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Latest Episodes:

Ep 197 The Deep Digital Dive - Google Local Optimisation (Chapter 2) | Rick O'Neill Feb 02, 2023

Show notes

Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick previously joined us on Webinar 5 and in episodes 134 & 193.

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction 01:03 Digital Marketing Deep Dive Continues 04:55 What Google Local Optimization Means 10:59 Why Local Search Matters for Clinics 18:27 How Patients Search for Nearby Providers 26:25 Setting Up and Claiming Your Business Profile 33:29 Filling Out Your Profile Correctly 41:37 Importance of Reviews and How to Get Them 48:53 Responding to Negative Reviews Professionally 52:09 Posting Regular Updates and Content 61:45 Using FAQs and Website Content to Rank Higher 68:49 Mobile Optimization and Patient Experience 76:38 Tracking Rankings and Measuring Results 80:09 Common Mistakes Clinics Make With SEO 86:34 Simple Actions to Improve Visibility Quickly 90:43 Final Tips and Key Takeaways

This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.

CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS

ALL IA LINKS & CONTACT INFORMATION

Ep 196 The Injector Diaries (Chapter 11) | Amy Lynn Jan 26, 2023

Show notes

Episode 196 hosts Amy Lynn (Aesthetic nurse specialist from Philadelphia, USA)

Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA and also runs the Coast to Coast (C2C) Cadaver course.

00:00 Introduction 04:55 Meet Amy Lynn From Philadelphia 10:59 From ER Nursing to Aesthetic Medicine 18:27 Starting With Limited Training and Resources 26:25 Building a Client Base Through Hustle 33:29 Opening a Solo Practice 41:37 Importance of Personality and Patient Rapport 48:53 Consultation Style and Patient Experience 52:09 Training and Mentoring New Injectors 61:45 Creating a Strong Team and Culture 68:49 Managing Growth and Hiring the Right Staff 76:38 Clinical Philosophy and Natural Results 80:09 Trends in Biostimulators and Dissolving Filler 86:34 Business Lessons and Leadership Mindset 90:43 Future Plans and Long Term Vision

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Ep 195 The Business of Injecting (Chapter 5) | Dr Kate Jameson Jan 19, 2023

Show notes

Episode 195 hosts Dr Kate Jameson (Cosmetic Physician based in Perth, Western Australia)

Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state.

In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled.

00:00 Introduction 01:03 Meet Dr Kate Jameson 04:55 From GP to Cosmetic Clinic Owner 10:59 Starting Youth Lab From Scratch 18:27 Building a Brand Before Patients Arrive 26:25 Competition From Chain Clinics 33:29 Creating a Premium Clinic Experience 41:37 Startup Costs and Financial Planning 48:53 Growing From One Clinic to Three 52:09 Hiring the Right Team and Culture Fit 61:45 Training Systems and Clinical Consistency 68:49 Retaining High Performing Staff 76:38 Pricing Strategy and Value Proposition 80:09 Consultation Process and Patient Experience 86:34 Scaling Without Losing Quality 90:43 Leadership Lessons and Final Advice

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Ep 194 Profhilo: How to Get the Best out of Bio-Remodelling Treatments | Dr Ravi Jain & Dr Sophie Shotter Dec 22, 2022

Show notes

Episode 194 hosts Dr Ravi Jain & Dr Sophie Shotter (Leading aesthetic doctors based in the UK)

Ravi is an extremely experienced injector & cosmetic surgeon based in Harpenden. With over 20 years of experience, Ravi consulted as a KOL for IBSA (the manufacturers of Profhilo) for several years. He was part of the early advisory board meetings and has a wealth of experience teaching Profhilo.

Sophie is a multi-award winning cosmetic doctor based in both Kent & Central London. She is a KOL for Allergan Aesthetics and is a global expert in using their new biostimulator product, HarmonyCa. Sophie has a particular interest in treating and optimising her patient skin and has treated thousands of patients with Profhilo since 2016.

In this episode we re-visit the new bio-remodelling treatment, Profhilo. (Listen to episode 179 for the basic science & background to Profhilo)

Having only been launched in Australia in August 2022, it's undeniably been incredibly successful so far. But as with all new products there is a learning curve for injectors. We examine the hype and ask two experienced injectors for their views on how to best to use it.

00:00 Introduction 01:03 Meet our Guests: Dr Ravi Jain & Dr Sophie Shotter 04:55 Early Experience With Profhilo in the UK 10:59 Why Skin Treatments Took Time to Gain Acceptance 18:27 Word of Mouth and Patient Demand Growth 26:25 Understanding What Profilo Actually Does 33:29 Choosing the Right Patient for Skin Treatments 41:37 Managing Expectations and Avoiding Overpromising 48:53 Where Profhilo Fits Alongside Toxin and Filler 52:09 Comparing Profhilo With Other Biostimulators 61:45 Treating the Neck and Other High Impact Areas 68:49 Adapting Technique to Different Patient Needs 76:38 Maintenance Plans and Treatment Frequency 80:09 Using Skin Treatments to Grow Clinic Revenue 86:34 Trends Toward Skin Quality Over Volume 90:43 Final Advice for Injectors

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Ep 193 The Deep Digital Dive - Social Media & Content Strategies (Chapter 1) | Rick O'Neill Dec 16, 2022

Show notes

Episode 193 hosts Rick O'Neill (Digital marketing expert from Brighton, UK)

(Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction 01:03 Meet our Guest Rick O'Neill 04:55 Economic Pressures and Business Preparedness 10:59 What Digital Marketing Actually Means 18:27 Why There Is No Quick Fix in Marketing 26:25 Common Mistakes Clinics Make Online 33:29 Social Media Is Only One Part of Marketing 41:37 Risks of Relying Only on Instagram 48:53 Finding Your Niche and Target Audience 52:09 Creating Content Patients Are Searching For 61:45 Building a Consistent Content Strategy 68:49 Why Engagement Matters More Than Follower Count 76:38 Turning Followers Into Real Patients 80:09 Optimizing Your Profile and Patient Journey 86:34 Using Multiple Platforms to Reduce Risk 90:43 Key Marketing Takeaways and Next Steps

This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world

Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this)

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Ep 192 Emface | Dr Steven Liew, Dr Sam Patel & Gareth Pepper Dec 08, 2022

Show notes

Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia).

