Inside Aesthetics

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Latest Episodes:

Ep 227 The Challenges of Choosing & Using Clinical Software in Aesthetics | Dr Sunny Dhesi Sep 21, 2023

Show notes

Episode 227 hosts Dr Sunny Dhesi (General Practitioner based in Rutland, UK)

In this episode we cover one of the most commonly asked questions amongst injectors - what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software.

00:00 Introduction 01:04 Meet Dr Sunny Dhesi 03:00 Sonny Background and Career 05:59 Why CRM Matters 10:56 Choosing CRM the Wrong Way 14:08 CRM Traps and Switching Pain 22:00 Patient Journey Mapping 27:05 Plan for Success Mindset 29:58 Why Switch Software 31:53 CRM Promises vs Reality 32:52 Due Diligence and References 36:32 Moving to Pabau 2 40:01 Regulation and Compliance Needs 42:14 Engaging Vendors and Fear 46:07 What Backend Really Means 52:39 CRM Marketing and Newsletters 59:04 Wrap Up and Next Episode 60:56 Final Thanks and Links

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Ep 226 The Injector Diaries (Chapter 15) | Nicola Lowrey Sep 14, 2023

Show notes

Episode 226 hosts Nicola Lowrey (Physician Assistant based in California, USA)

Nicola joins us in the 15th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Podcast Intro and Disclaimer 01:35 Meet Nicola Lowrey 03:31 What Is a Physician Assistant 07:21 PA Scope and Supervision 08:53 First Botox Party Origins 12:18 Early Training and Wild West 16:00 Complications and Real Learning 18:49 Training Standards and Confidence 28:10 Pharma Training Debate 31:55 When Trainers Say No 33:07 Insurance and Certification Question 33:26 Certificates Mean Nothing 34:03 Need Independent Assessors 34:35 Mentors And Role Models 38:06 Costa Rica Course Origin 43:55 Ultrasound Training Plug 45:40 Full Face Restoration Style 47:30 Overfilled Syndrome Screening 53:05 Assessment Top Down Method 56:25 Lift Versus Reposition Debate 62:16 Integrity Builds Waitlists 67:16 Avoiding Trend Treatments 71:08 Trap Tox Gone Wrong 72:40 Off Label Injection Risks 73:55 Becoming an Allergan Trainer 77:20 Anatomy Sunday and Social Growth 81:45 Balancing Clinic and Travel 85:36 Scaling a Team Mindset 88:17 Treatments She Avoids Threads 90:37 Long Lasting Toxins Debate 93:59 Quick Fire Injector Favorites 96:53 Future of Regenerative Aesthetics 99:25 Wrap Up and Where to Follow

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Ep 225 Vitamins, Collagen & Ingestable Supplements - Do They Work? | Fiona Tuck Sep 07, 2023

Show notes

Episode 225 hosts Fiona Tuck (Nutritional Medicine Practitioner, Cosmetic Chemist & Skin Expert based in Sydney, Australia) (Previously also featured on episodes 2, 36 & 65)

In this weeks podcast we drill down into the poorly understood topics of supplements and ingestable collagen.

00:00 Introduction 02:19 Meet Fiona Tuck 03:57 Why Lifestyle Gets Ignored 08:19 VitaSol Philosophy Food First 12:07 Soil Nutrients and Food Choices 16:59 Whole Food vs Vitamin Pills 19:28 Supplements Risks and Overdosing 23:08 Integrative Skin Health Approach 32:35 Collagen Evidence and Results 36:30 How Ingested Collagen Works 38:44 How Collagen Peptides Work 41:44 Polyphenols and UV Defense 42:14 Pairing With Injectables 43:44 Quality and Dosage Matters 47:07 How to Take It Daily 48:23 Nutrients and Contraindications 53:19 Marine vs Bovine Collagen 56:18 Pricing and Clinic Offers 59:01 When Results Show Up 64:30 Beyond Skin Joint and Muscle 67:04 Wrap Up and Next Treatments 71:46 Final Sign Off and Links

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Ep 224 The Beauty Of The World (Chapter 6): Singapore & Asia | Dr Felix Li Aug 31, 2023

Show notes

Episode 224 hosts Dr Felix Li (Cosmetic Physician based in Singapore)

This is the sixth chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113 & 118 for our other episodes and regions of the world)

In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones.

