Inside Aesthetics

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Latest Episodes:

Ep 217 The Mindset of an Entrepreneur | Deborah Farnworth-Ward Jul 13, 2023

Show notes

Episode 217 hosts Deborah Farnworth-Ward (Entrepreneur from the Gold Coast, Australia)

Deb is the founder of Australian Skin Clinics (ASC) franchise, growing from 1 to 60 locations in just five years. She is an MBA graduate, a Certified Franchise Executive and a serial entrepreneur.

She has an incredible vision and passion for the aesthetics industry where she has immersed herself for 15 years. We learn how her career prior to aesthetics helped her vision, managing large multi-disciplinary healthcare organizations including pharmacies, GP services, surgical facilities, dietetics and counseling services.

00:00 Introduction 01:03 Meet Deborah Farnworth-Ward 03:08 Founding Australian Skin Clinics 06:51 Early Career in Retail and Healthcare 09:18 Moving to Australia and Buying the First Clinic 11:53 State of the Aesthetics Industry in 2007 15:35 Surviving the GFC and Preparing for Growth 17:40 Simplifying Services and Business Model 28:42 From One Clinic to Franchise Expansion 32:44 Choosing the Right Franchisees 37:24 Building Clinics in Shopping Centres 40:28 Recruiting and Training Injectors 43:41 Salary vs Commission Models 45:38 Developing Staff and Education Programs 47:42 Managing Risk and Treatment Scope 49:49 Revenue Shifts in Skin, Laser, and Injectables 51:50 Competition and Market Saturation 55:22 Opportunities for New Clinic Owners 57:36 Why Many Solo Clinics Struggle 70:30 Handling Staff Leaving and Database Risks 79:09 Consultation Style and Patient Communication 86:34 Future of Chain Clinics and Corporate Ownership 95:25 Final Business Advice and Industry Outlook

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Ep 216 The Injector Diaries (Chapter 14) | Audrey Rose Jul 06, 2023

Show notes

Episode 216 hosts Audrey Rose (Nurse practitioner based in Boston, USA)

Audrey joins us in the 14th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction 01:03 Meet Audrey Rose 04:55 From ICU Nursing to Aesthetics 10:59 Early Training and Confidence 18:27 Investing in Education and Skills 26:25 Business and Marketing Lessons 33:29 Building and Retaining a Strong Team 41:37 Training Programs and Career Growth 48:53 Improving Training Standards 52:09 Treating Diverse Patient Populations 64:07 Working With Different Products and Brands 68:49 Trends Toward Natural Results 73:06 Rise of Weight Loss Treatments 80:09 Marketing Strategies That Work 90:37 Rapid Fire Questions 99:25 Final Thoughts and Wrap Up

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Ep 215 An Overview of the Current Aesthetic & Business Trends in Australia | Dr Jake Sloane & David Segal Jun 29, 2023

Show notes

Episode 215 showcases our hosts Dr Jake Sloane & David Segal

David was recently invited to talk at the Merz Nurse Academy in Sydney. In this episode he and Dr Jake discuss an overview of his presentation, covering some of the key trends that he sees in the Australian industry.

00:00 Introduction 01:03 Business Talk 04:55 Why Business Skills Matter for Injectors 10:59 Trends in Filler and Toxin Demand 18:27 Focus on Safety and Compliance Changes 26:25 Opportunities in Body Treatments 33:29 Rising Competition and Market Changes 41:37 Impact of the Economy on Clinics 48:53 Understanding Your Business Numbers 52:09 Improving Patient Experience and Value 61:45 Defining Your Unique X Factor 68:49 Personal Development and Continuous Learning 76:38 Building Community and Support Networks 80:09 Managing Patient Expectations 86:34 Rebooking and Long Term Patient Planning 90:43 Key Business Tips for the Current Market 95:25 Wrap Up and Final Thoughts

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Ep 214 The Business of Injecting (Chapter 8) | Kelly George Jun 22, 2023

Show notes

Episode 214 hosts Kelly George (Registered Nurse based in Tamworth, Australia)

