final Advice for New Clinic Owners

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Ep 179 Profhilo: The New Bio-remodelling Filler | George Kypreos & Dr Cara McDonald Aug 12, 2022

Show notes

Episode 179 hosts George Kypreos (Managing Director of Dermocosmetica) & Dr Cara McDonald (Dermatologist), both based in Melbourne, Australia.

In this episode we showcase the long anticipated Australian launch of Profhilo, a new 'bio-remodelling' filler made by IBSA.

We discuss:

- George's background and his company, Dermocosmetica

- We welcome back Dr Cara McDonald (previously on episodes 89 & 166) as one of Australia's new KOL's for Profhilo

- The lengthy approval process of a new filler in Australia

- Who are IBSA?

- A recap on skin aging and how the key changes that we see

- What 'bio-remodelling' means and how this differs from 'skin booster' fillers

- How Profhilo differs from all the other hyaluronic acid fillers on the market: it's unusual method of production and crosslinking

- Why this is important when it comes to rheology

- What comes in a box of Profhilo?

- What types of patient are ideal for Profhilo

- How Profhilo is injected and what the 'BAP' technique is

- What areas of the face and body Profhilo is best used for

- Managing expecations with Profhilo: what it can and can't do

- Where Profhilo fits into an injectors existing portfolio

- What the downtime is after a Profhilo treatment

- Complications and side effects: what 6+ years of the European Profhilo experience has demonstrated

- How Australian injectors can be trained to use Profhilo and purchase the product

- The Profhilo launch event in Sydney and the rest of Australia

00:00 Introduction 04:55 Journey to Bringing a New Product to Market 10:59 Regulatory Approval and Why It Took Years 18:27 What Makes This Treatment Different From Fillers 26:25 How Skin Aging Really Happens 33:29 Understanding Collagen, Elastin and Skin Quality 41:37 Ideal Patients and Treatment Goals 48:53 Injection Technique and Treatment Protocol Basics 52:09 Managing Expectations and Realistic Outcomes 61:45 Where This Treatment Fits in Your Clinic Services 68:49 Combining Treatments With Toxin and Other Modalities 76:38 Safety Profile and Potential Side Effects 80:09 Training Requirements and Practitioner Responsibilities 86:34 Pricing Strategy and Business Considerations 90:43 Final Thoughts on Adoption and Future Growth

This podcast was brought to you by Dermocosmetica

If you're an injector in Australia or New Zealand and want to get more information about being trained in Profhilo, please email: customerservice@dermocosmetica.com.au and mentioned that you listened to this podcast

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Ep 178 The Business Of Injecting - Chapter 2 | Natasha Keeping Aug 05, 2022

Show notes

Episode 178 hosts Natasha Keeping (Independent Nurse Prescriber based in Nantwich, UK)

Natasha was an NHS nurse for over 20 years with experience in Emergency Care, Sexual health and Primary Care. But like many other health professionals that we've hosted on IA, she has re-defined her career and has been a part-time cosmetic injector for almost a year.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

In Chapter 2 of 'The Business of Injecting' episodes, we focus on the challenges that a new injector like Natasha faces.

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