Felix is a trainer for Allergan Aesthetics across the Asia-Pacific region. We explore the beauty ideals of Singapore and some of the other influencial Asian countries.

We discuss how injectors in Asia might approach their patients and how local culture affects what is seen as beautiful. We also discuss a fundamental question posed by our Beauty Of The World mini series - are we as injectors guilty of stereotyping and assuming what beauty ideals would be suitable for our patients?

00:00 Introduction 04:08 Meet Dr Felix Li 05:09 Training Path Into Aesthetics 10:57 Defining Asian Patient Types 13:26 Small Face Slimming Ideals 15:21 Media Trends and K Pop 19:41 China Influencers and Red Book 24:03 China Hospital Sales Model 27:29 Natural Look Over Done 30:49 Korea Surgery Competitiveness 34:02 Common Requests and Approach 36:02 Jawline Contour Goals 36:37 Asian vs Western Aesthetics 38:34 Male Face Tradeoffs 39:28 Assessing Patient Priorities 46:27 Lateral Support Strategy 49:27 Natural Looking Results 50:38 Asian Anatomy Nuances 51:53 Nose Augmentation Risks 57:15 Forehead Trends and Balance 59:24 Lower Face Filler Volumes 61:31 Toxin Approach and Dosing 66:24 Masseter and Lower Face Toxin 71:46 Skin Ideals in Asia 73:05 Even Tone Over Fairness 75:15 Clinic Lasers and Devices 77:02 Skin Boosters and Exosomes 78:42 Reducing PIH Laser Risk 81:48 Rejuran vs Profhilo 85:22 Toxins and Product Costs 89:22 Singapore Market and Growth 92:17 Practice Challenges and Future 95:25 Final Thanks and Patreon

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Ep 223 Our First Ever Live Podcast - A23 | Special Edition Aug 24, 2023

Show notes

Episode 223 is a little bit different... instead of our usual episode style with one or two guests, we go big!

A fortnight ago Dr Jake & David appeared at one of Australia's biggest conferences, 'Aesthetics'. This annual meeting is convened by Dr Steven Liew, a renowned Plastic Surgeon and previous guest on IA on episodes 64, 126 &192. The goal of the Aesthetics conference is to disrupt the current way of doing things and to explore innovative ideas on how to improve safety and efficacy for both industry professionals and patients.

This year was no different and Dr Jake & David were invited to also do something totally new - a live podcast with a large selection of guests - in only 23 minutes! The brief from Steven was simple, 'Make people think'.

Our expert injector panel consisted of:

00:00 Introduction 01:02 Ultrasound Course Discount 02:57 What Is A23 Conference 04:55 Why We Were On Stage 09:10 Panel Format and Time Pressure 10:59 Live Panel Begins 13:31 Fillers and the Idea of Lift 14:52 KOL Meaning and Bias 18:27 Sterility in Live Injecting 21:18 Bulk Buying Ethics Debate 26:25 Threads and Patient Selection 30:08 Do Fillers Really Differ 33:29 Who Should Be Allowed Inject 36:15 Post Panel Debrief 38:45 KOLs and real opinions 40:13 Bias and echo chambers 41:37 Radical transparency on stage 42:46 Multi brand KOL rules 47:06 Tribalism and rep pressure 48:53 Using other products 52:09 Bulk buying ethics 61:45 FOMO and business acumen 64:07 Stock control and expiry 68:49 Wrap up and next year

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Ep 222 The Business Of Injecting (Chapter 9) | Marissa Dennis Aug 17, 2023

Show notes

Episode 222 hosts Marissa Dennis (Nurse Practitioner based in Kelowna, Canada)