We also welcome back Professor Sebastian Cotofana for a cameo appearance!

In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics.

EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin.

00:00 Introduction 01:03 Meet our guests: Dr Steven Liew, Dr Sam Patel & Gareth Pepper 04:55 What Emface Technology Is 10:59 How It Differs From Other Devices 18:27 Treating the Cause of Facial Aging 26:25 Where Emface Fits With Injectables 33:29 Ideal Patients for Non Invasive Treatments 41:37 Treatment Experience and What Patients Feel 48:53 Early Results and Expected Outcomes 52:09 Combining Treatments for Better Results 61:45 Applications Beyond Cosmetic Use 68:49 Safety Studies and Clinical Evidence 76:38 Integrating Devices Into Your Practice 80:09 Pricing, Profitability and Return on Investment 86:34 Growing Demand for Non Invasive Options 90:43 Final Thoughts and Future of Device Technology

This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual.

Click here for more information about EMFACE and we will put you in touch with your global BTL team

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Ep 191 Managing & Leading Teams in the Aesthetic Industry | Cassandra Smith & David Segal Dec 02, 2022

Show notes

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)

Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.

In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.

00:00 Introduction 01:03 Meet our Guest Cassandra Smith 04:55 Starting in Aesthetics and Early Career Lessons 10:59 Fixing a Struggling Clinic 18:27 Importance of Leadership and Daily Oversight 26:25 Building Systems and Clinic Structure 33:29 Creating a Strong Team Culture 41:37 Hiring the Right People From the Start 48:53 Managing Staff Motivation and Performance 52:09 Identifying Strengths and Complementary Skills 61:45 Common Team Mistakes and Culture Breakdown 68:49 Becoming Too Dependent on One Injector 76:38 Managing Difficult Staff and Tough Decisions 80:09 Communication and Daily Team Huddles 86:34 Defining Success and Long Term Career Goals 90:43 Final Leadership Lessons and Wrap Up

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Ep 190 The Tox Talks (Chapter 5): The King Of Tox | Dr Michael Kane Nov 24, 2022

Show notes

Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA)

Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin.

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 5 we explore Michael's life time journey with the products and his experience as the world's undisputed 'King Of Tox'.

00:00 Introduction 01:03 Meet Dr Michael Kane 04:55 How Botulinum Toxin Changed Aesthetic Medicine 10:59 Why Toxin Is Often Undervalued by Injectors 18:27 Moving Beyond Formulaic Injection Techniques 26:25 Importance of Consultation and Facial Assessment 33:29 Treating Shape Versus Treating Lines 41:37 Individualizing Dose and Treatment Planning 48:53 Learning From Complications and Poor Outcomes 52:09 Why Follow Up Appointments Matter 61:45 Combining Toxin, Filler and Skin Treatments 68:49 Avoiding Over Treatment and Unnatural Results 76:38 Differentiating Your Practice Through Quality 80:09 Commoditization and Market Pressures in Aesthetics 86:34 Charging for Expertise Rather Than Units 90:43 Final Advice for Becoming a Better Injector

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Ep 189 Introducing Our New IA: Business of Injecting Live sessions | Dr Jake Sloane & David Segal Nov 18, 2022

Show notes

Episode 189 hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics.

00:00 Introduction 01:03 Introducing Business of Injecting Live Sessions 04:55 Why Business Education Is Missing in Aesthetics 10:59 Industry Growth and the False Economy 18:27 Economic Pressures and Tougher Times Ahead 26:25 Why Planning Matters Before Starting a Clinic 33:29 Common Mistakes New Business Owners Make 41:37 Understanding Costs, Cash Flow and Risk 48:53 Learning From Failure and Business Setbacks 52:09 Finding Mentors and Surrounding Yourself With Experts 61:45 Importance of Having a Long Term Exit Strategy 68:49 Branding, Marketing and Attracting Patients 76:38 Hiring Staff and Retaining Talent 80:09 Contracts, Restraints and Legal Considerations 86:34 Topics Covered in Future Business Sessions 90:43 Final Thoughts

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Ep 188 The Future Of Aesthetics | Dr Jake Sloane & David Segal Nov 11, 2022

Show notes

Episode 188 showcases our hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated.

The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future.

00:00 Introduction 01:03 The Future of Aesthetics Report Overview 04:55 Treatments Becoming More Normalized 10:59 Patients Arriving More Educated and Informed 18:27 Environmental Awareness and Sustainable Clinics 26:25 Respecting Diversity and Individual Features 33:29 Treating Different Ethnicities and Patient Groups 41:37 Growing Demand From Male Patients 48:53 Breaking Stigma Around Men and Aesthetic Treatments 52:09 Changing Beauty Standards and Generational Trends 61:45 Creating Premium Clinic Experiences 68:49 Expanding Into Body and Wellness Treatments 76:38 Ethics, Social Media and Industry Responsibility 80:09 Risks of Counterfeit Products and Patient Safety 86:34 Saying No and Protecting Your Brand Reputation 90:43 Future Directions for the Aesthetic Industry

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