Kelly is based in regional New South Wales. Originally working in the marketing department for Allergan Aesthetics, Kelly became a nurse injector and has since become a respected speaker & business coach.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

00:00 Introduction 01:03 Meet Kelly George 04:55 From Pharma to Nursing 10:59 Starting a Clinic in a Regional Town 18:27 Building a Business From Scratch 26:25 Creating a Premium Patient Experience 33:29 Selling Without Selling 41:37 Hiring and Retaining the Right Team 48:53 Staff Culture and Leadership Style 52:09 Planning Growth and a Second Clinic 61:45 Challenges With Staff and Trust 68:49 Hiring Strategy and Team Fit 76:38 Pay Models and Staff Incentives 80:09 Compliance and Clinical Standards 86:34 Choosing Devices and Services 90:43 Expanding Into Body Treatments 95:25 Final Advice and Wrap Up

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Ep 213 Business & Beauty in the Metaverse | Dr Jake Sloane & David Segal Jun 15, 2023

Show notes

Episode 213 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake catches up with David after another work trip abroad - this time to Japan.

We first get some insight into how David's business consultations work.

00:00 Introduction 01:03 Catch Up and Recent Travels 04:55 Growing Demand for Business Support 10:59 Improving Clinic Systems and Booking Processes 18:27 Building Community Through Education 26:25 Lessons From the Japan Conference 33:29 Technology and the Future of Beauty 41:37 AI, Avatars, and Virtual Business Tools 48:53 Risks and Limitations of AI Information 52:09 Automation and the Changing Workforce 61:45 Social Media, Filters, and Body Image 68:49 New Regulations and BDD Screening 76:38 Balancing Compliance With Patient Care 80:09 Beauty, Confidence, and Social Advantage 86:34 Future Trends in Technology and Aesthetics 90:43 Final Reflections and Wrap Up

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Ep 212 What is Ageing? | Dr Nichola Conlon Jun 08, 2023

Show notes

Episode 212 hosts Dr Nichola Conlon (Molecular Biologist based inNewcastle, UK)

Nichola is an academic scientist with a particular interest in how and why we age. She's the founder of Nuchido, a company who's mission is to help bring affordable anti-ageing strategies to the public domain.

When we started the IA podcast back in 2019, some of our older episodes covered wellness topics that looked at the relationship between looking good & feeling good. But we didn't address ageing itself or the evolving field of what many now refer to as 'regenerative medicine'.

Research being conducted here is becoming more and more profound - with some scientists now confident that aging can not only be slowed but even reversed. What will come of this new emerging field we don't know yet, but it's likely to be especially relevant for aesthetic clinics who until now have only had the tools to 'camouflage' the external signs of ageing.

00:00 Introduction 01:03 Meet Dr Nichola Conlon 04:55 What Anti-Ageing Science Really Means 10:59 From Drug Development to Supplements 18:27 Why Ageing Happens at the Cellular Level 26:25 The Role of NAD in Energy and Repair 33:29 IV NAD vs Oral Supplements Explained 41:37 Benefits People Notice From NAD Support 48:53 Chronic Inflammation and Aging 52:09 Biological Age Testing and Tracking Progress 61:45 Lifestyle Factors That Drive Aging 68:49 Diet, Fasting, and Cellular Repair 76:38 Biohacking Trends and Practical Strategies 80:09 Future Treatments for Aging and Longevity 86:34 What Clinics Can Offer Patients Today 90:43 Final Thoughts and Takeaways

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Ep 211 Disasters & Solutions (Chapter 2) - Eyelid Ptosis After Toxins | Brittony Croasdell Jun 02, 2023

Show notes

Episode 211 hosts Brittony Croasdell (Nurse Practitioner based in Chicago, USA)

Brittony is a highly experienced injector, trainer and international speaker. She has mentored hundreds of injectors through both the Allergan Medical Institute (AMI) & Galderma Aesthetic Injector Network (GAIN). Brittony is also a board member of the Complications in Medical Aesthetics Collaborative (CMAC) - an influential international consortium dedicated to improvement in complication management amongst medical providers.

This is the 2nd chapter in our mini-series called 'Disasters & Solutions'. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We'll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.