Marissa has been injecting since 2015 and is the owner of Onyx Beauty Lab. She also founded Medical Aesthetics and Injection Academy (MAIA) that help train new injectors from all over Canada.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points, financials, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction 01:04 Meet Marissa Dennis 03:03 Patreon Value and Community 06:19 Marissa Career Backstory 09:28 Business Coaching Basics 12:33 KPIs CRM and Metrics 18:16 Retention and Referrals 23:53 Charging for Consults 27:02 Building Patient Rapport 30:22 Consult Style and Sunscreen 30:51 Mirror Positivity Exercise 32:25 Language That Normalizes Aging 33:44 Why Aesthetics Feels Taboo 35:37 Going Solo With a Clinic 37:39 Finding Space and Building Out 38:42 Brand Story and Rebrand 39:40 Hard Lessons of Ownership 41:39 Hiring Help and Business Coach 45:36 Front Desk Turnover and Hiring 54:57 Retention and Profit Sharing 55:46 Exit Plan and Training Pipeline 58:53 Clinic X Factor 59:12 Empowerment Over Confidence 59:49 Holistic Facial Balancing 61:04 Scaling Philosophy 61:37 Preventative Aesthetics Trend 62:57 Why Start MAIA 63:30 Fixing Injector Training Gaps 65:18 Devices and Market Research 67:48 Referral Network Strategy 69:26 Balancing Clinic and Academy 72:19 Course Pricing and Value 74:23 Premium Clinic Pricing 76:00 Explaining Higher Costs 79:56 Area vs Unit Pricing 82:22 Marketing Lessons Learned 85:07 Closing and Discount Code 87:43 Final Sign Off

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Ep 221 The Challenges of Building & Financing Clinical Software | Dr Askari Townshend Aug 10, 2023

Show notes

Episode 221 hosts Dr Askari Townshend (Cosmetic Physician & an entrepreneur from London, UK)

Like all cosmetic injectors, Askari needed a clinical management software to run his practice and database. But he couldn't find anything suitable for his needs. And so he embarked on building his own CRM system called 'Collums'. This proved very successful and future developments were planned to take Collums to the USA and other markets.

But just three weeks ago out of nowhere, agreed funding for future investment in the software was pulled, leaving the future of Collums on a knife edge.

00:00 Introduction 01:54 Dr Askari Townshend 03:19 Karri's career journey 05:16 Columns funding shock 09:44 What Columns actually is 11:56 Building the software 14:01 Why other CRMs fail 16:30 Pricing and perceived value 26:58 Using software to compete 31:33 Retention over acquisition 37:20 Columns marketing automation 41:23 Onboarding With Discovery 42:39 Prioritizing Real Needs 43:31 Targeted Messaging That Helps 45:28 Avoiding Opt Outs 47:10 Automation Rules Done Right 48:05 SMS Fees And Hidden Costs 50:04 Training Time To Competence 51:43 Data Quality And Setup 54:11 Business Acumen And Metrics 57:32 Consultancy And Planning Gap 61:50 Building Product Without Bloat 64:28 Why Features Take Time 68:53 Funding Pulled New Strategy 73:06 Runway Investors Expansion 76:38 Founder Advice And Humility 80:09 Community Wrap And Outro

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Ep 220 Threads - The New Social Media App by Meta | Dr Jake Sloane & David Segal Aug 03, 2023

Show notes

Episode 220 showcases our hosts Dr Jake Sloane, David Segal & a guest appearance from our new Marketing Manager Kendel Young.

In an already congested social media world, Meta has launched a new app called 'Threads'. In just a few days it became the fastest downloaded app ever, even beating ChatGPT and boasting over 100 million users by week one.

But is an app that has seemingly been created to take on Twitter also relevant to aesthetic businesses?