In Chapter 2 we discuss a case concerning a patient who was treated with upper face botulinum toxin. They developed a significant uni-lateral eyelid ptosis that made the USA national news and went viral across the social media channels.

00:00 Introduction 06:19 Meet Brittony Croasdell 10:59 From Emergency Nursing to Aesthetics 18:27 Building Skills and Finding Mentors 26:25 The Ptosis Case That Went Viral 33:29 Understanding Eyelid Ptosis 41:37 Managing Patient Emotions and Trust 48:53 Referral Decisions and Professional Responsibility 52:09 Legal and Insurance Considerations 61:45 Preventing Complications Through Technique 68:49 Consent and Setting Patient Expectations 76:38 Treatment Options for Ptosis 80:09 Risks and Side Effects of Treatment 86:34 Training Staff to Handle Complications 90:43 Lessons Learned and Practice Changes 95:25 Final Thoughts and Wrap Up

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Ep 210 The Deep Digital Dive: Digital Automation for Aesthetic Businesses | Rick O'Neill May 25, 2023

Show notes

Episode 210 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the fourth and final chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

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Ep 209 The Injector Diaries (Chapter 13) | Samantha Shepherd May 18, 2023

Show notes

Episode 209 hosts Samantha Shepherd (Nurse practitioner based in Atlanta, USA)

Samantha joins us in the 13th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

00:00 Introduction 04:55 Meet Samantha Shepherd 10:59 Finding a Career in Aesthetics 18:27 Growing Skills Through Training and Sales 26:25 Selling With Integrity and Patient Trust 33:29 Building Relationships With Patients 41:37 Starting a Solo Clinic 48:53 Marketing Beyond Social Media 52:09 Community Networking and Word of Mouth 61:45 Choosing Training and Mentors Wisely 68:49 Managing Risk as a Solo Provider 76:38 Opening a Practice With Limited Resources 80:09 Balancing Business and Personal Life 86:34 Avoiding Costly Business Mistakes 90:43 Future Plans and Growth Goals 95:25 Final Thoughts and Wrap UpALL IA LINKS & CONTACT INFORMATION

Ep 208 The Impending New Guidelines for the Australian Cosmetic Industry | Dr Pouria Moradi & Sheri-lee Knoop May 11, 2023

Show notes

Episode 208 hosts Dr Pouria Moradi (Plastic Surgeon & Reconstructive Surgeon based in Sydney, Australia) & Sheri-lee Knoop (Registered Nurse & President of the Cosmetic Nurses Association based in Perth, Australia)

Pouria and Sheri-Lee joined us to share their thoughts and insights into the proposed new Australia cosmetic regulations that have been announced by AHPRA (the Australian health practitioner regulator). These new rules affect both surgeons and non-surgical practitioners and come into force on July 1st 2023.

For years there have been arguments between the various cosmetic stakeholders over which practitioners have the right to treat patients, who can and can't offer the various procedures and heated debates over the standards expected of cosmetic practioners. Last year's enquiry by AHPRA into cosmetic surgery led to a full scale review of all cosmetic procedures.

This has culminated in a set of sweeping new regulations - and some have voiced that it's a self-inflicted wound on an industry that couldn't govern itself. The new rules have left many in the industry confused and extremely unhappy about what is proposed, arguing that it neither improves patient safety whilst also significantly impacting on practitioners livelihoods.

00:00 Introduction 04:55 Meet the Guests: Dr Pouria Moradi & Sheri-lee Knoop 10:59 Why New Regulations Are Happening 18:27 Impact on Surgeons and Clinics 26:25 Referral Rules and Consultation Changes 33:29 Effects on Regional and Overseas Patients 41:37 New Requirements for Consent and Payments 48:53 Advertising and Social Media Restrictions 52:09 Scope of Practice Changes for Nurses 61:45 High Risk Treatment Areas Explained 68:49 Training and Supervision Requirements 76:38 Challenges With BDD Screening 80:09 Legal and Compliance Risks for Clinics 86:34 Concerns About Patient Access and Safety 90:43 Industry Collaboration and Next Steps 95:25 Final Thoughts and Wrap Up

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