00:00 Introduction 01:42 A23 Conference Plans 03:08 Patreon Free Trial 04:06 Threads App Explained 07:03 Twitter vs Threads Debate 08:48 Using Threads for Clinics 15:28 Early Results and Metrics 17:26 Kendall Joins In 18:20 Meet Kendall Marketing 18:52 Threads Strategy Basics 20:00 Where Patients Actually Are 22:31 Referrals Versus Social Media 24:47 Brand Voice On Threads 26:49 Text Versus Visual Content 27:58 Claim Your Threads Handle 30:04 Missing Features And DMs 31:44 Instagram Broadcast Channels 35:48 Threads Engagement Predictions 38:14 Wrap Up And Contact Info

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Ep 219 The Tox Talks (Chapter 6): Letybo/Letibotulinum Toxin | Professor Syed Haq Jul 27, 2023

Show notes

Episode 219 hosts Professor Syed Haq (Cosmetic Physician from London, UK)

Syed divides his time between preventative medicine & aesthetics. He has previously been an advisory board member for Ipsen, Allergan Aesthetics and is a Hugel Aesthetics KOL for Letybo.

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 6 we focus on a newly-launched product called Letybo (Letibotulinum Toxin A), a toxin produced by Hugel Aesthetics. Letybo is also known as Botulax and has been used in the Asian market since 2009.

00:00 Introduction 01:04 Tox Talks Chapter Six Introduction 02:15 New Toxin Release Discussion 03:33 Meet Professor Syed Haq 04:55 Professional Background and Research 09:10 Interest in Skin Aging and Inflammation 10:59 Role as Key Opinion Leader Explained 13:31 Evolution of Neurotoxins in Aesthetics 18:27 Manufacturing and Safety Considerations 21:18 Letybo and Botulax Overview 26:25 Clinical Trial Evidence and Comparisons 30:08 Practical Use and Patient Selection 33:29 Injection Techniques and Variability 36:15 Common Causes of Treatment Differences 38:45 Injection Depth and Needle Choice 40:13 Placebo and Nocebo Effects 41:37 Dosing Strategies and Clinical Patterns 42:46 Frontalis and Lower Face Treatment Doses 47:06 Managing Patient Expectations 48:53 Explaining New Toxins to Patients 52:09 Pricing and Business Considerations 61:45 Unit vs Area Pricing Debate 64:07 Clinical Practice Preferences 68:49 Final Thoughts and Wrap Up

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Ep 218 How to Handle Complaints in an Aesthetic Clinic | Dr Jake Sloane & David Segal Jul 20, 2023

Show notes

Episode 218 showcases our hosts Dr Jake Sloane & David Segal.

As injectors and clinic-owners, we don't always get things right. And even when we do, our patients don't always see it that way. Complaints can vary from mild nuisances to full blown medicolegal nightmares. They will always occur in some form and they can cause significant anxiety for businesses and injectors alike.

00:00 Introduction 04:55 Podcast Topic Introduction Complaints 06:19 Why Patients Complain 09:28 Expectation Versus Reality 12:33 Emotional Reactions to Complaints 18:16 Learning From Complaints 23:53 Identifying Red Flag Patients 27:02 Cumulative Stress and Patient Experience 30:22 Reading Body Language and Anxiety 32:25 Experience Versus Technical Skill 35:37 Making Complaints an Opportunity 37:39 Clinical Versus Business Complaints 41:39 Silent Complaints and Lost Patients 45:36 Encouraging Patient Reviews 54:57 Telehealth Versus In Person Reviews 58:53 Policies and Complaint Processes 59:49 The Karen Factor and Difficult Patients 61:04 When to Stop Treating a Patient 65:18 How to Handle Google Reviews 67:48 Fake Reviews and Competitor Risks 69:26 Complaints and Legal Risk 72:19 Refunds and Insurance Considerations 74:23 Using Waivers and Legal Protection 76:00 Preventing Complaints Before They Start 79:56 Asking for Feedback and Reviews 82:22 Turning Complaints Into Growth 85:07 Key Takeaways and Final Thoughts 87:43 Wrap Up and Outro

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